# Page 3 | Swydo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Swydo the right Reporting solution for you? Explore 95 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/159323/Swydo/reviews

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Swydo

4.5 (95)

[View alternatives](https://www.capterra.com/p/159323/Swydo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Page 3 - Reviews of Swydo

## Showing most helpful reviews

Showing 51-75 of 95 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

GS

Greg S.  
Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "So glad to have found Swydo"

September 7, 2022

5.0

I run paid ad campaigns and manage organic social for a range of clients, all of whom need reports on a regular basis. Swydo has saved me a heap of time and improved the look and client's satisfaction with our reporting.

Pros

Far less expensive than the alternatives and extremely flexible. I am using Swydo now for all client reporting.

Cons

There are a lot of features so it takes a little time to wrap your head around but the support was excellent and an online demo accelerated my use of the system.

Alternatives considered

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[AdEspresso](https://www.capterra.com/p/229667/AdEspresso/)[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)

Reason for choosing Swydo

Swydo was all about reporting. It's less pricey and I could generate useful reports quickly. I could also combine reports with other agencies when we collaborate on the same client.

Review Source

CO

Carlos O.  
Co-founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Time saving tool that also makes us look good!"

June 26, 2019

5.0

It has been a huge time saver for our agency, the reports look great and they are often offering new features and functionality.

Pros

I like the prebuilt reports as they make it easy to customize as opposed to having to create a report from scratch every time for each client. They have pre-built reports for SEO, Google Ads, Facebook Ads and many more. All of them look great in terms of formatting and they are updated often as new metrics become available.

Cons

Occasionally some of the widgets break or fail to pull data via API, but I have always had a quick response from their customer service.

Review Source

Dave R.  
Managing Partner  
Internet  
Used the software for: 1-2 years

### "Swydo is a great choice and is a good value for the money"

January 14, 2021

5.0

Excellent. I renewed last year and I plan on staying with Swydo.

Pros

I liked the cost and on-boarding process. I also felt very comfortable going with Swydo after my initial pre-sales calls.

Cons

Occasional delay w/Tech Support getting back to me with answers/help. Limitations in what/how data can be included in reports.

Reason for choosing Swydo

Cost.Pre-Sales Call.

Review Source

VR

Verified Reviewer  
owner  
Marketing and Advertising  
Used the software for: 2+ years

### "what a total rip off, just greedy money hungry"

September 15, 2021

2.0

overall they basiclly never provide service, they say they are 24/5 more like 5/24ths of the time.

Pros

it offered what I needed for reporting and was moderately priced until the recent increase which is a rip off.

Cons

the price. this is a total rip off. they increased their price by over 500%

Review Source

VR

Verified Reviewer  
Digital Project Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Swydo Is Great!"

January 25, 2021

5.0

My overall experience with Swydo has been tremendous. I have not have any problems or concerns with the way it has functioned in the past year.

Pros

The best part about Swydo is the customization it offers. The ability to create templates but then also unlink reports from templates to customize them is great for meeting client needs.

Cons

What I like least about Swydo is probably the visual effects it offers. Other than that, it is amazing!

Review Source

LD

Lisa D.  
President  
Hospital & Health Care  
Used the software for: 2+ years

### "Love this product and the team that supports it!"

January 21, 2021

5.0

Pros

I love that the software helps to automate the reporting process for our clients. The reports are easy for my clients to understand.

Cons

I do not have any cons to report with Swydo.

Alternatives considered

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)

Reason for choosing Swydo

Swydo was easy to implement and the support is phenomenal!

Review Source

DB

Dustyn B.  
Account Executive  
Marketing and Advertising  
Used the software for: 2+ years

### "A Go To For Years "

September 9, 2022

5.0

Great, responsive and has always got the job done.

Pros

Easily one of the most customizable options on the market. Specific data selection to provide clients with concise reports.

Cons

Preferred pre-data connection days. Should be based on accounts/clients imo.

Reason for choosing Swydo

Price and customization

Review Source

TG

Tim G.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Swydo Is Terrific Reporting Software"

January 25, 2021

5.0

Pros

I love Swydo. It's easy to create Adwords, Bing & Facebook reports. I can't recommend it enough. I use it to generate reports for my clients and it's so easy to customize and automate. And the reports look wonderful

Cons

I'd like to see a little bit more customization along the lines of labels in Adwords.

Reason for choosing Swydo

It's powerful and it works.

