# Page 5 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 391 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (391) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Apollo.io ## Showing most helpful reviews Showing 101-125 of 391 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Reunaldo P. Senior Data Analyst Marketing and Advertising Used the software for: 2+ years ### "My Review for Apollo" February 18, 2023 5.0 Pros Apollo.io impressed me as a capable and user-friendly platform for handling consumer data. I also appreciated how simple the interface was to use and how quickly I could create, monitor, and analyze client data. I also like Apollo's potential to be integrated with other well-known platforms. Cons The lack of customization options for developing bespoke queries is the least preferred part of Apollo.io. Despite the platform's extensive selection of query templates and parameters, it might be challenging to modify a particular query so that it meets the demands of a project. The platform may sometimes take a while to react when you execute queries. Review Source Joe F. CEO Information Technology and Services Used the software for: 1-2 years ### "Best Strategy for Outbound" September 19, 2020 5.0 Pros It's the best strategy for outbound sales and inbound lead fielding for 2020 and beyond. We used to see companies using 3 data service providers, pushing that data into CRM and then pushing that data out to an email automation tool, a dialer and LinkedIn was sitting on an Island. With Apollo, you get everything in a single pane of glass. In turn, companies can drastically reduce their ongoing technology costs, systems & integration costs, and time to value. Cons There isn't much, the team is great so when you need a new feature - they release it. Review Source Abhishek S. Associate Consultant Market Research Used the software for: 6-12 months ### "Great alternative for Sales Navigator!" December 16, 2022 4.0 Overall it's a useful software. Very effective tool for lead generation and one of the best alternatives for Sales Navigator. Data download feature is very useful! Pros Best part of this software is that one can easily download the lead search result data into an excel format. It is very useful for lead generation and it also has very handy filter options. Cons It is expensive and daily credit limit is also very less. Review Source VR Verified Reviewer Marketing Director Computer Software Used the software for: 2+ years ### "Simple to use but useful outread solution" May 6, 2022 5.0 Pros Hubspot integration, simple to use, data enrichment, and quality of the database Cons There is nothing at this stage. To date, it been an overall good solution for our needs. Review Source VR Verified Reviewer Sales and marketing intern Computer Software Used the software for: Less than 6 months ### "Diverse functionality and user friendly interface" March 28, 2024 5.0 Pros The best about this software is numerous features and services which a user can access under a single platform, one can manage and engage with their leads as well as connect with them with ease. They have an excellent database , and best best thing about it is that it also get updated. While its usage is very smooth and convenient you need not be a pro or a techsaavy for using it, it can be easily used with someone with basic knowledge of this kind of software. Cons They should focus on their user mobile application to give users with more functionality so that they can have control over it remotely or during holidays, it seems expensive for organizations like startups or sme's, there are several other alternatives now available at comparatively lesser prices. Review Source José Raúl P. Business Development Director Real Estate Used the software for: Less than 6 months ### "The best B2B platform for B2B lead generation" November 9, 2021 5.0 I highly recommend this software, I do really think is the best one in the market Pros agility, price, easy of use, Linkedin chrome extension, database size Cons It could still improve in revalidating that the contacts are updated, and keep increasing the database of contacts Alternatives considered [AeroLeads](https://www.capterra.com/p/140880/AeroLeads/)[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io 1) quality and ease of use of the Linkedin Chrome extension 2) quality and ease of use of the segmentation filters in the web version 3) database size Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Just to compare other products available in the market Review Source VR Verified Reviewer Virtual Marketing Assistant Internet Used the software for: 1-2 years ### "I love Apollo a great tools" December 8, 2021 5.0 I love it other tools does not offer like Apollo did, it makes your life easier and not complicated at all Pros I can easily access this while using my LinkedIn account and every leads is accurate Cons I like least is that some emails are not available for hard to find contacts Review Source JJ Janel J. Senior Data Analyst Outsourcing/Offshoring Used the software for: 2+ years ### "Perfect for Lead Gen" June 30, 2022 5.0 It helps me doing my job well , so I am very thankful about this software. Pros It has the extension that I need the most giving accurate data especially the emails that most people need doing lead gen. Cons Not all company person don't have emails or number but only some. Review Source RG Robert G. Account Manager Printing Used the software for: 1-2 years ### "Excellent App for Leads" December 20, 2021 5.0 My experience has been excellent Pros Being able to easily find the information I need on almost any lead or company. Cons The limit on the number of leads you can generate per month. Alternatives considered [Salesgenie](https://www.capterra.com/p/207296/Salesgenie/) Reason for choosing Apollo.io Quality of lead information Switched from [Salesgenie](https://www.capterra.com/p/207296/Salesgenie/) Cost Review Source JH Junaid H. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "A must-have tool for your Sales" January 13, 2023 4.0 Pros It's very easy to use. Simple and fast. The data is of good quality and meets requirements most of the time. Cons Pulls irrelevant companies that don't match with the keyword. