# TargetBay Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about TargetBay Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/159841/TargetBay

---

# 

 TargetBay Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

TargetBay

## What is TargetBay?

TargetBay eCommerce personalization tool performs customer behavioral analysis and targets shoppers with the use of intelligent tools. Now, eCommerce store owners' can easily segment their database and send targeted message for improved ROI. TargetBay reviews and rating help collect customer reviews through innovative features. The drag and drop email builder helps them design intuitive mailers tuned for improved open and click through rate.

## What is TargetBay used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Review Management](https://www.capterra.com/review-management-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/)

Top alternative

Featured

Overall rating

Based on 77 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$99

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for TargetBay?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.targetbay.com/&name=TargetBay)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### TargetBay

4.9 (77)

VS.

[4.6 (1,456)](https://www.capterra.com/p/127994/Jobber/reviews/)

Starting Price

$99

Flat Rate, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (77)

Ease Of Use

4.6 (1,416)

Value For Money

4.8 (71)

Value For Money

4.4 (1,220)

Customer Service

5.0 (72)

Customer Service

4.6 (1,369)

## TargetBay alternatives

[4.3 (668)](https://www.capterra.com/p/141842/Weave/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

Highest Rated

[5.0 (152)](https://www.capterra.com/p/210085/TrueReview/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.9 (223)](https://www.capterra.com/p/176189/Okendo/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.9 (81)](https://www.capterra.com/p/183655/Score-My-Reviews/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/159841/TargetBay/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Email Campaign Management

4.9 (23)

78.26% of 23 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

List Management

4.8 (16)

50.00% of 16 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Email Marketing

4.9 (14)

85.71% of 14 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Review Monitoring

5.0 (14)

64.29% of 14 reviewers that rated this feature as important or highly important

Automatically monitor and receive alerts for any new online reviews

Campaign Analytics

4.8 (12)

50.00% of 12 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Review Notification

5.0 (11)

45.45% of 11 reviewers that rated this feature as important or highly important

Notifies a business when a review is left

TargetBay 28 features

Track and interpret campaign performance metrics

Set campaign schedules by selecting start, pause, and end dates

Leave comments and notes on documents for others to view

Manage, organize, and store contact information

Process of dividing customers into groups based on common characteristics

Assemble applications and processes by dragging over and arranging pre-built components

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Manage contacts across multiple mailing lists

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Send messages to multiple subscribers at the same time

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Design, communicate, and distribute incentives to perform a specific action

Ratings/Reviews

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Automatically monitor and receive alerts for any new online reviews

Notifies a business when a review is left

Track and monitor reviews of products or services

Optimize and manage the search engine optimization efforts for a website or digital content

Checkout of online store

Add or remove subscribers from mailing lists

Sample files or documents that could be customized as needed or used as is

Get Advice

We can help you find the software with the features you need.

Features

4.9 (77)

4.9

Based on 77 reviews

## Pricing

Value for money

4.8 (71)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/159841/TargetBay/pricing/)

BayReviews (Free)

$0.00

It includes:

-   100 Review Request
-   Emails and 25 Product Reviews

BayReviews (Growth)

$99.00

Flat Rate,Per Month

It includes:

-   100 Site Reviews
-   50 Picture Reviews
-   Emails
-   Google Rich Snippets and 400 Product Reviews
-   Unlimited Review Request

BayReviews (Professional)

$199.00

Flat Rate,Per Month

It includes:

-   250 Picture Reviews
-   500 Site Reviews
-   Emails
-   Google Rich Snippets
-   Google Shopping Ads
-   Smile.Io Integration and 1000 Product Reviews
-   Unlimited Review Request

BayReviews (Premium)

$299.00

Flat Rate,Per Month

It includes:

-   1000 Site Reviews
-   500 Picture Reviews
-   Emails
-   Google Rich Snippets
-   Google Shopping Ads
-   Photo Gallery
-   Smile.Io Integration and 3000 Product Reviews
-   Unlimited Review Request

BayEngage

$20.00

Usage Based,Per Month

It includes:

-   Easy Drag-and-Drop Editor and Intuitive Dashboard
-   Powerful Email Marketing Tools - 250+ Pre-Built Email Templates

Value for money

4.8 (71)

4.8

Based on 71 reviews

## Integrations

[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (72)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (72)

5.0

Based on 72 reviews

## User reviews

Overall rating

4.9

Based on 77 reviews

Filter by rating

5(68)

4(9)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

BF

Brad F.

VP Marketing and Operations

Food & Beverages

### "A Game-Changer for Our Customer Review Strategy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 12, 2025

Our experience with TargetBay has been fantastic. We saw a noticeable increase in customer engagement and trust after implementing their review service on our site. The ability to display verified reviews in a visually appealing format made a real difference in conversions. Their customer service team is also top-notch — quick, knowledgeable, and eager to help. Highly recommend!

Pros

The platform is incredibly easy to use and has helped us collect and showcase authentic customer reviews seamlessly. Their automation tools and customizable widgets really elevated our review strategy.

Cons

There was a slight learning curve when setting up the integrations, but their support team was quick to help and very responsive.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JL

Jeremy L.

Operations

Electrical/Electronic Manufacturing

### "Love working with the Target Bay team"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 25, 2025

We have been using Target Bay for a few years now after trying to manage all the different website tools from 3rd parties by ourselves. We were never up to date on what was needed, and the white glove support has been worth the cost.

