# Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Apollo.io the right Sales Engagement Platform solution for you? Explore 391 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (391) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews SW Shasta W Director of Sales SupportConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools.“ March 19, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 Connor G Business Development RepresentativeInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers.“ April 11, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 AP Aleksandra P Data and research leadMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork.“ November 10, 2024 SD Sanket D Media Buyer ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The UI can feel slightly cluttered, and initial setup takes some time to get right.“ April 10, 2026 SS Shane S CEOInformation Technology and Services, 2 - 10 employeesUsed the software for: 6-12 months. “Apollo.i has enabled the distributions of messages for our targeted marketing campaigns.“ June 12, 2025 SS Shreyansh S Founder's OfficeComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually.“ July 17, 2025 ## Showing most helpful reviews Showing 1-25 of 391 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jerguz A. Project Manager Information Services Used the software for: 1-2 years ### "Legacy that needs a polish" March 25, 2026 3.0 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Great product for contact data. " December 15, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review Source NO Nurudeen O. Business Outreach Analyst Telecommunications Used the software for: 2+ years ### "My Real Experience Using Apollo.io for Daily Sales Outreach" April 26, 2026 5.0 Overall, my experience with Apollo.io has been very positive. It has significantly improved my lead generation and outreach efficiency, making it much easier to find, organize, and engage qualified prospects. The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. Pros What I love most about Apollo is how intuitive the user interface is. It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother. Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes the guesswork from prospecting. The integrations with CRM platforms also make a big difference. It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows. Another thing that stands out is the customer support. Whenever I run into questions or need clarity, the support team is responsive and helpful, which makes it easier to keep moving without delays. That kind of reliability matters, especially when you’re using the platform daily. Overall, Apollo doesn’t just make outreach more efficient, it makes the entire process easier to manage and sustain over time. Cons Honestly, the two things I don’t really like about Apollo are the credit system for phone numbers and the subscription pricing. The pricing feels quite high, especially when you’re trying to scale outreach. In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. It doesn’t really support heavy outbound usage at scale. Review Source SW Shasta W. Director of Sales Support Construction Used the software for: 1-2 years ### "Great Platform for Finding Leads!" March 19, 2026 5.0 Overall, it’s an efficient platform that helps speed up outbound efforts while keeping lead quality high. Pros What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales. The platform combines a large, accurate database with strong filtering options, which makes it simple to quickly build highly targeted lead lists. I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools. The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows. Cons The main downside I’ve noticed with Apollo.io is that while the database is large, data accuracy can sometimes be inconsistent depending on the industry or role. That means you occasionally need to spend extra time verifying contacts or cleaning lists to ensure deliverability. Additionally, with so many features built into one platform, there can be a bit of a learning curve at the beginning, especially for new users who are not familiar with outbound tools. Review Source Dylan M. CoFounder Human Resources Used the software for: 1-2 years ### "Solid tool for Business Development. " September 3, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) For the use case, Zoom was far more extensive in comparison. Review Source SR Suvankar R. Lead generation specialist Information Technology and Services Used the software for: 2+ years ### "Reliable database tool" September 7, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review Source VR Verified Reviewer Director of Market Research Market Research Used the software for: 2+ years ### "Most efficient lead generation tool" April 23, 2026 5.0 Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs. Pros The is the most efficient lead generation tool that I've used in recent years. It is extremely fast, has a very intuitive interface, and the options available are plentiful. Cons The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20% Review Source SD Sanket D. Media Buyer Manager Marketing and Advertising Used the software for: 2+ years ### "Beneficial for prospecting and outreach and b2b data scraping" April 10, 2026 5.0 Overall, my experience with Apollo.io has been positive. It’s a powerful tool for finding leads and managing outreach, and it saves a lot of time once you’re familiar with it. While it takes some effort to learn and set up initially, it becomes very efficient for prospecting and sales workflows after that. Pros Apollo.io is easy to use and gives good contact data, making prospecting and outreach much faster and more efficient. Cons It has a bit of a learning curve at the start, especially with advanced filters and workflows. The UI can feel slightly cluttered, and initial setup takes some time to get right. Review Source JT Joe T. Head of Marketing Information Technology and Services Used the software for: 6-12 months ### "A great B2B tool - sales team love it. " March 26, 2026 5.0 Great experience, simple to read instructions, easy set up, seems to have good support. Happy with everything so far. Pros Great for our sales team, helps deep diving into discovering leads, connection with Linkedin is great helps with leverage. Cons Not had any bad feedback yet. Personally I feel the data enrichment is slightly weaker than some other tools I have used but that's being picky, the sales team seem to like it. Review Source Connor G. Business Development Representative Information Technology and Services Used the software for: Less than 6 months ### "Great Product, annoying bug" April 11, 2026 4.0 I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. Pros I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. Cons The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. Review Source AS Aryan S. Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Outreach on Autopilot" January 31, 2025 5.0 Easy to use tool that has a lot of built in functionality for automating outreach. I checked the database against some information that we had about our prospects and it seemed pretty accurate. Pros It's a great lead generation and prospecting tool with an extensive B2B contact database. Not only it integrates with CRMs easily, you can also setup automations and sequences to do your outreach for you. The reporting features are also pretty decent. Cons Lot of the advanced features are locked behind a higher tier plan. Initial setup time is required to tailor it perfectly to your workflow. Alternatives considered [Clay](https://www.capterra.com/p/237944/Clay/)[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io The perfect balance between ease of use, functionality and price. Review Source NS Nidhi S. Business Development Executive Computer Games Used the software for: 2+ years ### "Apollo application review" January 4, 2023 5.0 i have been using this for the last 2 years and this is the so far best tool. this eases the data collection work and reduces the time on data collection Pros easy to collect data and get them in one place. Accessing the contacts/companies is efficient. navigation inside the app is excellent Cons There are some contacts that are missing in the apollo. need more listing of companies and filters Reason for choosing Apollo.io The cost and the easy navigation of the platform to get and access data. CRM management. Tool Review Source Peter W. Managing Consultant Human Resources Used the software for: 2+ years ### "Good prospecting tool, all-in-one solution but lacklustre EMEA contact data" January 8, 2025 5.0 Overall, I had some success with it, but I needed better phone data. Pros Easy of use, all-in-one solution for sales prospecting. Cons Contact quality data, especially mobile numbers for EMEA. Review Source KG Kartik G. Principal Sales Development Lead Marketing and Advertising Used the software for: 6-12 months ### "The Sales team's best friend " May 13, 2025 5.0 Overall, Apollo is a highly intuitive and easy-to-use platform. The LinkedIn extension really makes it easy to find relevant information quickly. Pros I mostly use Apollo to enrich the lead information and create the lists for different campaigns with relevant data. Cons I have found that in a few cases, the people are no longer with the company. Review Source EB Ernest B. owner Information Technology and Services Used the software for: 2+ years ### "Apollo.io Review" March 3, 2025 5.0 great product for either data capture or lead generation Pros very easy to use. dashboard easy to navigate as well as integrations Cons no real dislikes. the software is designed even for beginners Review Source MD Melanie D. Regional Director Computer Software Used the software for: 1-2 years ### "Slightly outdated and slow but still functional" April 18, 2025 3.0 Apollo has been a good starter tool for managing outbound sales strategy. I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated. Pros I like being able to create email templates which can either use in sequences or have available in Gmail Cons Apollo really slows down my computer. The LinkedIn integration particularly slows down using LinkedIn. I only keep Apollo open if I have to. Review Source DB Dishank B. Head Of Business Information Technology and Services Used the software for: 2+ years ### "Worst experience using Apollo.io" November 14, 2024 1.0 Pros There are no pros I can mention about this company. Cons My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now. Review Source YD Yasmin D. Ceo Apparel & Fashion Used the software for: I used a free trial ### "Apollo.io Review" April 19, 2025 4.0 Overall Apollo.io is very good for scaling a business and very easy to use. Pros I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses. Cons I don’t think there is anything I can think that I disliked about Apollo io Review Source SS Sherdah S. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Best Prospecting Tool for Cold and Warm Email and Calling Campaigns" December 9, 2021 5.0 Excellent. I've learned to get around the few quirks, but I couldn't have ever had the email list I currently have without it. My job is very easy to prospect as a result, and I don't waste my time or other people's time because I know before emailing or calling enough about the company that I know if it is worth pursuing. Pros I used to have multiple products do what this one tool does. I can research companies, find potential prospects, email them, and keep each prospect in an Account. When they change jobs, I can change the information very easily. If they reply, they are taken off the Sequence. It integrates very easily with Salesforce, so I don't need to make changes in both. Cons At times I'll run into a little glitch or maybe the AI is not right on(at times it will say the person has a new job, and the new job was a previous job, it is rare, but that's why I look up every lead.) Also at times, it will say the person has a new job, but when I look at LinkedIn, they might have an even newer job! So all I need to do is refresh the page, and Apollo gets its information from LinkedIn and will update its suggestion. Review Source SS Santanu S. Business Development manager Information Technology and Services Used the software for: 6-12 months ### "Excellent tool for Lead generation , prospecting and boost your sales efforts." October 11, 2022 5.0 Overall experience with Apollo is phenomenal. Except for a very few reasons, the tool has very less areas to complain about. It is