# SalesWings Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SalesWings the right Sales Force Automation solution for you? Explore 19 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/159605/SalesWings/reviews --- SalesWings 4.8 (19) [View alternatives](https://www.capterra.com/p/159605/SalesWings/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of SalesWings Ease of use 4.8 Customer Service 4.9 ## Showing most helpful reviews Showing 1-19 of 19 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Philippe R. Founder & CEO Used the software for: 1-2 years ### "Saleswings allows us to focus our business on hot leads and increase our conversion rate." December 14, 2017 5.0 Saleswings allows me to have a richer information about my business relationships and to be able to adapt my speech according to their real needs Pros Have real-time visits to our site of our prospects and customers. This allows us to meet our target at the right time, with the right information Cons The integration of LinkedIn would be a plus for our activity in b2b. Unfortunately, LinkedIn's commercial policy does not provide this added value Review Source Response from SalesWings December 15, 2017 Hi Philippe Thank you for your insights and feedback. I believe you're using it together with Salesforce, which is also interesting to see it works there. Any features requests, please just send it to our support! MS Mark S. Director, Marketing Operations Computer Software Used the software for: 1-2 years ### "Saleswings Makes Lead Scoring Easy and Scalable" November 12, 2024 5.0 Saleswings has been an excellent addition to our sales toolkit. It’s remarkably easy to use and impressively robust, making lead scoring both straightforward and effective. The platform’s simplicity belies its power, allowing us to set up a scalable lead scoring model that drives real results. What really stands out is the exceptional support network—responsive, knowledgeable, and proactive, they make sure any question or issue is addressed promptly. If you’re looking to streamline your lead scoring with confidence, Saleswings is a great choice Pros Simple to use Powerful and scalable Visible indicators make it easy for Sales to see most engaged leads CSM has been an incredible resource Cons Offline scoring runs only occur every hour, I'd like to be able to increase that frequency. Switched from [Mautic](https://www.capterra.com/p/209783/Mautic/) Changed MAP so needed a lead scoring tool to work alongside Salesforce Marketing Cloud Review Source TG Tamara G. CMO Information Technology and Services Used the software for: 2+ years ### "SalesWings - Tracking" May 20, 2022 4.0 Pros It is really easy to use and implement. Tracking is working really well. We gather more info trough Saleswings than other tools (for example gclid or utm data) we use. And the integration to Salesforce is really helpful. Cons Lead search in cockpit could be improved. Review Source DK Duane K. Online Marketing Specialist Construction Used the software for: Less than 6 months ### "Easy Set Up, Great Support" June 19, 2020 4.0 We transitioned from Marketo to Marketing Cloud about 6 months back. Marketing Cloud is great but has some strange shortcomings that Marketo offers out of the box like activity tracking and lead scoring. SalesWings was really the only viable solution to fill the gap and it performs the job perfectly.We also have multiple sites and a big selling point for us was the fact that we could deploy it to all of our sites without incurring additional costs unlike Marketo. Setup was really easy. Just drop the code on your pages and SalesWings starts collecting data. We had a couple of glitches but \[SENSITIVE CONTENT HIDDEN\] and his team addressed them quickly and to our satisfaction. Pros Easy setup (like really easy) and you can see data right away. I like the tagging which we use to create a holistic view of all the touch points of a customer. Integration with Salesforce is seamless and has some great pre-built reports. Looking forward to working with their fit scoring feature. Cons Lead scoring is not as flexible as I would like (compared to Marketo) and I have not had a chance to dive into the newly released fit scoring so perhaps that will get me over the hump there. The UI needs some tweaks like a search function and tag/segment/lead scoring grouping options to make it tidy and organized but at the rate they seem to push out features and fixes, I'm sure it will be addressed. So really, I'm just nitpicking. There is nothing I would really say that I "dislike". Switched from [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) We wanted a tighter integration with Salesforce so we switched to Marketing Cloud. Saleswings fills some shortcoming in Marketing Cloud. Review Source SW Shannon W. CRM & Marketing Automation Consultant Financial Services Used the software for: 6-12 months ### "Excellent tool to help lead management" September 26, 2022 5.0 We have been very pleased with our SalesWings implementation. It has brought visibility to our lead visitor interactions and helped us define and implement new lead management processes. Lead scoring is a fantastic tool for our business. The customer service from the team at SalesWings has been second-to-none. If ever we have encountered an issue, they have been at the ready to support us and always with a professional and friendly demeanour. Pros We have been able to make use of our CRM data and visitor activities together to streamline our lead prioritisation. The toolbox is highly customisable and has been further enhanced since we began working with the SalesWings platform giving us the tools we need to categorise our leads significantly better. The visitor interaction recording is good and we are able to