Review Source

Joshua D.  
Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great value for reporting software but has its limits"

January 14, 2021

4.0

Helps to automate our monthly client reporting and gather deeper insights on channel performance.

Pros

Integrations are very easy to connect and the onboarding is very easy. Has manual kpis which makes it easy to adjust missing data.

Cons

Doesn't have multi-channel formulas to add into 1 metric. Design layout is very limited (i.e. can't resize kpis)

Reason for choosing Swydo

Price and easy of transition to using the platform

Switched from

[NinjaCat](https://www.capterra.com/p/132630/NinjaCat/)

Price

Review Source

GK

Giel K.  
Online Marketeer  
Internet  
Used the software for: 2+ years

### "Easy to use reporting tool"

January 25, 2021

4.0

Pros

The flexibility of the reports. They have implementations with a lot of channels which makes it very easy to create a custom, understandable report for every client. The live dashboards are also very nice!

Cons

Not really. We use the software everyday to complete our tasks and create reports for customers.

Review Source

PL

Patrick L.  
Google Ads Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Best reporting tool I know"

January 26, 2021

5.0

Fast, reliable, intuitive, nice staff but they could respond a bit quicker to support tickets.

Pros

When we were looking for a reporting tool years ago I did a proper SWOT analysis for all the (Google Ads) reporting tools out there. The main thing on which Swydo won the test was speed.

Cons

Some features are only available on higher plans. We are a small agency and can't afford to spend too much on reporting but we would like to use all the features.

Alternatives considered

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)[DashThis](https://www.capterra.com/p/163170/DashThis/)[Whatagraph](https://www.capterra.com/p/146220/Whatagraph/)

Reason for choosing Swydo

Mainly because of the speed.

Review Source

SM

Steve M.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "The world's leading analytical reporting software"

January 25, 2021

5.0

Excellent. We did a huge amount of research and we have been using Swydo for over 4 years now and we wouldn't change.

Pros

The integrations with relevant platforms are excellent

Cons

None really. The tools and continued growth of the product work well for us.

Reason for choosing Swydo

Our needs were met completely by what Swydo does and can offer.

Review Source

YM

Yatin M.  
Chief Digital Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Insightful, Professional, Cross-Channel reports"

November 19, 2020

5.0

Excellent tool for creating multi-channel marketing reports. Easy to get started, customize & schedule.

Pros

Been using swydo for few years for cross-channel reports. Tool is quite flexible now that they've added "custom date range" option on all the widgets. I like it better than Google Data Studio.

Cons

Would like to see more integrations & Undo option while creating reports!

Alternatives considered

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)

Reason for choosing Swydo

ease of use, UI aesthetics of the dashboards.

Review Source

KM

Kseniya M.  
assistant manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Save your time "

January 14, 2021

5.0

Pros

Our team finds this product very useful. First of all, it's a user-friendly interface, so it gives our new teammates a possibility to get in fast. It's easy to create any report for your client, and integrations with Google Ads and Google Analytics are very suitable for our activity type.

Cons

Reports and dashboards can be located in different folders for one client.

Review Source

SE

Shannon E.  
Paid search Manager  
Automotive  
Used the software for: 2+ years

### "Best Reporting Tool Ever!"

August 31, 2021

5.0

I have been using it for over 10 years now and recommend it to every company that I have ever worked for. It is a lifesaver!

Pros

I love that I can customize the data I want to show and in the exact formats that I want to show it in. Its super easy to use and I would be lost without it.

Cons

I wish I could change the way the Google Ads Descriptions look when imported thru the widgets, they take up too much space in my report. I would prefer to see the first two lines of each description only.

Reason for choosing Swydo

Easy to set up and use

Review Source

LD

Lizanne D.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Very effective and efficient reporting software"

July 1, 2022

5.0

We just love it. It solves most of our problems and the team has been there for us every step of the way.

Pros

It gives our team the ability to customise each of our clients' reports, but also to integrate everything we do for the client on many different social media and Google platforms.

Cons

Our own lack of data analytics knowledge is sometimes difficult to translate into the type of graphs we are looking for. But here the customer support team has always been super helpful to get us what we need.

Review Source

sL

simon L.  
Marketing Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Product for Marketing Agencies"

March 18, 2024

5.0

It has been excellent and allows us as an agency to deliver clear and concise reports to our client base.

