# TargetBay Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is TargetBay the right Email Marketing solution for you? Explore 77 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/159841/TargetBay/reviews --- TargetBay 4.9 (77) [View alternatives](https://www.capterra.com/p/159841/TargetBay/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of TargetBay Ease of use 4.8 Customer Service 5.0 ## Pros and Cons in Reviews BF Brad F VP Marketing and OperationsFood & Beverages, 11 - 50 employeesUsed the software for: 1-2 years. “The platform is incredibly easy to use and has helped us collect and showcase authentic customer reviews seamlessly.“ June 12, 2025 SM Sean M PresidentRetail, 11 - 50 employeesUsed the software for: More than 2 years. “You know, switching platforms, especially when it comes to managing product and seller reviews, and coordinating email campaigns can be such a headache.“ August 29, 2023 TS Tony S Chief Operations OfficerRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “Fantastic support. If you have a question about it they're not only willing to help but timely with their answer.“ September 20, 2024 DC David C Marketing/OpsAlternative Medicine, 11 - 50 employeesUsed the software for: 6-12 months. “Some of the Javascript (calls) on the widgets are slow and cause some page delay“ May 22, 2023 DC David C Marketing/OpsAlternative Medicine, 11 - 50 employeesUsed the software for: 6-12 months. “Their platform is far more robust than some of the more affordable providers and it was not as expensive as others.“ May 22, 2023 JS Jordan S CEOE-Learning, 11 - 50 employeesUsed the software for: 1-2 years. “Segmentation of my lists was difficult to use or non-existant“ August 21, 2023 PS Pam S OwnerApparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years. “Their products and services are a perfect fit for my small business. “ July 18, 2023 KD Kevin D PresidentConsumer Electronics, 2 - 10 employeesUsed the software for: 1-2 years. “It's possible that our industry isn't well-suited for SMS marketing. Despite trying a more costly provider, we obtained comparable results.“ March 13, 2023 ## Showing most helpful reviews Showing 1-25 of 77 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Philip K. Owner Retail Used the software for: 6-12 months ### "Big help for a small business" September 18, 2018 4.0 Pros I am a one person small business so it is hard for me to be an expert at everything and also have the time to implement the solutions. Having the crew at TargetBay on my team helping with collecting reviews, customer Q&A, and recovering abandoned carts is a huge help, among other things. Their expertise is what I have needed for years. They set it all up for me and we talk monthly to review performance and make changes if needed. I'm looking forward to a long term relationship. They work hard to help my business grow because if I grow then they grow too. Thank you to the entire team at TargetBay. Cons I have a little bit of a hard time navigating and understanding the back end of the system but that difficulty is mitigated by the excellent customer service they offer. Review Source JL Jeremy L. Operations Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Love working with the Target Bay team" February 25, 2025 5.0 We have been using Target Bay for a few years now after trying to manage all the different website tools from 3rd parties by ourselves. We were never up to date on what was needed, and the white glove support has been worth the cost. Pros Working with the support team who is always on it. They contact us to make sure we are taking full advantage of the tools. Cons There are a lot of features and options which can get overwhelming Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The cost was more than Target Bay and we were not using the platform enough. Review Source JS Jordan S. CEO E-Learning Used the software for: 1-2 years ### "Great platform!" August 21, 2023 4.0 Great company and even better people. Support was incredible. Pros Email deliverability, template builder and reports Cons Segmentation of my lists was difficult to use or non-existant Review Source TS Tony S. Chief Operations Officer Retail Used the software for: Less than 6 months ### "Fantastic service and support! " September 20, 2024 5.0 Prompt response, clear and accurate instruction and feedback. They set realistic goals and go above and beyond what I expected. Pros Fantastic support. If you have a question about it they're not only willing to help but timely with their answer. Cons I wish I knew about it a long time ago so I could've implemented it when we switched to BigCommerce from Magento. Switched from [Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/) ShopperApproved lacks the modern feel and features that I wanted. Review Source KD Kevin D. President Consumer Electronics Used the software for: 1-2 years ### "A Top-Notch Email Marketing and Reviews Company" March 13, 2023 5.0 Overall, I would highly recommend TargetBay to anyone looking for a reliable and effective partner in the world of email marketing and reviews. Their dedication to their clients' success is unmatched, and their track record of success speaks for itself. Pros TargetBay is a company that truly stands out in the world of email marketing and reviews. Their services are top-notch and the benefits they provide to their clients are impressive. After reviewing several testimonials, it is clear that TargetBay is a company that consistently delivers results for its clients.One of the