--- title: "ON24 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ON24 Software - reviews, pricing plans, popular comparisons to other Webinar products and more." source_url: "https://www.capterra.com/p/158766/ON24/" page_type: "product" language: "en" --- # ON24 Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ON24 ## What is ON24? ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through ON24, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by over a billion engagement minutes, marketers drive more revenue from ON24 than any other channel. ## What is ON24 used for? [Webinar](https://www.capterra.com/webinar-software/)[Virtual Event](https://www.capterra.com/virtual-event-software/)[Community](https://www.capterra.com/community-software/) Top alternative Featured Overall rating Based on 222 user reviews Reviews sentiment Positive 90% Neutral 7% Negative 3% Pros & cons Intuitive platform for all users Extensive event customization options Frequent technical glitches and delays Starting price $10000 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ON24?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.on24.com&name=ON24) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ON24 4.3 (222) VS. [4.8 (379)](https://www.capterra.com/p/167140/BigMarker/reviews/) Starting Price $10000 Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (220) Ease Of Use 4.8 (6,053) Value For Money 4.0 (176) Value For Money 4.8 (4,094) Customer Service 4.3 (190) Customer Service 4.9 (3,841) ## ON24 alternatives [Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/) [4.6 (6,053)](https://www.capterra.com/p/157062/Zoom-Video-Webinar/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/157062/Zoom-Video-Webinar/) [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) [4.6 (14,641)](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/) [4.5 (11,103)](https://www.capterra.com/p/168668/Microsoft-Teams/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168668/Microsoft-Teams/) [Webex Suite](https://www.capterra.com/p/237272/Webex/) [4.4 (7,408)](https://www.capterra.com/p/237272/Webex/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/237272/Webex/) [View all alternatives](https://www.capterra.com/p/158766/ON24/alternatives/) ## FAQs about ON24 Overview ### What problems does ON24 solve? ON24 solves webinar production bottlenecks, weak audience interaction, and poor visibility into attendee intent by enabling pre-recorded, simulive, and on-demand events with polls, Q&A, content widgets, and CRM-integrated analytics. Marketing teams, demand generation leaders, training teams, and globally distributed presenters use it to scale branded webinars without sacrificing engagement or follow-up quality. Answer based on 188 reviews Overview ### Which roles and teams benefit most from ON24? ON24 is most used by marketing teams, program managers, and content specialists who run webinars, virtual events, and audience engagement campaigns. Marketing operations and marketing technology managers use it to automate registration and reporting, while directors and executive leaders track performance, lead generation, and event outcomes. Answer based on 222 reviews Overview ### What company size and industries is ON24 built for? ON24 is built for marketers at small businesses, which make up 40% of reviewers, and is used most in Computer Software at 19%. It also serves enterprises at 37% and midsize businesses at 23%, with additional adoption in Financial Services at 8% and Marketing and Advertising at 7%. Answer based on 222 reviews Features and Usability ### What are the key features of ON24? ON24 includes core webinar and event tools like live streaming, on-demand webinars, SimuLive playback, event registration, and attendee management. Differentiating features include customizable console branding, audience engagement widgets such as polls, Q&A, and surveys, plus real-time reporting, engagement tracking, and CRM integrations with Salesforce, Marketo, and HubSpot. Answer based on 118 reviews Overview ### How good is ON24 for running webinars? ON24 works well for marketing webinars, on-demand sessions, and SimuLive programs with strong customization and engagement tracking. Marketing teams and global organizations like the flexible console, registration pages, and CRM connections, though setup can feel rigid, onboarding takes time, and some live events face browser, firewall, or audio issues. Answer based on 118 reviews Overview ### Is ON24 a good platform for virtual events? ON24 supports virtual events with flexible setup, branded event pages, and attendee analytics that help teams manage registrations and follow-up. Marketing teams and event organizers value the customization and reporting, but pricing can feel high, onboarding may be uneven, and some users find live event setup, email options, and support coordination frustrating. Answer based on 33 reviews Integrations ### Which third-party tools and platforms does ON24 integrate with? ON24 integrates with Microsoft Power BI for analytics dashboards and connects natively to HubSpot CRM, Marketo Engage, NetSuite, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud Account Engagement, SugarCRM, Veeva CRM, and Cvent Event Management. These integrations span analytics, CRM, marketing automation, finance, and event management. Answer based on 14 reviews Getting Started and Support ### What training and onboarding options does ON24 offer? ON24 provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars offer scheduled instruction, documentation serves as written reference, and videos provide self-paced learning material. Answer based on 6 reviews Getting Started and Support ### What customer support options does ON24 offer, and how do users rate the experience? ON24 offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as responsive, helpful, and quick to escalate issues, with strong onboarding resources. Some report uneven chat quality, confusing points of contact, slower urgent help, and inconsistent follow-through on complex problems. Answer based on 88 reviews ## Pros and Cons Intuitive platform for all users 95% positive reviews out of 58 Most reviewers describe ease of use as a major benefit, highlighting its intuitive interface, simple setup, and accessibility for users of varying backgrounds and technical skills. Frequent technical glitches and delays 73% negative reviews out of 37 Most reviewers report bugs and issues, mentioning recurring glitches, delayed support responses, and technical problems during live events. Extensive event customization options 88% positive reviews out of 34 Most reviewers appreciate customization, noting the ability to tailor branding, layouts, and interactive elements for a