# Page 7 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 393 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (393) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Apollo.io ## Showing most helpful reviews Showing 151-175 of 393 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use WJ Winter J. Sales Executive Computer Software Used the software for: 1-2 years ### "Apollo for sales" December 5, 2019 4.0 I really enjoyed using Apollo. It was quite expansive so I never used all the features. The tools I did use were simple. I feel that Apollo is responsible for many of the deals I was able to add to my sales pipeline. Even when I was not physically working, Apollo would send out emails to prospects I had added to sequences. It was also an exceptional tool for finding prospects and target companies. Pros I love the flexibility of using sequences in Apollo. As a salesperson, it is important to set your touches and personalize emails that go out to your prospects. Apollo allows for this when setting up sequences. I was also really impressed with the prospecting tool for finding target companies and titles of prospects within those companies. The filtering options were thorough and the best I have seen in any prospecting software. Cons You have to watch your sequences and how many emails are going out daily. They add up quickly and it damaged our domain reputation which took months to get back to normal. Review Source VS Vardeep S. Business Development Executive Staffing and Recruiting Used the software for: 6-12 months ### "Amazing for lead generation" July 13, 2023 5.0 Amazing experience Pros Good in lead generation, finding information, and knowing about the company Cons nothing to dislike but i just suggest to make it more fast Review Source BG Barbara G. Office Manager Legal Services Used the software for: 6-12 months ### "User Friendly" September 20, 2023 4.0 Over very positive experience, great product for the cost, data enrichment is a great option. Pros Easy to use, great integration with LinkedIn, convenient Chrome extension and it includes a dialer which is great! Cons Setting up sequences is a bit cumbersome and it would be great if the dialer offered power dialing. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io Cost Review Source DE Dallas E. Product Specialist Computer Software Used the software for: 6-12 months ### "Great for prospecting leads you need" August 30, 2022 4.0 Pros Apollo is quite easy to use and simple to onboard. I like that I am able to segment my leads by industry/keywords and move them right into various sequences. The sequence builder is also intuitive and allows you to track a lot of different engagement points. Cons If there's one area that I would like expanded, it would be the 'industry' filter for contacts. You can do a very similar workaround through 'company keywords' so it's not that big of a deal. Review Source Oluwatomiwa O. Freelancer Marketing and Advertising Used the software for: 6-12 months ### "Really good." August 10, 2022 5.0 Pros I love the simplicity of Apollo. I use it to find leads to pitch my service to. I create a list of leads by using the search engine and can filter till I get quality leads. Cons The interface can sometimes be very confusing but you'll find your way around. Review Source aA ahmed A. ceo Apparel & Fashion Used the software for: I used a free trial ### "best company for extracting quality lead" July 19, 2023 4.0 Pros search and sequence Campaigns, email template with the power of the AI Cons search gives you limited emails number, after sending solution, they don't notify you id your email becomes spam Reason for choosing Apollo.io because apollo is fast and easy to use Review Source AD Abhra D. North India sales manager Computer Software Used the software for: 6-12 months ### "Great product and reasonable price" February 19, 2022 5.0 It is a great experience using this product as it's solving my purpose of lead generation and the cost of this service is also reasonable. So I am very happy using this product. Pros This is a user friendly product whose pricing is reasonable and quality of product is great must use if you are sales or marketing professional for lead generation. Cons Not any such complaints. I find it a useful tool. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) Low price and quality product. Review Source PP Pankaj P. Sr. Research Analyst Information Technology and Services Used the software for: 2+ years ### "Best tool to find prospect details" December 22, 2021 5.0 I have been using last 2 years and have good experienced. It's great tool to find the prospect details, quality is 100% and easy to use. When I'm not able to find prospect email ids from other sources then Apollo provide valid email id. so definitely I will recommend this to everyone. This tool is good for every organization to generate the lead and increase the revenue. Pros I like very much this tool, User friendly interface and everyone can find the details easily. This tool provide email ids with accuracy. Cons Nothing for me, but Apollo team can provide the direct or mobile number that would be great for every organization. Review Source Steven S. Owner | Creative Designer Design Used the software for: 1-2 years ### "No Need to Ask, Who Should I Contact?" September 6, 2022 4.0 I use the Chrome extension and the