--- title: "Social Animal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Social Animal Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more." source_url: "https://www.capterra.com/p/159302/Social-Animal/" page_type: "product" language: "en" --- # Social Animal Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Social Animal ## What is Social Animal? Social Animals database has 120+ million articles with a million more added every day. With Social Animal, you can analyze top performing articles in your niche and get elaborately precise insights and analytical data. Curation is made easy when you have millions of articles to share. You can also monitor your competitors to look at their best content and Facebook strategies. The tools Facebook search feature lets you analyze millions of Facebook pages and posts for your Facebook marketing s ## What is Social Animal used for? [Content Marketing](https://www.capterra.com/content-marketing-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/) Overall rating Based on 77 user reviews Reviews sentiment Positive 95% Neutral 4% Negative 1% Starting price $49 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Social Animal?[Manage this product listing](https://www.g2.com/products/social-animal/claim_requests/new?auto=true) ## Social Animal Overview Updated September 2026 AI summary Social Animal is a cloud-based content marketing platform for small to enterprise teams seeking to optimize content discovery, research, and publishing. It offers content management, multi-channel campaign scheduling, and SEO management, alongside tools for audience targeting, competitor analysis, editorial calendars, and influencer identification, supporting marketing teams in planning and executing audience-focused content strategies across channels. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Social Animal 4.6 (77) VS. [### Jasper](https://www.capterra.com/p/217242/Jasper/) [4.8 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $29 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (77) Ease Of Use 4.7 (1,855) Value For Money 4.6 (64) Value For Money 4.5 (1,658) Customer Service 4.5 (46) Customer Service 4.7 (1,499) ## Social Animal alternatives [Levitate](https://www.capterra.com/p/211147/Levitate/) [4.8 (334)](https://www.capterra.com/p/211147/Levitate/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211147/Levitate/) [Interacty](https://www.capterra.com/p/209461/Interacty/) [4.7 (160)](https://www.capterra.com/p/209461/Interacty/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/209461/Interacty/) Highest Rated [Writesonic](https://www.capterra.com/p/219972/Writesonic/) [4.8 (2,102)](https://www.capterra.com/p/219972/Writesonic/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/219972/Writesonic/) [Writecream](https://www.capterra.com/p/232882/Writecream/) [4.8 (346)](https://www.capterra.com/p/232882/Writecream/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/232882/Writecream/) [View all alternatives](https://www.capterra.com/p/159302/Social-Animal/alternatives/) ## FAQs about Social Animal Overview ### Which roles and teams benefit most from Social Animal? Social Animal is most used by founders, owners, and executives who need content insights to shape marketing strategy and growth decisions. Digital marketers, consultants, bloggers, and content creators use it for topic research, competitor analysis, influencer discovery, and identifying high-performing content to improve campaigns, audience reach, and editorial planning. Answer based on 77 reviews Overview ### What company size and specific industries is Social Animal built for? Social Animal is designed for B2B content marketers and social media marketers, with plans that fit small, medium, and large marketing organizations. It is built for teams across marketing departments that need support for content discovery, social sharing, and audience-focused publishing. Features and Usability ### What are the key features of Social Animal? Social Animal includes core content research tools like Trending Topics, competitor analysis, keyword-based search, and influencer identification. Reviewers also highlight daily alerts and content topic discovery for planning articles and social media content. Catalog features extend this with audience targeting, SEO management, editorial calendar, publish scheduling, and multi-channel campaigns. Answer based on 23 reviews Overview ### Is Social Animal good for social media content research? Social Animal supports social media content research by showing what content gets attention, which headlines connect, and which influencers may help amplify reach. Content creators, affiliate marketers, and social teams value the keyword filters and sharing insights, though some users find certain alerts or keyword tracking less reliable than expected. Answer based on 21 reviews Overview ### How good is Social Animal for competitor analysis? Social Animal gives marketers a clear view of competitor content, helping teams see which topics, formats, and promotion angles gain attention. Content marketers and agencies use it to compare industry players, monitor mentions, and shape strategy, though some teams want broader language support, more tracked competitors, or fuller mention coverage. Answer based on 19 reviews Pricing ### How much does it cost and what fees or limitations are included? Social Animal starts at $49/month for the Blogger plan, or $41/month billed annually, with a 14-day free trial. The Agency plan costs 199 monthly, or 166 annually. Reviewers often call it a lower-cost BuzzSumo alternative, though some beginners say Blogger’s 1-user plan feels pricey and limits team access. Answer based on 20 reviews Getting Started and Support ### What training and onboarding options does Social Animal offer? Social Animal provides live online training, webinars, and documentation to help teams get started. Live online sessions support guided setup, webinars offer scheduled instruction on product use, and documentation gives written reference material for self-paced learning and feature lookup. Answer based on 9 reviews Getting Started and Support ### What customer support options does Social Animal offer, and how do users rate the experience? Social Animal offers chat support. Users generally describe the support