---
title: "Mixpanel Pricing 2026 | Capterra"
description: "Learn more about Mixpanel pricing plans including starting price, free versions and trials."
source_url: "https://www.capterra.com/p/158740/Mixpanel/pricing/"
page_type: "pricing"
language: "en"
---

# Mixpanel Pricing

- Overall rating: 4.5 out of 5 from [146 reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/)
- Starting at $25.00 per month
- Free trial: Available
- Free version: Available
- Credit card required: Not provided by vendor

---

## How much does Mixpanel cost?

Mixpanel has **3 different plans**. The pricing **starts at $25 flat rate per month** with a free plan available.

### Free

- Price: $0.00
- Billing: Flat Rate

#### Free plan includes:

- Core Reports (Including Flows)
- Data Dictionary
- Monitoring & Alerts
- Unlimited Data History & Seats
- US or EU Data Residency

### Growth

- Price: $25.00
- Billing: Flat Rate, Per Month

#### Growth plan includes:

- Plus: Unlimited Saved Reports & Cohorts
- All Features in Free
- Data Modeling
- Group Analytics & Data Pipelines Add-Ons
- Impact Report With Causal Inference
- Legendary Email Support

### Enterprise

- Price: Custom Quote
- Billing: Other

#### Enterprise plan includes:

- Dedicated Customer Success
- Everything in Growth
- Experiments & Signal Reports
- Plus: Advanced Access Controls
- Seasonal & Events-Based Pricing
- SSO & Automated Provisioning

---

## Is Mixpanel worth the price?

### Value for Money
- Overall rating: 4.2 out of 5
- Good or excellent value for money: 96%

AI summary based on 23 value-for-money rating reviews:
Some users report that Mixpanel offers a good overall experience with an attractive price point, especially when compared to other analytic software. They appreciate the free version's capabilities and find the pricing options affordable for beginners and small projects. However, some reviewers feel that Mixpanel's pricing is too high, especially for smaller companies or those needing more complex features.

#### Rating breakdown
- Ease of use: 4.1
- Customer service: 4.2
- Features: 4.5
- Ease of deployment: 4.5
- Likelihood to recommend: 80%

Based on 146 total Mixpanel reviews.

---

## How does Mixpanel compare to other alternatives?

Mixpanel starts at $25 flat rate per month. Explore how its pricing and plan options compare with top alternatives below.

Mixpanel pricing comparison

| Product | Plans | Starting price | Free version | Free trial | Value for Money |
| --- | --- | --- | --- | --- | --- |
| Mixpanel — 4.5 out of 5 ([146 reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/)) | 3 plans | $25.00 /mo | Available | Available | 4.2 |
| [Minitab](https://www.capterra.com/p/109731/Minitab-Statistical-Software/) — 4.5 out of 5 ([391 reviews](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/)) | 3 plans | $2394.00 /user/yr | Not available | Available | 4.2 |
| [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) — 4.4 out of 5 ([361 reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)) | 5 plans | $30.00 /mo | Available | Available | 4.3 |
| [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) — 4.6 out of 5 ([1,896 reviews](https://www.capterra.com/p/176586/Power-BI/reviews/)) | 3 plans | $10.00 /user/mo | Available | Not available | 4.4 |
| [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 ([8,101 reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)) | 1 plan | Not available | Available | Not available | 4.7 |

---

## What reviewers say about Mixpanel's pricing

### What they like

-   **Mixpanel offers a good overall experience with an attractive price point** Especially when compared to other analytic software. They appreciate the free version's capabilities and find the pricing options affordable for beginners and small projects.
    
-   **The startup program can save significant costs** And they find the software's features and customer service to be valuable for the price.
    

### What holds them back

-   **Mixpanel's pricing is too high** Especially for smaller companies or those needing more complex features. They say that the current free plan is limited and not suitable for production apps.
    
-   **The pricing can be a major limitation and may not justify the cost for all businesses** Some reviewers find the software expensive and not suitable for low-margin businesses, and they feel that the pricing could be more competitive.