most impressive aspects of TargetBay is their ability to provide a full-service experience for their clients. This includes access to US-based professionals who handle email blasts and other marketing efforts with care and attention to detail. The results speak for themselves, as clients have reported seeing increased sales and conversions thanks to TargetBay's efforts.In addition to their excellent service, TargetBay is also very responsive and attentive to their clients' needs. They are always willing to offer new suggestions and recommendations to help their clients scale and grow their businesses. The cost of their services is also very affordable, making them a great choice for businesses of all sizes. Cons We're uncertain if SMS marketing is effective for our business. It's possible that our industry isn't well-suited for SMS marketing. Despite trying a more costly provider, we obtained comparable results. Presently, TargetBay is collaborating with us to devise an alternate SMS strategy and determine if it can increase sales. We're thrilled that they can tailor solutions to meet our specific requirements. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/) Our decision to switch software was influenced by both cost and performance. We opted for Shopper Approved, which we've used for 2-3 years as it was more affordable. However, we didn't observe any improvement in performance. Shopper Approved only contacted us once a year to renew the license. Conversely, TargetBay frequently evaluates our progress, holds regular conference calls, and consistently proposes new ideas and strategies. Although Attentive is significantly more expensive, it didn't result in any sales boost. Likewise, Mailchimp was cheaper but yielded no results. Since partnering with TargetBay, our subscriber list has doubled, and our return on investment has increased by 8x. We decided to consolidate these three software and solely use TargetBay, resulting in an overall sales increase of 80-90%, something we never achieved with other providers. Review Source DL David L. Marketing Director/Engineer Mechanical or Industrial Engineering Used the software for: 6-12 months ### "Review of Target Bay Marketing Software User Interface" December 5, 2019 5.0 Comments It should be kept in mind that the Target Bay marketing software and user interface, while very functional and user friendly, is evolving and new features are being added on a continual basis. To this point, the Target Bay technical support staff are regularly reaching out to insure the highest customer satisfaction, and as well, introduce customers to new features as they are introduced into the software. As I am an instructor as well as graphic designer, I sometimes muse about the prospect of working for Target Bay, as I also like to provide positive and educational experiences to my students. Pros Email Campaigns My primary use of the Target Bay software is for the composing and sending of my email campaigns. I find the user interface fairly intuitive, with the ability to drag and drop content, which can be modified as the email is being designed. Target Bay has several email templates, however, I like to build my own. Pop-Ups At the encouragement of Target Bay's staff, I have also incorporated two pop-up features; a welcome pop-up and an abandoned cart pop-up. The abandoned cart feature also sends out an email to the person who had abandoned the cart (check out step) should they choose to provide their email when the pop-up is presented. Reviews I have also activated Reviews; for products purchased and for our company's website. The Reviews help me keep tabs on my customer's experience, respond to their questions and post positive reviews to my social media accounts. I will soon be incorporating retargeting ads. This feature provides a visual reminder to my customers to revisit my website, based on their viewing history of specific products. Overall, I have found the Target Bay App to be very useful and only limited by my finite imagination. Thank you to the Target Bay Team for their excellent support. Cons Just a few little hiccups along the way. I find that the Target Bay tech support to be very responsive and helpful. Reason for choosing TargetBay I received a call from Target Bay's owner and was very impressed with his presentation. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Target Bay software interfaces with my website and helps me keep track of new and repeat customers. Review Source NY Nicholas Y. President Information Technology and Services Used the software for: 2+ years ### "Very Satisfied TargetBay / Bayengage User" November 18, 2022 5.0 Targetbay / Bayengage helps me manage my clients website reviews, product reviews, email marketing, sales conversion, and cart abandonment flow all in one affordably priced product. My account manager \[SENSITIVE CONTENT\] has my back even though I run a small agency which is pretty awesome. Pros As a marketing agency and a web designer I love products that can do more than one thing. The less plugins to install, interfaces to learn, and bills to pay, the better! Also support answers really fast on their chat box which is great. \[SENSITIVE CONTENT\] is my account manager; he is there for me when I need help, often at the last minute, which is essential since I am always busy. Cons I had some issues with the old interface not being very intuitive, however they have improved that vastly and recently launched the Bayengage software which is very easy to use and learn. Alternatives considered [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing TargetBay The price was good and the personal attention and quick responses from support are priceless. Review Source VR Verified Reviewer CEO Consumer Goods Used the software for: Less than 6 months ### "TargetBay has become a vital asset" March 24, 2023 5.0 Pros TargetBay has been beneficial to our growth. Their team set up and implemented most functions. Moreover the support staff in our case \[sensitive content hidden\], has been superlative in his management skills. He is the go to person for us and he has never failed us. I would say he is an asset TargetBay provided in which we did not know would be such an asset to our team. Thank you \[sensitive content hidden\]. Cons We do not have any cons at this points.. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) TargetBay made it simple and we combined two services into one. Review Source MR Michael R. Marketing Coordinator Consumer Electronics Used the software for: Less than 6 months ### "The best investment for your business is TargetBay" February 27, 2023 5.0 Great and has improved our email marketing as well as reviews from our customers. Pros The easy-to-use templates and great customer service. You are able to get in contact with someone and a real person in minutes to help resolve issues you may face. Cons Perhaps more templates, but that is the only con. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing TargetBay Because of the customer service and template customization. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Lack of customer service and customization. Review Source BF Brad F. VP Marketing and Operations Food & Beverages Used the software for: 1-2 years ### "A Game-Changer for Our Customer Review Strategy" June 12, 2025 5.0 Our experience with TargetBay has been fantastic. We saw a noticeable increase in customer engagement and trust after implementing their review service on our site. The ability to display verified reviews in a visually appealing format made a real difference in conversions. Their customer service team is also top-notch — quick, knowledgeable, and eager to help. Highly recommend! Pros The platform is incredibly easy to use and has helped us collect and showcase authentic customer reviews seamlessly. Their automation tools and customizable widgets really elevated our review strategy. Cons There was a slight learning curve when setting up the integrations, but their support team was quick to help and very responsive. Review Source BN Billy N. Owner Consumer Goods Used the software for: 1-2 years ### "Target Bay is rich in features and customer service is amazing." April 30, 2022 5.0 Pros I have Shift4Shop ecommerce and integration was very simple. Customer service is amazing. the learning curve is straight forward, clear, and the ease of use is consistent in the different modules. I use reviews, email marketing, and site popups! I am very happy with Target Bay! Cons So far my experience with Target Bay is excellent. I have no cons to report! Review Source PS Pam S. Owner Apparel & Fashion Used the software for: 2+ years ### "A Team that Cares" July 18, 2023 5.0 I have worked with many marketing companies in the past, and none of them were able to deliver the quality service and products I needed. I have very much enjoyed working with TargetBay for the past several years and they continue to go above and beyond. TargetBay is a one-stop shop for my small business needs. Pros Their products and services are a perfect fit for my small business. The team at TargetBay provides the very best customer service in a timely, professional, and friendly manner, and care about my success. Cons I found BayEngage email marketing templates to be a little challenging. This in no way is a reflection of faulty or inferior product, it's something I found challenging as I didn't have the time or staff to become proficient in creating email campaigns. The team at TargetBay is more than happy to provide instruction and guidance whenever possible. They are always eager to help. Review Source LD Lisa D. Owner Retail Used the software for: 2+ years ### "Valuable to my Business" March 23, 2023 5.0 I started using targetbay for it's reviews portion and I've expanded into email marketing, retargeting Ads and SMS. I'd say I'm pretty happy I've had the same case manager the entire time and I've found value in more avenues the company offers. Pros My case manager, Senthil is available when I need him. He explains what I need to work on and implement in order to improve my results and is trustworthy. He understands my needs and when things aren't always on the up and up and we're able to maneuver to get the best results for my money. Cons I don't love the interface, I feel like I'm pretty computer-literate but have issues navigating the system from time to time. Review Source AB Adam B. Owner Sporting Goods Used the software for: 2+ years ### "Great service, great people and great additional sales" February 20, 2023 5.0 Pros The ease of use for getting reviews and ratings is awesome. Super user friendly and up to the date stats on sales and campaigns Cons Cost of services seems a touch hi but overall good experience Review Source TN Tyler N. Account Manager Food & Beverages Used the software for: 6-12 months ### "Delta Beverages" November 22, 2022 5.0 Pros Being able to segment out different lists of clients and running multiple email campaigns at once has been crucial for our business. Very simple to use and extremely effective. Cons Building