--- title: "Crystal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Crystal Software - reviews, pricing plans, popular comparisons to other AI Sales Assistant products and more." source_url: "https://www.capterra.com/p/159657/Crystal/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # Crystal Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Crystal ## What is Crystal? Crystal is a cloud-based personality data platform that builds individual, pair, and group personality profiles using six validated frameworks: DISC, Enneagram, Big Five, MBTI, 16 Personalities, Strengths, and Values. Profiles are generated from self-assessments, peer feedback, and analysis of public data. Businesses use Crystal to prepare for sales calls, improve team communication, support hiring decisions, and onboard new employees. Sales teams can generate buyer profiles from a LinkedIn URL or email address and receive stage-specific guidance for outreach, discovery, pitch, and follow-up. Recruiters can generate interview questions tailored to behavioral fit for open roles. Core features include team dynamic reports, one-on-one comparisons, a writing assistant with email suggestions, virtual meeting overlays for Zoom and Google Meet, CRM integration with HubSpot and Salesforce, bulk CSV enrichment, and a Chrome Extension for LinkedIn and Gmail. ## What is Crystal used for? [Sales Enablement](https://www.capterra.com/sales-enablement-software/)[AI Sales Assistant](https://www.capterra.com/ai-sales-assistant-software/)[Collaboration](https://www.capterra.com/collaboration-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Crystal?[Manage this product listing](https://www.g2.com/products/crystal/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Crystal 4.9 (19) VS. [4.6 (14,700)](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/reviews/) Starting Price $49 Per Month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (19) Ease Of Use 4.6 (11,158) Value For Money 4.4 (16) Value For Money 4.5 (6,875) Customer Service 4.8 (16) Customer Service 4.4 (6,629) ## Crystal alternatives [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/) [4.5 (11,181)](https://www.capterra.com/p/168668/Microsoft-Teams/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168668/Microsoft-Teams/) [Slack](https://www.capterra.com/p/135003/Slack/) [4.7 (24,244)](https://www.capterra.com/p/135003/Slack/reviews/) Starting price $8.75 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/135003/Slack/) Highest Rated [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) [4.7 (87,164)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/247901/Google-Workspace/) [View all alternatives](https://www.capterra.com/p/159657/Crystal/alternatives/) ## FAQs about Crystal Overview ### Which roles and teams benefit most from Crystal? Crystal is most used by sales, business development, recruiting, and marketing leaders who tailor outreach and prospect conversations to different communication styles. Executives, consultants, and product or program managers use it to prepare for stakeholder meetings, adapt collaboration approaches, and make internal communication more effective. Answer based on 19 reviews Overview ### What company size and specific industries is Crystal built for? Crystal is designed for individual professionals, sales teams, recruiters, HR professionals, team managers, coaches, and enterprise leaders in sales, talent acquisition, human resources, and team management. It fits organizations of any size that need support for selling, hiring, people management, or coaching. Features and Usability ### What are the key features of Crystal? Crystal offers API access, assessment tools, and Big Five personality insights alongside CRM and CRM integration for contact and communication management. It also includes messaging, onboarding, task management, and integrations, covering workflows for customer data, team communication, and related business processes. Integrations ### Which third-party tools and platforms does Crystal integrate with? Crystal connects natively to Gmail, Google Calendar, Google Meet, Microsoft Outlook, HubSpot Content Hub, and HubSpot Sales Hub. These integrations cover email, scheduling, video meetings, and CRM-related workflows, giving users direct links to Google and HubSpot tools without switching between separate systems. Getting Started and Support ### What training and onboarding options does Crystal offer? Crystal provides webinars, documentation, and videos for training and onboarding. Webinars support live or scheduled guidance, documentation offers written reference material for setup and feature review, and videos give visual walkthroughs that users can consult at their own pace. Getting Started and Support ### What customer support options does Crystal offer? Crystal provides email/help desk support, a FAQ/forum, and a knowledge base for customer assistance. Users can rely on written guidance and direct ticket-based help for common questions and setup needs. No reviewer feedback about support experience is available in the catalog data, so only the listed channels are confirmed. ## Features AI summary Based on 21,823 AI Sales Assistant reviews Capterra reviewers point to these as the collaboration features buyers care about most: - **Secure Data Storage** (**65%** of reviewers rated this feature as critical) - **Collaboration Tools** (**54%**) - **Document Storage** (**57%**) Crystal focuses on other collaboration capabilities that reviewers also value, including **Task Management** (**51%**). This feature helps teams organize work, track responsibilities, and keep projects moving forward, giving teams a clearer way to manage deadlines and day-to-day coordination. Task Management 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression Contact Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Communication Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat API Application programming interface that allows for integration with other systems/databases Assessment Measures Performance Across Multiple Cognitive Domains, including Verbal Memory Processing, Speed Working Memory, Verbal Fluency, Motor Function, Executive Function Big Five Bases questions on the "Big Five" personality traits to see how well a candidate fits into a role. Crystal 11 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Assessment: Measures Performance Across Multiple Cognitive Domains, including Verbal Memory Processing, Speed Working Memory, Verbal Fluency, Motor Function, Executive Function - Big Five: Bases questions on the "Big Five" personality traits to see how well a candidate fits into a role. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CRM Integration: Integration with third-party CRM systems - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Messaging: Communicate using messages within the system - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Task Management: Create, manage and track all task activities and progression --- Get Advice We can help you find the software with the features you need. Features 4.8 (19) 4.8 Based on 19 reviews ## Pricing Value for money 4.4 (16) Free Trial Premium $49.00 Per Month Business Contact Vendor for Pricing Value for money 4.4 (16) 4.4 Based on 16 reviews ## Integrations [ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[ HubSpot Content Hub](https://www.capterra.com/p/201318/HubSpot-CMS/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (16) 4.8 Based on 16 reviews ## User reviews Overall rating 4.9 Based on 19 reviews Filter by rating Counts reflect reviews available in this feed. 5(17) 4(2) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Avishai (Avi) M. Innovation and Product Manager Used the software for: 3-5 years ### "Crystal creates a unique profile for anyone" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 6, 2018 Pros Crystal creates a unique profile for anyone with a LinkedIn account, explaining how to speak, email, work with or sell to them most effectively. It tells you the words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own, even their tolerance for sarcasm and emoticons. It builds this profile from what it can glean about them online: their public Facebook or blog posts, their tweets as we go about our business on the internet. For me, Crystal will draft emails to people I've never met, using a tone and language that their online presence suggests will resonate with them. Cons Kind of freaky that a machine can tell so much about you from a social account. No major drawbacks that I Can see at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Luis R. Business Development Used the software for: Less than 1 year ### "It's finally here!!!, the tool I was missing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2024 It is a great experience and an incredible tool; it is fast and accurate. I used it while prospecting to tailor messages in my LinkedIn outreach Pros CrystalKnows is priceless. It offers a very complete DISC with recommendations on how to approach different stages of a sales process. Also, the Google extension is neat; it activates on Google Meet while writing emails. Cons This one is not a big one at all but I think the recommendations while writing emails are still at a primary stage, so they are basic recommendations, It is not Grammarly or Quilt, but it is getting there Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Business Management Financial Analyst Used the software for: Less than 1 year ### "Helpful data source extraction" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 27, 2018 Pros The ability to extract raw data and save as extract to be linked to other files and databases. Cons Very sensitive to spacing for those opening CSV files in Microsoft Excel. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. José Miguel G. Owner Used the software for: 3-5 years ### "Great experience!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 21, 2024 Just amazing, want to use it more! It has changed my way of communicating and selling. Pros It's easy to use, very insightful, and amazing help tool to prepare for cold calls. It has an amazing UIX and is always managing to grow. Cons The pricing is a little high at first sight. Once I used it, I feel it's very well priced. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Paid Marketing Used the software for: 3-5 years ### "Business Essential" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2019 A fun and helpful tool that has helped me communicate with clients in an engaging style that suits them, has definitely helped to build rapport with my clients. Pros Accuracy of data on how to approach colleagues and contacts in a variety of communication channels and scenarios Cons Requires users to have taken the DISC assessment Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Director of Sales, Northeast Used the software for: 3-5 years ### "Amazing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 27, 2018 Pros I still don't know how they do it but this is one of the best add ons I have ever used. Very accurate in their recommendations Cons Not much to say here. Very impressed with what it does Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ankur S. Developer Advocate Used the software for: Less than 1 year ### "Crystal helps me to talk to people the way they like to communicate" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 24, 2018 Pros I started out with their free plan. But it only had 9 credits so I cold emailed their Head of Growth, cust support rep who was generous enough to give me 75 extra credits. Next thing you know, I opted in for their paid Outreach plan. Because - - It's helping me to create hyper-personalized emails for my prospects - Communicate with my friends and colleagues the way they like to communicate - Become more self-aware Design and UX is smooth and slick. Cons \- The product is young and has got some room for improvement in terms of the personality confidence score - There's a layer of friction as for an accurate prediction, users have to take the DISC assessment. - It's close enough but not accurate However, the high level description is still helpful Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Madalina I. CEO Used the software for: Less than 1 year ### "Great B2B research tool for sales and beyond! " 5.0 August 16, 2024 Pros It's a great tool for getting to know prospective clients or partners better in the early stages of any business relationship. Cons There are no cons that I can think of, all good! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lisa T. Senior Data Analyst Used the software for: Less than 1 year ### "Very Intriguing Product With Interesting Insights" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 26, 2018 Love the insights before a meeting and on the prospects, we are working. Pros I like how it emails before meetings on the "personalities" of those who will be in attendance. I like how you can find people, and the tips it gives for communicating with different types of people. Cons It's a little hard to understand how it gathers this data as sometimes the profiles are quite off. However, it can only go by what is put out there on the internet so I think it does a pretty good job considering. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Commercial Director / ATS Specialist Used the software for: I used a free trial ### "Preparing for meetings have never been this much fun" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 24, 2019 Pros This insightful software has made preparing for meetings with B2B stakeholders so much fun. I love how I can analyse disk profiles and be better prepared for the person I will encounter. It has been so accurate it has been uncanny! Cons I suppose if a copywriter wrote the person's LinkedIn Profile, the analysis might come out slightly wrong, but so far so good as it has been totally spot-on so far Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/159657/Crystal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.