experience as prompt, helpful, and proactive, with staff willing to answer questions quickly, accommodate requests, and listen to feedback. Some users mention a friendly but businesslike tone, while broader complaints focus more on pricing and missing team features than support. Answer based on 10 reviews Features and Usability ### How well does Social Animal find trending topics? Social Animal helps marketing teams spot trending topics quickly through content research, keyword tracking, and digest alerts. It gives useful visibility into popular articles, influencers, and niche discussions, though some users mention a learning curve, clunky filters, and weaker coverage for smaller niches or non-English topic areas. Answer based on 23 reviews ## Features AI summary Based on 4,679 Social Media Analytics Tools reviews Capterra data shows that buyers of Content Marketing software rank the following features as their top priorities: - **Content Management** (**39%** of reviewers rated this feature as critical) - **SEO Management** (**38%**) - **Customizable Templates** (**35%**) Social Animal includes **Content Management** and **SEO Management**, giving marketing teams a practical way to organize content assets and improve search visibility across campaigns. However, it does not include **Customizable Templates**. Its support for **Content Management** and **SEO Management** helps businesses keep content workflows organized, identify search-focused opportunities, and publish material that is easier for audiences to find. SEO Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Audience Targeting 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Categorization/Grouping 4.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Organize and group data or items based on various criteria Publish Scheduling 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Control and schedule the publication of content across various channels Multi-Channel Campaigns Allows for businesses to run a variety of different campaigns across different channels Social Animal 5 features ### All Features - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Categorization/Grouping: Organize and group data or items based on various criteria - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Publish Scheduling: Control and schedule the publication of content across various channels - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content --- Get Advice We can help you find the software with the features you need. Features 4.5 (77) 4.5 Based on 77 reviews ## Pricing Value for money 4.6 (64) Free Trial [View pricing plan details](https://www.capterra.com/p/159302/Social-Animal/pricing/) Blogger $49.00 Flat Rate,Per Month It includes: - 100 Exports - 10 Alerts - 1 User - 2000 Urls Track - Daily Email Digest - Email and Live Chat Support - Unlimited Article Search - Unlimited Content & Domain Insights - Unlimited Influencer Search - Unlimited Projects Agency $199.00 Flat Rate,Per Month It includes: - 10000 Urls Track - 250 Exports - 50 Alerts - 5 Users - Daily Email Digest - Email and Live Chat Support - Full Facebook Page Analysis - Unlimited Article Search - Unlimited Content & Domain Insights - Unlimited Facebook Post Search - Unlimited Influencer Search - Unlimited Projects Enterprise $499.00 Flat Rate,Per Month Value for money 4.6 (64) 4.6 Based on 64 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (46) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (46) 4.5 Based on 46 reviews ## User reviews Overall rating 4.6 Based on 77 reviews Filter by rating 5(48) 4(25) 3(3) 2(1) 1(0) Mentioned topic Sorted by most recent CG Chelsea G. Marketing Health, Wellness and Fitness ### "Good Content Research Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 10, 2026 Social Animal is a powerful content research tool that boosts insights and trend tracking, but it can feel complex and less polished than bigger competitors. Pros Social Animal helps uncover trending content, influencers and competitor insights, with strong content research and daily alerts for key topics. Cons There’s a learning curve and some filters and UI feel a bit clunky, plus results may be limited in niche topics or languages. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SB ShaRay B. Office Manager Veterinary ### "Takes the hard part out of creating" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 23, 2022 Overall, Social Animal, is great for content creators who really want help with the 'behind the scenes" work. They do all the advertising so you don't have to. Pros What I like most about Social Animal is it's ability to target the right audience. Cons What I like least is sometimes the categorizing is difficult to figure out. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RK Rod K. Blogger Writing and Editing ### "Cheap Buzzsumo Alternative" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 29, 2021 It has been a great experience using Social Animal and has done everything I needed it to do. If you can't afford to pay for Buzzsumo, you should try out Social Animal and see if it works for you. Pros Social Animal has a ton of features available on a clean and simple layout. I also get daily email alerts from keywords I want to follow. Cons Although you can search and follow any keyword on the platform, it doesn't always give you the best search results. There are some niche topics that might get limited coverage compared to more popular topics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BK Brenda K. Teacher E-Learning ### "A marketing Tool With An Edge" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 9, 2021 Although I am a new user, I am pleased so far at the content offered to me. Whether you just want to stay on top of latest trends to boost your popularity on your personal social media page or you need some help marketing in the competitive world of social media platforms; Social Monkey has what you need! Pros I recently heard about this site and I was very curious about how it could enhance my online affiliate business. If you are familiar with affiliate marketing you will understand that it can be very profitable but there is a lot of competition out there. Most affiliate marketers (myself included) are very aware of the power of social media in marketing. Social Animal