# Amplitude Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Amplitude Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more. Source: https://www.capterra.com/p/158741/Amplitude --- # Amplitude Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Amplitude ## What is Amplitude? Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions. Answer complex product questions like, which activities keep users coming back? What is the impact of your latest release? Amplitude's Behavioral Platform does the heavy lifting. ## What is Amplitude used for? [Product Analytics](https://www.capterra.com/product-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Product Management](https://www.capterra.com/product-management-software/) Top alternative Featured Overall rating Based on 67 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $995 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Amplitude?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://amplitude.com&name=Amplitude) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Amplitude 4.6 (67) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $995 Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (67) Ease Of Use 4.6 (8,029) Value For Money 4.4 (46) Value For Money 4.6 (5,516) Customer Service 4.4 (43) Customer Service 4.7 (5,171) ## Amplitude alternatives [4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) Highest Rated [Usermaven](https://www.capterra.com/p/276941/Usermaven/) [4.9 (80)](https://www.capterra.com/p/276941/Usermaven/reviews/) Starting price $259.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/276941/Usermaven/) [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) [4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151951/Pendo-Platform/) [View all alternatives](https://www.capterra.com/p/158741/Amplitude/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.8 (18) 55.56% of 18 reviewers that rated this feature as important or highly important Graphical representation of data Conversion Tracking 5.0 (14) 71.43% of 14 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Usage Tracking/Analytics 4.9 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Track and interpret metrics on the usage of company resources Engagement Tracking 4.9 (13) 69.23% of 13 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Customer Journey Mapping 4.4 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Reporting/Analytics 4.8 (10) 70.00% of 10 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Amplitude 29 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Application programming interface that allows for integration with other systems/databases Display advertising and marketing messages to users based on their browsing history and preferences Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Analytics that breaks the data in a data set into related groups/categories. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Method of analysis that visualizes the series of events that lead towards a defined goal. Establish measurable goals and objectives and track their progress over a specific period of time Track user activities and events within an application. Enable businesses to implement machine learning algorithms on business data such as sales and revenue Capture, organize and track product-specific data and information in a centralized location Trigger clickable pop-up messages Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Track the amount of time users spend on websites Track and interpret metrics on the usage of company resources Monitor user activity through engagement methods Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.6 (67) 4.6 Based on 67 reviews ## Pricing Value for money 4.4 (46) Free Version [View pricing plan details](https://www.capterra.com/p/158741/Amplitude/pricing/) Basic $995.00 Per Month Value for money 4.4 (46) 4.4 Based on 46 reviews ## Integrations [ Segment](https://www.capterra.com/p/150621/Segment/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (43) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (43) 4.4 Based on 43 reviews ## User reviews Overall rating 4.6 Based on 67 reviews Filter by rating 5(44) 4(20) 3(2) 2(1) 1(0) Mentioned topic Sorted by most recent MH Miles H. Product Analyst Business Supplies and Equipment ### "Perfect for diving into product usage and retention." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 21, 2025 Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage. Pros I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer. I do like the event tracking it’s strong, and I can dive into questions quickly. Cons It tends to get a little cluttered in the UI when you’re working with a ton of events, and dashboard organization can be a little smoother. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VB Vittal B. Chief Product and Strategy Officer Information Technology and Services ### "Amplitude helped us unlock user behavior across devices." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 26, 2025 We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based. Pros We onboarded Amplitude to monitor user behavior on our travel tech products. The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention. Cons Meaningful events and dashboards take time to configure, especially without a dedicated data analyst. There's a learning curve for newbies. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Eudoria S. Lifecycle marketing executive Information Technology and Services ### "My experience with Amplitude" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 26, 2025 Pros I love how integrated it can be with all the other techs we use! Cons Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BB Belen B. Sr. CRM Manager Consumer Goods ### "Lots of functionality with ease of use." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 3, 2025 I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex. On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics. On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization. On the Experiment side, I've used Amplitude to AB Test product onboarding. Pros Amplitude offers a lot of flexibility while having a very clear UI. Cons It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LH Lucien H. VP of Product Information Technology and Services ### "Amplitude is a must have analytics tool for innovative product teams looking for fast agile insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 12, 2024 Amplitude is absolutely critical for us to ensure we are tracking and testing all metrics in relation to launching new products to market, including customer analytics and product usage. It is amongst the best tools in market for quickly creating visualisations to help understand where to iterate. Pros Amplitude is absolutely brilliant as a flexible BI tool where reports take minutes to set up. We use Looker and this is not a flexible light weight tool for rapid product feedback on new product launches. We use Amplitude for this to test, and learn about new products or features we take to market. Cons The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Founder Internet ### "Best-in-class for Product Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 20, 2023 A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner. Pros \- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on. - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences Cons \- It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reasons for choosing Amplitude Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Andres S. Senior Software Engineer Health, Wellness and Fitness ### "Great product tracking with a learning curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 15, 2023 Overall, very positive. We very quickly started seeing value from the metrics tracked. Pros When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up. Cons Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Better and more functionality. It was also a better pair with Segment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MK Melisa K. Head of Business Intelligence and Data Science Computer Software ### "Best product analytics tool but pricey" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 November 17, 2023 Pros The perfect tool to define and analyse events. Some of the analysis types our product teams appreciate would be very costly to build ad-hoc. Performant tool and good customer support. Cons It is theoretically quick to build analysis but because it is so easy, it's also easy to get things wrong or interpret them wrong. The team managing the events and properties need to do a really good job in keeping things clean in the tool so that the stakeholders don't end up building misleading self-serve reports. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Alternatives considered [Segment](https://www.capterra.com/p/150621/Segment/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Pedro A. Marketing & Growth Ops Financial Services ### "Best Analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 6, 2023 Pros \- Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way Cons \- It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Ankan D. GM BRAND Media Production ### "Amplitude is a must have for marketers and product managers." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 6, 2023 Overall a satisfied user. Just wish it was faster. Pros Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc. Cons Speed of page loads. The report building workflow is cumbersome. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reasons for choosing Amplitude Better product and good support. Better integrations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/158741/Amplitude/reviews/) Popular comparisons [Google Analytics 360 vs Amplitude](https://www.capterra.com/compare/158741-177042/Amplitude-vs-Google-Analytics)[Pendo vs Amplitude](https://www.capterra.com/compare/151951-158741/Pendo-Platform-vs-Amplitude) [Mixpanel vs Amplitude](https://www.capterra.com/compare/158740-158741/Mixpanel-vs-Amplitude)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)