# Page 3 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 387 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (387) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Apollo.io ## Showing most helpful reviews Showing 51-75 of 387 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BB Barak B. COO Marketing and Advertising Used the software for: Less than 6 months ### "Never experienced such a bad support!" April 30, 2025 1.0 Shambolic, top to bottom. What does a product mean if the team isn't there to help? Pros They have a lot of data, and it's fair to them. It's also pleasant to work with the data. Cons Worst support ever. It's a shame to call this experience 'support'. They promise things and do not vouch for what they say. Review Source WG WIlliam G. Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a deal" November 22, 2024 5.0 Pros Easy to use interface that has a high amount of the email addresses I desire. Cons Having to unlock bits and pieces of information is a little annoying. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZI is really expensive. Apollo seems disruptive in that sense. More bang for your buck Review Source Tommy M. Growth Team Computer Software Used the software for: 6-12 months ### "Useful depending on your needs" July 22, 2024 4.0 Overall Apollo was effective and continues to be the source of our leads/contact lists. No databases have 100% verified info so it's better to pay less here than use a competitor for more. Pros The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases. The platform itself is very very robust and offers way more than we use it for Cons Inability to manage the email send amounts by mailboxes without a lot of manual work. If you have 100 emails and want to send across 10 boxes it will not automatically distribute 10/mailbox. Instead the platform only moves to the mailbox once it's limit is reached (limit set to 40 means 2.5 mailboxes are used and not 10) Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io Pricepoint and originally the ability to send emails directly from apollo Review Source YD Yasmin D. Ceo Apparel & Fashion Used the software for: I used a free trial ### "Apollo.io Review" April 19, 2025 4.0 Overall Apollo.io is very good for scaling a business and very easy to use. Pros I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses. Cons I don’t think there is anything I can think that I disliked about Apollo io Review Source AS Ajay S. Senior Business Development Associate Computer Software Used the software for: 6-12 months ### "Super helpful in everyday sales hustle to generate leads" February 18, 2024 5.0 apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders from india and also across the globe, helps me easing the cold reachouts to these professionals Pros i've been using apollo for almost more than 7 months now, and apollo has helped me generate good amount of direct numbers and professional and work email ids of the c suite level professionals from linkedin, working in the sales industry this apollo definitely plays a very important role in generating leads for cold reach outs its ui is also not too complex, a fresher can easily learn how to use the tool and its extension. i use it almost everyday to fetch details from websites and linkedin profiles Cons the number of credits per month is something that can be increased as it is a necessity Review Source VR Verified Reviewer Junior Project Sales Executive Automotive Used the software for: 6-12 months ### " How Apollo's Smart Customer Groups Boost Your Business" February 6, 2024 5.0 It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions. Pros In Apollo, I appreciate the powerful and user-friendly interface, seamless integration options, and the robust analytics that empower businesses to streamline processes, enhance customer interactions, and make data-driven decisions effectively. Cons Only one thing Apollo is not updating employee information immediately after a change of job! Review Source VR Verified Reviewer Senior Strategist Computer Software Used the software for: 6-12 months ### "Great tool for outbound marketing " July 24, 2023 5.0 It's a helpful tool for outbound marketing Pros Apollo is a must-have tool for all marketers who execute outreach. It's very easy to use but the database is its most precious feature. It's also very easy to keep track of replies, bounces, or unsubscriptions (though you have to remove contacts manually from your contact list). Its scheduled and delivered filters help you keep track of and plan ahead for campaigns. The feature where it shows how many times an e-mail has been opened helps you foresee potential leads since, for example, 50 views on one e-mail foreshadows a potential interest. Cons Apollo cannot distinguish between an actual reply and a "can't be delivered to x account" auto-reply, so you manually have to check whether there's an actual reply from a prospect -which can be time-consuming-. We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not delivered cannot be distinguished in its automatic reports. Review Source SS Sherdah S. