# Zoho Social Pricing: A Comprehensive Guide | Capterra > Check out the Zoho Social pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/159351/Zoho-Social/pricing --- Zoho Social Pricing Guide 2025 Last updated on February 19, 2026 Written by [Amita Jain](https://www.capterra.com/resources/author/ajain/) Writer Edited by [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/) Editor Pricing for Zoho Social [4.7 (3419)](#reviews) User rating:[ 4.7 ](#reviews) Based on (3,419) reviews ## Overview of Zoho Social pricing A highly rated social media management software, Zoho Social is recognized in our [2025 Capterra Shortlist for social media marketing](https://www.capterra.com/social-media-marketing-software/shortlist/?year=2025). It offers dedicated features for content scheduling, social monitoring, collaboration, publishing, and analytics, and supports all major social networks, including Facebook, X, Instagram, LinkedIn, Pinterest, and YouTube.  There are two distinct pricing categories and six subscription tiers available for Zoho Social:  - **Business plans for managing a single brand:** Free, Standard, Professional, and Premium - **Agency plans for managing multiple client brands:** Agency and Agency Plus Each plan varies in cost, number of brands (social media presences) supported, user capacity, and feature set, allowing teams of all sizes to find a solution that meets their needs. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and brand complexity. Let’s compare these plans in detail: Free $0.00 * * * It Includes - 1 Brand - 1 Team Member - Publishing on 7 Channels - Zshare Browser Extension Standard Plan $15.00 Flat Rate,Per Month * * * It Includes - 1 Team Member - 24/5 Email Support - Company Pages - Facebook Groups - Facebook Pages - Google My Business Listings Professional $40.00 Flat Rate,Per Month * * * It Includes - Bit.Ly Link Shortner - Bulk Scheduling - Cloudpicker - Connections - Customq - Custom Video Thumbnail Premium $65.00 Flat Rate,Per Month Agency $320.00 Flat Rate,Per Month * * * It Includes - 10 Brands - 5 Team Members - Client Invite - Custom View - Free Login - Portal Customization Agency Plus $460.00 Flat Rate,Per Month * * * It Includes - 10 More Brands - 20 Brands - 5 Team Members - Client Invite - Custom View - Free Login The latest information on pricing is available on Zoho Social. ## Cost breakdown Designed to meet the needs of different types of users, from solo marketers to large agencies, Zoho Social offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price All plans are billed per brand and team member, so the cost of each plan will depend on how many brands you manage and the size of your team. You can start for free with Zoho Social and scale up as your social management needs grow. The Free plan is a free forever plan limited to one brand and one team member, making it ideal for personal use or small startups. The Standard plan starts at $10 per brand per team member per month when billed annually, or $15 per brand per team member per month when billed monthly.  For those looking for more advanced publishing options, the Professional plan starts at $30 per brand per team member per month when billed annually, or $40 per month per team member per month when billed monthly. The Premium plan is $40 per brand per month for three members (annual) or $65 per brand per month for three members (monthly).  For digital agencies managing multiple brands, the Agency plan costs $230 per month (for 10 brands and five team members) when billed annually, or $320 per month when billed monthly. The Agency Plus plan, which offers the most comprehensive features and brand coverage, is priced at $330 per month (for 20 brands and five team members) when billed annually, or $460 per month when billed monthly.  Zoho Social also offers a 15-day free trial with no credit card information required, which allows you to explore and experience the full range of features and capabilities without any financial commitment. This trial period lets you assess how well the platform meets your social media management needs, helping you make an informed decision about upgrading. ### Billing options You can choose between monthly and annual billing cycles. The annual billing option saves up to 33% on the total cost compared to paying monthly, making it a smart choice for teams looking to use the platform long-term. On the other hand, a monthly billing plan might be a better choice for those who don’t want to commit for a full year. ### Feature differentiation Each successive plan of Zoho Social builds on the previous, offering support for more social channels, team members, and advanced capabilities. Here’s how each plan offers different levels of functionality: - **Number of brands:** All business plans of Zoho Social (Free, Standard, Professional, Premium) support management of one brand only, while the agency tiers (Agency, Agency Plus) support multiple brands (10 and 20 respectively). Each plan from Professional onward allows you to add extra brands as add-ons.  - **Social channels:** The Free plan gives you access to six essential social channels (Facebook Pages, X profiles, Instagram business accounts, LinkedIn profiles, LinkedIn company pages, and Google business profiles). The Standard as well as Professional plans expand this support to 11 social channels, adding platforms like Pinterest, Mastodon, Threads, and Bluesky. The Premium plan further enhances your reach with 14 channels, including YouTube, WhatsApp Business, and Telegram Business. Agency plans are designed for multiple brand and social channel management including support for up to 140 channels (for Agency plan) and 280 channels (for Agency Plus plan).  - **Team members:** The Free, Standard, and Professional plans include one team member, the Premium plan includes three team members, and both agency plans include five team members by default. Additional team members can be added for $10 per member on all paid plans starting from the Professional tier.  - **Content scheduling and publishing:** The Free plan offers basic publishing features without scheduling capabilities, while higher-tier paid plans provide more advanced options like bulk scheduling and repeat posting. The Professional plan also introduces features for multi-channel simultaneous publishing and RSS feed integration.  - **Team collaboration:** Since all plans before Premium support one team member only, the tools for collaboration are limited. Premium, with default support for three team members, builds in strong collaboration tools such as content approvals, discussion threads, and role-based permissions. Agency tiers extend this with client portals and built-in chat and audio communication features. - **Social monitoring:** The Free and Standard plans don’t include a dedicated monitoring dashboard, while the Professional plan offers a monitoring dashboard with five customizable columns for tracking brand mentions, hashtags, and keywords. The Premium and Agency plans expand this to 15 customizable columns, allowing for more comprehensive social listening and brand monitoring across platforms.  - **Performance reporting:** Advanced reporting features to generate custom reports and schedule emailing of reports to relevant stakeholders are available in the Premium and higher plans.   ## What users say about Zoho Social pricing Our team analyzed over 400 verified Zoho Social reviews posted on Capterra over the past two years to better understand user opinions on the software’s pricing. User feedback on Zoho Social’s pricing reveals mixed sentiment, skewed towards the positive. Many users appreciate its affordability, particularly for smaller businesses and startups, and find it delivers strong value relative to its cost, especially considering the availability of a 15-day trial period and fully free plan. However, some users feel the pricing could be too high for very small teams who want more advanced features. Even so, many of these users feel that the benefits justify the cost, given the time saved and social output achieved using the platform. Here are some user review excerpts about Zoho Social pricing[\[1\]](#footnotes): Boniface K.Business Development officer Insurance2+ years Pocket friendly, it's averagely priced for small to large businesses to afford. June 6, 2023 Kimani N.AccountantAccounting2+ years It is also super simple to use and comes with an incredibly designed UI that I am able to navigate through all its features for maximum value for my money. November 14, 2023 Paulette H.Assistante CommercialeMarketing and Advertising6-12 months Zoho Social is a powerful social media marketing management software but the subscription prices, although reasonable depending on the services it offers, seem a little expensive. November 7, 2023 Sujata M.LeadEducation Management1-2 years A good option for small businesses with limited budgets. October 11, 2024 [Read more Zoho Social reviews here](https://www.capterra.com/p/159351/Zoho-Social/reviews/). ## Detailed breakdown of Zoho Social pricing plans ### Free plan **Priced at:** $0 (free forever) **Ideal for:** Individual users, freelancers, or small teams managing a single brand’s social media, who need only basic posting capabilities. The free forever plan of Zoho Social includes **one brand** (up to six social channels) and **one team member**. This plan lets you explore the platform's basic publishing functionalities to see if they align with your social media needs. However, it's important to note that the free plan has many limitations compared to paid plans, including the number of social channels available and features offered. **Free features**[**\[2\]**](#footnotes)**:** - **Up to 6 channels:** Connect up to six social networks from Facebook Pages, X profiles, Instagram business accounts, LinkedIn profiles, LinkedIn company pages, or Google business profiles.  - **zShare browser extension:** Share content from anywhere on the browser directly to your social profiles with the zShare browser extension. - **Mobile app support:** Access and manage your social media on the go with Android and iOS mobile apps of Zoho Social.  - **Email support:** Reach out to Zoho’s 24/5 email support channel for free in case you have any issues or questions. - **Recent posts:** View all your recently published content across your social channels on one screen.  ### Standard plan **Priced at:** $10 per month (billed annually); $15 per month (billed monthly) **Ideal for:** Solo professionals or very small businesses who have one brand to manage and want all core social media management features like post scheduling, basic analytics, and support for major social networks.  The Standard plan is Zoho Social’s entry-level paid offering, which expands the number of social channels to 11. You can schedule unlimited posts and publish them simultaneously on multiple channels. You can also generate a basic summary of your social media performance from over the last 15 days. However, like the Free plan, it supports one brand and one team member only.  **Standard plan features**[**\[2\]**](#footnotes)**:**  - **Multi-channel posting:** Create and publish a post to all your connected social channels (up to 6, including Facebook Pages, X profiles, Instagram business profiles, LinkedIn profiles, LinkedIn company pages, or Google business profile) simultaneously for a single brand.  - **Post scheduling and calendar:** Schedule posts to be published at future times on all your channels. Also, visualize and manage your content schedule with a publishing calendar view.  - **Home dashboard:** Get a unified snapshot of your brand’s social performance across channels and view all recent activities on one screen.  - **Basic summary reports:** Get a simple summary of your social network performance in the last 15 days and track essential metrics on engagement and audience growth. - **Drafts and activity log:** Save unlimited post drafts and track social activities to see who posted what and when on a social page.  - **Compose with Zia:** Use Zoho’s AI assistant, Zia, to compose posts faster and smarter across all social channels. - **Image editor:** Edit and enhance images of your social posts directly within the platform before publishing.  - **URL shortener:** Create shortened URLs for tracking and neatness in posts. _Home dashboard showing recent activity and brand health across channels in Zoho Social (_[_Source_](https://www.capterra.com/p/159351/Zoho-Social/)_)_ ### Professional plan **Priced at:**  $30 per month (billed annually); $40 per month (billed monthly) **Ideal for:** Growing businesses, teams, or solopreneurs that manage one brand, but need more advanced publishing options, deeper analytics, and brand monitoring.  The Professional plan builds on Standard by adding a host of features providing more control and automation in the social media process. While it also supports **11 social channels**, **one brand** and **one team member**, like the Standard plan, Professional tier allows you to add additional brands (up to 5) and team members at an additional cost. **Professional plan features**[**\[2\]**](#footnotes)**:** - **Real-time monitoring (live stream):** Get real-time updates from your social feeds—including new comments, mentions, messages—across channels to actively monitor engagement and respond more quickly.  - **Instant notifications:** Get alerted to important activity—like brand mentions—so you never miss a critical event or interaction.  - **Automated content queues:** Set up custom posting queues (called CustomQ) for each day of the week to maintain a consistent schedule and save time by automatically recycling evergreen posts through repeat posting feature.  - **Bulk scheduling:** Upload and schedule posts in bulk by uploading CSV files or using RSS feeds.  - **RSS feeds:** Automatically create posts from RSS feed content (up to 10 feeds).  - **Analytics from last 3 months:** Understand what content works best with post-level analytics like popular posts (which identifies your top-performing content) and post insights (which provides detailed analytics on each post’s performance).  - **Monitoring dashboard:** Set up streams to track brand mentions, industry relevant keywords, competitors, or hashtags across your channels, and engage with interesting posts directly from the monitoring dashboard.  - **Media library and enhancements:** Store and reuse images or videos in your posts with a media library, and also get an option to enhance your video posts with an option to set custom video thumbnails.  - **First-comment scheduling:** Pre-write and schedule the first comment on your Facebook, Instagram, LinkedIn and YouTube posts, set to appear alongside your main post.  - **Messages:** Manage direct messages from platforms like X, Facebook, Instagram, and LinkedIn from one Zoho Social’s platform.  _Monitor your brand mentions and important keywords in Zoho Social (_[_Source_](https://www.capterra.com/p/159351/Zoho-Social/)_)_ per month (billed annually); $65 per month (billed monthly) **Ideal for:** Midsize teams handling comprehensive social media campaigns for a single brand across multiple platforms who need advanced collaboration, custom reports, and integration with CRM or lead generation tools.  The Premium plan is the top-tier business plan in Zoho Social. While it also supports **one brand** in the base price, it increases the **team members to three** and **social channels to 14**. This plan includes all features from the Professional plan and unlocks enterprise-grade collaboration and reporting features. You can add extra brands or team members with paid add-ons.  **Premium plan features**[**\[2\]**](#footnotes)**:**  - **Additional members and social channels:** Premium adds support for three team members and more types of social platforms, including YouTube and messaging channels like WhatsApp Business and Telegram, which aren’t supported by default in Professional and lower plans.  - **Workflow and roles:** Set up approval processes to match your team’s needs: for example, one user drafts content while another reviews it before publishing. Granular permissions let you define custom roles, such as manager or contributor, to control who can do what.  - **Advanced collaboration:** Coordinate social campaigns internally using built-in tools for audio/video calls, chat, and discussion boards—all without leaving the platform. - **SmartQ:** Use AI-powered queuing to identify the best times to publish based on audience engagement patterns. - **Inbox:** Manage all your social media interactions with a unified inbox, making it easy to read and respond from one place.  - **Analytics from last year:** Create custom reports using up to a year of historical data, focused on metrics that matter most to your team. Share them easily with collaborators. - **Lead generation features:** Sync your social leads and contacts with your CRM database by integrating Zoho Social with lead generation and CRM tools like Facebook Lead Ads or LinkedIn Lead Gen Forms.  - **Content targeting and UTM tracking:** Deliver posts to specific audience segments and add UTM parameters to links for accurate tracking of social traffic.  - **Enhanced social monitoring:** Track brand mentions, competitors, and key terms with 15 customizable monitoring columns across your connected platforms. _Assign customer interactions to appropriate team member in Zoho Social (_[_Source_](https://www.capterra.com/p/159351/Zoho-Social/)_)_ ### Agency plan **Priced at:** $230 per month (billed annually); $320 per month (billed monthly) **Ideal for:** Digital agencies managing up to 10 client brands across multiple social platforms with a team of five or less. Also suitable for large organizations with distinct brand divisions.  The Agency plan is the entry-level tier built for managing multiple brands. It includes **10 brands**, supports up to **140 social channels**, and comes with **five team members** included in the base price. It offers all the features of the Premium plan, plus additional features for advanced client reporting. You can add more brands or team members with paid add-ons.  **Agency plan features**[**\[2\]**](#footnotes)**:**  - **Additional brands and channels:** Add up to 10 brands with 14 social channels for each brand (totalling 140 channels).  - **Client access:** Invite external clients to collaborate or review content by providing them with a login at no extra cost.  - **Custom client portals:** Add your agency’s branding—like logos and colors—to client portals, so they appear as an extension of your own system. - **Agency-branded reports:** Generate agency-branded social media reports for each client and customize them with your logo.  - **Scheduled reporting:** Schedule monthly performance reports to be automatically emailed to clients without manual effort required. - **Custom views and segregation:** Manage multiple brands easily by creating a custom view for each client or brand, keeping content calendars and streams organized and distinct. _Create customizable reports across brands and networks in Zoho Social (_[_Source_](https://www.capterra.com/p/159351/Zoho-Social/)_)_ ### Agency Plus plan **Priced at:** $330 per month (billed annually); $460 per month (billed monthly) **Ideal for:** Large agencies or businesses that manage a very high number of brands and social profiles. The Agency Plus is the highest-tier plan of Zoho Social and is ideal for large agencies managing an extensive client roster. It includes everything from the Agency plan plus double the capacity for brands and social channels. You can manage up to **20 brands** and **280 social channels**. However, it maintains the **five team member** allocation.  **Agency Plus plan features**[**\[2\]**](#footnotes)**:**  - **No feature differentiation:** All client collaboration, reporting, and workflow features are the same as the Agency plan. It unlocks more brands and channels.  - **+10 more brands:** Manage an additional 10 brands compared to the Agency plan, bringing the total number of brands that can be managed in the base price to 20.  - **More social channels:** Add up to 14 social channels for each brand, thus handling a total of 280 social networks.  ## Total cost of ownership When evaluating Zoho Social for your brand management needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses:  ### Upfront costs Subscription cost will be the primary component of TCO. We’ve detailed the monthly fee for each plan above. To manage costs, pick the right tier and choose annual billing, when possible, to get the benefit of annual billing discount. Beyond that, you won’t have to pay any implementation cost to start using Zoho Social. The software is cloud-based, so there’s no installation or setup fee. You can simply sign up for the free trial or your desired plan on the website and start using the platform immediately​. Unlike some enterprise software, Zoho Social doesn’t charge for onboarding either. Even the highest Agency tiers are self-service signups. Any configuration—such as connecting your social accounts—is handled by you and doesn’t incur a fee from Zoho. To support this, Zoho provides extensive self-serve documentation and training tutorials. You can transfer your existing social media accounts and onboard team members without needing special assistance. ### Additional costs to consider  If you need to add more team members or brands to your current plan, Zoho Social offers add-on packs at extra monthly fees: - **Add-on brands:** If you’re on the Professional plan, you can purchase a maximum of five brands as add-ons at a cost of $14.50 per brand, per month, when billed annually. On Premium plan, you can add brands at $19.50 per brand, per month.If you’re on an Agency plan and need to manage more brands than what’s included, you can purchase additional brands in increments of five for $76 per month. If you expect to need this now or in the future, it’s a good idea to factor it into your budget. - **Additional team members:** Likewise, you can add more users to any plan from Professional onward for an extra $10 per user per month. However, for smaller businesses, it may be more cost-effective to upgrade to a higher tier—such as the Premium plan—which often includes more users, rather than paying for multiple individual user add-ons. Other than those intentional add-ons, Zoho Social does not have other hidden overage fees.  #### Services needed to implement or manage the platform Zoho Social is designed to be a user-friendly software-as-a-service (SaaS) platform, requiring minimal implementation services. Many users report that getting started is straightforward, with an intuitive interface that allows for quick adoption.  For onboarding and ongoing support, Zoho Social offers a variety of online resources, including knowledge base articles, community forums, webinars, and video tutorials. All plans include 24/5 email support at no cost to address any questions or technical issues that may arise during setup or regular use.  As a cloud-based solution, Zoho Social handles all maintenance, updates, and new feature rollouts automatically as part of your subscription. This eliminates the need for a dedicated IT resource to manage the platform.  #### Other resources needed for ongoing platform management While Zoho Social doesn’t require technical maintenance, you should consider other costs outside of Zoho that you may need to effectively use the platform: - **Social advertising spend:** If you run paid social media campaigns through platforms like Facebook Lead Ads or LinkedIn Sponsored Content, remember that these ad costs are paid directly to the respective social network. This ad spend should be factored in your overall social media budget. - **Content creation and management:** Although Zoho Social streamlines publishing, scheduling, and analyzing, you’ll still need human resources to develop engaging content (graphics, captions, campaigns) and implement your marketing strategy. - **Advanced tools:** As your social presence grows, you may find yourself needing additional tools or services—for example, a more advanced design tool (beyond Zoho Social’s built-in image editor), or a separate social listening platform if your monitoring needs go beyond what Zoho provides. - **Third-party integrations:** Zoho Social integrates seamlessly with other Zoho products like CRM at no extra cost—but you’ll need an active subscription to those products in order to use the integrations. ## How to choose the right Zoho Social pricing plan Here are some considerations you should keep in mind when choosing the best Zoho Social pricing plan for your business: _Key considerations while choosing the right Zoho Social plan_ - **Assess your social media needs.** Are you an individual or a small business looking to maintain a basic social presence on a few platforms? Or are you a marketing agency managing campaigns for multiple clients? Determine your scope and needs before choosing a plan. Eighty-four percent of social marketing software reviewers on our website say post scheduling is a highly important feature for them, and 80% consider automated publishing critical​[\[3\]](#footnotes). Match your features to the scale of your needs. For a single brand with basic requirements, the Free or Standard plan may be sufficient. The Premium plan suits teams managing one brand but needing collaboration tools, while the Agency tiers are built for handling multiple brands or clients. Listing your must-have versus nice-to-have features can help clarify priorities—so you don’t overpay for tools you won’t use or miss out on capabilities you truly need. - **Consider your budget.** Before selecting a plan, try to get a clear picture of how much you will allocate monthly or annually for social media management tools. Based on our advisors' interactions with marketing software buyers in the past two years, we observed that most businesses allocate **more than $375 per month** for social media solutions[\[4\]](#footnotes). Remember to account for base subscription fees, track add-on costs for extra brand or team members, and consider potential savings with annual billing. This detailed evaluation will help you understand what you can afford without straining your finances. - **Compare the features of each pricing plan.** Zoho Social’s pricing plans vary in terms of features, brand capacity, and team size. Consider the number of social channels supported, scheduling and automation capabilities, reporting depth, team collaboration tools, and client management features. Your need for more social platforms implies a higher tier requirement. The Standard plan offers basic scheduling, while Professional and above offers advanced scheduling and automation options. Reporting depth ranges from very basic (in Standard) to comprehensive (in Premium and above). Similarly, meaningful team collaboration is only available in Premium and higher tiers, and client management features are exclusive to Agency plans. Methodically evaluate these factors to select a plan that delivers optimal value for your social media needs.  ## How to maximize the value of your Zoho Social subscription Once you’ve chosen a plan, you’ll want to get the most out of your Zoho Social subscription. Here are some practical tips to maximize the value and impact of the platform: _Ways to maximize the value of your Zoho Social subscription_ **Utilize all key features:** To increase productivity and streamline workflows, make sure to explore the breadth of tools Zoho Social offers: - **Content calendar and scheduling:** Plan your social media content in advance and utilize bulk scheduling to queue up posts for the next week across platforms. Use the SmartQ feature (available in the Premium plan) to automate posting at optimal times.  - **Integrations:** Connect Zoho Social to your social platforms and third-party tools like CRMs, so leads from social campaigns flow directly into your sales funnel.   - **Monitoring streams:** Track mentions of your brand and other keywords relevant to you to uncover engagement opportunities and manage your brand reputation.  - **Custom reports:** If you’re on the Premium plan or above, you can set up custom reports to keep track of social media performance with desired metrics, and schedule reports to be emailed monthly.  - **Mobile app and browser extension:** Use the Zoho Social mobile app and the zShare browser extension to manage your social presence on the go and queue up content you find online. - **Maintain content repository:** Build a post and image library with the media library feature (available on the Professional plan and above). Repurpose top-performing content with new captions, and use repeat posting (also in Professional) to automate reuse.  **Leverage learning resources and support:** Take advantage of Zoho Social’s support options and resources to help you maximize platform adoption: - **Support channels:** For questions or troubleshooting, reach out to Zoho Social’s 24/5 email support available across all plans. Users often report prompt and helpful responses, which helps promptly resolve most issues. - **Knowledge base:** Dive into Zoho Social’s extensive self-serve resources like free webinars, how-to guides, and an active community forum to explore more advanced features and improve your team's proficiency. Consistently engaging with these resources can uncover smart ways to get more out of the platform—for example, setting up listening streams to monitor competitor names. **Tailor your plan to business needs:** - **Plan alignment:** Ensure your current plan fits your business's needs regarding social channel limits, and brand and team member capacity. Upgrade or downgrade to better match your requirements and budget if necessary. - **Optimize with add-ons:** Revisit your platform usage periodically to identify if you need to add additional brand support or team members, or if there are any automation opportunities that could significantly enhance efficiency.  - **Training and education:** Regularly train your team on Zoho Social’s features and encourage them to attend free webinars or refer to the knowledge base to use the platform to its full potential.  ## Is it worth paying for Zoho Social? ### Value for money A top-rated brand management software, Zoho Social appears in the [2025 Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/?year=2025). Analysis of our verified user reviews from the past two years shows that Zoho Social has a **value for money rating of 4.5 out of 5**, reflecting the platform’s ability to deliver powerful features at an accessible price point. This high rating also translates to increased efficiency in social media efforts, better social presence, and a streamlined overall workflow for businesses of all sizes. Read verified reviews to understand what users find valuable about Zoho Social and decide whether it could provide value to your business relative to the pricing details provided on this page[\[1\]](#footnotes): Gouthami K.Marketing executiveEducation Management1-2 years What I like most about Zoho Social is its highly intuitive user interface, as it allows users to manage multiple social media accounts seamlessly. January 10, 2025 Julian R.Finance and foreign tradeRetail1-2 years It has helped me save time at work by being able to schedule everything for publication without having to be aware of daily publications. November 13, 2024 Christina S.Area Director of SalesHospitality2+ years There are incredible analytics that provides us with insightful reports about our social media audience helping us understand how to engage them. October 17, 2024 Armando A.Head of Product DevelopmentProgram Development2+ years Compared to other products out there, Zoho Social is a very strong tool combining some of the best feature of competitors, with the comfortability of having native integrations to its in-house CRM. September 21, 2024 ### Features of the Free plan Even if you are confused and unsure about making a long-term commitment, Zoho Social has a forever free plan to help you understand how the software works and its features. You can use the Free plan to: - **Get started with basic social media management:** This plan includes access to six social channels including Facebook, X, Instagram, LinkedIn, and Google Business Profile. You can try out the interface and establish a simple social presence for one brand. You can create posts and view all your recent activity across brands in one consolidated dashboard.  - **Explore mobile app and web extension:** Zoho Social offers mobile apps for both Android and iOS, allowing you to manage your social media on the go. The Free plan also offers a zShare browser extension that you can use to conveniently share content you discover while browsing directly to your social profiles without switching applications. ### When to upgrade Consider upgrading to a paid plan if: - You need to manage more than six social channels or add platforms like Pinterest. - You need to schedule your content for future or bulk posting. - You need detailed analytics and reporting capabilities.  - You need to manage more than one brand or client account.  ### Customer support options Zoho Social offers accessible customer support options across all plans:  - **Free and paid plans:** All plans include 24/5 email support, ensuring help is available for users during the standard work week.  - **Knowledge base:** Zoho provides access to an extensive self-serve knowledge base with how-to guides, FAQs, and troubleshooting resources. - **Community:** Zoho has an active user community where you can connect with fellow users, ask questions, and share best practices.   Whether you start with the free plan or opt for a more advanced tier, Zoho Social provides the tools and flexibility to help you achieve your social media goals. Evaluate your specific needs and choose the plan that best aligns with your objectives to maximize the benefits of this social media brand management platform. ## Is Zoho Social right for you? ### Assessing your requirements To determine if Zoho Social is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of social media management that are most important to your team. Ask yourself the following questions: - **What kind of a user are you?** If you’re a single user managing a single brand, the Standard or Professional plan can be a great fit. The Premium plan is ideal if you have a team of three or fewer members and need advanced integration, like with CRMs. For digital agencies or individuals managing multiple brands (around 10 or more), the Agency tiers provide better value and functionality.  - **How many social media accounts do you manage?