is unique as a marketing tool because it feeds you all the important information in one place such as what is trending on social media. Staying current on trends is the lifeline of social media popularity. I can find what is hot at the moment and blog about it or make surveys. There is endless opportunities to create a fresh and current feel to my business social media group. In addition when you give the site your selected keywords it will use them to find topics specifically related to your group's interests. For example if I want to know what makeup brand to select to try to make commission off as an affiliate, I can use Social Monkey to find influencers who are popular at the moment who might be doing tutorials on a certain brand. I can incorporate this influencer's video or social media link in an ad for the makeup. The site has everything from hot trends in tech to social issues, food trends and more. Cons So Far I have not found anything unsatisfactory with this site. It is user friendly and delivers what it promises. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Analyst Marketing and Advertising ### "Great for Idea Generation and Influencer Outreach" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 April 26, 2021 Content generation. It provides me a limitless supply of ideas. Pros Gives me a limitless supply of topics to add to blogs. If hitting a content roadblock, it allows me to see what works with competitors. Also, helpful in connecting with influencers. Cons Still figuring it out. I think the tutorials and instructions could be a little more user friendly. Other than that, I might be able to learn more as I use SA. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dan Y. Founder Retail ### "A pleasant suprise" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 23, 2020 I have nothing to complain about. Got the deal on appsumo for almost nothing compared to the value it provides. The support is excellent and responds very quickly. Pros I did not know what to expect when I first logged in. Was met by an intuitive interface and decided to read the documentation to prepare for teaching my employees the platform. I quickly realized that the tool was incredibly simple to use yet deep in functional complexity. I could scrap 3 other SaaS and only use this true swiss army knife of social marketing and research. Our favorite part is the social research function where we gather relevant information, posts and trends from our niche effortlessly. Cons It was not as easy as I thought to teach my employees to use it due to the nature of the platform. Expected a simple social media manager with some bling bling functions and got a real powerhouse of a trend and market research tool. Our copywriter loves it to gather ideas and keep it with the latest. Reasons for choosing Social Animal It was very cheap and looked fresh so I took a chance and I'm very happy I did. One of my best buys of the year. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Sam B. Founder Internet ### "Great potential, but not quite there yet" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 September 15, 2020 Social Animal helps me keep my finger on the pulse of our social media mentions. Pros When it finds good results for your search it can give you great competitor or influencer information. The automated mention emails are very useful and probably the best part of the app. If that's all you're looking for, Social Animal is a good option. Cons Unfortunately, a lot of my searches still come up empty. I'm sure this will improve over time, though. Alternatives considered [BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) Reasons for choosing Social Animal Price Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Andrew C. Founder Computer Software ### "Great tool for content ideas, finding influencers, and tracking mentions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 15, 2020 Social Animal is a great tool for getting ideas on content, finding influencers, and tracking mentions of your brand, your industry, and competitors. Pros I initially started using this software because I wanted to track all mentions of my brand on social media, as well as mentions of topics related to my product and industry. Social Animal has been great for that. But, it also has so much more that we don't take advantage of. It gives ideas on content, influencers to connect with, and so much more. Cons No complaints. I guess, if I had to be picky, I think there might be some mentions of our industry, competitors, or ourselves that don't get picked up, so it's not 100% effective at that aspect. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DL Diego Luis M. Owner E-Learning ### "Excelente producto." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 14, 2020 I love it and I'm getting a lot out of it. I'm excited to search for key topics and influencers, and find a lot of relevant content. Above all, I love that the application sends me notifications with the topics or keywords that I have left monitoring. Pros I love how easy it is to use and how comprehensive the information it presents is. It has allowed me to find fresh themes for my work, and create better targeted content. I am very happy to have purchased the application. Cons Unfortunately for Spanish-speaking users it does not seem to be able to find results as relevant as when searching in English. At least that's how it seemed to me when I did searches in Spanish. Reasons for choosing Social Animal The social animal proposal seemed interesting to me. I had never worked with an application of this type, and I thought it would be great to help me optimize my time finding and generating material or ideas for my videos, sites and blogs. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AW Arin W. Entrepreneur Marketing and Advertising ### "Happy Customer" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 14, 2020 Pros I love the daily emails that I get with content that I selected. No need to login every day. Cons The UI could be a bit prettier and UX could be a bit more intuitive. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/159302/Social-Animal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Jasper vs Social Animal](https://www.capterra.com/compare/159302-217242/Social-Animal-vs-Jasper)