a template from scratch through BayEngage seems to have limited capabilities, but it still gets the job done in a pinch. Review Source DM Dave M. Owner Building Materials Used the software for: 2+ years ### "A Great Platform Run By Great People" July 11, 2022 5.0 Exceptional product and exceptional service from start to finish. Pros All inclusive platform that is easy to use. Cons We don't have any cons to mention. The platform is easy to use and the customer service team is always available if you have questions. Reason for choosing TargetBay What sold us was the service offered by \[SENSITIVE CONTENT\] and his colleagues. That service has remained 5 starts since we started using the platform over 2 years ago. Review Source WC Will C. VP Sporting Goods Used the software for: Less than 6 months ### "TargetBay Service Is Fantastic" November 29, 2022 5.0 Our overall experience with TargetBay has been fantastic. They are highly responsive, thorough, and they care about our success. Great company. Pros TargetBay is easy to use, their onboarding is thorough, and their service is responsive and caring. If we have a problem they fix it. Cons They could always use more seasonal templates, but I have yet to find a service that I couldn't say that about. Review Source VT Veronica T. marketing manager Retail Used the software for: Less than 6 months ### "Great Job targetbay TEAM!" August 18, 2022 5.0 10 out of 10 superb Pros it is user-friendly and very accessible. the transition was smooth Cons none really. everything is ok. before It was so hard to create newsletters now its like you can do it in less than 10 mins, Review Source JW Jordan W. President Industrial Automation Used the software for: 6-12 months ### "Great Product / Service" March 29, 2021 5.0 I work with \[SENSITIVE CONTENT HIDDEN\] and she has been absolutely amazing. Pros Pricing is very competitive and the customer service is the best in the industry! Cons Some implementation glitches onto the website but the team is always there to make changes quickly to make sure all problems are resolved. Review Source ED Eileen D. Owner Health, Wellness and Fitness Used the software for: 6-12 months ### "Better than Yotpo" March 5, 2019 5.0 Pros TargetBay is easier to use, more affordable, with more useful features than Yotpo. I've also made suggestions for additional features, and they added them to the software. They also have the very best customer service. I'm so glad I made the switch to TargetBay. I use them on all 3 of my websites: Wellness Shopping Online, Go Healthy Next, and Creatrix Solutions. Cons The only problem is I didn't know about them and subscribe earlier. Review Source JM Jason M. Dir. of Marketing Retail Used the software for: 6-12 months ### "The All-In -One Saas for you Business" February 16, 2021 4.0 I have had a great experience with TargetBay. The onboarding was easy and painless. My rep, \[SENSITIVE CONTENT HIDDEN\], and his team respond quickly to my issues and take care of everything quickly. Pros I love that I can include our Reviews, Emails, and Retargeting Ads in one platform. Cons Some of the email features are not the best. Reason for choosing TargetBay Cost and convenience of all services in one place. Switched from [Springbot](https://www.capterra.com/p/180922/springbot-Email-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Cost Review Source MB Michael B. Marketing Consultant Consumer Electronics Used the software for: Less than 6 months ### "TargetBay is a MUST have!" February 8, 2021 5.0 TargetBay is a MUST have for anyone with a business on Shopify! It will definitely help drive sales and provide a strong return on investment. Most importantly, the client service support is EXCEPTIONAL! I've been supported by \[SENSITIVE CONTENT HIDDEN\] and they were amazing, very helpful, thorough, smart, professional, etc. Pros Pop-up and abandoned cart email features and functionality Cons There isn't anything that I don't like about this app. Review Source MM Mark M. Owner Sporting Goods Used the software for: 6-12 months ### "Great asset to our online store! People at TargetBay are super to deal with!" July 13, 2017 5.0 Increased sales over 20% Pros Great interface and easy to use with automated time saving emails. More than just a review platform. We compared the features to several competitors like Yotpo, Springbot and others and found that Targetbay has better features and price. Cons Because it has so many features it has a bit of a learning curve. But Targetbay will implement everything for you so you get a turnkey solution. Review Source MB Marjorie B. Director of Marketing and Media Retail Used the software for: Less than 6 months ### "Helped my website and improved sales" July 13, 2017 5.0 Pros The software is set up to encourage reviews and does a good job at building brand trust and loyalty. Cons I wish there was a video tutorial on how to navigate the features but the customer service team is great with communication and helping me accomplish my goals. Review Source MD Mark D. Manager Retail Used the software for: Less than 6 months ### "Keep Your Customers" March 14, 2019 4.0 Pros Has greatly helped reduced shopping card abandonment. We've found customers returning, sometimes days later (but still returning), to complete their transactions with us rather than going with another online retailer. Cons Slightly confusing initially. Not easy to grasp everything at first but with time you'll come to appreciate all of its' features. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.