--- title: "TargetBay Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TargetBay Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/159841/TargetBay/" page_type: "product" language: "en" --- # TargetBay Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TargetBay ## What is TargetBay? TargetBay eCommerce personalization tool performs customer behavioral analysis and targets shoppers with the use of intelligent tools. Now, eCommerce store owners' can easily segment their database and send targeted message for improved ROI. TargetBay reviews and rating help collect customer reviews through innovative features. The drag and drop email builder helps them design intuitive mailers tuned for improved open and click through rate. ## What is TargetBay used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Review Management](https://www.capterra.com/review-management-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 77 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $99 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TargetBay?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.targetbay.com/&name=TargetBay) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TargetBay 4.9 (77) VS. [5.0 (154)](https://www.capterra.com/p/210085/TrueReview/reviews/) Starting Price $99 Flat Rate, Per Month Starting Price $49 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (77) Ease Of Use 4.9 (154) Value For Money 4.8 (71) Value For Money 4.8 (147) Customer Service 5.0 (72) Customer Service 5.0 (146) ## TargetBay alternatives [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.9 (53)](https://www.capterra.com/p/160682/ReputationStacker/reviews/) Starting price $63.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.9 (229)](https://www.capterra.com/p/176189/Okendo/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.9 (81)](https://www.capterra.com/p/183655/Score-My-Reviews/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/159841/TargetBay/alternatives/) ## FAQs about TargetBay Overview ### What problems does TargetBay solve? TargetBay solves lost ecommerce revenue from abandoned carts, weak review collection, fragmented email and popup tools, and limited visibility into campaign performance. Ecommerce marketers, store owners, and agencies use it to automate follow-up emails and SMS, capture feedback, manage reviews, and reduce implementation friction with hands-on support and onboarding. Answer based on 53 reviews Overview ### Which roles and teams benefit most from TargetBay? TargetBay is most used by business owners, founders, and C-suite leaders overseeing ecommerce growth and customer retention. Marketing and ecommerce teams rely on it to drive email campaigns, reviews, and conversions, while operations, account, and design roles support storefront optimization, customer engagement, and brand-consistent shopping experiences. Answer based on 77 reviews Overview ### What company size and industries is TargetBay built for? TargetBay is built for small businesses, with 100% of reviewers from that segment, and it targets ecommerce companies generating $500,000 to $100 million in annual online sales. Reviewer usage is concentrated in Retail at 19%, followed by Consumer Goods at 16% and Automotive at 9%. Answer based on 77 reviews Features and Usability ### What are the key features of TargetBay? TargetBay includes core eCommerce marketing features like reviews management, email marketing, SMS campaigns, and cart abandonment automation. Differentiators include behavioral targeting, product recommendations, and pop-ups, while common tools cover customer segmentation, campaign analytics, templates, and website visitor tracking for managing conversions, feedback, and repeat purchases. Answer based on 53 reviews Pricing ### How much does it cost and what fees or limitations are included? TargetBay starts at $20 per month for BayEngage, with free use for up to 1,000 subscribers. BayReviews plans are $99/month Growth, $199/month Professional, and $299/month Premium. A free version and free trial are available. Reviewers call the pricing reasonable and better than similar platforms. Answer based on 7 reviews Integrations ### Which third-party tools and platforms does TargetBay integrate with? TargetBay integrates with Shopify, BigCommerce, Adobe Commerce, WooCommerce, Volusion, and Pabbly Connect. Reviewer mentions center on ecommerce platforms, especially Shopify and BigCommerce, while catalog data broadens coverage to Adobe Commerce and WooCommerce. These integrations mainly support store connectivity for reviews, email, and customer engagement workflows. Answer based on 15 reviews Getting Started and Support ### How easy is it to onboard and train a team on TargetBay? TargetBay is generally easy to onboard, with in-person and live online training available. Reviewers say small teams and nontechnical users often get started quickly with patient support and simple integrations, while admins may need more time because some settings are buried and the dashboard can feel clunky at first. Answer based on 15 reviews Getting Started and Support ### What customer support options does TargetBay offer, and how do users rate the experience? TargetBay offers email/help desk, a knowledge base, phone support, and chat. Users generally describe support as fast, available, and helpful, with real people easy to reach for setup, training, troubleshooting, and follow-up. Some mention a learning curve and wanting more comprehensive tutorials or help-center documentation. Answer based on 54 reviews Reviews ### How well does TargetBay handle customer reviews? TargetBay makes collecting, displaying, and managing customer reviews easy for many ecommerce teams. It helps businesses publish verified feedback, support product Q&A, and improve search visibility with rich snippets. Small business owners often value the hands-on setup and support, though some users want broader syndication, smoother