--- title: "Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Apollo.io the right Sales Intelligence solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/158696/Apollo/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Apollo.io 4.5 (398) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.2 ## Pros and Cons in Reviews SW Shasta W Director of Sales SupportConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools.“ March 19, 2026 AY Abhishek Y Database ExecutiveMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve.“ July 20, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team.“ May 15, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 Nicholas P Account Development ManagerComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking.“ May 27, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 Ankita P Business Development ExecutiveInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects.“ July 9, 2026 SD Sanket D Media Buyer ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The UI can feel slightly cluttered, and initial setup takes some time to get right.“ April 10, 2026 ## Showing most helpful reviews Showing 1-25 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ankita P. Business Development Executive Information Technology and Services Used the software for: 6-12 months ### "A Great All-in-One Tool for Sales Prospecting" July 9, 2026 5.0 Overall, my experience with Apollo.io has been positive. It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. Overall, it's a solid tool for sales prospecting and outreach, especially for teams looking to streamline their workflow. Pros What I liked most about Apollo.io was how it brought everything I needed into one platform. It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools. I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects. Overall, it made the sales process feel more organized, efficient, and easier to manage. Cons What I liked least about Apollo.io was that the contact data wasn't always accurate or up to date, so I occasionally had to verify email addresses or phone numbers before reaching out. I also found that some advanced features came with a learning curve, and certain useful capabilities were limited to higher-priced plans. While it’s a strong platform overall, there were times when the search results included outdated or duplicate contacts, which required a bit of extra cleanup. Switched from [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) LinkedIn Sales Navigator and Lusha.I switched to Apollo.io because it offered prospecting, contact data, email outreach, and CRM integrations in one platform, making our workflow simpler and more cost-effective. Review Source Jordan V. Sales Specialist Computer Software Used the software for: 1-2 years ### "Reliable lead generation and B2B sales intelligence platform" May 15, 2026 5.0 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Review Source Jerguz A. Project Manager Information Services Used the software for: 1-2 years ### "Legacy that needs a polish" March 25, 2026 3.0 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review Source Ellie A. Co-Founder Computer Software Used the software for: 2+ years ### "My primary contact data source" May 16, 2026 4.0 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io My contractors already used Apollo, so it was easier to stay with it than retrain them on another tool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo required a minimum contract of about $5,000. Apollo was much easier to keep renewing at $59/month. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Great product for contact data. " December 15, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review Source VR Verified Reviewer Founder's Office Computer Software Used the software for: 2+ years ### "Good for a short time but always verify the data" July 17, 2025 3.0 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Pros The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[Hunter](https://www.capterra.com/p/161625/Hunter/) There were multiple factors like pricing, ease of use and the Chrome extension. Review Source Dylan M. CoFounder Human Resources Used the software for: 1-2 years ### "Solid tool for Business Development. " September 3, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) For the use case, Zoom was far more extensive in comparison. Review Source SS Shane S. CEO Information Technology and Services Used the software for: 6-12 months ### "Power Platform With Excellent Community" June 12, 2025 5.0 Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring. Pros The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows. Cons The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome. Switched from [Netskope One Platform](https://www.capterra.com/p/130671/Insightly/) Apollo.io offers contact identification with it's native contacts database. I was paying for a separate third-party contacts platform that was integrated into Insightly. I was able to replace both with Apollo.io. Review Source RB Randy B. Owner Staffing and Recruiting Used the software for: 6-12 months ### "Disappointing Phone Data & Poor Customer Service" March 31, 2025 2.0 I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach. Pros The pricing is reasonable compared to other platforms. Cons The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io pricing and intent data info was decent. Switched from [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) better features and intent data was inportant Review Source SR Suvankar R. Lead generation specialist Information Technology and Services Used the software for: 2+ years ### "Reliable database tool" September 7, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review Source AS Aryan S. Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Outreach on Autopilot" January 31, 2025 5.0 Easy to use tool that has a lot of built in functionality for automating outreach. I checked the database against some information that we had about our prospects and it seemed pretty accurate. Pros It's a great lead generation and prospecting tool with an extensive B2B contact database. Not only it integrates with CRMs easily, you can also setup automations and sequences to do your outreach for you. The reporting features are also pretty decent. Cons Lot of the advanced features are locked behind a higher tier plan. Initial setup time is required to tailor it perfectly to your workflow. Alternatives considered [Clay](https://www.capterra.com/p/237944/Clay/)[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io The perfect balance between ease of use, functionality and price. Review Source JA Jamie A. Partnerships/Integrations Team Computer Software Used the software for: 6-12 months ### "Easy to use lead gathering tool, contact tracker, and cadence tracking tool" May 13, 2022 5.0 Overall, it was a positive experience, and they do listen to customers. Pros The software checks multiple boxes for a sales tech stack, CRM, Email tool, lead gen., and the ability to make calls from the software too. Cons You aren't able to get many phone numbers, and the email validity started to slip. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io I liked the option of being able to pay monthly and cancel anytime. Review Source VR Verified Reviewer Director Events Services Used the software for: Less than 6 months ### "POOR AFTER SALES SERVICE" August 4, 2025 1.0 after sales serives is extremely poor. agents are just passing the query over to another agent over and oaver Pros good program bad backend service as they can not fix a problem. the technicaicans have no idea on how to fix a DKIM record that is faulty from their end Cons agents can not fix a technical problem. we have been passed from agent to agent and they are requesting the same thing over and over from our end after wehave fixed out records Review Source CJ Chris J. Managing Director Financial Services Used the software for: 1-2 years ### "Great all in one business development software " June 23, 2025 5.0 A solid all in one tool at a competitive price point, lots of useful tools all wrapped into an intuitive user face. Pros Easy to use tool for business development outreach. All in one tool to locate and reach out to your target market. Cons Whilst the database is vast, the reliability of email addresses is the biggest concern with a relatively high bounce rate. Review Source MD Melanie D. Regional Director Computer Software Used the software for: 1-2 years ### "Slightly outdated and slow but still functional" April 18, 2025 3.0 Apollo has been a good starter tool for managing outbound sales strategy. I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated. Pros I like being able to create email templates which can either use in sequences or have available in Gmail Cons Apollo really slows down my computer. The LinkedIn integration particularly slows down using LinkedIn. I only keep Apollo open if I have to. Review Source ML Mor L. Senior Presales Engineer Information Technology and Services Used the software for: 2+ years ### "It makes it easy to create real contact lists that ensure targeted targeting" January 7, 2025 5.0 Apollo.io always has the right solution for us, enabling us to constantly identify new potential customers. Pros It's great that Apollo.io offers services that enable us to find the path to real potential customers. I loved its ability to collect customer data that matches the search topic from all sources. I loved its presentation style, where names and contact information are always clear. It's great that we benefit from this in creating distinctive contact lists that enable us to achieve the desired targeting. I loved how Apollo.io excludes fake entities from search results. Cons Apollo.io has no negatives, the information it collects reflects the latest updates from all platforms. It is rare for entities that are not related to the search topic to appear in the results. Review Source Peter W. Managing Consultant Human Resources Used the software for: 2+ years ### "Good prospecting tool, all-in-one solution but lacklustre EMEA contact data" January 8, 2025 5.0 Overall, I had some success with it, but I needed better phone data. Pros Easy of use, all-in-one solution for sales prospecting. Cons Contact quality data, especially mobile numbers for EMEA. Review Source OK Onkar K. Marketing manager Information Technology and Services Used the software for: 1-2 years ### "Best b2b contacts for marketing" November 29, 2024 5.0 So far its been a good. Nothing to complain. Pros Contacts are up to mark. and buyers intent at its best Cons Nothing to bad about apollo. I have been using for a while Review Source AP Aleksandra P. Data and research lead Marketing and Advertising Used the software for: 1-2 years ### "Very helpful sales tool" November 10, 2024 5.0 Apollo.ai is a solid tool that helps automate tasks and save time. It’s great for outreach and follow-ups, allowing sales teams to focus on closing deals. However, the phone number database could be more accurate. Despite that, it's still easy to use and efficient overall. I like this platform. Pros Apollo.ai's best feature is its AI sales automation. It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork. Cons I'm not completely impressed with the accuracy of Apollo.ai's phone number database. It could use some improvement to ensure that contact details are more reliable for outreach. Review Source SS Sherdah S. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Best Prospecting Tool for Cold and Warm Email and Calling Campaigns" December 9, 2021 5.0 Excellent. I've learned to get around the few quirks, but I couldn't have ever had the email list I currently have without it. My job is very easy to prospect as a result, and I don't waste my time or other people's time because I know before emailing or calling enough about the company that I know if it is worth pursuing. Pros I used to have multiple products do what this one tool does. I can research companies, find potential prospects, email them, and keep each prospect in an Account. When they change jobs, I can change the information very easily. If they reply, they are taken off the Sequence. It integrates very easily with Salesforce, so I don't need to make changes in both. Cons At times I'll run into a little glitch or maybe the AI is not right on(at times it will say the person has a new job, and the new job was a previous job, it is rare, but that's why I look up every lead.) Also at times, it will say the person has a new job, but when I look at LinkedIn, they might have an even newer job! So all I need to do is refresh the page, and Apollo gets its information from LinkedIn and will update its suggestion. Review Source SS Santanu S. Business Development manager Information Technology and Services Used the software for: 6-12 months ### "Excellent tool for Lead generation , prospecting and boost your sales efforts." October 11, 2022 5.0 Overall experience with Apollo is phenomenal. Except for a very few reasons, the tool has very less areas to complain about. It is a very powerful tool for any sales /marketing team and can multiply their productivity instantly. Pros Apollo is quite a unique and powerful tool for sales and marketing teams equipped with all features for generating, qualifying, prospecting, and also outreach to your audience. The filters are quite good for segmentation. Easy to export and import as well. Also, email outreach makes it a total package. Cons The limitation of the number of contacts to be exported at one time shall be increased. Even with a basic plan number of contacts exported at once Is only 25. This could be improved to enhance time management. Review Source JG John G. ISV-OEM Consultant Marketing and Advertising Used the software for: 1-2 years ### "Personalization at scale" May 7, 2023 4.0 Apollo has helped me to solve personalization at scale, using sequencing, AI, and task management with alerts to ensure I am engaged at the right cadence with the personas important for my campaigns. I am very happy with their lead generation solutions. Pros The beta release of AI writing to help quantify the real value proposition is cutting-edge and incredibly useful. The reason I use Apollo is that its email and task sequencing is the heart of a best-in-class lead-generation process. The productivity visualization and manager cockpit view, and call monitoring help me manage the work output and quality of the entire team and take steps to help them meet their outreach responsibilities in a timely manner. Cons Apollo does not allow the use of VPN which isn't just annoying but can actually interfere with work if your company requires that you connect. Review Source Rodion M. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a real game changer when it comes to cold email outreach" August 5, 2022 4.0 I think it's a revolutionary software for the sales industry and I'm very happy to have found it. Pros There's so much information that Apollo finds for you automatically. It saves you a lot of time and automates a lot of processes. Not only does it let you use laser-focus targeting to find companies that are most likely to buy what you want to sell, but it also finds people with different job titles in each organization and lets you automate sending DIFFERENT EMAILS to DIFFERENT PEOPLE based on their job title and different characteristics of the organizations that they work for, and it allows you to make each of those emails very personalized. It takes automated personalization to a whole new level. Cons It doesn't let you set the gap between sending different emails to more than 90 seconds, which I really lack. It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also encountered and reported multiple UI bugs. Review Source PC Patricia C. Sales consultant Information Technology and Services Used the software for: 6-12 months ### "Apollo for leads prospecting" December 14, 2021 4.0 In general, Apollo is a very convincent tool, I'm about to cancel the other tools I used to pay and I'm considering just keep using Apollo. Pros I started to use it because of the contact lists that you can download in Excel format that's a very cool feature you can't find in other tools and then I discovered is a fusion of many functions, for example, for email campaigns or for leading prospect. Is a very complete platform. Cons Is difficult to learn how to use it, you need a lot of practice and you can't find many help in internet like tutorials, so you have to learn by yourself. Switched from [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Because Apollo has more features. Review Source VR Verified Reviewer Inbound Sales Development Rep Marketing and Advertising Used the software for: 2+ years ### "Easy to navigate" September 15, 2023 5.0 Overall experienced has been smooth and with no issues whatsoever Pros Its such a great platform where you can find so many features all in one place. Absolutely love it and will always recommend it to others. Cons I cannot mention anything negative about Apollo. My experience with it has been extraordinary. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.