Gmail integration to utilize this software the best I can. The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me to save and use templates as well as set reminders all inside Gmail. Pros This software automatically scrubs any website to find contacts and will provide you with names, titles, phone numbers, and emails. It also verifies the emails so you know you are going to send the email to the correct person. Cons I honestly haven't found things I didn't like about this software. Some websites didn't have any info but that was the way they were built and or a smaller company so the info isn't provided anyways. Review Source CH Clair H. Account Manager Information Technology and Services Used the software for: Less than 6 months ### "A fraud: Apollo is not like what they advertised themselves" April 19, 2022 1.0 Terrible! Never experience any aftersales service this bad! Pros Quite easy to use, and seems to have a cost advantage compared to other software, but that's just their advertisement, not what they really offer customers! Cons On all of Apollo's pricing pages, they advertise that when you purchase the software (any plan except Free package), you will receive unlimited email credit/month for lead generation. Only after you pay, in your account will show the notice that your plan only has 10.000 credits/month. Contact their helpdesk and they will say that due to Apollo's policy, which is stated in their Terms and Conditions, each account can only have 10.000 credits per month. Be careful when purchasing Apollo, because they feel no shame when cheating their customers, and even said that because this is their policy, they won't solve the issue and do not allow a refund. Don't even have the willingness to contact the customers themselves to give a proper apology and explanation! Review Source Rakib H. Social Media Manager Information Technology and Services Used the software for: 1-2 years ### "Apollo saved by time in finding leads" February 22, 2022 5.0 Basically as a social media manager, prospect finding is almost regular for me and Apollo really did a great job in providing service in this aspect. So far having a great time using apollo :D Pros Email Finding and prospect list features particularly. I have been using the email finding for a long time and trust me its actually good. Cons I haven't actually used all the features in the software. But i think Apollo should really reconsider their ui every time they are adding a new feature because it really becomes complex to use sometimes. Review Source SK Sandeep K. Sales Information Technology and Services Used the software for: I used a free trial ### "Apollo " February 17, 2022 4.0 I love apollo Pros Real time data, lead segmentation, Artificial intelligence, Cons Data should be accurate so sales team not waste their time with other tools Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/) Reason for choosing Apollo.io Ui Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) User experience Review Source tM tulay M. Co- Founder Marketing and Advertising Used the software for: 2+ years ### "Easy to use" June 24, 2023 5.0 We are still using Apollo and happy with it. Pros I can categorize people who I want reach really easily Cons Some leads are not updated so It can cause a losing a time contacting with wrong person Review Source Jonathan A. Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Apollo - a must have for outbound sales" December 16, 2021 5.0 Great tool. Great value. I use it everyday! Pros This tool paired with LinkedIn Sales Navigator is a 1-2 punch to help grow your outbound sales. Their chrome extension for LinkedIn is top notch! Cons Ability to bulk select and complete tasks, task closing is a bit clunky. Review Source GK Gulzar K. Sales executive Telecommunications Used the software for: Less than 6 months ### "Superb for carefully mature business sectors." February 21, 2022 5.0 Our consultancy executes Sales Engagement to assist clients with accomplishing income tagets. In any case, to assist them with building their outreach group and cycles, they should supply an adequate number of leads. Apollo addresses that need flawlessly. Pros First rate UX makes for productive work process. Running an elite execution business knowledge group is a breeze, basically because of the thoroughly examined sifting and labeling subsystems. We transform newbie specialists into first rate lead gen authorities in under a month, on account of Appollo. We've successfully addressed TOFU supply for each client with Apollo. Cons It doesn't work for simple business sectors. For example, in Brazil, old school manufacturing plants are scarcely on the web, most don't have a site, so Apollo can't track down them. In any case, on the off chance that you can concoct possibilities information for different sources, Apollo will soar your efficiency on running them. Review Source VR Verified Reviewer Business Analyst Information Technology and Services Used the software for: 1-2 years ### "Easy way for find out prospect." May 7, 2023 5.0 Pros Apllo help me to finding contact information. Most of email are valid. Recommended. Cons Overall CRM and other tools good working but customer support need to more fast solution. Review Source Valérie A. BizDev Management Consulting Used the software for: 6-12 months ### "The best ?" February 22, 2022 5.0 Pros Apollo