Mixpanel

Mixpanel

4.5 / 5 30 reviews


Average Ratings

30 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Mixpanel
  • mixpanel.com
  • United States

About Mixpanel

Mobile analytics app that provides actions tracking, segmentation, funnel analysis, A/B testing, email and push notifications.


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Mixpanel Features

  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking

Mixpanel Reviews Recently Reviewed!


Mixpanel does the job

Jun 05, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: There are many features that are really cool and useful in this software. I really liked the functionality of these features.

Cons: I feel like there were a lot of features, which is great but it is also kind of difficult to use. If it was easier to use, I would like it a lot more.

Overall: Worth testing out

Great analytics

Jun 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Nice one,
lets you analyse you mobile app usage with simple integration and I like their dashboard too.

Cons: Nothing

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

May 15, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: -Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Cons: -Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Overall: Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Best value-for-money tool for mobile apps push notification and email marketing

Apr 26, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

Cons: No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns

Super powerful analytics

Apr 04, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

Cons: I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.

One of the best web analytics tools

Apr 04, 2018
3/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons: The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Overall: - Web analytics
- Mobile Analytics
- Marketing Attribution

Best analytics product there is but very expensive.

Apr 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons: The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Overall: Great analytics but the pricing is no longer worth it.

Feature-heavy analytics tool

Mar 28, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: A lot of features/options/possibilities to track users and setup campaigns. Documentation is pretty good and support is very quick to response and resolve any issues.

Cons: May be too advanced and complex for simple tasks. If you don't need to track individual behaviour of users and make complex funnels - stick with basic Google Analytics.

Great even tracking platform

Mar 27, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Cons: There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

Very good features for tracking user traction.

Mar 14, 2018
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: A lot of features that can pinpoint what users are doing and what not. Really has the power to get your app to a whole new level. Funnels let you visibly tell where users are dropping out so you can quick-fix it

Cons: Configuration and integration seem to be a bit painful. Lots of boilerplate code especially if you want to track different screens, features or even app events to other platforms.

Incredibly powerful marketing tool with the best support engineers in the world

Mar 10, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Cons: It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Overall: Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Useful but not as easy to use as I would want

Feb 26, 2018
4/5
Overall
1 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Mixpanel is well integrated with a lot of websites and partners. It has a ton of features if you pay.

Cons: I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Mix panel was a tool that allowed for in depth analytical tagging

Jan 17, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: This product has supreme visualization tools that allow for an excellent organization and presentation of data.

Cons: I found it to be a bit too minimalistic, which could change over time if I seek to continue using the product.

Powerful tool if you can figure out how to use it

Jan 16, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It lets me see funnel conversion. Once funnels and events are set up, they're pretty easy to create and edit.

Cons: It's harder to use that it should be, should be easily used by non technical roles. Adding events to the site should be easily done without having to ask an engineer. Some simple things are hard i.e. "show me a a list of events that exist in our product"

Overall: See conversion through my site, visually.

Great Analytics Tool

Jan 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use with lots of rich features. I especially like the AutoTrack tool that allows me to get the analytics of a GUI without having to tag it first.

Cons: Very limited date range (2 weeks) for user flows. Dashboard feature isn't able to accommodate all of the reports that I have.

Valuable Tool for Understanding Your Customer's Behaviours in Depth

Dec 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Cons: To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

Our tool of choice for product KPI

Nov 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Provides excellent coverage to track almost any new feature we add to our product. We can use it to measure almost anything!

Cons: Take quite some time to get a good understanding of how to use the product. Could use a better on boarding process.

We use Mixpanel everyday to target and contact our users with push and newsletter.

Oct 27, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: What I like most about Mixpanel is the fact that I can target my users and I can check our performance very easily.

Cons: What I like least about Mixpanel is ab testing: they can only be started manually, and they can't be programmed.

Have used it for years on several projects

Oct 12, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: They're way of handling user journeys and funnels are the best that I've seen. Build funnels in a few seconds.

Cons: Dashboards, one of their newer products, need a lot of work. Not at the point yet where it can replace dashboard-specific tools.

Mix Panel is a very interesting app !

Sep 20, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Creating and following mailing campagn and in app.
Dashboards are simple and easy to use .
The possibility of activate campagns is very great.

Good tracking software

Sep 12, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Cons: Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Mixpanel is must have if you are selling anything on your website - it has become industry standard!

Sep 12, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mixpanel comes with alot of features. The highlight being how you can track your visitors and do so much once you know their habits. A few benefits include:

- Ability to profile users efficiently
- Understanding user habits
- Customizing pages based on Mixpanel insights

Cons: - A few features are difficult to setup
- Drip campaigns require a learning curve. There are other solutions that offer these better
- The solution UI could improve

Overall: - Efficient user tracking
- Setting up drip campaigns
- User profiling

Mixpanel provides the kind of product analytics I need

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It's quite easy to segment data. It's easy to tag what you want to measure. The UX is pretty nice.

Cons: It takes some time to use it fully. The training could be better. They need more use cases and help to get people to use it fully.

Rigid notification center and no mail reports

Feb 02, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Overall a good analitics software platform with kinda weak and outdated advanced goddies. Should update more often..

Great analytics platform

Mar 23, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: As a content marketer, nothing breathes more insight into your work than Mixpanel. It allows us to monitor complex marketing funnels and segment those funnels beyond any other software out there. You can easily customize your graphs which helps you visualize your data over time as well.

Pros: Great UI, making it easy to visualize your marketing funnels and segments. Tons of customization options, allowing you to build a funnel based on basically anything. Lots of documentation to help you solve complex problems.

Cons: Takes some time to learn, but that's because it can do some pretty complex things. Just use their documentation to learn it.

Interesting tool for metrics

Oct 21, 2015
4/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Pros: Easy to implement, documentation, support, cost

Cons: Dificult to analyze and don't predict behaviour

Jun 19, 2018
5/5
Overall

Oct 28, 2015
5/5
Overall
5 / 5
Ease of Use

Oct 09, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Sep 09, 2015
4/5
Overall