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Best Prospecting Tool for Cold and Warm Email and Calling Campaigns" December 9, 2021 5.0 Excellent. I've learned to get around the few quirks, but I couldn't have ever had the email list I currently have without it. My job is very easy to prospect as a result, and I don't waste my time or other people's time because I know before emailing or calling enough about the company that I know if it is worth pursuing. Pros I used to have multiple products do what this one tool does. I can research companies, find potential prospects, email them, and keep each prospect in an Account. When they change jobs, I can change the information very easily. If they reply, they are taken off the Sequence. It integrates very easily with Salesforce, so I don't need to make changes in both. Cons At times I'll run into a little glitch or maybe the AI is not right on(at times it will say the person has a new job, and the new job was a previous job, it is rare, but that's why I look up every lead.) Also at times, it will say the person has a new job, but when I look at LinkedIn, they might have an even newer job! So all I need to do is refresh the page, and Apollo gets its information from LinkedIn and will update its suggestion. Review Source NV Nikhil V. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Apollo: A must have tool for any salesperson" September 6, 2022 5.0 Using Apollo, I have been able to shorten my sales cycle with my prospects as most of the leads are qualified and validated. I am able to track my follow-ups regularly. I am also able to send out bulk emails to reach out to prospects who are spread across different geographies and one might not be able to get connected on a phone call. It's a great add-on to keep for one who is having a sales role in their organizations. Pros The accuracy with the emails for leads is just amazing. You can maintain lead and account lists to track your pipeline or help deep-dive into a particular account. The email-tracker functionality helps a lot. You can also bulk email people which is another great feature. All in all, it's a really great sales tool to have. Cons Although the email functionalities are great but contact numbers provided by Apollo are something that can be improved as it is relatively lesser accurate as compared to the email lead data. Review Source SS Santanu S. Business Development manager Information Technology and Services Used the software for: 6-12 months ### "Excellent tool for Lead generation , prospecting and boost your sales efforts." October 11, 2022 5.0 Overall experience with Apollo is phenomenal. Except for a very few reasons, the tool has very less areas to complain about. It is a very powerful tool for any sales /marketing team and can multiply their productivity instantly. Pros Apollo is quite a unique and powerful tool for sales and marketing teams equipped with all features for generating, qualifying, prospecting, and also outreach to your audience. The filters are quite good for segmentation. Easy to export and import as well. Also, email outreach makes it a total package. Cons The limitation of the number of contacts to be exported at one time shall be increased. Even with a basic plan number of contacts exported at once Is only 25. This could be improved to enhance time management. Review Source Rishi R. Marketing Intern Information Technology and Services Used the software for: Less than 6 months ### "Helping Hand for Marketing team" December 19, 2022 4.0 Overall experience is great according to me it is the best tool in market for marketing teams and new businesses. Pros I like the buying intent feature of apollo you can easily choose buying intent of all the leads on the basis of which you can easily reach them. It also helps us to design customized messages for our clients due to which it is very easy to build relationship with our clients. Cons Sometime leads are generated which is are of no use due to which it takes a lot of time to sort out this thing. Review Source JG John G. ISV-OEM Consultant Marketing and Advertising Used the software for: 1-2 years ### "Personalization at scale" May 7, 2023 4.0 Apollo has helped me to solve personalization at scale, using sequencing, AI, and task management with alerts to ensure I am engaged at the right cadence with the personas important for my campaigns. I am very happy with their lead generation solutions. Pros The beta release of AI writing to help quantify the real value proposition is cutting-edge and incredibly useful. The reason I use Apollo is that its email and task sequencing is the heart of a best-in-class lead-generation process. The productivity visualization and manager cockpit view, and call monitoring help me manage the work output and quality of the entire team and take steps to help them meet their outreach responsibilities in a timely manner. Cons Apollo does not allow the use of VPN which isn't just annoying but can actually interfere with work if your company requires that you connect. Review Source JA Jamie A. Partnerships/Integrations Team Computer Software Used the software for: 6-12 months ### "Easy to use lead gathering tool, contact tracker, and cadence tracking tool" May 13, 2022 5.0 Overall, it was a positive experience, and they do listen to customers. Pros The software checks multiple boxes for a sales tech stack, CRM, Email tool, lead gen., and the ability to make calls from the software too. Cons You aren't able to get many phone numbers, and the email validity started to slip. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io I liked the option of being able to pay monthly and cancel anytime. Review Source VR Verified Reviewer Lead Generation Agent Marketing and Advertising Used the software for: 1-2 years ### "Simple, yet powerful." April 12, 2022 4.0 It's been a fulfilling experience, updates to the platform are constant, so it's always performing well. I'd recommend this personally for anyone who has many different systems and CRMs, as this is almost a perfect all-in-one. Pros Using Apollo Vs. using something like salesforce allows for a much more simplified experience, less headaches, and overall higher team productivity. It's ability to track team performance allows us to see what our colleagues are doing and improve using proven strategies. It usually doesn't go down, when it does, Customer Support is ready to take action almost immediately. The built-in dialer is one of the best i've used, I would even advised using Apollo for this feature alone as opposed to other VOIPs. It features local numbers as well as personalized numbers as well, and you can virtuallu call any country. Cons The main Con is Lead Sourcing. Apollo does have it's own pool that generally gets updated, but I wouldn't recommend this software to gather leads from, like with Zoominfo. The times it does go down, though scarce, can be lenghty some times, slowing down workflow for several hours. Review Source Haylee T. Senior Associate Professional Training & Coaching Used the software for: 1-2 years ### "Go-to sales engagement platform" December 10, 2021 4.0 Apollo's customer service has been top notch and I couldn't see myself even looking at other competitors. I recommend them to every person I meet. Pros Apollo beats out any other SEP by housing the data and extracting it from LinkedIn, allowing my team to enroll contacts in sequences much more efficiently. The sequence builder is way more streamlined than other SEPs and I complete tasks much faster because of the great UX. Cons I don't like how manual the process is for updating contacts when they have job updates. Other than that, I can't think of any other reason to not like this software. Switched from [Outreach](https://www.capterra.com/p/159318/Outreach/) Outreach sequences were way too complicated for a lifecycle AE like me to spend time on. Maybe they're better for organizations with Admins who control the email templates and scripts, but for me and my team there was way too much complexity that took away from actually getting activity on the board. Review Source NS Nidhi S. Business Development Executive Computer Games Used the software for: 2+ years ### "Apollo application review" January 4, 2023 5.0 i have been using this for the last 2 years and this is the so far best tool. this eases the data collection work and reduces the time on data collection Pros easy to collect data and get them in one place. Accessing the contacts/companies is efficient. navigation inside the app is excellent Cons There are some contacts that are missing in the apollo. need more listing of companies and filters Reason for choosing Apollo.io The cost and the easy navigation of the platform to get and access data. CRM management. Tool Review Source PC Patricia C. Sales consultant Information Technology and Services Used the software for: 6-12 months ### "Apollo for leads prospecting" December 14, 2021 4.0 In general, Apollo is a very convincent tool, I'm about to cancel the other tools I used to pay and I'm considering just keep using Apollo. Pros I started to use it because of the contact lists that you can download in Excel format that's a very cool feature you can't find in other tools and then I discovered is a fusion of many functions, for example, for email campaigns or for leading prospect. Is a very complete platform. Cons Is difficult to learn how to use it, you need a lot of practice and you can't find many help in internet like tutorials, so you have to learn by yourself. Switched from [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Because Apollo has more features. Review Source Kriti A. Freelance Content Writer Entertainment Used the software for: Less than 6 months ### "Great tool to manage and generate leads!" August 3, 2021 4.0 On some days, generating business leads is all I have to do. On those days, Apollo makes my work so easy and so much less irritating. I can find the contact details of the people I exactly intend to reach out to as it allows me the ability to search using their names, job titles, regions, and even job positions. The tool is extremely easy to use and has a database for even the smallest companies that you can find nowhere else. I'm sure I'll be using this tool a lot in the future! I have already recommended it to so many around me, and if you are someone who works in the sales or marketing team of your company, you should definitely give this a try. Pros Until a few days ago, I was using LinkedIn to search for leads and find their contact details. Ever since LinkedIn has come up with a search limit, it became so difficult for me to find new leads, especially when this is something I have to do on a daily basis on some days. Recently, my senior at work recommended