Who Uses This Software?

Mediatool is a media planning collaboration software created for advertisers and agencies. Use it to get a complete overview of all your marketing activities, campaign plans and reports in one place.


Average Ratings

2 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Business Hours

Vendor Details

  • Mediatool
  • www.mediatool.com/
  • Founded 2009
  • Sweden

About Mediatool

Mediatool is a one-stop-shop for all of your media planning needs. Mediatool brings all your plans and media data into one, centralized hub. With our cloud-based media planning tool you get one, reliable source for all of your media activities and waste zero time on outdated excel budget sheets and email threads. Check the status of your budget, set and manage deadlines, keep a close eye on marketing actions, and learn which actions offer the best return.


Mediatool Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Budgeting & Forecasting
  • Collaboration
  • Flowchart
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Predictive Analytics
  • Presentation Tools
  • Project Tracking
  • Spend Management

Mediatool Reviews Recently Reviewed!


Capterra loader

Looking to manage your strategic media planning anytime anywhere? Look no further, I'd say!

Aug 06, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn't be enough service, support and business development work with you on your solutions that fit your needs.

Cons: None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.

Overall: Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.

Capterra loader

mediatool for start-ups

Nov 14, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
Likely

Pros: I really appreciate that mediatool is in close relation with me as a user, they've helped me a lot to get started and I feel that I can always shoot an email or call someone if I have a request.

Cons: I would have prefered to have different media types for different campaign but it's a nice to have, not mandatory.

Overall: What we appreciate with Mediatool is that we can have 100% visibility of all of our costs related to our marketing efforts, both during set-up and for specific campaigns. We're also preparing and adding categories such as Stockholm city so that we can easily draw comparisons from when we add new cities in the future. We really just started our campaigns but it's already been a very helpful tool to work with on a daily basis!