professional, personalized experience. Comprehensive audience engagement tools 93% positive reviews out of 28 Most reviewers find audience engagement features valuable, citing interactive elements, detailed analytics, and effective tools for measuring and enhancing participant involvement. ## Features AI summary Based on 7,242 Webinar reviews Capterra reviewers highlight these as the features buyers care about most when choosing webinar software: - **Meeting Management** (**55%** of reviewers rated this feature as critical) - **Screen Sharing** (**52%**) - **Video Conferencing** (**56%**) ON24 includes **Screen Sharing**, which helps presenters share content clearly during live sessions. However, it does not offer **Meeting Management** or **Video Conferencing**. Instead, it provides other important webinar features such as **Presentation Streaming** (**52%**), **Live Chat** (**39%**), and **Mobile Access** (**41%**). These features help businesses deliver live presentations, support audience interaction, and give attendees flexible access from different devices, helping teams run more accessible and interactive webinar programs. Live Chat 4.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Ability to chat online in real time Mobile Access 3.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Customizable Branding 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Q&A Management 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Allow users to collaborate and ask questions regarding folders and/or documents within the system Reporting/Analytics 4.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Alerts/Notifications 4.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges ON24 31 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Attendee Management: Process of managing, tracking, and communicating with individuals who are registered to attend an event - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Chat/Messaging: Communicate using direct chat or messages within the system - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Event Management: Schedule and manage the logistics of activities and other gatherings - Event Registration: Online registration for events - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Lead Generation: Manage the process of attracting and converting business prospects into leads - Live Chat: Ability to chat online in real time - Live Streaming: Live stream to multiple devices simultaneously - Mobile Access: Access software remotely via mobile devices - Multi hosts: Allow multiple participants to present/co-host. - On-Demand Webinars: Allow users to schedule a webinar with registration and record the webinar automatically in the cloud. - Online Registration: Real-time registration over the web - Personalization: Adjust communications based on previous interactions or personal preferences - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Q&A Management: Allow users to collaborate and ask questions regarding folders and/or documents within the system - Real-Time Chat: Engage in direct, instant messaging with customers, users, etc. - Real-Time Reporting: Active reporting of data and metrics - Recording: Record live video calls to play later - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Promotion: Market event via social media tools - Survey/Poll Management: Create and administer polls and surveys - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Virtual Lobby: Virtual waiting area for attendees --- Get Advice We can help you find the software with the features you need. Features 4.3 (220) 4.3 Based on 220 reviews ## Pricing Value for money 4.0 (176) Free Trial [View pricing plan details](https://www.capterra.com/p/158766/ON24/pricing/) Basic $10,000 Per Year Value for money 4.0 (176) 4.0 Based on 176 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ Cvent Event Management](https://www.capterra.com/p/26318/Cvent-Event-Management/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[ SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[ Veeva CRM](https://www.capterra.com/p/129924/Veeva-CRM/)[ Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (190) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (190) 4.3 Based on 190 reviews ## User reviews Overall rating 4.3 Based on 222 reviews Filter by rating 5(107) 4(93) 3(15) 2(4) 1(3) Mentioned topic Sorted by most recent LB Logan B. owner Facilities Services ### "The platform for a premium webinar experiemce" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 8, 2026 On24 is the coolest webinar platform I have had the pleasure of using. the ability to customize your forms, landing pages, and in-event experiences makes it an incredibly professional but stylish tool. Pros On24 makes it easy to quickly get in and spin up an event, no matter how much prior experience you may have had in similar platforms; however, the customization options for events, landing pages, and forms makes it not just professional, but - dare I say - cool. Integrates well with Marketo and HubSpot, i imagine it works well elsewhere. Cons On24 licensing tiers can be confusing and pricey, depending on how many seats you are filling. larger events can cost a pretty penny, but that's par for the course with these products. Switched from [GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) experienced some issues with our broadcasts on webinars >600 attendees, needed more customizability. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Shahbaz S. Analyst Information Technology and Services ### "Honest Review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 8, 2025 Overall very good 8/10. Easy to use. Great for viewing. Excellent for webinars or large scale presentations. Sharing screen works smoothly. Pros Really slick for webinars, very professional & easy to use. Much better than other competitors Cons Presenter view could be improved a bit more. lacks some features other providers have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KG Kayla G. Event Marketing Manager Information Technology and Services ### "Easy to use and great user experience " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 December 30, 2024 Really great custom event build that was very easy to use. Setting up and running and event was really easy on the user side and the user experience for externals was impressive because we could customize the platform. I would recommend this product for sure. Pros The ease of using and understanding the platform. The integration and reporting was also very impressive compared to other platforms. Cons They tended to lose connection during live events and webinars. We would have about 3-4 digital events a qrter have connection issues. They told us there was nothing they could do. They also had issues with firewalls - this is a common problem with digital platforms, but many enterprise companies were not able to register due to their company's firewall and this caused issues for us. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alberto L. Marketing Project Coordinator Real Estate ### "ON24 removes lead restriction" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 23, 2023 We have been using ON24 for the past few years as a marketing department for both restricted content and lead nurturing. We conduct numerous webinars with partners, it is helpful to have a platform that is easy to use for both speakers and viewers with different levels of technical knowledge. We have clients from over 100 nations and it has been beneficial for simple access due to its web-based design. With previous platforms, customer service and technical issues have been a problem, and ON24 has been a great help in solving that problem. Pros On-demand is ideal when you have attended a webinar and all communications have been planned in advance, this way you know your users will get the information they need to view the video files on-demand. We can modify the on-demand video hosting platform, add new content, etc. is very helpful. The organization of the webinar is simple. The design of the program is simplified if you use the widget system, as you can create it as you wish and give it the shape you want. In addition, it is possible to control and edit the messages coming from the ON24 system. We have a diverse set of people using the application across different generations, skills and countries, and it is simple to use for all of them. Cons There needs to be a checklist that includes every webinar you plan to ensure you have all the necessary implements. The interface for the organization could be more modern, however, it works well. It could use tweaking to make it simpler and look more modern. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Indira A. MD Marketing and Advertising ### "All in one marketing app" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 23, 2023 Pros Provide 360 marketing potentialUnique marketing app for all niches Cons Provide additional payment options to allow users from all over the world, esp Africa. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RJ Reshma J. HR Operations executive Human Resources ### "Great " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 December 30, 2022 Pros Ist useful for marketing and for remote work Cons Additional features can be added for user friendly performance Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Andy S. EHSQ Specialist Chemicals ### "ON24 Webinar Software is On Point!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 August 15, 2022 Webinar viewing for both live presentations and on-demand recordings - great experience every time! Pros Fantastic interface with simple tools to fine tune your presentation for both the presenters and your audience as well - highly recommend! Cons Every time I used this software I left satisfied - never any issues at all! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Douglas C. Business Development Strategies Advisor Insurance ### "Great business development platform and branding tool for clients" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 8, 2022 ON24 is a great tool for business development. It has helped our company grow with leads, and helps makes our company more present in our country. Our video webinars have been a great hit with our customers and clients and we continue to use it even past the pandemic. The interactive tools on the platform allow the user experience to be really good. On the back end the customization is excellent and the analytics and data generated has helped a lot Pros I like the analytics feature the most about ON24. With a lot of data collected each show, it is very important to use the data and drive results and inferences from it. You can see how the users interacted with the show, how long they have attended, what buttons they have clicked on, questions they have asked, and quiz answers. There are a lot of widgets interact with and it allows ON24 to process a lot of useful analytics that will be helpful for business development and marketing. I also like the customizability of the software. The audience screen is customizable any way that you want and it allows full control of your own company to do any creative things that you want. Cons One thing that I think can be improved is the rigid rules in place for some customization of the software. A lot of the interactive pieces on the console have only 1 or 2 options that may not be right for what your company is trying to do. Also, ON24 is more of a recording software rather that recording and video editing software. If you are doing a recording and you mess up, it is very hard to edit the video, meaning you will need to restart the recording and do it over again. Editing the video is fine, but you will need a 3rd party software, download the video, edit it, and then re-upload the video again. Switched from [DigiCast](https://www.capterra.com/p/231573/DigiCast/) This program is more interactive and provides more analytic capabilities. Alternatives considered [DigiCast](https://www.capterra.com/p/231573/DigiCast/) [Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/) Reasons for choosing ON24 On24 like I said above has good customization, great analytics and a very helpful staff and support center for customers. All my questions get answered and it provides a great customer experience for our clients. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AP Akshay P. Data Engineer Computer Software ### "OFF24, or ON24" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 June 3, 2022 Pros The widget based approach to te interface is unique Cons Post event tools really suck. Recordings don't even have a rewind or forward button Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SN Sean N. Marketing Financial Services ### "Great platform for transactional webinars" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 5, 2022 Pros Easy to set up and run a webinar, a lot more interactive compared to standard zoom experiences. The ability to issue certificates of attendance was great. Cons If you expect people to come back to your webinars regularly there are not many features to engage them across sessions. Dial in is a paid add-on On-demand Is free but to have them all in the one login session is a paid add-on. It's not an LMS Switched from [Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/158766/ON24/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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