# Page 4 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 391 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (391) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Apollo.io ## Showing most helpful reviews Showing 76-100 of 391 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Md Jahan M. Digital Marketing | Web Development & Design Specialist Internet Used the software for: 2+ years ### ""Great tool for finding prospect leads"" March 24, 2022 5.0 Pros I'm using Apollo.io for finding leads, lead's contact information and email marketing, etc. Apollo.io is a great tool for lead generation, prospecting leads, and finding contact information. It is user-friendly, super easy to search & discover contacts with verified contact info. Cons It's only able to extract/verify work email, not personal email(Gmail, Hotmail, Yahoo, etc). It can be a great thing if they improve tools for extracting personal email. :) Review Source VR Verified Reviewer VP - HR Education Management Used the software for: 1-2 years ### "Feedback from the Ed-tech space" December 8, 2021 5.0 Apollo helps in lead generation and reaching out to the right audience who would require our products and services. Pros The product is easy to use and integration with Hubspot is spot-on. The information provided is pretty reliable in terms of email ID and company details. Cons Nothing that I can think of at the moment. The product has really helped us grow. Review Source VR Verified Reviewer Outreach & Partnership Manager Information Technology and Services Used the software for: 1-2 years ### "Review for Apollo tool" December 8, 2021 5.0 my experience is good with this tool as I daily reached out to new contact so with the help of this tool I can easily reach them. Pros Pros are a good tool for outreach and marketing, you can access them free also. You can get all company details along with the details of the employees like contact details and it's useful if someone is approaching or finding contact details. Cons the details after finding out are not verified sometimes Review Source DR Diana R. Account Executive Marketing and Advertising Used the software for: 1-2 years ### "My Favorite Sales Engagement Software" December 20, 2021 5.0 99% positive across two different companies. I actually was responsible for recommending Apollo to my new company (I actually told my manager about Apollo in our first interview and he told me on my first day that they purchased Apollo based on my recommendation) Pros I love that it has the ability to do prospecting, lead generation, email outreach and dialing out all in one place. I primarily use it for myself to do outbound email outreach and to generate lists of new leads for our SDR and she uses it for email outreach and some dialing too. Cons I do feel that it could be better about activity tracking when it comes to integrating with HubSpot, I used it with Salesforce at a previous company and it was easy to push activities to Salesforce, but it seems a little less intuitive with HubSpot. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) The ability to do both prospecting and outreach in one tool. Review Source Satyam S. Founder Marketing and Advertising Used the software for: Less than 6 months ### "The best prospecting tool" June 7, 2023 4.0 Pros The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used widely by marketers and business owners. Cons The export limit is one thing thing that should have been increases in number and sometimes feel like a lot of extra work. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Apollo had a lot extra to offer on a similar price and we tested it out and found it way more useful. Review Source Almir B. SDR Computer Software Used the software for: Less than 6 months ### "Intuitive and User-Friendly Software" June 10, 2023 5.0 Pros The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software, resulting in a seamless workflow. This integration empowers users to effortlessly import and export data, while also providing the ability to track their interactions with prospects. By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and enhances their overall productivity. Cons While there is still room for improvement in providing accurate and up-to-date data, including real-time updates on prospects' contact information, company size, and industry, investing in Apollo proves to be a valuable choice for streamlining lead generation efforts and enhancing sales productivity. Despite the need for further enhancements in data accuracy, the overall benefits and features offered by Apollo make it a worthwhile investment for businesses aiming to optimize their lead generation processes and boost sales efficiency. Review Source AS Ajay S. Senior Business Development Associate Computer Software Used the software for: 6-12 months ### "Super helpful in everyday sales hustle to generate leads" February 18, 2024 5.0 apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders from india and also across the globe, helps me easing the cold reachouts to these professionals Pros i've been using apollo for almost more than 7 months now, and apollo has helped me generate good amount of direct numbers and professional and work email ids of the c suite level professionals from linkedin, working in the sales industry this apollo definitely plays a very important role in generating leads for cold reach outs its ui is also not too complex, a fresher can easily learn how to use the tool and its extension. i use it almost everyday to fetch details from websites and linkedin profiles Cons the number of credits per month is something that can be increased as it is