navigation, and more flexible review options. Answer based on 27 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) TargetBay supports all three features reviewers rate most important: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach, make better decisions, and increase campaign effectiveness. Email Campaign Management 4.9 (23) 78.26% of 23 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.7 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.8 (12) 50.00% of 12 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Contact Management 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.8 (16) 50.00% of 16 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Email Marketing 4.9 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns TargetBay 29 features ### All Features - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Commenting/Notes: Leave comments and notes on documents for others to view - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - List Management: Manage contacts across multiple mailing lists - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Mass Texting: Send messages to multiple subscribers at the same time - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Ratings/Reviews: Ratings/Reviews - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Reviews Management: Track and monitor reviews of products or services - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shopping Cart: Checkout of online store - Subscriber Management: Add or remove subscribers from mailing lists - Templates: Sample files or documents that could be customized as needed or used as is - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.9 (77) 4.9 Based on 77 reviews ## Pricing Value for money 4.8 (71) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/159841/TargetBay/pricing/) BayReviews (Free) $0.00 It includes: - 100 Review Request - Emails and 25 Product Reviews BayReviews (Growth) $99.00 Flat Rate,Per Month It includes: - 100 Site Reviews - 50 Picture Reviews - Emails - Google Rich Snippets and 400 Product Reviews - Unlimited Review Request BayReviews (Professional) $199.00 Flat Rate,Per Month It includes: - 250 Picture Reviews - 500 Site Reviews - Emails - Google Rich Snippets - Google Shopping Ads - Smile.Io Integration and 1000 Product Reviews - Unlimited Review Request BayReviews (Premium) $299.00 Flat Rate,Per Month It includes: - 1000 Site Reviews - 500 Picture Reviews - Emails - Google Rich Snippets - Google Shopping Ads - Photo Gallery - Smile.Io Integration and 3000 Product Reviews - Unlimited Review Request BayReviews (Enterprise) Contact Vendor for Pricing It includes: - Emails - Google Rich Snippets - Google Shopping Ads - Photo Gallery - Smile.Io Integration and Unlimited Product Reviews - Unlimited Picture Reviews - Unlimited Review Request - Unlimited Site Reviews BayEngage $20.00 Usage Based,Per Month It includes: - Easy Drag-and-Drop Editor and Intuitive Dashboard - Powerful Email Marketing Tools - 250+ Pre-Built Email Templates Value for money 4.8 (71) 4.8 Based on 71 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (72) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (72) 5.0 Based on 72 reviews ## User reviews Overall rating 4.9 Based on 77 reviews Filter by rating 5(68) 4(9) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BF Brad F. VP Marketing and Operations Food & Beverages ### "A Game-Changer for Our Customer Review Strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 12, 2025 Our experience with TargetBay has been fantastic. We saw a noticeable increase in customer engagement and trust after implementing their review service on our site. The ability to display verified reviews in a visually appealing format made a real difference in conversions. Their customer service team is also top-notch — quick, knowledgeable, and eager to help. Highly recommend! Pros The platform is incredibly easy to use and has helped us collect and showcase authentic customer reviews seamlessly. Their automation tools and customizable widgets really elevated our review strategy. Cons There was a slight learning curve when setting up the integrations, but their support team was quick to help and very responsive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JL Jeremy L. Operations Electrical/Electronic Manufacturing ### "Love working with the Target Bay team" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2025 We have been using Target Bay for a few years now after trying to manage all the different website tools from 3rd parties by ourselves. We were never up to date on what was needed, and the white glove support has been worth the cost. Pros Working with the support team who is always on it. They contact us to make sure we are taking full advantage of the tools. Cons There are a lot of features and options which can get overwhelming Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The cost was more than Target Bay and we were not using the platform enough. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TS Tony S. Chief Operations Officer Retail ### "Fantastic service and support! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 20, 2024 Prompt response, clear and accurate instruction and feedback. They set realistic goals and go above and beyond what I expected. Pros Fantastic support. If you have a question about it they're not only willing to help but timely with their answer. Cons I wish I knew about it a long time ago so I could've implemented it when we switched to BigCommerce from Magento. Switched from [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/) ShopperApproved lacks the modern feel and features that I wanted. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM John M. Owner Automotive ### "Great Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 8, 2024 Pros Easy of Use Customer Support Shopify Integration Results Cons I have not real cons with TargetBay. It performs well for us. