# Page 9 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 393 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (393) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 9 - Reviews of Apollo.io ## Showing most helpful reviews Showing 201-225 of 393 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Senior Student Operations Specialist Education Management Used the software for: 1-2 years ### "Quick Access to Mail Addresses" February 10, 2023 5.0 Pros For example, when I need the e-mail address of a person in a company, I log in to Apollo and type the company's website, view the contacts from there, and click on the e-mail address of the person I want to reach the e-mail address. This is really useful stuff. Because for example we are calling the company and the secretary does not even connect the phone. Thanks Apollo. Cons Even a little, sometimes companies or individuals may not be in the system. Although very rarely, a person's e-mail address may be incorrect, but generally the accuracy rate is quite high. Review Source Shamim Ahmed A. Agency Owner Information Technology and Services Used the software for: 1-2 years ### "Best Lead Generation Software for Your Marketing Campaign" November 8, 2022 5.0 Pros Apollo is the best tool for finding prospects' email and it's an excellent value for the money. I highly recommend it! Cons The only downside is that it has a high bounce rate. Review Source Alexander I. CEO Marketing and Advertising Used the software for: 6-12 months ### "Misledaing marketing" April 5, 2021 1.0 Pros Overall it's a great product at a competitive price. They have a decently sized database. Cons I was very disappointed when they placed a 10k credit limit per month when on their pricing page it says Unlimited email credits. I still think that the software and service are great, but I am so disappointed when they did this. There is no telling when they could place another limit for 1000 or 100 without any prior notice to their current users. Review Source AH Ariful H. Owner Information Technology and Services Used the software for: 1-2 years ### "Love it" February 22, 2022 5.0 Pros Its looks accurate and assure us of a valid email. so I don't need to verify it. I like it mostly Cons I miss export results. if it will be free then it will be better for us Review Source VR Verified Reviewer Director Of Communications Consumer Electronics Used the software for: 1-2 years ### "Create marketing campaigns" February 7, 2020 4.0 Using for outbound sales and email drip campaigns. Pros Great for drip email campaigns. There is flexibility to track call and/or email campaigns. Great for outbound marketing. Cons There are so many layers of features and it takes awhile to learn them. They have great customer service to ask questions Review Source CS Chetan S. Process Associate Airlines/Aviation Used the software for: 1-2 years ### "Employee friendly software" December 2, 2022 5.0 Excellent being at the lower level its undoubtedly very smooth. Saves lot of time. Pros Quick functionality, easy commands, easy to understand & handle. Cons Nothing ,everything is well designed & created. need more publicity. Review Source GS Gary S. Data Analyst Marketing and Advertising Used the software for: 6-12 months ### "Apollo Review" June 26, 2022 5.0 Pros They have a huge lead database and among similar service, Apollo have the highest information accuracy. The search interface is also clean and well organized, very handy when looking for specific leads. Cons Their search engine is not intuitive, you need to have your search in perfect spelling otherwise you won't get any search result. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Information from ZoomInfo is less accurate and outdated compared to Apollo Review Source VR Verified Reviewer SDR Outsourcing/Offshoring Used the software for: 6-12 months ### "Spectacular prospecting tool" September 17, 2021 5.0 Spectacular tool for SDR´s daily job! Pros Easy to manage marketing campaigns and lead information. Also, their phone tool is useful as it works everywhere. Cons They are still struggling to have the right phone number for a couple of contacts Review Source GE Gurol E. Foreign Trade Specialist Pharmaceuticals Used the software for: 6-12 months ### "Good for inteligence information gathering on companies." February 18, 2022 5.0 I am a pharmaceutical company worker. I am responsible of international export/import. Especially when it is import , i find the companies but most of them are very difficult to find respective email addresses. This is when Apollo comes handy. I find the closest person to my goal and directly e-mail them. This is why is use Apollo. Company websites fail to provide accurate email addresses and Apollo fixes this issue. Pros Getting related persons' email addresses of the companies we are interested in. Cons Actually there is nothing i dont like. I can not use the paid