allocate points and tags intuitively which is essential in a dynamic environment. Cons The Toolbox is powerful but has needed a few improvements to make it really work for us. SalesWings have been fantastic at taking feedback on board and enhancing the product even in the short time we have been working together. If you have particularly complex needs, you are better served using SOQL but this is not a requirement for every business. There are a few fields I would like to have passed through as standard rather that having to define these via SQL in SFMC, but I know the SW team are looking at these too. Review Source Caroline W. Digital Marketing Specialist Used the software for: Less than 6 months ### "My experience has been satisfactory and willing to renew my subscription over and over again." February 16, 2018 5.0 Hot leads, buyers, great sales conversation and money in the bank. Pros The ability to score my Mailchimp subscribers and reach out to them when they are ready to buy. Also, it notified me when my leads are ready to discuss sales and I call them immediately. I already recommended the tool to my clients in Nigeria. Cons There's nothing to hate about this tool. Only regrets is the high cost and the fact that you will hate yourself if you don't renew your subscription. So I suggest you try out the tool. Review Source Response from SalesWings February 19, 2018 Thank you for the great review, Caroline! Happy customers are what make us the happiest! Glad that you got some great results from using SalesWings in combination with Mailchimp and that you're even recommending it to others. Highly appreciated! About the cost of our solution - we understand that it could seem pricey at first glance, but as our customer you probably know better than us that in just a couple of months you receive over 1000% ROI. We are confident that we offer good value for the cost of our solution and it is still times cheaper than our competitors'. Grateful to have you as our client and looking forward to securing more deals closed and "more money in the bank" for you in the future! Rene S. Head Of Sales Used the software for: 6-12 months ### "Saleswings had the biggest impact for our sales organization in 2017. " February 4, 2018 5.0 Increase of 30% of new leads and revenue. Pros Easy to use, easier to master. Realtime information and feedback regarding our customers via API to Pipedrive and gmail plugin. Increased our sales by 30% in the second half of 2017. Cons On the one hand, the customer support war very offensive with their email campaign, on the other hand the response times were a little too long, but overall okay. Review Source Response from SalesWings February 6, 2018 Hi René - thanks for feedback, with "offensive" I assume you mean proactive? We do send a bit too many "everything ok?" emails and have reduced these. We'll also work on response times, thanks for letting us know Martijn R. Social Sales Entrepreneur Management Consulting Used the software for: 1-2 years ### "Saleswings offers me insights on prospects and information on how my websites are used." December 15, 2017 5.0 insights on prospects and clients on how and when they visited my websites Pros The realtime notification function in the Saleswings app as in for instance Slack. In combination with my mailsystem and crm it is best in class Cons If Saleswings can track more platforms such as Linkedin or Twitter I would benefit more from the system Review Source Response from SalesWings December 18, 2017 Thanks mister Rijk for this review, it'll definitely help others giving Saleswings a good look. RM Raphael M. CEO Information Technology and Services Used the software for: 2+ years ### "Very valuable feature, impeccable support and fair pricing" July 18, 2017 5.0 Pros Saleswings turned out to be a super way to understand our leads behaviour. Implementing the script was quick and we were up and running almost instantly. We use the integration with Saleswings as an integral part of our acquisition work flow. Saleswings data gets synced to our campaign tool AutopilotHQ, and as soon as Saleswings detects buying intention and qualifies a lead as hot, it creates an opportunity. This allows us to approach leads in a very targeted and timely manner, which usually is only possible for large enterprises and not for growing ventures like us. Last but not least, thanks for quick and friendly support, you guys are great! Review Source Response from SalesWings August 4, 2017 Thanks for the great feedback, Raphael! DW Danny W. Revenue Operations and CRM Product Owner Retail Used the software for: 6-12 months ### "Easy to use and helpful understanding your customers sales journey " December 13, 2022 5.0 Pros Implementation is relatively straight forward, and even when its not the support SalesWings offers is exceptional. You get assigned a direct support contact so anything you need during and post implementation is taken care of really quickly and efficiently. In terms of a business tool, its extremely useful. Its allowed us to take learnings away from information we've always needed and make positive changes to our CRM as well as our sales process. Would recommend for sure. Cons Currently they use day/date timestamps on activity tracking. It would be really useful to add in time of the day too. Review Source VR Verified Reviewer Research Assistant Process Engineering Used the software for: 6-12 months ### "The easiest to use marketing tool I have used yet. Helping you to get organized and focus on the job" March 28, 2018 5.0 Pros Helps to organize a lot of leads without the hassle of categorizing them by hand Ease of integration Intuitive UI Cons no API (yet.. But maybe not needed due to the variety of integrations for CRMs and mail campaign services) Review