me Apollo and I fell in love with it since day one! It is so easy to navigate through this tool and with so many filters at your disposal, even easier to find contacts. I'm apparently new to using this tool so I'm still learning my way around it but thanks to its ease of use, fast response, user-friendly interface, and so many exciting features, I have been able to speed up my work and get verified leads without any hassle. Moreover, the ability to save the leads, and send them emails directly from this software are amazing features that very few tools of its kind generally provide. Cons It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time to load and in some cases, it even fails to show verified leads due to which I have to go back to the old method of using LinkedIn to find contact details of those specific leads. This is the only problem I have encountered so far but it does not change my liking towards the tool. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Best lead generation tool" August 11, 2022 5.0 It's been great and I am really not sure if I am ever going to rely on any other tool for lead generation. Pros I used it to find leads with work email and it did provide me authentic emails with 95% accuracy. Cons After a certain period of time it ran out of database. Alternatives considered [Snov.io](https://www.capterra.com/p/182902/Snovio/) Review Source Possible J. Director Marketing and Advertising Used the software for: 6-12 months ### "Best Hub For Your Lead Generation Activities" December 21, 2021 5.0 Using Apollo has let me streamline my lead generation activities. Using the same software for both lead generation and outreach makes things smooth. Pros It was easy to find contacts in the database based on revenue, employee number, tool stack, and so on. You can easily add them to the campaign you've set up. Cons Adding leads to your list is handled in a very slow manner. You have to add them 25 at a time. And this is at every tier except the enterprise level. Review Source VR Verified Reviewer Social Media Marketing Outsourcing/Offshoring Used the software for: 1-2 years ### "Apollo Review from a Social Media Marketer" May 10, 2023 5.0 Pros I like the ability of this application especially in finding appropriate persons in different industries and easily connecting them to LinkedIn. It was a big help for us as a lead generation in finding leads for our clients. Cons What I least like about this application is, if we extract the link of their Linkedin account some of them don't have a display photo. I think it will be helpful for us to have a filter portion that will able to filter out those who don't have the display photo. Review Source HO Hayley O. Director of Business Development Telecommunications Used the software for: 6-12 months ### "Game Changer for the Sales Team" December 28, 2021 5.0 Overall, Apollo has helped our sales team out by making us more efficient and more productive! We could not imagine having to work without Apollo Pros This tool has made it incredibly easy to track valuable prospects and helps us understand what campaigns are working and which are not. This gives us the ability to improve our campaigns and dig through the data to understand why Cons The contact data could definitely be improved Review Source Rubesh D. Business development manager Information Technology and Services Used the software for: 6-12 months ### "Integrated Sales and Prospecting Platform" November 13, 2023 5.0 Pros Apollo.io tackles the issue of buyer urgency and intent. We are able to contact prospects indicating our intent and call just those who have raised their hands by using the several intelligence tools at our disposal. By doing this, unnecessary manhours spent manually contacting prospects who are still in the research stage and not yet ready to commit are reduced. Cons I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support. Only premium customers who pay for more seats get dedicated support for their accounts. Their phone number accuracy and the stack details are still need to be improved. Review Source Md Jahan M. Digital Marketing | Web Development & Design Specialist Internet Used the software for: 2+ years ### ""Great tool for finding prospect leads"" March 24, 2022 5.0 Pros I'm using Apollo.io for finding leads, lead's contact information and email marketing, etc. Apollo.io is a great tool for lead generation, prospecting leads, and finding contact information. It is user-friendly, super easy to search & discover contacts with verified contact info. Cons It's only able to extract/verify work email, not personal email(Gmail, Hotmail, Yahoo, etc). It can be a great thing if they improve tools for extracting personal email. :) Review Source VR Verified Reviewer VP - HR Education Management Used the software for: 1-2 years ### "Feedback from the Ed-tech space" December 8, 2021 5.0 Apollo helps in lead generation and reaching out to the right audience who would require our products and services. Pros The product is easy to use and integration with Hubspot is spot-on. The information provided is pretty reliable in terms of email ID and company details. Cons Nothing that I can think of at the moment. The product has really helped us grow. Review Source Similar Products Featured