# Page 6 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 393 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (393) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Apollo.io ## Showing most helpful reviews Showing 126-150 of 393 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Steven C. Consultant Financial Services Used the software for: 6-12 months ### "Customer Service" June 22, 2022 4.0 It has been great. I did have a miscommunication with Apollo. They allowed me to explain my view of the issue. They listened and rectified in an incredibly quick fashion. Was one of the best customer service experiences I ever had. Pros Database is high quality. The tools appear to be extensive. I have only scratched the surface of its capabilities. Cons A bit complicated and challenging to use for me. Likely those more advance in using these tools would find it less challenging. Review Source AR Andrei R. CEO Internet Used the software for: 6-12 months ### "They reached a great market position" December 28, 2023 5.0 Pros Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the largest global database in many industries. Cons I liked the amount of data per industry available and the ease of use. One can build lead lists very fast and the time to outreach is extremely low thanks to this, thanks also to the built in sequencing. Review Source BT Brandon T. Marketing Marketing and Advertising Used the software for: 2+ years ### "Alot of ok features, none that are great" January 14, 2024 5.0 Pros cheap data that is a good base for any campaigns (although the data is not great quality) Cons Data quality is an issue and can be expensive to run email campaigns from here Review Source JJ Jeffrey J. Managing Partner Biotechnology Used the software for: 6-12 months ### ""Don't leave home without it"" February 17, 2022 5.0 Overall, extremely satisfied with the Apollo tool. Makes data mining in our CRM super easy. Pros Apollo goes hand-in-hand with our CRM and is super easy to learn and use. Cons Since you asked, I'd like to not have to sign into Apollo every time I log into LinkedIn. Reason for choosing Apollo.io I fell in love with Apollo the moment I was introduced to how easy it was to use (the functionality was almost too good to be true). There was never the need to look elsewhere! Review Source VD Vaani D. Business Development Respresentative Information Technology and Services Used the software for: 6-12 months ### "Great Prospecting Tool! " November 27, 2022 4.0 The customer support is impressive. After raising a ticket, it solves the issue within 24-72 hours and a live agent is also there to help. I swear by Apollo. Great for business/sales development. Pros Contact Database is really good, the different filters for searching people and companies helps a lot. The sequences have the feature of setting time zones which accelerates the lead response time. Love how it gives an option to set the limit of emails to be sent. Cons Apollo delinks the mailbox pretty often. It can improve on giving a filter for which stage is the contact in the sequence and I think Apollo doesn't give an option of reengaging or rerunning finished contacts again in that sequence. Lastly, the credits for requesting a number should be more than 50. Review Source VR Verified Reviewer Chief of Staff Information Technology and Services Used the software for: Less than 6 months ### "Useful tool taking the headache out of finding leads" June 12, 2023 4.0 Pros My favourite feature is when you are looking for contacts details it will show you the details and the likelihood of how correct the email address is, this is super helpful as it shows transparency. Cons I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the product. Review Source VR Verified Reviewer Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "Apollo is a best Prospecting Tools" May 23, 2023 5.0 Pros This tools providing enriching leads, User can utilize advance search criteria help to identify ideal prospect based on your search. Cons Analytics and reporting features to track the effectiveness of lead to ous business. Review Source VR Verified Reviewer Marketing Executive Marketing and Advertising Used the software for: 1-2 years ### "Best Email finding tool " May 2, 2023 5.0 Pros I can easyle get person email address most of email are valid. CRM best for my sales engesment. Cons All fountion are important for bussiness. There has not any negetive. Review Source UE Utser E. Digital marker Education Management Used the software for: 1-2 years ### "Lead management: Using Apollo to achieve the most effective leads." March 2, 2022 4.0 Generates a sizeable lead within the shortest possible time thereby speeding up the marketing processes Pros It conveniently generates leads of desired results with high validity and based on choice, eliminating already generated leads if need be. Cons Certain targets are not accessible using Apollo which calls for alternative softwares to achieve the desired results hence increasing the cost implications. Reason for choosing Apollo.io I had a better understanding of the use of Apollo over the other products. Switched from [ContactOut](https://www.capterra.com/p/238291/ContactOut/) Flexibility issues, bulk extraction of leads Review Source KM Kiran M. Digital Marketing Manager Internet Used the software for: 2+ years ### "Best software that fetches high numbers of