--- title: "TargetBay Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TargetBay Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/159841/TargetBay/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # TargetBay Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TargetBay ## What is TargetBay? TargetBay eCommerce personalization tool performs customer behavioral analysis and targets shoppers with the use of intelligent tools. Now, eCommerce store owners' can easily segment their database and send targeted message for improved ROI. TargetBay reviews and rating help collect customer reviews through innovative features. The drag and drop email builder helps them design intuitive mailers tuned for improved open and click through rate. ## What is TargetBay used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Review Management](https://www.capterra.com/review-management-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 77 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $99 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TargetBay 4.9 (77) VS. [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $99 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (77) Ease Of Use 4.7 (156) Value For Money 4.8 (71) Value For Money 4.5 (149) Customer Service 5.0 (72) Customer Service 4.6 (148) ## TargetBay alternatives Highest Rated [4.9 (241)](https://www.capterra.com/p/176189/Okendo/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (1,490)](https://www.capterra.com/p/127994/Jobber/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.9 (82)](https://www.capterra.com/p/183655/Score-My-Reviews/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/159841/TargetBay/alternatives/) ## FAQs about TargetBay Overview ### What problems does TargetBay solve? TargetBay solves the challenge of collecting credible product and site feedback, displaying it to build shopper confidence, and making reviews discoverable in search results. It also addresses abandoned checkout recovery and fragmented follow-up campaigns through automated review requests, email, pop-ups, and customer Q&A. Ecommerce marketers, store owners, and sales teams benefit most. Answer based on 27 reviews Overview ### Which roles and teams benefit most from TargetBay? TargetBay is most used by business owners, presidents, CEOs, and founders managing ecommerce growth and customer engagement. Marketing managers and sales teams use it to run email and SMS campaigns, collect reviews, and support repeat purchases. Operations leaders and systems engineers oversee integrations, customer data, and campaign workflows. Answer based on 77 reviews Overview ### What company size and industries is TargetBay built for? TargetBay is built for small ecommerce companies generating $500,000 to $100 million annually, with 100% of reviewers from small businesses and Retail the top industry at 19%. It also serves Consumer Goods businesses at 16% and Sporting Goods companies at 9%, supporting online sales operations. Answer based on 77 reviews Features and Usability ### What are the key features of TargetBay? TargetBay includes core review management for product and site reviews, automated review requests, ratings, and customer Q&A. Its differentiating features include email campaign management with drag-and-drop templates, SMS messaging, abandoned cart emails, pop-ups, customer segmentation, and behavioral targeting for eCommerce campaigns. Answer based on 53 reviews Pricing ### How much does it cost and what fees or limitations are included? TargetBay starts at $20 per month for BayEngage, with free use for up to 1,000 subscribers, plus a free version and free trial. BayReviews plans cost $99 for Growth, $199 for Professional, and $299 for Premium. Reviewers call the pricing reasonable and note good value. Answer based on 7 reviews Integrations ### Which third-party tools and platforms does TargetBay integrate with? TargetBay integrates with four e-commerce platforms: Shopify, BigCommerce, Adobe Commerce, and WooCommerce. Shopify and BigCommerce appear most often in catalog and customer mentions, while Adobe Commerce and WooCommerce expand support for merchants managing reviews, coupons, and email automation across major storefronts. Answer based on 13 reviews Getting Started and Support ### How easy is it to onboard and train a team on TargetBay? TargetBay offers in-person and live online training, backed by hands-on customer support for setup and ongoing questions. Reviewers report that nontechnical users and small businesses can learn navigation, integrations, and core modules quickly. Admins configuring detailed settings or navigating the dashboard may face a modest learning curve and need more guidance. Answer based on 15 reviews Getting Started and Support ### What customer support options does TargetBay offer, and how do users rate the experience? TargetBay offers email/help desk, a knowledge base, phone support, and chat. Users commonly describe the support team as responsive, knowledgeable, and helpful with setup, integrations, and issue resolution. Some users report waiting an extra day or two at times and want more comprehensive tutorials, onboarding materials, and help-center instructions. Answer based on 54 reviews Reviews ### How well does TargetBay help ecommerce stores collect reviews? TargetBay helps ecommerce stores collect, display, and manage product and site reviews through automated requests, customizable widgets, customer Q&A, and social sharing. Marketing teams value its Google-searchable review content and onboarding support, though some users find dashboard settings difficult to locate and note that its site reviews do not support Google Seller Ratings. Answer based on 27 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) TargetBay supports all three of the features reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, time sends effectively, and keep subscriber data organized, allowing teams to run more targeted email programs and maintain stronger customer communication. Email Campaign Management 4.9 (23) 78.26% of 23 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.7 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.8 (16) 50.00% of 16 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Email Marketing 4.9 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Review Monitoring 5.0 (14) 64.29% of 14 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews TargetBay 29 features ### All Features - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Commenting/Notes: Leave comments and notes on documents for others to view - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - List Management: Manage contacts across multiple mailing lists - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Mass Texting: Send messages to multiple subscribers at the same time - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Ratings/Reviews: Ratings/Reviews - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Reviews Management: Track and monitor reviews of products or services - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shopping Cart: Checkout of online store - Subscriber Management: Add or remove subscribers from mailing lists - Templates: Sample files or documents that could be customized as needed or used as is - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.9 (77) 4.9 Based on 77 reviews ## Pricing Value for money 4.8 (71) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/159841/TargetBay/pricing/) BayReviews (Free) $0.00 It includes: - 100 Review Request - Emails and 25 Product Reviews BayReviews (Growth) $99.00 Flat Rate,Per Month It includes: - 100 Site Reviews - 50 Picture Reviews - Emails - Google Rich Snippets and 400 Product Reviews - Unlimited Review Request BayReviews (Professional) $199.00 Flat Rate,Per Month It includes: - 250 Picture Reviews - 500 Site Reviews - Emails - Google Rich Snippets - Google Shopping Ads - Smile.Io Integration and 1000 Product Reviews - Unlimited Review Request BayReviews (Premium) $299.00 Flat Rate,Per Month It includes: - 1000 Site Reviews - 500 Picture Reviews - Emails - Google Rich Snippets - Google Shopping Ads - Photo Gallery - Smile.Io Integration and 3000 Product Reviews - Unlimited Review Request BayReviews (Enterprise) Contact Vendor for Pricing It includes: - Emails - Google Rich Snippets - Google Shopping Ads - Photo Gallery - Smile.Io Integration and Unlimited Product Reviews - Unlimited Picture Reviews - Unlimited Review Request - Unlimited Site Reviews BayEngage $20.00 Usage Based,Per Month It includes: - Easy Drag-and-Drop Editor and Intuitive Dashboard - Powerful Email Marketing Tools - 250+ Pre-Built Email Templates Value for money 4.8 (71) 4.8 Based on 71 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (72) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (72) 5.0 Based on 72 reviews ## User reviews Overall rating 4.9 Based on 77 reviews Filter by rating Counts reflect reviews available in this feed. 5(68) 4(9) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Owner Used the software for: Less than 1 year ### "Big help for a small business" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 21, 2018 Pros I am a one person small business so it is hard for me to be an expert at everything and also have the time to implement the solutions. Having the crew at TargetBay on my team helping with collecting reviews, customer Q&A, and recovering abandoned carts is a huge help, among other things. Their expertise is what I have needed for years. They set it all up for me and we talk monthly to review performance and make changes if needed. I'm looking forward to a long term relationship. They work hard to help my business grow because if I grow then they grow too. Thank you to the entire team at TargetBay. Cons I have a little bit of a hard time navigating and understanding the back end of the system but that difficulty is mitigated by the excellent customer service they offer. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MASSIVE A. Operations Used the software for: 3-5 years ### "Love working with the Target Bay team" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2025 We have been using Target Bay for a few years now after trying to manage all the different website tools from 3rd parties by ourselves. We were never up to date on what was needed, and the white glove support has been worth the cost. Pros Working with the support team who is always on it. They contact us to make sure we are taking full advantage of the tools. Cons There are a lot of features and options which can get overwhelming Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: 1-3 years ### "Great platform!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 24, 2023 Great company and even better people. Support was incredible. Pros Email deliverability, template builder and reports Cons Segmentation of my lists was difficult to use or non-existant Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer President Used the software for: 1-3 years ### "A Top-Notch Email Marketing and Reviews Company" 5.0 March 14, 2023 Overall, I would highly recommend TargetBay to anyone looking for a reliable and effective partner in the world of email marketing and reviews. Their dedication to their clients' success is unmatched, and their track record of success speaks for itself. Pros TargetBay is a company that truly stands out in the world of email marketing and reviews. Their services are top-notch and the benefits they provide to their clients are impressive. After reviewing several testimonials, it is clear that TargetBay is a company that consistently delivers results for its clients.One of the most impressive aspects of TargetBay is their ability to provide a full-service experience for their clients. This includes access to US-based professionals who handle email blasts and other marketing efforts with care and attention to detail. The results speak for themselves, as clients have reported seeing increased sales and conversions thanks to TargetBay's efforts.In addition to their excellent service, TargetBay is also very responsive and attentive to their clients' needs. They are always willing to offer new suggestions and recommendations to help their clients scale and grow their businesses. The cost of their services is also very affordable, making them a great choice for businesses of all sizes. Cons We're uncertain if SMS marketing is effective for our business. It's possible that our industry isn't well-suited for SMS marketing. Despite trying a more costly provider, we obtained comparable results. Presently, TargetBay is collaborating with us to devise an alternate SMS strategy and determine if it can increase sales. We're thrilled that they can tailor solutions to meet our specific requirements. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Director/Engineer Used the software for: Less than 1 year ### "Review of Target Bay Marketing Software User Interface" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 10, 2019 Comments It should be kept in mind that the Target Bay marketing software and user interface, while very functional and user friendly, is evolving and new features are being added on a continual basis. To this point, the Target Bay technical support staff are regularly reaching out to insure the highest customer satisfaction, and as well, introduce customers to new features as they are introduced into the software. As I am an instructor as well as graphic designer, I sometimes muse about the prospect of working for Target Bay, as I also like to provide positive and educational experiences to my students. Pros Email Campaigns My primary use of the Target Bay software is for the composing and sending of my email campaigns. I find the user interface fairly intuitive, with the ability to drag and drop content, which can be modified as the email is being designed. Target Bay has several email templates, however, I like to build my own. Pop-Ups At the encouragement of Target Bay's staff, I have also incorporated two pop-up features; a welcome pop-up and an abandoned cart pop-up. The abandoned cart feature also sends out an email to the person who had abandoned the cart (check out step) should they choose to provide their email when the pop-up is presented. Reviews I have also activated Reviews; for products purchased and for our company's website. The Reviews help me keep tabs on my customer's experience, respond to their questions and post positive reviews to my social media accounts. I will soon be incorporating retargeting ads. This feature provides a visual reminder to my customers to revisit my website, based on their viewing history of specific products. Overall, I have found the Target Bay App to be very useful and only limited by my finite imagination. Thank you to the Target Bay Team for their excellent support. Cons Just a few little hiccups along the way. I find that the Target Bay tech support to be very responsive and helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Chief Operations Officer Used the software for: Less than 1 year ### "Fantastic service and support! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 26, 2024 Prompt response, clear and accurate instruction and feedback. They set realistic goals and go above and beyond what I expected. Pros Fantastic support. If you have a question about it they're not only willing to help but timely with their answer. Cons I wish I knew about it a long time ago so I could've implemented it when we switched to BigCommerce from Magento. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer President Used the software for: 3-5 years ### "Very Satisfied TargetBay / Bayengage User" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 24, 2022 Targetbay / Bayengage helps me manage my clients website reviews, product reviews, email marketing, sales conversion, and cart abandonment flow all in one affordably priced product. My account manager \[SENSITIVE CONTENT\] has my back even though I run a small agency which is pretty awesome. Pros As a marketing agency and a web designer I love products that can do more than one thing. The less plugins to install, interfaces to learn, and bills to pay, the better! Also support answers really fast on their chat box which is great. \[SENSITIVE CONTENT\] is my account manager; he is there for me when I need help, often at the last minute, which is essential since I am always busy. Cons I had some issues with the old interface not being very intuitive, however they have improved that vastly and recently launched the Bayengage software which is very easy to use and learn. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer CEO Used the software for: Less than 1 year ### "TargetBay has become a vital asset" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2023 Pros TargetBay has been beneficial to our growth. Their team set up and implemented most functions. Moreover the support staff in our case \[sensitive content hidden\], has been superlative in his management skills. He is the go to person for us and he has never failed us. I would say he is an asset TargetBay provided in which we did not know would be such an asset to our team. Thank you \[sensitive content hidden\]. Cons We do not have any cons at this points.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Coordinator Used the software for: Less than 1 year ### "The best investment for your business is TargetBay" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 1, 2023 Great and has improved our email marketing as well as reviews from our customers. Pros The easy-to-use templates and great customer service. You are able to get in contact with someone and a real person in minutes to help resolve issues you may face. Cons Perhaps more templates, but that is the only con. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jon R. Vice President of Operations Used the software for: Less than 1 year ### "Product Review Management at a Value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 16, 2023 Pros I like the ease of use and simplicity of TargetBay. I'm able to quickly collect customer feedback on products and website usability. Additionally, my customer service rep, \[sensitive content hidden\] is great! He is quick to respond and available to give me top-notch support! Cons Not much to dislike. They are constantly making changes and making the service better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/159841/TargetBay/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.