Crystal

Pros: Crystal creates a unique profile for anyone with a LinkedIn account, explaining how to speak, email, work with or sell to them most effectively. It tells you the words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own, even their tolerance for sarcasm and emoticons.

It builds this profile from what it can glean about them online: their public Facebook or blog posts, their tweets as we go about our business on the internet.

For me, Crystal will draft emails to people I've never met, using a tone and language that their online presence suggests will resonate with them.

Cons: Kind of freaky that a machine can tell so much about you from a social account. No major drawbacks that I Can see at the moment.

Pros: I started out with their free plan. But it only had 9 credits so I cold emailed their Head of Growth, cust support rep who was generous enough to give me 75 extra credits.

Next thing you know, I opted in for their paid Outreach plan.

Because -

- It's helping me to create hyper-personalized emails for my prospects

- Communicate with my friends and colleagues the way they like to communicate

- Become more self-aware

Design and UX is smooth and slick.

Cons: - The product is young and has got some room for improvement in terms of the personality confidence score

- There's a layer of friction as for an accurate prediction, users have to take the DISC assessment.

- It's close enough but not accurate

However, the high level description is still helpful

Pros: I like how it emails before meetings on the "personalities" of those who will be in attendance. I like how you can find people, and the tips it gives for communicating with different types of people.

Cons: It's a little hard to understand how it gathers this data as sometimes the profiles are quite off. However, it can only go by what is put out there on the internet so I think it does a pretty good job considering.

Overall: Love the insights before a meeting and on the prospects, we are working.