** If your marketing is done mostly on one social platform, then a niche tool or that platform’s native tools may suffice for you. However, if you maintain a presence across multiple social networks, Zoho Social offers a unified solution by consolidating all your channels in one place. The Free plan supports up to six channels for a single brand, while paid plans accommodate more channels and brands based on your scale of operations. - **What type of content do you primarily share?** Zoho Social supports various content types including images, videos, carousel posts, and stories across different platforms. The platform offers features like an image editor and custom video thumbnails to enhance your content quality. Select a plan that includes content features most relevant to your social media strategy. - **How important is scheduling and automation?** If your workflow depends on advanced scheduling capabilities like bulk scheduling, repeat posting, or AI-based scheduling (like with SmartQ), you'll need to consider the Professional plan or higher. The Standard plans offer basic scheduling but lacks advanced automation features that give you back time and improve your social output.  - **Do you need detailed analytics and reporting?** Zoho Social offers robust analytics for improving your social marketing efforts—but for deeper market research, you may need to pair it with other specialized tools. All paid plans include basic channel summaries, but if you need advanced analytics, custom reports, or client-facing insights, you’ll need at least the Premium plan. Agency plans add brand-specific reporting and client portals for streamlined client communication. - **Do you need extensive social listening features?** Zoho Social provides listening streams and keyword tracking (including competitor brand mentions) in the Professional plan and above. While it's not as comprehensive as enterprise-level social intelligence platforms, it offers all-in-one everyday social monitoring sufficient for most businesses’ brand management needs.  - **How does your team collaborate?** If collaboration is a priority, the Premium plan is a strong choice. It includes three team members and offers tools like internal discussion dashboards and content approval workflows. While the Professional plan allows you to add team members for an extra charge, it lacks key collaboration features. Larger agencies should consider the Agency tiers, which include five team members by default and are better suited for both internal teamwork and managing multiple clients. To make the best choice, we recommend further exploring Zoho Social’s pricing plans and features in detail, or take advantage of the 15-day free trial available on all paid plans to experience the platform firsthand.  ### Alternatives to Zoho Social Zoho Social is a highly rated social media management tool that has garnered an **overall rating of 4.7 out of 5 stars**. But how does Zoho Social compare to competitors in the brand management space when it comes to pricing? When considering value for money, Zoho Social has an average rating of 4.5 out of 5. However, some of its competitors fare better in this category. **Hootsuite**, for example, has a value-for-money rating of 4.6, with paid plans priced between $99 per month and $249 per month (billed annually). **Buffer** has a value-for-money rating of 4.4 and starts at $5 per user per month, when billed yearly. **Mailchimp** also has a 4.4 rating and offers paid plans ranging from $13 to $350 per month. **Hubspot Marketing Hub** has a value-for-money rating of 4.2 and its paid plans start from $15 per user per month, when billed annually. Finally, **Sprout Social** has a value-for-money rating of 3.9 and paid plans ranging from $199 to $399 per seat per month (billed annually). Each of these alternatives has unique strengths. **Hootsuite** has received an average rating of 4.6 for both its multi-account management and automated publishing features, making it a close match for Zoho Social’s all-in-one social media management. It’s designed for businesses who want to manage multiple social profiles from one dashboard. **Buffer** received an average rating of 4.6 for its calendar management capabilities from verified reviewers on our website, making it an ideal platform for visualizing and organizing content strategy across social channels.  **Mailchimp** campaign analytics and email marketing features are rated 4.7 each from our verified reviewers. For those seeking complementary marketing capabilities to engage leads from social media, this platform is worth considering.  **Hubspot Marketing Hub** stands out for lead capture and data import or export features with an average rating of 4.7 for each. Its unique format helps integrate social media into a comprehensive marketing ecosystem.  **Sprout Social** caters more to midsize to large marketing agencies. It has received an average user rating of 4.0 for post-scheduling and 3.5 for multi-account management capabilities. This platform is ideal for users seeking robust collaboration and automation features dedicated to social media. Check out the top [Zoho Social alternatives](https://www.capterra.com/p/159351/Zoho-Social/alternatives/), comparable to Zoho Social in terms of core features, pricing, and usability. ### Cost comparison: Zoho Social vs. popular alternatives [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * ### Making the final decision Overall, Zoho Social stands out as a user-friendly brand management software with an ease-of-use rating of 4.7 out 5 and an overall rating of 4.7 out of 5. Based on user reviews on Capterra, Zoho Social has particularly high ratings for its post scheduling feature (4.8), social media integration feature (4.7), and multi-account management feature (4.7). However, with paid business plans ranging from $10 to $40 per brand per month, Zoho Social offers a mid-range value-for-money rating