Amplitude

Amplitude


4.5 / 5
27 reviews


Average Ratings

27 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online

Vendor Details

  • Amplitude
  • amplitude.com
  • Founded 2012
  • United States

About Amplitude

Web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities.


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Amplitude Features

  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking

Amplitude Reviews Recently Reviewed!


Capterra loader

Best Data Tool We've Ever Used

May 07, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: SO easy to implement - I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!

Cons: The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.

Overall: So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture.

Great product for analytics

Feb 05, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Cons: It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.

Best product analytics tool for teams

Aug 05, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: If you're looking for a tool that will allow your team to collaborate when pulling and analyzing your product data, you should try Amplitude. With this tool, you can create i.e. user funnels and easily share them with others. You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.

Cons: Although you get used to their navigation over time, it can be a bit frustrating in their beginning. I also wish they would explain the features a bit better in their documentation.

Amplitude for product data can help you connect the dots

Oct 24, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I use Amplitude every day to create cohorts, analyze product trends and evaluate how we are tracking on our metrics. If you are a SaaS platform Amplitude is a huge help in visualizing data. The cohort abilities are also huge in comparing our A/B tests.

Cons: Setting up the events can be kind of tough. If you don't have an easy event set up then not all the features will be usable.

Overall: Love this tool!

An easy to use analytics dashboard for all members of your product team

Feb 01, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Cons: I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software - given I am probably not their core target audience (Design team).

Overall: Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

Great for basic analytics

Jan 09, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Cons: Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

Most powerful analytics tool on the market

Dec 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app.

Cons: Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.

Very good analytics platform

Apr 09, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Cons: Having much options and features bring a problem where sometimes simple things are a little bit complicated.

Data analysis made easy

Dec 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis.

Cons: When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.

Decent free plan service but the interface has become increasingly overcomplicated over the years.

Aug 01, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I like their free plan its a godsend for indie developers like myself who have a limited budget.

Their user activity activity information and presentation is top notch. For example on that page I click on a individual user and see how long they've used my app, see what they did during each session and I can even select a option to see what events they're triggering in realtime.

Cons: Over the years its become increasingly more complicated to use their interface and find the information I'm looking for. When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

Overall: They ability to freely monitor my application in realtime

Definitely a learning curve

Aug 01, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information. We have a better understanding of whats working, what needs to be fixed, where people are dropping out in our user flow, etc.

Cons: It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed.

Amazing Tool!

Jan 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Amazing tool. I have personally used at least 4 other analytics tools. Amplitude is hands down the best of them. There's great reporting/graphs features, but my favorite part is seeing the user journey for each user as well as getting detailed data about your users (country, city, courier, device type...etc.)

Cons: Overall it's good, but I'd have loved improving the user experience a little bit. I found it a bit difficult to find certain things at first.

The Free Plan is Perfect

Mar 01, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you.

Cons: The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company.

Overall: I am very happy. It has become an irreplaceable part of our Analytics repertoire.

i use amplitude to track usage data for my app

Jul 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: it makes it very easy for a novice data analyst to create queries, visualize data, and share information.

Cons: the ability to track usage across different platforms. I have an apple tv and mobile app that work together and can't track one path across both devices.

Easy to extract and visualize data

Jun 22, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Intuitive environment in order to get graphics faster

Cons: You have to know all the variables first, it should be improved with a sort of glossary for each variable it manages first

Easy to use app for a non expert data analyst

Jun 06, 2019
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Amplitude has very clean and easy to use user interface, which makes data analytics looks so easy. It offers customizable visualizations that are very useful as reporting tools. Now we don't have to switch platforms to check our IOS or Android app reviews separately, it is one platform to rule them all.

Cons: So far I haven't found any issues or blockers that I can specify here, my overall experience has been prety Ok.

Overall: We use Amplitude for keeping track of our SEO analysis, IOS, and Android app reviews, as well as consumer acquisition.

Amplitude is the analytics platform to use if you are serious about understanding your users

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: * Easy to implement

* A very generous free tier

* Easy to create reports, dashboards and to dissect your data using multiple dimensions

* Integrates well with multi-platform applications

* Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around

* Great tools for understanding and interpreting your data on the paid plans

Cons: * Expensive paid plans

* Not much else, we implement Amplitude in any new product we release

Too complicated

Jul 29, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: It offers a good set of features for analytics and easily integrates with other systems. Its price is rather low in comparison to others.

Cons: Even though it's a good software, UI is not very intuitive which makes the software hard to use for whole range of customers. It still has some bugs and some ways to do things just doesn't make sense.

Great tool for tracking analytics for the app I'm working on

Apr 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: You can create charts for pretty much any action you can think of tracking on Amplitude. It's a slight learning curve to understand, but has a pretty simple interface once you get the hang of it.

Cons: The program is a little confusing to start using. It takes some finagling and research to really get a good grasp on how to use it.

Capterra loader

Powerful platform for user behavioural insights

Mar 14, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is very easy to implement and to use by a no technical person. It also allows to integrate several platforms like those for A/B Tests.

Cons: The price is not so cheap compared to other platforms and some extra modules are available only with additional costs.

Overall: get user behavioural insights

Good free plan but not many features.

Apr 02, 2018
3/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons: It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Overall: Cheap analytics with a good set of features.

Great free tool for b2b

Dec 12, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap.

Cons: You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it.

Capterra loader

Product Insight Tool that is as good as how YOU set it up

Apr 18, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: - Features are centered around industry-standard metrics

- Customer onboarding great

- Great visual, leading to higher perception of value for presentation

Cons: - relys on the users to setup the event data, which could be cumberson

- cookie-cutter, not really customizable in its insights

Quick and easy to use product analytics

Oct 18, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is a great tool for visualizing platform data such as user behaviour and interaction with the product. It's also easy to customise your projects that make it easy to focus in on what you're looking for.

Cons: It has quite a sophisticated design which can make it quite difficult to pick up to start with. Once you invest some time in learning how to get the most out of it though it is very useful. I've uncovered some great product insights that I don't think I would have found were it not for this tool.

Get insights to your users

Nov 22, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy report builder, highly flexible and easy on the eyes

Cons: Can be challenging to set up depending on your stack, steep learning curve

I use amplitude to display my data in the most comprehensive way. But it's long to set up.

Jul 02, 2018
4/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: I like the different kinds of dashboard I am able to create, they are relevant for all aspects of my business and make it easy to interpret data.

Cons: The management of dashboards as a team. Each user has its own views, which make it a tad more complicated to update views for everyone on existing dashboard.

Attitude with amplitude

Dec 21, 2017
2/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: cost is cheap compared to a lot of others out there, i guess at the end of the day it gets the job done

Cons: customer support could be better, wish theyd add more features and show that theyre always looking to innovate