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Breeze](https://www.capterra.com/p/156024/Clearbit/)[Lusha](https://www.capterra.com/p/198383/Lusha/) Review Source TT Tom T. CEO Computer Software Used the software for: 2+ years ### "Questionable business practices, lost thousands of leads" May 19, 2021 1.0 After paying more than $5000 over a few years to build my lead lists I had to pause outbound marketing during COVID. During that time I lowered my subscription from paid to free. What I did not know is that when you do that, all of your contacts and prior purchased credits are deleted and unrecoverable. Pros The segmentation and filtering tools make it easy to zoom into critical leads and easily create outbound campaigns. Cons The company has no loyalty to their customer base, doesn't respect EU privacy laws and has poor customer service. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) I contacted customer service and they basically said 'you're not paying us so tough'. That was after spending thousands with them over a couple of years. They eventually reluctantly gave me a backlog of credits to start building my database again (a ton of work), but only for one month, after creating about 1/5 of my original contact list it was all deleted again. Exporting contacts can only be done 20 at a time, so after spending hours paging and exporting I only retained a few thousand lead. Review Source AS Ankurman S. Technically Curious SDR Computer Software Used the software for: Less than 6 months ### "ZenProspect consolidates sales prospecting, engagement, and coaching very well!" March 9, 2018 5.0 \- Set meetings with prospects - Productivity gains as I can dial, prospect, email all in one place - Engagement metrics, reports building helps me understand the progress of the sales outbound campaigns to make data-driven decisions Pros I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with personalized prospecting at scale. But hopping around between different tools just to get the leads into the Outreach Databases was time-consuming. ZP solves this with their Prospecting tool. There are more leads in their database than you can prospect in this lifetime without violating Google's spam alerts. So that's prospecting. The sequence tool, may even be an exact clone of Outreach but it's smooth and not buggy compared to my experience with Outreach where I'd have font size errors often while composing my emails. ZP's sequencing tool comes with solid engagement metrics to make data-driven prospecting. Finally, the call transcribing feature helps to understand the sales call for coaching and prospect sentiment analysis. Research says that a winning sales call is when the prospect speaks more than 62%. Combine all of this under one hood, makes me question if the sales leadership in teams who are shelling out hundreds of thousands of dollars to different services even have heard of ZP or not. Well, VC funding will run out eventually. ZenProsect consolidates what is needed for the SDR to unleash their full potential at work. I'm a believer and think they will crush their components over the next 3 years as long as they keep offering the Cons Not much except that their price tag on an annual contract basis can be a bit of a challenge for an internal champion like me to sell into my org. Review Source VR Verified Reviewer Business Analyst Information Technology and Services Used the software for: 6-12 months ### "Best cold connecting software" September 21, 2022 5.0 Very good, budget-friendly and really helpful in your cold emailing efforts. Pros All-in-one software, easy to use. Has multiple features like finding leads, making lists and sequences, sending out emails, and tracking the open rates of the emails. Can also export leads. Cons You can only save 25 leads at a time if you do not have a professional account and when you want to save hundreds of leads, it is time taking. The search filters to find prospective leads can be made better. Review Source VR Verified Reviewer Lead Generation Specialist Marketing and Advertising Used the software for: 1-2 years ### "Money-Saving Tool For Marketers" February 21, 2022 5.0 Pros The tool has features of LinkedIn Sales Navigator and Hunter.io combined. Thus, saving you a lot of money by purchasing a premium subscription to Apollo, instead of purchasing premium subscription to those two tools. Cons The email addresses that are shown in Apollo are usually invalid. Users still need to use email address verification tools like Neverbounce or Zerobounce. Review Source EE Ermina E. Sales Support Specialist Information Technology and Services Used the software for: 1-2 years ### "Apollo.io" December 15, 2021 4.0 The customer service department is based in another country, which is typically good. During regular business hours, the chat function is pretty helpful in resolving most concerns. The team is friendly and responsive. Overall, it's a fantastic deal, and it isn't easy to picture a business not signing up for a month to try it out. Pros The free plan is an excellent way to test Apollo. But it would be best if you use Gmail. It provides enough contacts to try out, but it is limited in taking your outreach to the next level. I've been using Apollo.io for almost 2years now and what's nice about it is the contact database being integrated with the sales engagement platform. Cons It may take some time to become used to the user interface. It's not something you can get started with right away without experimenting with some features. Another concern is that your inbox's default setting for sending emails is relatively high, and you risk getting sent to spam. It's essential to warm up your email domain. Review Source Jacco D. VP of Revenue Libris Photography Used the software for: 2+ years ### "Apollo is the dark horse in the race for sales engagement" December 3, 2018 5.0 Apollo allows sales teams to find the ideal clients, reach out to them and engage them to connect and sign up. What else does a sales team need? Pros Apollo provides the full solution of features that SDRs can benefit from, ranging from leads to emailing to analytics. For the advanced users there