emails" May 11, 2023 5.0 Pros It fetches high numbers of emails compared to similar software. Easy to use. User friendly. The CSV Enrichment is the best thing to fetch hundreds of data and emails. Cons The pricing is very high compared to similar software. Review Source EL Eric L. Business Development Banking Used the software for: Less than 6 months ### "One software to handle exactly what I needed" February 22, 2022 5.0 We are a new sales team (owner did sales prior) and there was nothing in place for digital outreach. Leads of varying degrees of quality in Salesforce and a freeware subscription to Mail Chimp that sends everything to junk folders. I interviewed 20 companies, from marketing firms to LinkedIn scrapers and they all did a few things but not everything. They were also more expensive and would require at least one other software to work. I started off small 4 months ago and now have a large digital outreach campaign that has resulted in appointments and soon real closed deals. I did this on my own via the free version and then convinced the owners to invest by showing them my results. Pros I can find leads, find their info, push to Salesforce, connect in LinkedIn, build campaign and send out email sequence in about 5 minutes. Cons I wish that more emails were verified. Most are but not all. I wish that fewer emails got caught up in spam filters. Reason for choosing Apollo.io Ease of use, one software for all needs, price, helpful reps, offered to extend the free trial so I could spend real time on it, integration with Salesforce ,LinkedIn, Outlook actually works Review Source VR Verified Reviewer BDE Marketing and Advertising Used the software for: 6-12 months ### "Very useful tool for leadGeneration" May 2, 2022 4.0 Pros Its amazing to set up the caracteristics of the contact I am looking for and download in bulk the information Cons Is hard to catch contacts that have 2 surnames since the program only detects the last one Review Source JA Josué A. Business development manager Computer Software Used the software for: 6-12 months ### "De las mejores herramientas comerciales para tiempos actuales " May 10, 2023 5.0 Pros Datos actualizados y segmentación adecuada Cons Le faltan extensiones y buena integración con cuentas de email distintas a Google Review Source SB Shresth B. Sales Development Representative Computer Software Used the software for: 6-12 months ### "Apollo review" April 26, 2022 4.0 I thank the creators of Apollo for creating an easy to use yet effective software. Using a similar competitor has helped me further appreciate what Apollo brings to Sales teams. Pros I love the fact that Apollo.io integrates with Sales Navigator and allows you to import prospects into Apollo and your cadences with ease. Apollo is an extremely easy to use platform. Does a fairly good job of fetching mobile numbers (in the Australian market) Cons (Not sure if I'm right on this one) but the lack of an integration with a calling software meant our team had to use different systems for emails and calls. Difficult to track how prospects integrate with your emails. Cumbersome to move prospects between different cadences based on their engagement with emails Review Source KH Kimberley H. Business Development Specialist Wholesale Used the software for: 6-12 months ### "Great Lead Source & Email Verification Tool" May 10, 2023 5.0 My overall experience has been great, the number of correct emails vastly outweighs the ping backs. Pros This software is excellent for finding leads and their emails, without it we may not be able to reach out to as many contacts as we have. Cons The verification process can be a little slow and inaccurate, having had a couple of email ping backs. Review Source CH Celine H. Business Development Analayst Marketing and Advertising Used the software for: 1-2 years ### "A good tool for prospecting but some issues" June 29, 2022 3.0 Overall it's a great tool, could just use some bug improvements. Pros I like the layout of Apollo and how everything is easily accessible. I like how I can find my prospect and put them in a messaging sequence. I like the analytics and how I can track how well my sequences are performing. For the most part, the data is accurate. Cons I don't like how it crashes on me constantly. I will be in the middle of something and all the sudden it crashes. I also don't like how slow it can be. Review Source GS Guy S. BUSINESS DEVELOPMENT Mechanical or Industrial Engineering Used the software for: 1-2 years ### "great product - right price" February 16, 2023 5.0 Great product - phone numbers and emails for prospects are invaluable Pros Finding verified email addresses for prospects Cons It would be better if all the prospect information was in a summary that was easy to copy and paste Review Source Emelda D. Executive Marketing and Advertising Used the software for: 1-2 years ### "Reliable Lead Capture Tool" February 23, 2022 5.0 My experience with Apollo is great. The tool is uncomplicated from deployment to navigation. It is user friendly. Pros It was very simple and easy to implement on my LinkedIn. The extension works seamlessly once deployed. Cons So far I have not experienced any problems or features that I do not like Review Source RO Regine O. Project Coordinator Telecommunications Used the software for: 2+ years ### "The Best Lead Generation Tools Ever" September 9, 2022 5.0 It's a 9.5/10 for