Source Response from SalesWings April 2, 2018 Hi there - thanks a lot for the review. We do have an API actually, it's available to our clients. For non-technical users, we also offer a Zapier integration AH Alice H. CEO Management Consulting Used the software for: 2+ years ### "Leads" January 2, 2020 5.0 We don't use a CRM so for us, having saleswings allows us to track the messages we send, the links that are clicked but more importantly how often someone is visiting our website and what they are looking at. Pros It's very easy to use. I know instantly when someone is on my site and I know what they are looking at. Cons Nothing, it's perfect for us. I do wish it could interface with LinkedIn like it used to. Review Source Rob R. Project Manager Financial Services Used the software for: Less than 6 months ### "Saleswings" October 9, 2018 5.0 It changed the way we use marketing material. Sending links to our website gives incredible feedback. Pros Realtime insights work beautifully with the Salesforce integration. Very easy to use and a breeze to set up. Cons When i first installed the Salewings integration with Saleforce, the leadscore was part of a visualforce page only and as such meant that i could not write reports on the data. However a quick call to support had the issue resolved fast. Very happy. Review Source Response from SalesWings October 10, 2018 Thanks Rob. We'll soon launch another update to the integration bringing additional reporting on leads per lead intent segment! JC Josh C. Digital Marketing Manager Real Estate Used the software for: 6-12 months ### "Thank you" May 17, 2022 4.0 Excellent. In Saleswings we have a pro-active partner, who goes above and beyond to help our business. The people at Saleswings are brilliant. Pros The tagging feature is really helpful and the integration with Salesforce Marketing Cloud has enabled us to improve our automated lead nurturing. New custom attributes have taken this tool to the next level and the support provided by Pauline, Margarita and Salah has been first class. Cons Integration with Salesforce was technical and required support, not a negative as the Saleswings team went out of their way to help. We are yet to utilise email alerts to staff members, it would be interesting to hear more about what is possible with this. Review Source LJ Lisa J. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Provides great insights. Awesome team. " May 12, 2022 5.0 Pros The insights SalesWings provided once set up were extremely valuable. While there was a bit of a learning curve at the beginning, once we had wrapped our heads around it, SalesWings was easy to use. The SalesWings team were awesome to work with. Cons We did have an issue at some point were we couldn't delete or merge leads in Salesforce. The error message indicated the problem had something to do with the SalesWings integration. Once we installed the new version of SalesWings, the problem was fixed. Reason for choosing SalesWings We chose Salesforce and Marketing Cloud. We were looking for a tool that could do lead scoring and provide insights into lead behaviour. SalesWings was recommended to us by Salesforce. Review Source SF Sasha F. Director Used the software for: Less than 6 months ### "fantastic product! really helps understand more about our customers' website journey" July 18, 2017 4.0 Pros really easy to use, very intuitive product, superfast setup, excellent integrations with Pipedrive, Mailchimp and other apps, great customer service, and very responsive team Cons it's a startup, so I can see the product is developing, and that's all for the good. I don't really have any major complaints, to be honest. Review Source Response from SalesWings August 4, 2017 Hi Sasha, thanks for the review! I see you feel the product is lacking features, what features would you love to see? JD Jessica D. Managing Director Used the software for: Less than 6 months ### "Very pleased with this software" May 3, 2018 5.0 Pros The interface is very easy to use and quick to set up. the team at Saleswings are very helpful and always on hand if you need them. This product is great for our sales leads! Cons i cant really say there is anything i dislike about the software. its a simple piece of kit to use and it simply works... Review Source Response from SalesWings May 7, 2018 Thanks for this and thanks as well for the different inputs from the past, it's a pleasure to work together. JS John S. Used the software for: ### "Simple, straight forward, easy to use, does what it says." April 20, 2017 5.0 Have been using Saleswings with our salesforce.com CRM and love what it brings to our team. Simple to use and understand, and does what it says with no unnecessary frills and bells and whistle you typically don't need. Love the real-time notifications that "a hot prospect is visiting your site" Straightforward approach & affordable vs many other similar apps. Review Source Response from SalesWings April 21, 2017 Thanks for the solid feedback, it's good to see Saleswings is appreciated within the Salesforce environment as an activity lead scoring alternative. Concerning the feature set, we are indeed working on a deeper integration with Salesforce, potentially Einstein, and look to tie closer into the sales communications eco-system to be able to launch actions when leads turn hot. TA Tugba A. Sales Manager Logistics and Supply Chain Used the software for: Less than 6 months ### "simple usage, effective and worth the money" February 7, 2018 5.0 Pros Having an easy access to a shortlist of people, who are interested in our homepage and our service. Review Source Response from SalesWings February 13, 2018 Thanks for the review Tugba, not much to add! 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