version. Otherwise it would be very informative. Limited version gives me only 5 pages of potential individuals and their email addresses. Also i can not make a search and i know this is not a problem on the paid version. But my company ... i can not persuade them for another expense. Especially when you live in the country of economical crisis every day. Review Source 🐨 Daniel R. AE Computer Software Used the software for: Less than 6 months ### "Incredible Software, Incredible Team, Overall Fantastic Experience" February 22, 2022 5.0 I genuinely love the tool and all of the astronauts at Apollo. Pros That I can have my entire prospecting work flow be in one place. I can create lists directly in LinkedIn/SalesNav (which ever I prefer. And enrich and put into a sales sequence all in one place. The data is also top notch. Cons There were a few times where I had to ask someone on the Apollo team for help. So I guess maybe a little less intuitive that is ideal. (but for such a complex product as far as its capabilities I wouldn't complain too much about that.) Alternatives considered [Mixmax](https://www.capterra.com/p/159470/Mixmax/)[Mailshake](https://www.capterra.com/p/164705/Mailshake/) Reason for choosing Apollo.io data and platform. not just a platform. Review Source HL Hayan L. SDR Human Resources Used the software for: Less than 6 months ### "A useful tool for sales teams" July 7, 2022 4.0 It's been a mostly positive experience. Using Apollo on a day-to-day basis makes me confident in the capabilities of the platform and I can easily recommend the same to everyone. Pros The best thing about Apollo is the vast database of accounts and leads it provides. The software is easy to use and pretty responsive. Vast chunks of data can be accessed and used quickly. The integrations with CRM platforms like Hubspot makes Apollo a must-have! Cons The data validation could have been better. The contact enrichment suffers at times due to poor data health. Review Source VR Verified Reviewer Team Lead Staffing and Recruiting Used the software for: Less than 6 months ### "Excellent quality database" October 31, 2022 5.0 I am pretty happy with it. The pricing is exceptional for the services they offer. Pros The quality and the accuracy of the data is very good. I can almost always find the correct contact details of the candidate I am looking for. I also like that you can create search lists and export them, very useful if you want to upload them to your ATS/CRM. Cons The interface can be pretty overwhelming at first sight. It takes a few hours to get used to it. Not a bad thing considering how many options you have in there to run search queries. Review Source VR Verified Reviewer CEO Internet Used the software for: 6-12 months ### "Best sales engagement platform" March 2, 2022 5.0 Pros They have millions of millions of company data so you can do prospecting. Also they have a great system to do personalization at scale Cons They don't have SMS or other channel automation. Reason for choosing Apollo.io Their Data Review Source IK Ilya K. COO Computer Software Used the software for: 6-12 months ### "Apollo review" December 11, 2021 5.0 It's good, since I'm not paying for it. But I find Sales QL better as the emails that they provide are more reliable, they have a larger email database and they offer all the emails they can find. Pros it's free and helps find emails. I like the interface also and that I can get email without going to the prospects page on LinkedIn. Cons I can only find 70% of emails and it only shows one email. Review Source TA Tusar A. Marketing manager Information Technology and Services Used the software for: I used a free trial ### "Apollo.io is one of ta best database for lead generation" February 22, 2023 5.0 I would highly recommend as a trader with over 10 years experience. Apollo Council. They are at their best when looking for legitimate leads. It made my research work a lot easier Pros I love that Apollo isn't just a lead generation tool, it can be used to both manage my pipeline and send streaks into an already busy workday. It helps me manage who I've been in contact with and who I'm going to talk to Cons There's a lot to like but it would be nice if there was a small option to detect customers who buy in the free version as I understand you need to buy a subscription to be able to filter by purchase intent but 1 potential buyer from a group of 5 pages of free leads would be great Review Source MP Matheus P. Business Development Staffing and Recruiting Used the software for: 1-2 years ### "Apollo é a melhor solução de enriquecimento de dados" December 16, 2021 5.0 Pros Com o Apollo eu consigo enriquecer os dados de contatos alvo, importar dados para o meu CRM e qualificar bem os leads gerados. Cons Pouca funcionalidade de sales engagement Review Source PK Paul K. VP Sales Education Management Used the software for: Less than 6 months ### "Exceding my expectations" March 1, 2022 5.0 I needed volume of contacts with verified emails and Apollo more than delivers. Pros 1\. Sales navigator integration! 