# Page 8 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 393 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (393) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of Apollo.io ## Showing most helpful reviews Showing 176-200 of 393 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SG Suzie G. research analyst Information Technology and Services Used the software for: 1-2 years ### "true Review" January 18, 2024 5.0 I enjoyed working with apollo since it is very user friendly . Pros The user-friendly and intuitive interface of Apollo is one of its best characteristics. Apollo has been really helpful to a sales team by giving them free HQ numbers and emails. Cons Apollo gives free credits that some other tools do not offer, and they only offer 5 or 10 credits. I thus enjoy Apollo Review Source Edelyn L. Virtual Assistant Design Used the software for: I used a free trial ### "User-friendly and Verified Email Addresses" March 11, 2022 5.0 I would highly recommend Apollo, especially for start-up companies. It gives a lot of free credits and provides quality work email addresses. Pros I really like it because of the following reasons: 1. Easy to use (When you click the extension, it shows the company information already) 2. Shows the key person or decision-makers 3. Almost all work email addresses are verified Cons Apollo needs to improve on giving verified work email addresses. Sometimes, when I use an email validator, it shows that email addresses are a catch all email. Review Source VR Verified Reviewer Senior sales consultant Marketing and Advertising Used the software for: Less than 6 months ### "Fantastic free service " February 17, 2022 5.0 So far so good. Still learning the ropes. Will definitely keep using the free version and have already suggested it to management for purchase of an upgrade for the team Pros Email and phone number verification is almost always spot on. Email open notifications super helpful Cons The email open notification can’t tell the difference between you the user opening an email that you yourself sent, and when the recipient themselves have opened it. Review Source VR Verified Reviewer finder Marketing and Advertising Used the software for: Less than 6 months ### "This software meets all expectations" February 18, 2022 5.0 I love this software, it makes my life easier in every aspect Pros I like the ease of moving, using your data and prospecting the necessary leads Cons Sometimes some information was pulled through apollo the wrong way, not often, but when they did they got me into trouble. Review Source VR Verified Reviewer Product Developmene and Pre sales Industrial Automation Used the software for: Less than 6 months ### "Apollo review" December 27, 2023 5.0 Pros The tool is very effective is getting mail ids that too official. Cons The tool was having high false positive for mobile number Review Source gW garry W. logistics coordinator Logistics and Supply Chain Used the software for: 6-12 months ### "Apollo.io : A wonderful tool for lead generation and lead capturing " February 14, 2023 5.0 A very helpful tool indeed in generating leads for business , I am using this tool for almost a year now and I am pretty much satisfied with the services Pros It provides sequence and 10000 free email leads of top companies so that one can easily increase opportunities of business Cons The only downside of this software according to me is that they don't provide any type of live chat support, and sometimes emails of the leads are not verified bounce rate is also an issue Review Source Guy B. VP performance partnerships, sales Entertainment Used the software for: 6-12 months ### "great price performance lead gen and email sequencer " December 17, 2021 4.0 very easy onboarding and UX. amazing price / performance . great start Pros great dashboard and set of features. super helpful and smooth integration with linkedin and gmail. easy onboarding. great export. Cons for some industries / geo emails are 70% correct Review Source IS Ivona S. Head of Research Staffing and Recruiting Used the software for: 1-2 years ### "Apollo is user friendly and time-saving " December 21, 2021 5.0 The software itself is easy to use and the free membership that I have been using for a year now gives me all the needed monthly credits. Pros I use the Apollo extension while doing research on LinkedIn and it saves me a lot of time by quickly finding the candidate's contact information. Cons Sometimes the Apollo extension takes time to load whenever I have more tabs opened on LinkedIn. Review Source AP Ajit P. Sales Intelligence Executive Information Technology and Services Used the software for: 1-2 years ### "One of the Appropriate Database Software " December 17, 2021 5.0 I using apollo for last 2 years and I find it very much convenient and accurate especially regaring email addresses. I always suggest my friends to use apollo in case of difficulties in getting email addresses of specific contacts or titles..I am loving it. Apollo. It gives us monthly 50 records free of cost which is best part of it. no other software, may be I can trust only apollo. I can say in in one single line - "If Apollo is there, Nothing is impossible". Pros Business Email Address is the most essential part to reach out the targeted audience/client. I easily get the email address from appollo. Its very simple and easy to copy email address and also the validity of the email address is shown there how accurate it is. Cons DIrect or mobile number of contacts should be there along with email address and should be accurate with simple plan (monthly 50 records which i am using). please do this needful. Review Source Marcos M. Director Management Consulting Used the software for: Less than 6 months ### "The best value for money" December 9, 2021 5.0 I use it for lead generation. I found it very effective and easy to use. Pros Easy to use, great filters, fast, powerful. I loved the fact that you can insert personalised fields on emails. Cons Email formatting could be improved with more options. Alternatives considered [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Reason for choosing Apollo.io Functionalities and price. Review Source Andy F. Founder Computer Software Used the software for: 6-12 months ### "Shady company who screws over its customers" February 8, 2023 1.0 Pros Works like other lead gen apps, but it's not worth the headache. Cons Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it. There are more ethical lead gen apps out there. Review Source VR Verified Reviewer CEO's right hand Used the software for: 6-12 months ### "One of the most thorough mail-merge I have ever used. The analytics are great !" July 4, 2018 4.0 Pros Probably the best feature about Apollo is the analytics part. I have used several mail-merge products but Apollo is by far the one that goes really deep into the analytics part: you can literally analyse and create every indicator you want relating to your mails or even your phone calls. Cons The downside of using a product with many features like Apollo is that you have to spend some time setting it up. Whether it is the integrations with a CRM or the email campaigns settings, it is thorough but it requires