Pros

Working with the support team who is always on it. They contact us to make sure we are taking full advantage of the tools.

Cons

There are a lot of features and options which can get overwhelming

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The cost was more than Target Bay and we were not using the platform enough.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TS

Tony S.

Chief Operations Officer

Retail

### "Fantastic service and support! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 20, 2024

Prompt response, clear and accurate instruction and feedback. They set realistic goals and go above and beyond what I expected.

Pros

Fantastic support. If you have a question about it they're not only willing to help but timely with their answer.

Cons

I wish I knew about it a long time ago so I could've implemented it when we switched to BigCommerce from Magento.

Switched from

[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)

ShopperApproved lacks the modern feel and features that I wanted.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JM

John M.

Owner

Automotive

### "Great Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 8, 2024

Pros

Easy of Use Customer Support Shopify Integration Results

Cons

I have not real cons with TargetBay. It performs well for us.

Switched from

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LB

Lisa B.

Director of Marketing and Brand Communications

Consumer Goods

### "Customer Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 27, 2023

Pros

The service of TargetBay is amazing. \[sensitive content hidden\] is fantastic. So much that we have moved all our brands to TargetBay due to \[sensitive content hidden\] superior customer service and TargetBay's services.

Cons

Building emails is slightly difficult. The column option is difficult.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing TargetBay

Customer Service, Options, and Automations.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JR

Jon R.

Vice President of Operations

Sporting Goods

### "Product Review Management at a Value"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 10, 2023

Pros

I like the ease of use and simplicity of TargetBay. I'm able to quickly collect customer feedback on products and website usability. Additionally, my customer service rep, \[sensitive content hidden\] is great! He is quick to respond and available to give me top-notch support!

Cons

Not much to dislike. They are constantly making changes and making the service better.

Switched from

[REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/)

I liked how the integration of email marketing with BayEngage and TargetBay work seamlessly together to utilize the reviews from our customers in eBlasts.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MF

Matthew F.

Operations Manager

Retail

### "Very Satisfied"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 18, 2023

Pros

We've used multiple review platforms in the past, TargetBay gives us everything they did and more. The Q&A section they provide has helped customers answer their own questions before reaching out to our sales team saving us time and effort.

Cons

None that I can think of at this time, as I said I've been very satisfied with their service.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ZI

Zenon I.

President

Sporting Goods

### "Great functionality and Best in Class Customer Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 10, 2023

Pros

Whenever I need to discuss my account or have questions I can get ahold of someone immediately. \[sensitive content hidden\] and his Team have been Managing our account for years now. In fact we have not touched based for over a year. Within a day I was able to schedule a meeting and it is refreshing to have the same people on our account after all this time. \[sensitive content hidden\] is always looking for ways to help and save us money!! Thank-you.

Cons

There is little to dislike. I have been with targetbay for over 2 years and everything is going great.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SM

Sean M.

President

Retail

### "Targetbay Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 29, 2023

Having been a loyal Targetbay user for several years now, I can't resist penning down a few words about my experience. You know, switching platforms, especially when it comes to managing product and seller reviews, and coordinating email campaigns can be such a headache. I remember jumping ship from Yotpo, wondering if I was making the right decision. Looking back, it's clear as day that I did.What tipped the scales for Targetbay? It wasn’t just the more budget-friendly pricing for a similar, and dare I say, sometimes better product. It was the people behind it. They don't just offer a service; they genuinely care about my business. Their support team is a breath of fresh air - quick, efficient, and always ready to help.And oh, \[sensitive content hidden\], our account manager? He's the real MVP. Instead of the standard check-ins I've experienced with other companies, his calls always come across as though an old business buddy is touching base, always ensuring we're making the most of what we have.For those of you reading reviews, wondering if Targetbay is the way to go, take it from someone who's been there, done that - it's a decision you won't regret. My business has thrived with them by our side, and I’m pretty confident yours will too.

Pros

robust platform and exceptional human touch. While their tools for managing product and seller reviews, as well as coordinating email campaigns, stood out in terms of efficiency and user-friendliness, it was their dedicated customer support that won my heart. It's rare to find a company where the tech and the team both shine. Plus, their competitive pricing, especially in comparison to others like Yotpo, offered superb value. Every interaction, especially with our account manager \[sensitive content hidden\], felt personal and geared towards our business success. It wasn't just about using a service; it was about fostering a partnership that genuinely aimed to see us thrive.

Cons

Honestly, while TargetBay has been largely beneficial for our needs, no service is without its hiccups. One area I felt they could improve upon is their user interface. At times, navigating through the platform can feel less intuitive than some of its competitors. Additionally, while their support team is remarkably responsive, there have been a few occasions where I wished for more in-depth tutorials or onboarding materials to smoothly implement some of the advanced features. While these issues are minor in the grand scheme of things, a bit more polish on the UI and additional learning resources would make their platform nearly perfect.

Switched from

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

Price

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JS

Jordan S.

CEO

E-Learning

### "Great platform!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

August 21, 2023

Great company and even better people. Support was incredible.

Pros

Email deliverability, template builder and reports

Cons

Segmentation of my lists was difficult to use or non-existant

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/159841/TargetBay/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)