# Amplitude Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Amplitude the right Web Analytics solution for you? Explore 68 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158741/Amplitude/reviews --- Amplitude 4.6 (68) [View alternatives](https://www.capterra.com/p/158741/Amplitude/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 28th, 2026 # Reviews of Amplitude Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews AB Andres B Product ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months. “I love that it automatically detects anomalies and that customizing reports is very easy, making the platform more accessible to users without technical experience“ June 22, 2026 LS Liam S Software EngineerInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “I didn't particularly appreciate that it took a long time to load, and, also, I wouldn't say I liked that creating custom reports was complicated and the interface wasn't particularly user-friendly.“ July 18, 2023 BB Belen B Sr. CRM ManagerConsumer Goods, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization.“ January 3, 2025 Ketu S Software EngineerComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “There is Las 30 days and custom date etc. but there's no way for one to do Month to date, week to date time selection which can limit how much the monitors are helpful.“ April 14, 2022 MH Miles H Product AnalystBusiness Supplies and Equipment, 51 - 200 employeesUsed the software for: More than 2 years. “I do like the event tracking it’s strong, and I can dive into questions quickly.“ July 21, 2025 LS Liam S Software EngineerInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Thanks to this robust web analytics tool, we gained valuable insights into our users' activity and collected data that our company's marketing and sales teams put to good use.“ July 18, 2023 ## Showing most helpful reviews Showing 1-25 of 68 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jovan M. Head of Marketing Computer Software Used the software for: Less than 6 months ### "Great software for product and customer acquisition analysis" December 3, 2019 5.0 Now we are using one tool instead of three tools in combination for the same thing. Pros With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need. Cons Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging. Alternatives considered [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) Reason for choosing Amplitude Provides more advanced features and solving the attribution problem. Review Source VR Verified Reviewer Founder Internet Used the software for: 2+ years ### "Best-in-class for Product Analytics" December 20, 2023 5.0 A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner. Pros \- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on. - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences Cons \- It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade. Review Source AB Andres B. Product Manager Information Technology and Services Used the software for: 6-12 months ### "Clear Vision and Strategic Focus" June 22, 2026 4.0 It has been excellent; I can make data driven decisions and have a clear view of the performance and impact of the initiatives Pros I love that it automatically detects anomalies and that customizing reports is very easy, making the platform more accessible to users without technical experience Cons It´s a little difficult to understand at fist, it takes months to adapt, and the subscription cost is somewhat high Review Source VR Verified Reviewer iOS Developer Computer Software Used the software for: Less than 6 months ### "Good free plan but not many features." April 2, 2018 3.0 Cheap analytics with a good set of features. Pros It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events. Cons It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive. Review Source KB Kaustubh B. Founder E-Learning Used the software for: 1-2 years ### "Wonderful for Product Analytics" February 11, 2023 5.0 Exceptionally amazing. Pros \- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention) Cons \- Limitation in "join" functionalities to group multiple events Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude Data visualization powers are extensive. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer. Review Source AD Ankan D. GM BRAND Media Production Used the software for: 1-2 years ### "Amplitude is a must have for marketers and product managers." October 6, 2023 4.0 Overall a satisfied user. Just wish it was faster. Pros Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc. Cons Speed of page loads. The report building workflow is cumbersome. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude Better product and good support. Better integrations. Review Source YK Yaron K. Co-founder Computer Software Used the software for: 2+ years ### "The best tool for mobile app analytics - easy to deploy yet super powerful" November 4, 2019 5.0 The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight. Pros This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience. Cons The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Amplitude It's easier to integrate, the interface is much simpler, you can create much more flexible queries. It's perfect! Review Source VR Verified Reviewer Demand Generation manager Internet Used the software for: Less than 6 months ### "Great value for money" September 16, 2019 4.0 Pros The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions. Cons nothing really. We're liking it a bit more every day. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) mixpanel was getting too expensive and data not trusted Review Source MH Miles H. Product Analyst Business Supplies and Equipment Used the software for: 2+ years ### "Perfect for diving into product usage and retention." July 21, 2025 4.0 Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage. Pros I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer. I do like the event tracking it’s strong, and I can dive into questions quickly. Cons It tends to get a little cluttered in the UI when you’re working with a ton of events, and dashboard organization can be a little smoother. Review Source VB Vittal B. Chief Product and Strategy Officer Information Technology and Services Used the software for: 2+ years ### "Amplitude helped us unlock user behavior across devices." June 26, 2025 5.0 We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based. Pros We onboarded Amplitude to monitor user behavior on our travel tech products. The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention. Cons Meaningful events and dashboards take time to configure, especially without a dedicated data analyst. There's a learning curve for newbies. Review Source BB Belen B. Sr. CRM Manager Consumer Goods Used the software for: 2+ years ### "Lots of functionality with ease of use." January 3, 2025 5.0 I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex. On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics. On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization. On the Experiment side, I've used Amplitude to AB Test product onboarding. Pros Amplitude offers a lot of flexibility while having a very clear UI. Cons It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is. Review Source MF Mahmoud F. Associate Payments Banking Used the software for: 2+ years ### "The greatest system for data integration, analytics, reports, and dashboards." December 14, 2022 5.0 Amplitude is exceptional by all standards, as it has helped us to integrate data from various sources with ease, which we used to see as a very complicated matter in the past, as well as the dashboards that we have been able to prepare and also the conclusions that we can reach through it, a very effective matter that meets the needs of users with greater accuracy, Which had a clear positive impact on our development. Pros I really appreciate the ease of integrating our analytics with Amplitude, as we can, with just a few simple steps, apply those analytics to our products because there is enough support for almost all kinds of data we need and languages, and once integrated, it works in an integrated way and displays all the metrics we need clearly, which helps us a lot By tracking the activities of users and also those interested in our products, and by doing so, we know what are the most popular programs that they use a lot, which helps us to understand their trends accurately. I also greatly appreciate the ease of creating and preparing reports and dashboards that display the results of analyzes in a distinctive way, and I also appreciate the multiple sharing options that enable us to cooperate with the rest of the departments, as well as easily involve external consultants. I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed. Cons I have not encountered any difficulties or technical problems with Amplitude, as it is easy to set up and use, and their support team is quick to respond to our requirements. Review Source LH Lucien H. VP of Product Information Technology and Services Used the software for: 1-2 years ### "Amplitude is a must have analytics tool for innovative product teams looking for fast agile insights" May 12, 2024 5.0 Amplitude is absolutely critical for us to ensure we are tracking and testing all metrics in relation to launching new products to market, including customer analytics and product usage. It is amongst the best tools in market for quickly creating visualisations to help understand where to iterate. Pros Amplitude is absolutely brilliant as a flexible BI tool where reports take minutes to set up. We use Looker and this is not a flexible light weight tool for rapid product feedback on new product launches. We use Amplitude for this to test, and learn about new products or features we take to market. Cons The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations. Review Source LH Ludwig H. Product Manager Internet Used the software for: 2+ years ### "Best product analytics tool" June 30, 2023 5.0 My experience has been great! The only bad analytics feature is the retention charts together with the dashboards. Can't display table format? Pros The most powerful while still pretty easy to use analytics tool I've found out there. Replaces all marketing and product analytics tools for us. Cons Can be pretty difficult for new users to learn how to get around in Amplitude and do analysis on their own. Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Review Source VR Verified Reviewer Auxiliar contable Information Services Used the software for: 6-12 months ### "Excelente servicio" April 27, 2023 5.0 Pros La cantidad de variables que me permite analizar y traet datos del seguimiento a clientes. Cons La generación de informes es muy básico, debería permitir cambiar de gráficos.. Review Source VR Verified Reviewer Product Manager Religious Institutions Used the software for: 1-2 years ### "Most powerful analytics tool on the market" December 5, 2018 5.0 Pros I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app. Cons Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations. Review Source VR Verified Reviewer Quality Assurance Engineer Financial Services Used the software for: 6-12 months ### "Data analysis made easy" December 5, 2018 4.0 Pros Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis. Cons When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together. Review Source TU Thazeem U. Senior IT Engineer E-Learning Used the software for: 2+ years ### "Increased the lead flow" June 30, 2021 5.0 We didn't face any issues in Amplitude till now in using this we are happy using this product Pros Helped the Customer Support and IT team to figure where we need the changes to be done for user flow Cons No Cons we have came across till using this software. Easy to go and managable. All good features with this. Review Source VR Verified Reviewer Product Manager Entertainment Used the software for: 2+ years ### "i use amplitude to track usage data for my app" July 25, 2018 5.0 Pros it makes it very easy for a novice data analyst to create queries, visualize data, and share information. Cons the ability to track usage across different platforms. I have an apple tv and mobile app that work together and can't track one path across both devices. Review Source WW Wesley W. Owner Consumer Electronics Used the software for: 2+ years ### "Amplitude is one of a kind!" May 26, 2022 5.0 very useful and easy to use software that has helped my company increase revenue. Pros very simple easy to use interface with lots of options and insights into your buisness. Cons more specific customer data and insight given to tailor to my business needs Review Source MS Meet S. Data Scientist Health, Wellness and Fitness Used the software for: 1-2 years ### "The Free Plan is Perfect" March 1, 2019 5.0 I am very happy. It has become an irreplaceable part of our Analytics repertoire. Pros Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you. Cons The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company. Review Source VR Verified Reviewer Head of Content Entertainment Used the software for: 6-12 months ### "Great tool for tracking analytics for the app I'm working on" April 17, 2018 5.0 Pros You can create charts for pretty much any action you can think of tracking on Amplitude. It's a slight learning curve to understand, but has a pretty simple interface once you get the hang of it. Cons The program is a little confusing to start using. It takes some finagling and research to really get a good grasp on how to use it. Review Source RC Ruth C. Product Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Quick and easy to use product analytics " October 19, 2018 4.0 Pros This is a great tool for visualizing platform data such as user behaviour and interaction with the product. It's also easy to customise your projects that make it easy to focus in on what you're looking for. Cons It has quite a sophisticated design which can make it quite difficult to pick up to start with. Once you invest some time in learning how to get the most out of it though it is very useful. I've uncovered some great product insights that I don't think I would have found were it not for this tool. Review Source ES Eudoria S. Lifecycle marketing executive Information Technology and Services Used the software for: Less than 6 months ### "My experience with Amplitude" January 26, 2025 5.0 Pros I love how integrated it can be with all the other techs we use! Cons Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved. Review Source LS Liam S. Software Engineer Information Technology and Services Used the software for: 2+ years ### "The optimal answer to all your web analytics problems" July 18, 2023 5.0 Thanks to this robust web analytics tool, we gained valuable insights into our users' activity and collected data that our company's marketing and sales teams put to good use. The ability to generate audience, behavioral, conversion, sales funnel, and other reports has helped us better understand the performance of our websites and marketing campaigns, and the real-time nature of the information provided by Amplitude Analytics is a great advantage. Pros It has been a great asset to my company's marketing and sales efforts, and I have used it myself with great satisfaction. This tool facilitates data collection and analysis of website visitors, which in turn allows us to detect problem areas, improve user experience, and increase conversion rates, among other things. The ability to collect data on a continuous and timely basis is fantastic, as it has given us an advantage in making tactical decisions, fine-tuning our marketing efforts, and gaining a deeper understanding of customer acquisition. It also integrates seamlessly with other tools, allowing us to increase productivity and better leverage the strengths of the programs. Cons I didn't particularly appreciate that it took a long time to load, and, also, I wouldn't say I liked that creating custom reports was complicated and the interface wasn't particularly user-friendly. This can limit the rate at which new users learn to use the system. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.