time. Review Source Hilal G. Business Development Managaer Telecommunications Used the software for: 6-12 months ### "All in one!" February 18, 2022 5.0 I feel lucky to discover and use Apollo. It is like one of my hands now. Pros I like how Apollo serves a dashboard where you can see all at once and you feel things are under control in here. Besides, the most time-consuming side of my job, lead generation has become kind of a puzzle and mystery game thanks to Apollo. I feel like everybody is just a click away from me. Cons After the latest update, I feel a bit upset about the filtering, etc. Normally, it was working so good but now it became a bit complicated. Also, some screens can seem a bit crowded, I would fancy a simple design. Review Source Parker N. Sales Executive Management Consulting Used the software for: 6-12 months ### "Apollo.io - New tool that should be at the top of everyone's prospecting tech stack" November 27, 2018 5.0 Apollo.io was a tool I found on a LinkedIn article that I hadn't heard much about. I launched a trial and without even thinking was already able to use it's basic features that already had an impact on my prospecting strategies. Pros \-Ability to research every company I'm looking at -Ability to identify decision makers and their relevant contact information -Great company insights and business intelligence that allows me to start the conversation informed Cons I wish they provided more direct contact information (cell phone, direct office lines) for decision makers Review Source SN Sean N. Business Development Representative Health, Wellness and Fitness Used the software for: Less than 6 months ### "Best software for BDRs/SDRs" December 13, 2021 5.0 Great experience and very helpful tool overall. Pros The most impactful features are the ability to send out automated emails in scheduled sequences, as well as being able to track your history with a lead/prospect. The filtering tools are also phenomenal. Cons I think the database could be improved and expanded upon. I believe that LinkedIn is Apollo's main source of data, which is a large database, but not always accurate. Review Source DH David H. Founder Internet Used the software for: 1-2 years ### "Failed me, in the middle of a critical business trip over multiple days. No helpful support." October 2, 2023 3.0 Low quality customer support experience. Much degraded from last year. Everything from the support chat interface that asks runs you through a wizard before each itneraction, the slowness of getting an agent, the quickness of closing the thread if after a long waiting period you step out of your desk or you end up working on another tab.Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive business trip which was disappointing and expensive for me. Pros Reasonable price and feature set. Used to be much better. Cons Many key functionalities don't work as expected. Broken functionality due to low quality QA testing.The chrome extension has a 30% chance of working as intended. Support is too based on copy and paste templates leading to wasted time. Review Source CE Ciara E. Marketing Staffing and Recruiting Used the software for: 1-2 years ### "Great system!" December 20, 2021 5.0 We use this to generate leads and communicate with prospects. It's been a very efficient way of emailing/ obtaining new contacts within companies we want to work with Pros We absolutely love nurturing leads and communicating with them via email via Apollo! Very easy Cons We sometimes encounter snags like outdated info or duplicate contacts but not very often Review Source JH Jason H. Business Development Associate Events Services Used the software for: Less than 6 months ### "Great software – best value" March 1, 2022 5.0 Pros Essentially takes LI Sales Nav and makes it more powerful Cons Limited on adding people to lists – understand why you do it though Alternatives considered [Mailshake](https://www.capterra.com/p/164705/Mailshake/) Reason for choosing Apollo.io Price & more features Switched from [Nimble](https://www.capterra.com/p/123032/Nimble/) Value & ability to make sequences Review Source SN Shwetha N. Senior BDM Information Services Used the software for: 1-2 years ### "Great tool for Sales People" December 8, 2021 5.0 Apollo has helped me a great deal in my outreach activity by providing me accurate data Pros The accuracy of the contact details and the number of credits provided Cons need to keep applying filters after going back to the list Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) The accuracy and the number of credits per month Review Source LT Lili T. Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Apollo Review" February 17, 2023 5.0 It is easy to get up and running quickly and the community is very helpful and responsive. Pros Apollo IO is a great platform for creating, managing, and deploying web applications. Cons I don't like the lack of customization options available. It can be difficult to create a unique look and feel for your application. Review Source NC Nathan C. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Best tool to find leads" August 31, 2023 5.0 Really good software if you are looking for leads, in my opinion, it's the best software of its kind Pros The free plan already gives a lot of value and this is unbelievable, really good cost benefit Cons It has so many features that get's a little confusing to understand what is essential and what is not Review Source Ivars P. CEO Marketing and Advertising Used the software for: 6-12 months ### "Best Lead Generation" December 14, 2021 5.0 One of the best software Pros Easy to use. Great deliverability. A lot of data about prospects. Correct data. Cons No image mockup. Nothing else comes into my mind. Alternatives considered [lemlist](https://www.capterra.com/p/173776/lemlist/) Reason for choosing Apollo.io Pricing Review Source Jahnvi K. Associate manager Computer Software Used the software for: 1-2 years ### "Best sales enablement tool" January 13, 2023 4.0 Pros This is indeed the best tool for sales enablement, it helps me in prospecting every day Cons In terms of gathering information, sometimes the speed get slow Review Source Alicia J. Virtual Assistant Information Technology and Services Used the software for: Less than 6 months ### "Really Great Tool" November 29, 2022 5.0 This was software is greatly appreciated because it helps me complete my tasks very quickly keeping my clients happy. Pros The thing I like the most is that it works on the business websites to help you find the business owner LinkedIn page then generates the persons contact information. Cons There isn't any problems with this software as yet. Review Source VR Verified Reviewer Director Civic & Social Organization Used the software for: 2+ years ### "Good CRM with intuitive interface" October 13, 2021 4.0 Overall very good and especially easy for our inbound sales team to use with sales communication. Pros Easy viewing of all functions in one screen. Able to start and customize workflows very easily. Cons Integration with some of our existing systems could be difficult. That might have been partially due to them being legacy systems Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.