a very powerful tool for any sales /marketing team and can multiply their productivity instantly. Pros Apollo is quite a unique and powerful tool for sales and marketing teams equipped with all features for generating, qualifying, prospecting, and also outreach to your audience. The filters are quite good for segmentation. Easy to export and import as well. Also, email outreach makes it a total package. Cons The limitation of the number of contacts to be exported at one time shall be increased. Even with a basic plan number of contacts exported at once Is only 25. This could be improved to enhance time management. Review Source JG John G. ISV-OEM Consultant Marketing and Advertising Used the software for: 1-2 years ### "Personalization at scale" May 7, 2023 4.0 Apollo has helped me to solve personalization at scale, using sequencing, AI, and task management with alerts to ensure I am engaged at the right cadence with the personas important for my campaigns. I am very happy with their lead generation solutions. Pros The beta release of AI writing to help quantify the real value proposition is cutting-edge and incredibly useful. The reason I use Apollo is that its email and task sequencing is the heart of a best-in-class lead-generation process. The productivity visualization and manager cockpit view, and call monitoring help me manage the work output and quality of the entire team and take steps to help them meet their outreach responsibilities in a timely manner. Cons Apollo does not allow the use of VPN which isn't just annoying but can actually interfere with work if your company requires that you connect. Review Source VR Verified Reviewer Lead Generation Agent Marketing and Advertising Used the software for: 1-2 years ### "Simple, yet powerful." April 12, 2022 4.0 It's been a fulfilling experience, updates to the platform are constant, so it's always performing well. I'd recommend this personally for anyone who has many different systems and CRMs, as this is almost a perfect all-in-one. Pros Using Apollo Vs. using something like salesforce allows for a much more simplified experience, less headaches, and overall higher team productivity. It's ability to track team performance allows us to see what our colleagues are doing and improve using proven strategies. It usually doesn't go down, when it does, Customer Support is ready to take action almost immediately. The built-in dialer is one of the best i've used, I would even advised using Apollo for this feature alone as opposed to other VOIPs. It features local numbers as well as personalized numbers as well, and you can virtuallu call any country. Cons The main Con is Lead Sourcing. Apollo does have it's own pool that generally gets updated, but I wouldn't recommend this software to gather leads from, like with Zoominfo. The times it does go down, though scarce, can be lenghty some times, slowing down workflow for several hours. Review Source Kriti A. Freelance Content Writer Entertainment Used the software for: Less than 6 months ### "Great tool to manage and generate leads!" August 3, 2021 4.0 On some days, generating business leads is all I have to do. On those days, Apollo makes my work so easy and so much less irritating. I can find the contact details of the people I exactly intend to reach out to as it allows me the ability to search using their names, job titles, regions, and even job positions. The tool is extremely easy to use and has a database for even the smallest companies that you can find nowhere else. I'm sure I'll be using this tool a lot in the future! I have already recommended it to so many around me, and if you are someone who works in the sales or marketing team of your company, you should definitely give this a try. Pros Until a few days ago, I was using LinkedIn to search for leads and find their contact details. Ever since LinkedIn has come up with a search limit, it became so difficult for me to find new leads, especially when this is something I have to do on a daily basis on some days. Recently, my senior at work recommended me Apollo and I fell in love with it since day one! It is so easy to navigate through this tool and with so many filters at your disposal, even easier to find contacts. I'm apparently new to using this tool so I'm still learning my way around it but thanks to its ease of use, fast response, user-friendly interface, and so many exciting features, I have been able to speed up my work and get verified leads without any hassle. Moreover, the ability to save the leads, and send them emails directly from this software are amazing features that very few tools of its kind generally provide. Cons It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time to load and in some cases, it even fails to show verified leads due to which I have to go back to the old method of using LinkedIn to find contact details of those specific leads. This is the only problem I have encountered so far but it does not change my liking towards the tool. Review Source Possible J. Director Marketing and Advertising Used the software for: 6-12 months ### "Best Hub For Your Lead Generation Activities" December 21, 2021 5.0 Using Apollo has let me streamline my lead generation activities. Using the same software for both lead generation and outreach makes things smooth. Pros It was easy to find contacts in the database based on revenue, employee number, tool stack, and so on. You can easily add them to the campaign you've set up. Cons Adding leads to your list is handled in a very slow manner. You have to add them 25 at a time. And this is at every tier except the enterprise level. Review Source HO Hayley O. Director of Business Development Telecommunications Used the software for: 6-12 months ### "Game Changer for the Sales Team" December 28, 2021 5.0 Overall, Apollo has helped our sales team out by making us more efficient and more productive! We could not imagine having to work without Apollo Pros This tool has made it incredibly easy to track valuable prospects and helps us understand what campaigns are working and which are not. This gives us the ability to improve our campaigns and dig through the data to understand why Cons The contact data could definitely be improved Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.