are many ways to automate and customize processes, and the team is available to help as needed, including taking feedback and improve the product itself. Cons Because of the many functionalities Apollo offers, there are a lot of screens and options which can be overwhelming for an admin, but it's something the team is working on and already partly addressed. Review Source MY Mohammed Y. Sr. Operation Manager Marketing and Advertising Used the software for: 1-2 years ### "Good Product for Lead Generation" December 12, 2022 5.0 Good Product for good price Pros Easy to UseLarge DatabaseVery inexpensivesurprisingly i'm finding Lot of direct phone numbers these days Cons 20% to 30% of the contacts are outdated. Alternatives considered [RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io We found Apollo.io is better then RocketReach Switched from [D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/) D&B Hoovers has worst management team and customer support Review Source AT Austin T. AE Computer Software Used the software for: 1-2 years ### "True all in one solution" November 2, 2023 5.0 9/10 experience. I have used the majority of big Sales tools and this one is my favorite. Pros All in one solution that also is easy to use. No need to buy multiple tools. Cons They don't have a power dialer (yet) I imagine they will get one soon. Switched from [SalesLoft](https://www.capterra.com/p/157977/SalesLoft/) Switch companies and they used Apollo instead. Which I was happy to hear. Review Source PS Pablo S. Business Developer Computer Software Used the software for: 1-2 years ### "I Love Apollo, no discussion" November 15, 2022 5.0 In general I really like Apollo. Its extension, its tools, its ease to deploy and to use, I wouldn't change it for annything Pros It is a very intuitive, user-friendly software and gives the best solution to automate prospecting processes. Cons I've noticed that the company size filter can have its mistakes, it's not the most precise of all Review Source DM Dheeraj M. Founder & CEO Human Resources Used the software for: Less than 6 months ### "A must have tool for Founders, Sales & BD folks" February 17, 2022 5.0 I used to spend hours on LinkedIn & other tools now i manage it all through apollo. Pros The simplicity of the tool has amazed me, as now I am spending approx 3-4 hours in a day on Apollo to find & validate my leads. Cons As per my usage, i don't see any specific cons since it is fulfilling my core needs of the business. Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/) Reason for choosing Apollo.io Simplicity, affordability & usability experience of the Apollo Review Source NJL Nacky Jake L. Senior Data Analyst Marketing and Advertising Used the software for: 2+ years ### "Apollo, a trusted data source" February 27, 2023 5.0 Pros Apollo impressed me by being really simple to use and intuitive. The UI was excellent, and it was simple to use. The fact that it had strong analytical skills and made it simple for me to examine and analyze my data was another feature I enjoyed. The Apollo team's customer support was also something I truly appreciated. They attended to my needs with great care and were quite helpful. Cons In terms of personalization possibilities, I thought Apollo had a few limitations. It has fewer options than some of the other software options available, which can be a drawback for certain users. Also, the pricing structure is slightly more expensive than other choices, which can be too expensive for some customers. Review Source AF Alex F. HRBP Commercial Real Estate Used the software for: Less than 6 months ### "All fun and games until you get a lawsuit" August 6, 2023 5.0 Great tool for prospecting and finding contacts, however leaves you with a bunch of legal issues if you come across an angry prospect Pros Apollo is a great tool for getting contact data for marketing and sales outreach,it offers up to date verified lead info and reporting is great. It is easily integrated with other CRM platforms Cons People whose contact info you obtain from Apollo were never asked for consent, however Apollo is not responsible in case your prospect gets angry with you contacting them Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io Best in terms of functionality Review Source VR Verified Reviewer Enterprise AE Financial Services Used the software for: 1-2 years ### "Solid for the price. " May 10, 2021 4.0 Excellent. I prospected and closed deals using Apollo. Good salesforce integration. Pros I like Apollo. It’s a direct competitor to most Outreach tools and really does a nice job of keeping everything organized and in structured view. I used Apollo to prospect and cold call, and it has an amazing feature to search companies globally within the app and prospect (think ZoomInfo, but integrated). A lot of my coworkers had occasional bugs with it but I really enjoyed using the tool and would totally purchase it again. Cons Sometimes it was buggy. Sometimes contact info was not correct. A lot of times I found old prospect info of someone who hadn’t worked at the company for 4+ years. Review Source Steven C. Consultant Financial Services Used the software for: 6-12 months ### "Customer Service" June 22, 2022 4.0 It has been great. I did have a miscommunication with Apollo. They allowed me to explain my view of the issue. They listened and rectified in an incredibly quick fashion. Was one of the best customer service experiences I ever had. Pros Database is high quality. The tools appear to be extensive. I have only scratched the surface of its capabilities. Cons A bit complicated and challenging to use for me. Likely those more advance in using these tools would find it less challenging. Review Source AR Andrei R. CEO Internet Used the software for: 6-12 months ### "They reached a great market position" December 28, 2023 5.0 Pros Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the largest global database in many industries. Cons I liked the amount of data per industry available and the ease of use. One can build lead lists very fast and the time to outreach is extremely low thanks to this, thanks also to the built in sequencing. Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.