A real-time experience tracking system (RET) and in-store analytics based on mobile devices location algorithm to monitor, analyze, visualize, and act on shoppers behavior in brick-and-mortar stores:
- attraction rate (aisle, shelf, sections);
- new shoppers and return: loyalty;
- shoppers path and engagement areas;
- check-out line management, waiting time and abandons;
- layout effectiveness;
- in-store coupons.