Pros

The ability to display Google analytics and other platform data in a client friendly report format

Cons

it can be costly if you have multiple clients with multiple integrations

Review Source

MS

Megan S.  
Paid Media Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Swydo Review"

January 14, 2021

4.0

The customer service team is always quick to respond and is eager for customer input so they can continue improving the software. This software has saved our team so much time by being able to quickly create and manipulate reports.

Pros

This software connects to every data source that we need as an advertising agency, and presents the data in a clear way. There are a multitude of widget options and data appearance settings so you can present your data in a way that will resonate best with your team.

Cons

I wish the report format was a bit more customizable in terms of layout and orientation, e.g. landscape vs. portrait.

Review Source

MU

Margreet U.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Good product, excellent service"

January 26, 2021

4.0

If I have a question, most of the time I get a quick response. Most of the time they can also solve my problem, but even if they can't I do feel that they take it seriously and do their best to solve it.

Pros

It's user friendly. I use it for report for clients but sometimes also as a dashboard.

Cons

Some widgets are not (yet) possible, like YouTube analytics.

Reason for choosing Swydo

Because I knew them, it works fine for me and my business and the service is good.

Review Source

SG

Soledad G.  
consultor  
Marketing and Advertising  
Used the software for: 2+ years

### "con Swydo gana tiempo e imagen para tus reportes"

November 7, 2022

4.0

Pros

la conexión con distintas fuentesla facilidad de uso

Cons

algunos reportes demoran tiempo en bajar el costo por fuente lo considero alto

Reason for choosing Swydo

por algunos features que no tenían otras herrramientas como por ejemplo el ranking de los mejores anuncios

Review Source

AP

Anton P.  
Digital marketing manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Swydo saves us tons of time and money"

January 21, 2021

5.0

We're satisfied with the overall experience and we're not planning to change soon.

Pros

It helped us to save time on building monthly reports for our clients. It's easy to use and that's all we need.

Cons

Sometimes I miss explanations for some metrics used. For example, I couldn't find anywhere what is storytellers metric in Facebook.

Review Source

Michel G.  
SEO/SEM & Digital Marketing Strategist  
Internet  
Used the software for: 1-2 years

### "Good basic tool"

October 15, 2018

4.0

Great tool for a basic report on SEM and Analytics.

Pros

Swydo is fairly simple and adds integrations as time goes on. I find the simple integration of Google Analytics and AdWords is exactly what most of my clients needed and they were satisfied with a simplistic design.

Cons

The design is impossible to change; the fonts under the widgets are analog and inconsistent with my formatting. Many clients asked for alternatives.

Review Source

LJ

Luke J.  
Freelance Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "It's affordable and does a good job of basic reporting for clients"

November 20, 2020

4.0

Automating reporting makes data more comprehensibel for clients by turning numerical data into graphs and diagrams for easier understanding. Has been very helpful.

Pros

The reporting is easy enough to use, you can figure most basic stuff out with a bit of tinkering. The scheduled reports feature is handy as it just sends all relevant information to the client on a weekly basis and they can check it in their own time. I was helped with the walkthrough by their team but have had a bit-and-miss relationship with their support team. One team memebr specifically was amazing, others would not respond for days and when they did it wouldn't answe the question. They definitely need to keep a closer eye on their processes given the lifetime value of customers to the brand.

Cons

\- Limited in application compared to some other tools out there - Can't do more sophisticated customization of the dashboard beyond simple branding - No Snapchat Ads integration

Review Source

JW

Jack W.  
Digital Marketing Scientist  
Computer Software  
Used the software for: 1-2 years

### "Easy to use to report SEO results to clients but lacks flexibility"

July 11, 2018

4.0

It makes it really easy to report data to clients on a regular basis, easing the stress of using multiple tools to create a report, and provides the reports in a nice format.

Pros

Swydo is really useful for quickly generating a set of reports for multiple clients to show them the results of their digital marketing; for example, SEO and PPC. It has a large number of integrations with a whole range of third-party services, allowing us to show almost all stats in one consistent format to the client.

Cons

The tool lacks flexibility. The widgets they provide are very fixed. As an example, a 0.1% decrease in a stat from the previous period would show a red arrow, which makes the client think it is down massively, as it doesn't show a comparative number, when in actual fact it could be down by only 1.

Review Source

SW

Sonja W.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy to setup and use, many report functions and features, very reliable"

January 15, 2021

5.0

Pros

Easy to setup and use, many report functions and features, very reliable

Cons

Download of a report need enhanced usablity, takes to much time

Alternatives considered

[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)

Reason for choosing Swydo

Price, Function, develeopment team in EU

Review Source

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