a necessity Review Source Nick D. Senior Account Executive Information Technology and Services Used the software for: 1-2 years ### "Best Tool in Market for Prospecting and Lead Generation" December 26, 2022 5.0 The best marketing tool in the market for generating more revenue and prospecting. Pros Everything about Apollo when it comes to Lead Generation, it's prospecting feature and contact details scrapping feature is the best. It is on in all tool when it comes to marketing and running campaigns. Customer support is on the ball all the time. Cons The limitation to the campaigns, the number of emails sending capability per hour/day. Switched from [Snov.io](https://www.capterra.com/p/182902/Snovio/) There were number of limitations with Snov Review Source DV Daisy V. Business Development Representative Information Technology and Services Used the software for: 6-12 months ### "Best platform for lead generation and lead capturing" September 9, 2023 5.0 Best platform for lead generation and it makes daily task more easy. easy to search for the contacts and capture the leads. Email automation works best and AB testing feature helps to push the perfect email to your target audience Pros It has millions of contacts which can be easily captured and connect. email automation works so perfect. easy to use and very helpful Cons As of now there is nothing to dislike about it. It needs to login again when someone else login the same account. Switched from [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) For better pricing and features Review Source Vina Allysa Y. Quality Analyst/ LeadGen agent/ Email analyst Telecommunications Used the software for: 2+ years ### "Informative tool" December 7, 2021 5.0 I can say that Apollo is one of my favorite tools in Lead Generation and client prospecting. Pros The way it's made is very adaptive and so informative. Very cool interface as well. Cons Not meeting any cons about this tool. Very helpful. Review Source VR Verified Reviewer VP Marketing Marketing and Advertising Used the software for: 1-2 years ### "Great value with a lot of features compared to alternatives, but there is a learning curve" January 14, 2022 4.0 Pros It has great features for email sequences, integrating with HubSpot, managing accounts and contacts, and more. You also have access to a lot of contact information that would cost more elsewhere. It's the best value for your money. Cons If contact data is your priority, you many often have trouble finding information for all of the contacts you need, especially when prospecting smaller businesses. Most of it's data comes from LinkedIn as far as I know, so if they aren't there, they won't be in Apollo. This can be frustrating. Additionally, it offers a lot of features and is very customizable, but this can create a steep learning curve and require a significant investment of time to get it set up and integrated the way you need. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless.ai was very frustrating to use and only searched a handful of prospects at a time. This made it very cumbersome and time-consuming to prospect. Additionally, it lacks the sales enablement features that Apollo offers. Review Source EK Evgeniya K. CBDO Computer Software Used the software for: 1-2 years ### "Apollo for leadgen team in software development " February 18, 2022 4.0 It was great and my team members still use the product. I used it to understand and then manage my team Pros Good established flow of sequences of every kind; works better for Russian target audience rather than international (for us) Cons Search option doesn’t work in Russian; too complex integration to corporate emails Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io Seemingly simple workflows Review Source Paramveer Singh G. Freight Broker Logistics and Supply Chain Used the software for: 6-12 months ### "Make your sale process automatic using Apollo.io" December 10, 2022 5.0 It was a great experience using Aplollo.io. I am a freight broker so we need to generate customer database and contact them and follow-up them. This whole process becomes so easy using Apollo.io. Pros Apollo.io is a great CRM as well as lead generator. We can use different filters to search appropriate lead for our business. Also under engage tab software provides features of email marketing. Cons Customer support it slow. No live support is available. Sometime some bugs are observed which make task difficult. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io Apollo.io has less pricing as compare to zoominfo. Review Source AL Amy L. Analyst Computer Software Used the software for: 1-2 years ### "Nice data plarform" January 13, 2023 3.0 It has been a nice experience. The platform is easy to use and brings more mobile and email data to our contacts. However, it has been a burden to deal with the duplicated records that are being created Pros Easy to set up, user-friendly, low pricing, integration with Salesforce, Outreach and LinkedIn (including Sales Navigator), good support. Cons The data provided is not always the most up to date (at least, versus LinkedIn), susceptible to create duplicated records in the CRM, the records don't sync from Salesforce to Apollo Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/) Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Nice pricing and trial of a different solution Review Source VR Verified Reviewer Customer Service Representative Computer Hardware Used the software for: I used a free trial ### "Apollo.io is very efficient and less expensive compared to other tools that I've used so far." December 8, 2021 5.0 The thing that I absolutely like on this tool is the price. It is cheaper but has many features compared to other tools that I used. Pros The features that I like the most on this tool is the accuracy and efficiency. All the prospects that I've made using this tool is correct. Cons Sometimes the loading time from searching is taking longer than usual, other than that, I did not encounter any problems yet. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) Lusha's credit system is too complicated and expensive, it needs to be checked every time we use it. Review Source Mario C. Owner Marketing and Advertising Used the software for: 6-12 months ### "Good option but pricing strategy needs some work " May 18, 2023 5.0 I like using it and I think they're doing a great job. Pros I really like the compatibles with other tools in my tech stack. Cons The pricing is bonkers. 19 bucks a month and the functionality is pretty limited. You try to upgrade and the next option is 5k per year. Review Source VR Verified Reviewer Dir of Ops Staffing and Recruiting Used the software for: 1-2 years ### "Apollo" March 23, 2023 4.0 Overall Apollo is a good lead platform for the cost. Pros We have used other platforms, common ones on the market, and Apollos' results were just as good, if not better, and at a lower cost. Cons The user interface and organization could use a little work. Also, it's hard to track which clients we've pull on lists to import into other platforms. Review Source LA Lucio A. Business Development Manager Outsourcing/Offshoring Used the software for: 1-2 years ### "Best in class" February 17, 2022 5.0 Apollo helps my team get perfect data and automate our reach outs. It is incredibly good software. Pros Although the main use is to gather intel and data, Apollo has a sales enablement tool that is incredibly good. Their support team is very fast and they are always open to suggestions. Cons I miss a status page, Apollo doesn't go down at all, but sometimes we experience slowness and miss being able to check if something is wrong without having to check in with their support team. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[Dealfront](https://www.capterra.com/p/154835/Leadfeeder/)[6sense](https://www.capterra.com/p/158720/6sense/) Reason for choosing Apollo.io Data quality first, once we covered that and found the top contenders, UX and then pricing determined the best option. Review Source Krsna G. Business Development & Customer Success Manager Financial Services Used the software for: 2+ years ### "Magic" February 17, 2022 5.0 Califico Apollo 10 de 10 Pros Su bate total entre compañías y contactos. Cons Algunos Bugs principalmente cuando Apollo no adivina los emails de forma correcta Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io Porque Apollo tiene mas base que otros productos Review Source VR Verified Reviewer Head of Growth and Partnerships Information Technology and Services Used the software for: 1-2 years ### "Powerful and easy to use. Must have tool for sales ops teams." December 19, 2021 5.0 Pros Email qualification, outreach templates and reporting. Cons None so far. All of the expectations we have from Apollo are met. Review Source John Christopher D. Virtual Assistant Marketing and Advertising Used the software for: 2+ years ### "I Love Apollo it is easy to use for lead generation" March 25, 2022 5.0 Pros I Love Apollo it is easy to use for lead generation I have using this on my job and I enjoy it, the quality of the leads I got is great and it helps me to be productive all the time Cons I like least is that some time some of the leads are not complete details but I understand it is just not 100% available Review Source Amrit R. Ambassador Financial Services Used the software for: 1-2 years ### "Amazing platform for lead generation" May 27, 2023 4.0 I have helped generating close to 5000 emails in 6 months of marketing and management work. Pros Apollo provides with free features and we can find 100s of lead on daily basis. Most important thing is that leads are highly trustworthy. Cons Process of lead genearation for new comers may be little complex otherwise app is great and has a active team. Review Source CC Chris C. Director of Operations Hospital & Health Care Used the software for: Less than 6 months ### "Leads at Ease" March 25, 2024 5.0 Pros \-Lead generation -Automatic Sequence update -Fast turnaround on any bugs/discrepancies -Very cost-effective and performs identically to other competing softwares Cons So far, we've not had any service breakdowns. Review Source BS Brittnie S. Reputation Coordinator Construction Used the software for: Less than 6 months ### "Email limits are hurting my campaigns " June 6, 2023 4.0 I love the options that I have with Apollo, but I could use more training videos to understand the software better. Pros I love that I have access to millions of customers and can put them in different lists for different projects. Cons I am only allowed to send about 100 emails a day, which does not help when I am trying to send out a weekend sale campaign. Review Source Hien N. Marketing Project Manager Computer Software Used the software for: 1-2 years ### "I found some potential leads for my B2B Marketing campaign thanks to Apollo" November 6, 2022 4.0 Good overall for us and for our B2B SaaS Company. Pros Thanks to Apollo, I have found my right target leads due to persona customization. It really hepls my email marketing campaign can be sent to the right target Cons Most contacts that Apollo has in the data are from American regions. In fact, we would like to find contacts in European countries. That's a big loss for us. Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.