me. Pros The most feature I really like about Apollo is the filter feature. It is very easy to filter out what niche, title, or any other topic you want to get the info from. The software is really easy to use, to navigate to export and everything. Cons The only least is it will not allow multiple users if you are only buying the basic one. It is quite pricey to avail multiple users. Review Source HH Heidi H. Maarketing Director Computer Software Used the software for: Less than 6 months ### "I've already recommended this software" March 8, 2022 5.0 Pros I love having the combination of both lead prospecting and email sequencing in one tool. Finding prospects by industry or by company name is very easy. The sequences are simple to set up, modify, and enhance. Cons The custom fields are not super intuitive. I also have concerns about email inaccuracy causing bounce rates and therefore hurting our domain reputation, Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io The quality vs. price. It is 1/10 the cost of the other software with very similar results. I used free trials for both to see companies and contacts. There wasn't too much of a difference. Review Source VR Verified Reviewer Business Development Representative Outsourcing/Offshoring Used the software for: 6-12 months ### "Apollo Review" February 5, 2019 4.0 I like apollo for it's easy navigation of the main page, although I do not like its filtration systems. Does not allow real-time hiring prospects to be updated. Pros I like the cockpit page the most of this software. I like how my tasks are instantly there. I think it kept me more accountable and allowed me to be more strategic with my accounts. Cons I do not like how I do not get instant notifications of my open rates. I would like they to be more timely. I also do not like some of the filtering systems. I found that it was difficult to find my engaged prospects and just the ones that are "running through the machine" per say. I thought the prospect searcher did not update as timely as I'd like with new/more prospects that are actually hiring. Review Source Ayush G. Senior Business Development Executive Information Technology and Services Used the software for: 6-12 months ### "Want linkedin profile info in bulk use this" February 18, 2023 5.0 Overall Experience is pretty well using this software. My Productivity increase as my mannual work reduce for emails enrichment. Pros Apollo is very easy to use platform for bulk email enrichment/Scrapping. You can Run sequence also by using SMTP or using your domain. Apollo have team plans as well as individual plan. You can create task also in this. Chrome Extension helps in finding emails from linkedin profile. Cons Nothing to dislike in this software but sometime extension didn't work as requirement. Review Source RD Rakshit D. Manager - International Sales International Trade and Development Used the software for: I used a free trial ### "A good tool for lead generation" February 23, 2022 5.0 I think I have mentioned that in the Pros section. But I would like to mention one more thing, that I was so happy using Apollo.io in my last organization that I referred it to at least 10 other colleagues and they loved it. Recently one of my old colleagues who wasn't using Apollo.io called me specifically to ask how to use Apollo.io . Wishing all the best to the Apollo team! Pros I am able to reach out to the relevant individual in the organization which saves a lot of time and make me more efficient in my work. The best part is the number of free credit Apollo.io provides which is fantastic. I have used couple of other softwares but they only give 5 free credits for a month. After using this software I might even suggest the top management to go ahead with the paid services of Apollo.io . Cons As of now there is nothing that i don't like about this software. It works as per my expectations Review Source RK Risha K. Business Development Manager Information Services Used the software for: Less than 6 months ### "Amazing and easy to use Lead generation software" February 18, 2022 5.0 Awesome experience. Using this software we've increased our sales pipeline and scheduled many calls as well with clients. Thank you, Apollo! Pros Easy to short leads as per region, company, Employee Size, and Industry wise. Easy to export your lead data as well which we have added in our list Cons Nothing. Me and my team really enjoying using this software. Review Source Akshay B. Information Security Consultant Computer & Network Security Used the software for: 6-12 months ### "Apollo is extremely powerful tool but little complex to understand " February 8, 2019 5.0 Pros I like that it provides all the tools that I need for competitive and business analysis which directly helps my company in sales operation. From the time I purchased this tool till now, it decreased the amount of time I use in sales and market research task. Cons 1\. The tool is a bit complex to understand at first because of the vast features which are good but I think there should be a little bit of improvement in user experience. 2. When Apollo shifted from ZenProspect, after that I faced a lot of issues while using the tool like wrong information while applying filters, requesting contacts, sequence report data. But Apollo addressed those issue and improving it continuously. 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