is very simple to use. I'm able to find most of the people I'm looking for. Cons Sometimes, I can't find the information on a prospect or the information is inaccurate. Review Source VR Verified Reviewer Account Executive Computer Software Used the software for: 6-12 months ### "Better than nothing, but not my favorite" June 4, 2018 3.0 Pros Zenprospect has a wide database that you can use to find contacts from a variety of businesses. I support accounts from 1-200 employees and found it useful for this segment. Building a report is easy to do, and ZP integrates with Salesforce which allows me to cross-check if this account exists in our CRM, who it belongs to, etc. I also like seeing who from my company has contacted someone in that account previously within ZP. For sequences, I like that you can track opens and click-throughs and A/B test messaging. Cons Sequences are pretty unintuitive to set up and are very buggy. For example, enabling a sequence to turn on doesn't do anything- you must individually enable each step in the sequence to truly enable or disable the sequence. I learned this the hard way when I thought I turned off a drip campaign but it was accidentally running for weeks. I also did not like that auto-responses came into my inbox, it made it hard to track and sort through real responses. Review Source VR Verified Reviewer marketing executive Banking Used the software for: 1-2 years ### "Quickly and Easily Generate Leads" March 1, 2023 5.0 Pros The most impactful feature of Apollo is its ability to quickly and easily generate leads. In just a few minutes, you can have a list of potential customers and their contacts that you can reach out to. Apollo is also very easy to use, even for those who are not tech-savvy. The software is also very versatile and can be integrated with many different systems like LinkedIn. Overall, I find Apollo an extremely useful tool for my business in generating more leads. Cons I have so far found none. The product adequately serves my marketing needs Review Source VR Verified Reviewer associate Financial Services Used the software for: 1-2 years ### "excellent" December 29, 2021 5.0 Apollo has helped me source many great relationships. Pros easy to use, great value for money, and super comprehensive. Cons very little; thanks for creating a wonderful product! Switched from [RocketReach](https://www.capterra.com/p/220134/RocketReach/) Apollo is more comprehensive and cheaper Review Source NVS Nakul Vikram S. Research Analyst Telecommunications Used the software for: 2+ years ### "Amazing" February 18, 2022 5.0 Has been an excellent experience and would strongly recommend it to my friends. Pros Giving the email pattern even if the contact details of specific person is not available. Cons Has accounts for people of which contact details are not provided. Reason for choosing Apollo.io Because of the lead successful ratio. Review Source GP Gilang P. Inside Sales Information Technology and Services Used the software for: 6-12 months ### "Great product for those who are into Sales Prospecting and Cold Pitch" August 20, 2021 5.0 I have been getting lots of meetings, by using Apollo alone. Some of my customers even bought the product I offered to them. Before I use Apollo, I use the traditional way of prospecting (connecting with them, introduce myself, Pros Ease of use of the product itself, generally high validity of email (around 6-8 out of 10 is a valid business email), have a built-in CRM which helps a lot of managing and organizing all the leads that have been viewed Cons No preview of the profile which does not have an email on it. I wish there was a preview of the email if the profile has any email so we don't waste our credits. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/)[Hunter](https://www.capterra.com/p/161625/Hunter/) More affordable, have more credits, and very straightforward features Review Source BC Ben C. Business Development Manager Computer Software Used the software for: Less than 6 months ### "Essential for lead generation in any sales related business." November 21, 2023 5.0 10/10 really could not recommend enough for anyone starting a business. Pros Ease of use, the automation is incredible and has really transform my ability to outreach whilst I am doing other things. Also support is great, and fast. Cons It's expensive - but you need good software these days. Review Source JN Jeff N. Director of Business Developmen Staffing and Recruiting Used the software for: 1-2 years ### "Great tool, great price" December 13, 2021 5.0 Very solid tool, I highly recommend. Great value for the money. We've seen a massive return on investment, and have been able to take our prospecting to the next level. Pros Very roust database of contacts. Great tool in email sequencing. Makes prospecting very easy. The chrome extension is a lifesaver Cons Can be difficult to figure out sequencing initially. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io Price Review Source VR Verified Reviewer Client Services Coordinator Telecommunications Used the software for: 6-12 months ### "Excellent Application" February 23, 2022 5.0 Great tool Pros Can find the contact information easily and generate leads User friendly and the integration is great Cons Sometimes I can't find the phone number of the lead Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.