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LB Lisa B. Director of Marketing and Brand Communications Consumer Goods ### "Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 27, 2023 Pros The service of TargetBay is amazing. \[sensitive content hidden\] is fantastic. So much that we have moved all our brands to TargetBay due to \[sensitive content hidden\] superior customer service and TargetBay's services. Cons Building emails is slightly difficult. The column option is difficult. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing TargetBay Customer Service, Options, and Automations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jon R. Vice President of Operations Sporting Goods ### "Product Review Management at a Value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 10, 2023 Pros I like the ease of use and simplicity of TargetBay. I'm able to quickly collect customer feedback on products and website usability. Additionally, my customer service rep, \[sensitive content hidden\] is great! He is quick to respond and available to give me top-notch support! Cons Not much to dislike. They are constantly making changes and making the service better. Switched from [REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/) I liked how the integration of email marketing with BayEngage and TargetBay work seamlessly together to utilize the reviews from our customers in eBlasts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MF Matthew F. Operations Manager Retail ### "Very Satisfied" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 18, 2023 Pros We've used multiple review platforms in the past, TargetBay gives us everything they did and more. The Q&A section they provide has helped customers answer their own questions before reaching out to our sales team saving us time and effort. Cons None that I can think of at this time, as I said I've been very satisfied with their service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZI Zenon I. President Sporting Goods ### "Great functionality and Best in Class Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 10, 2023 Pros Whenever I need to discuss my account or have questions I can get ahold of someone immediately. \[sensitive content hidden\] and his Team have been Managing our account for years now. In fact we have not touched based for over a year. Within a day I was able to schedule a meeting and it is refreshing to have the same people on our account after all this time. \[sensitive content hidden\] is always looking for ways to help and save us money!! Thank-you. Cons There is little to dislike. I have been with targetbay for over 2 years and everything is going great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Sean M. President Retail ### "Targetbay Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2023 Having been a loyal Targetbay user for several years now, I can't resist penning down a few words about my experience. You know, switching platforms, especially when it comes to managing product and seller reviews, and coordinating email campaigns can be such a headache. I remember jumping ship from Yotpo, wondering if I was making the right decision. Looking back, it's clear as day that I did.What tipped the scales for Targetbay? It wasn’t just the more budget-friendly pricing for a similar, and dare I say, sometimes better product. It was the people behind it. They don't just offer a service; they genuinely care about my business. Their support team is a breath of fresh air - quick, efficient, and always ready to help.And oh, \[sensitive content hidden\], our account manager? He's the real MVP. Instead of the standard check-ins I've experienced with other companies, his calls always come across as though an old business buddy is touching base, always ensuring we're making the most of what we have.For those of you reading reviews, wondering if Targetbay is the way to go, take it from someone who's been there, done that - it's a decision you won't regret. My business has thrived with them by our side, and I’m pretty confident yours will too. Pros robust platform and exceptional human touch. While their tools for managing product and seller reviews, as well as coordinating email campaigns, stood out in terms of efficiency and user-friendliness, it was their dedicated customer support that won my heart. It's rare to find a company where the tech and the team both shine. Plus, their competitive pricing, especially in comparison to others like Yotpo, offered superb value. Every interaction, especially with our account manager \[sensitive content hidden\], felt personal and geared towards our business success. It wasn't just about using a service; it was about fostering a partnership that genuinely aimed to see us thrive. Cons Honestly, while TargetBay has been largely beneficial for our needs, no service is without its hiccups. One area I felt they could improve upon is their user interface. At times, navigating through the platform can feel less intuitive than some of its competitors. Additionally, while their support team is remarkably responsive, there have been a few occasions where I wished for more in-depth tutorials or onboarding materials to smoothly implement some of the advanced features. While these issues are minor in the grand scheme of things, a bit more polish on the UI and additional learning resources would make their platform nearly perfect. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Price Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jordan S. CEO E-Learning ### "Great platform!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 21, 2023 Great company and even better people. Support was incredible. Pros Email deliverability, template builder and reports Cons Segmentation of my lists was difficult to use or non-existant Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/159841/TargetBay/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.