of 4.5 out of 5 in comparison to its competitors. To determine if Zoho Social is the right fit for your social media management needs, assessing your specific requirements and comparing them with the features available in different Zoho Social plans is important. While the Free plan offers a cost-effective way to start with Zoho Social, its limitations may hinder more complex social media management needs. The paid plans, while requiring an investment, provide comprehensive features, support for more social channels, robust analytics, and scalability. These benefits make the paid plans a worthwhile consideration for a growing business or digital agency. Consider requesting a demo, reading additional user reviews, and trying out the free trial if needed. This evaluation will help you select the plan that best meets your goals and enhances your social media presence. ## FAQs Does Zoho Social offer any discounts? Yes, Zoho Social offers a 33% discount when you opt for annual billing instead of monthly billing. Additionally, the vendor occasionally offers special promotions for new customers and nonprofits or educational institutions. Is Zoho Social worth it? Whether Zoho Social is worth the investment depends on your specific social media management needs. For businesses managing multiple social channels who need scheduling, automated posting, analytics, and team collaboration features, Zoho Social offers strong value for its price point. With a value-for-money rating of 4.5 out of 5 stars from verified users, most customers find it delivers good return on investment. What does Zoho Social do? Zoho Social is a social media management platform that allows businesses to manage their social profiles, create a content calendar for social networks, schedule posts, monitor brand mentions, and analyze performance. Based on our analysis of verified user feedback, its most important features include multi-account management, automated scheduling and publishing, post analytics and social monitoring. Does Zoho Social have an app? Yes, Zoho Social offers free mobile apps for both Android and iOS devices, which is available to all subscribers, including those with forever free versions. The mobile app allows users to manage social media accounts on the go, including scheduling posts, responding to comments and messages, and monitoring social media activity. Is free Zoho Social worth it? The free version of Zoho Social works well for individuals or very small businesses managing one brand and six channels, as long as manual posting isn’t a concern. However, limitations—like the lack of post scheduling—can be restrictive as your needs grow. Try the 15-day free trial to explore advanced features like bulk scheduling and analytics. What are the alternatives to Zoho Social? There are many alternatives to Zoho Social and each offers distinct strengths and target audiences. Some of the popular multi-channel management [Zoho Social alternatives](https://www.capterra.com/p/159351/Zoho-Social/alternatives/) include Hootsuite (strong in multi-account management as per our analysis of user reviews), Buffer (offers excellent calendar management features), Mailchimp (rated high for email integration), Hubspot Marketing Hub (for comprehensive marketing), and Sprout Social (suited for larger teams managing social platforms). #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of April 3, 2025) based on their analysis of what users find valuable or expect from social media marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for social media marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of April 3, 2025). 4. Findings are based on data from conversations that Capterra's advisor team has daily with software buyers seeking guidance on purchase decisions. The data used to create this report is based on interactions with small and midsize businesses seeking marketing tools. For this report, we analyzed approximately 900 phone interactions from April 2023 to April 2025. [Amita Jain](https://www.capterra.com/resources/author/ajain/) Amita Jain is a senior writer for Capterra, covering finance technology with a focus on expense management and accounting solutions for small-to-midsize businesses. After completing her master’s in policy studies from King’s College London, she began her career as a journalist in New Delhi, India, where she garnered first-hand knowledge of the startup space and the education sector. She spent nearly half a decade covering high-level events hosted by the United Nations and the Government of... [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/) Parul Sharma is a content editor at Capterra with expertise in curating content for various niches, including SaaS, digital marketing, and search engine optimization. With over half a decade of experience in content writing and editing, Parul has the expertise to simplify complex terms into engaging, valuable content for targeted audiences. She completed her graduation and post-graduation in English literature from Delhi University and was awarded the Dr. Asha Sahni Memorial Award for being the... Related reading Table of Contents - [Overview of Zoho Social pricing](#overview-of-zoho-social-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Zoho Social pricing](#what-users-say-about-zoho-social-pricing) - [Detailed breakdown of Zoho Social pricing plans](#detailed-breakdown-of-zoho-social-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Zoho Social pricing plan](#how-to-choose-the-right-zoho-social-pricing-plan) - [How to maximize the value of your Zoho Social subscription](#how-to-maximize-the-value-of-your-zoho-social-subscription) - [Is it worth paying for Zoho Social?](#is-it-worth-paying-for-zoho-social) - [Is Zoho Social right for you?](#is-zoho-social-right-for-you) - [FAQs](#faqs)