2. I run sales navigator searches on a persona and then export to Apollo. I would say over 90% have verified emails...less on phones. 3. I also use Hub SPot and integration was easy. Cons I have not investigated too much but i think USA is their strength and they dont have all the countries I may have been interested in. Still need to verify. Reason for choosing Apollo.io \# of verified contacts Integrations Cost Review Source Nick S. Director of Growth Marketing and Advertising Used the software for: 1-2 years ### "Good Prospecting Tool " August 31, 2019 4.0 Pros Apollo makes it easy to create custom filtered prospecting lists and drip campaigns. The sequencing is a nice feature. Cons Slow load times. Customer service and coaching to enhance tools has been just ok. Review Source NJ Nykia J. Account Manager Market Research Used the software for: 2+ years ### "User " December 16, 2021 5.0 Great! Pros I can find contacts I need. It's good with emails and the amount of credits are good, Cons Not enough numbers. Not enough direct numbers. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Good with emails Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: I used a free trial ### "Company lies on their website about what the business owner is to receive." July 31, 2020 1.0 Terrible. Pros This companies lies about everything. On their website it CLEARLY states unlimited emails and downloads on their list. Then when you see and read their terms and conditions it limits you to 1 million. I spoke with \[SENSITIVE CONTENT HIDDEN\] who gave me different information on two different calls and then spoke to \[SENSITIVE CONTENT HIDDEN\] who tried to dodge every question but the facts. And the facts are I have screenshots where it says unlimited downloads. If they are lying about this and have treated other customer like crap why would anyone do business with them. So many companies with b2b lists, dont use this one. Cons customer service and incorrect information on the website. Review Source TC Thato C. Administrator and Sales Writing and Editing Used the software for: I used a free trial ### "The Truth with Thato " February 22, 2022 5.0 I just love it, it really makes my life soo easy Pros Convenience, reliability, not complicated and straight forward. Cons Work address feature, that way when i search a client I'd easily know where his work is situated. Review Source TO Trisha O. Lead Provider Relations Manager Financial Services Used the software for: Less than 6 months ### "Well States Healthcare - Provider Relations Manager" February 17, 2022 5.0 Provider personnel who answer the main line often refuse to give out email addresses. This is frustrating as emails are often reviewed after hours and could easily be responded to at any time. Whereas a voicemail left can quickly become a game of 'phone tag' lasting for days or even weeks. Having a way to find email addresses can bypass this issue and get you in communication with the correct person in a timely manner. Pros Ability to acquire email addresses for the people I need to communicate with. Cons Sometimes finding the company name on the search does not work very well, especially if the company name has several words in the name. Alternatives considered [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Reason for choosing Apollo.io LinkedIn was the not user friendly AT ALL! I didn't even make it through a full week of the free trial before cancelling. Review Source HI Hamza I. Enterprise AE Retail Used the software for: 1-2 years ### "Apollo makes outbounding super easy" September 29, 2022 5.0 Enjoying it Pros Ability to set Email, phone, linkedin cadences Cons i find it is hard to get great analytics Review Source KH Kamal H. Technical Support Internet Used the software for: 6-12 months ### "Best Lead Generation Tool for Less" November 12, 2020 5.0 Pros I really like using this tool. It has helped me a lot with the generation of valid B2B and B2C leads which has helped a lot in prospecting contacts. The accuracy rate is about 95% and it allows you to Export leads, Create lists, and Advanced search. Cons I can't dislike this app. I'm enjoying every of its feature. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) It's too expensive and not favorable for small business owners like me. Review Source TU Tanishka U. Research Analyst Information Technology and Services Used the software for: Less than 6 months ### " Apollo.io driving business growth through data" March 9, 2024 5.0 Pros What I enjoy about Apollo is that it provides good and accurate numbers and limitless access to emails. Cons The thing I dislike about Apollo is that it provides a restricted amount of contact information. 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