Average Ratings

14 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Mixpanel
  • mixpanel.com
  • United States

About Mixpanel

Mobile analytics app that provides actions tracking, segmentation, funnel analysis, A/B testing, email and push notifications.


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Mixpanel Features

  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking

Mixpanel Reviews Recently Reviewed!

Our tool of choice for product KPI

Nov 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
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Pros: Provides excellent coverage to track almost any new feature we add to our product. We can use it to measure almost anything!

Cons: Take quite some time to get a good understanding of how to use the product. Could use a better on boarding process.

We use Mixpanel everyday to target and contact our users with push and newsletter.

Oct 27, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: What I like most about Mixpanel is the fact that I can target my users and I can check our performance very easily.

Cons: What I like least about Mixpanel is ab testing: they can only be started manually, and they can't be programmed.

Have used it for years on several projects

Oct 12, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: They're way of handling user journeys and funnels are the best that I've seen. Build funnels in a few seconds.

Cons: Dashboards, one of their newer products, need a lot of work. Not at the point yet where it can replace dashboard-specific tools.

Best value-for-money tool for mobile apps push notification and email marketing

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

Cons: Not always immediate as for user experience. Could become expensive quickly as you would need both the proposed plans for proper results.

Mix Panel is a very interesting app !

Sep 20, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Creating and following mailing campagn and in app.
Dashboards are simple and easy to use .
The possibility of activate campagns is very great.

Good tracking software

Sep 12, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Cons: Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Mixpanel is must have if you are selling anything on your website - it has become industry standard!

Sep 12, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Mixpanel comes with alot of features. The highlight being how you can track your visitors and do so much once you know their habits. A few benefits include:

- Ability to profile users efficiently
- Understanding user habits
- Customizing pages based on Mixpanel insights

Cons: - A few features are difficult to setup
- Drip campaigns require a learning curve. There are other solutions that offer these better
- The solution UI could improve

Overall: - Efficient user tracking
- Setting up drip campaigns
- User profiling

Mixpanel provides the kind of product analytics I need

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It's quite easy to segment data. It's easy to tag what you want to measure. The UX is pretty nice.

Cons: It takes some time to use it fully. The training could be better. They need more use cases and help to get people to use it fully.

Rigid notification center and no mail reports

Feb 02, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Overall a good analitics software platform with kinda weak and outdated advanced goddies. Should update more often..

Great analytics platform

Mar 23, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: As a content marketer, nothing breathes more insight into your work than Mixpanel. It allows us to monitor complex marketing funnels and segment those funnels beyond any other software out there. You can easily customize your graphs which helps you visualize your data over time as well.

Pros: Great UI, making it easy to visualize your marketing funnels and segments. Tons of customization options, allowing you to build a funnel based on basically anything. Lots of documentation to help you solve complex problems.

Cons: Takes some time to learn, but that's because it can do some pretty complex things. Just use their documentation to learn it.

Interesting tool for metrics

Oct 21, 2015
4/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Pros: Easy to implement, documentation, support, cost

Cons: Dificult to analyze and don't predict behaviour

Oct 28, 2015
5/5
Overall
5 / 5
Ease of Use

Oct 09, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Sep 09, 2015
4/5
Overall