# Page 2 | TargetBay Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is TargetBay the right Email Marketing solution for you? Explore 77 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/159841/TargetBay/reviews --- TargetBay 4.9 (77) [View alternatives](https://www.capterra.com/p/159841/TargetBay/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 2 - Reviews of TargetBay ## Showing most helpful reviews Showing 26-50 of 77 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SM Sean M. President Retail Used the software for: 2+ years ### "Targetbay Review" August 29, 2023 5.0 Having been a loyal Targetbay user for several years now, I can't resist penning down a few words about my experience. You know, switching platforms, especially when it comes to managing product and seller reviews, and coordinating email campaigns can be such a headache. I remember jumping ship from Yotpo, wondering if I was making the right decision. Looking back, it's clear as day that I did.What tipped the scales for Targetbay? It wasn’t just the more budget-friendly pricing for a similar, and dare I say, sometimes better product. It was the people behind it. They don't just offer a service; they genuinely care about my business. Their support team is a breath of fresh air - quick, efficient, and always ready to help.And oh, \[sensitive content hidden\], our account manager? He's the real MVP. Instead of the standard check-ins I've experienced with other companies, his calls always come across as though an old business buddy is touching base, always ensuring we're making the most of what we have.For those of you reading reviews, wondering if Targetbay is the way to go, take it from someone who's been there, done that - it's a decision you won't regret. My business has thrived with them by our side, and I’m pretty confident yours will too. Pros robust platform and exceptional human touch. While their tools for managing product and seller reviews, as well as coordinating email campaigns, stood out in terms of efficiency and user-friendliness, it was their dedicated customer support that won my heart. It's rare to find a company where the tech and the team both shine. Plus, their competitive pricing, especially in comparison to others like Yotpo, offered superb value. Every interaction, especially with our account manager \[sensitive content hidden\], felt personal and geared towards our business success. It wasn't just about using a service; it was about fostering a partnership that genuinely aimed to see us thrive. Cons Honestly, while TargetBay has been largely beneficial for our needs, no service is without its hiccups. One area I felt they could improve upon is their user interface. At times, navigating through the platform can feel less intuitive than some of its competitors. Additionally, while their support team is remarkably responsive, there have been a few occasions where I wished for more in-depth tutorials or onboarding materials to smoothly implement some of the advanced features. While these issues are minor in the grand scheme of things, a bit more polish on the UI and additional learning resources would make their platform nearly perfect. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Price Review Source AC Almin C. Team Automotive Used the software for: 6-12 months ### "Personal & Professional Experience" November 16, 2020 5.0 Overall, my experience has been nothing but great. Going forward with all things digital marketing, TargetBay will be a life-long friend of ours. Pros Service Offerings - The Service offerings and features are extremely competitive compared to others in this market. There is a great number of features you can get as well as with other competitors in the industry, BUT, this is just the beginning of where it starts to become...better Price - As the saying goes, you get what you pay for... I mean, logically it's true, right? I pay for $5 McDonald's meal and I'll get just that, a $5 McDonald's meal... But that's not what we normally translate this to, yeah? In today's standard, when you pay less (com\[ared to competitors), you expect less quality of service or offerings. There is an exception to this rule, and that is TargetBay. What makes TargetBay standout of the crowd is this pricing, you really won't find anything close to the features you get for the easy, simple and affordable pricing you pay. They don't make it complicated with plans, it's straight foward. They don't tie you into lousy, scary, anxiety inducing contracts, again, a TargetBay winner. No hidden-fees, no upselling tactics, straightforward pricing and features you cannot normally get for the costs. Customer Service - Believe me when I say this, TargetBay's customer service is exceptional. You will not and cannot find better service anywhere. You feel at home, like family, like they mean the world to you and you mean the world to them. TargetBay excels beyond your imagination in this department. It's unworldly to have this level of attention, you're loved. Cons The software is growing, there will be quirks here and there, but the greatest of all is, you won't find a problem they cannot fix and won't try to help you out with. While bugs and glitches can happen anywhere in life, that's to be expected, but you won't be left with the lights off. Alternatives considered [PowerReviews](https://www.capterra.com/p/168700/PowerReviews/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/) Reason for choosing TargetBay The answer is simple, no comparison. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Price. Customer Service. Features. Review Source JS Jim S. Designer Consumer Goods Used the software for: 1-2 years ### "Probably the Best Value for Product Reviews, Abandoned Cart, & Pop ups" July 13, 2018 4.0 Product reviews and abandoned cart are the strongest features of the platform for us. Pros The software packs a lot features: site reviews, product reviews, abandoned cart emails, send after purchase emails, pop up review request, email subscription signup, product recommendation (the only feature we haven't used). At the time of this review there are no other platforms at this price point that offer such a robust set of features. Having used Yotpo for 1 year and given serious consideration to TrustPilot and Power Reviews, you can't beat Targetbay for the price. We've used Targetbay on Magento and are now using it on Shopify. The TB support staff helped integrate their solution on both platforms pretty seamlessly. We had some hiccups with Targetbay during our site migration to Shopify, some review settings weren't turned on after the migration, but as soon as we realized this, their team fixed the problem ASAP and send out a retroactive targeted review request email to make up for reviews we missed out on. It should be said that Targetbay/Innoppl has outstanding support response time. All in all, the software works as advertised and it has worked pretty reliably for us. Cons Site reviews with Yotpo, Trust Pilot, & Power Reviews all qualify towards your Google Seller Rating, if you have a Google Merchant Center account. However, site reviews with Targetbay do not qualify towards your GSR with Targetbay. We primarily chose Targetbay for our site reviews to help get a Google Seller Rating for our Google Ad Words account. Unfortunately, we did not do enough research beforehand in regards to this. Because Targetbay is not a certified Google Reviews Partner, site reviews with Targetbay do NOT count towards your Google Seller Rating score with Google. The site reviews still have some value to help illicit consumer confidence of course, but at the time of this review they won't help you in qualifying for a GSR from Google. The dashboard user interface is pretty clunky and difficult to use at times. The TB team could improve upon this aspect of their software. We run our business from the United States and you can tell that the dashboard user interface was designed by folks from India. Its not bad, but its not great either. Yotpo's dashboard was easier to use. With Targetbay some important settings are buried in unsuspecting places within the dashboard's interface. You can be working on something simple like your review strategy and have to look for a setting pertaining to a single feature in one of three different places. This can cause frustration when first using the platform. I've learned my way around, but its still cumbersome to use. Review Source KM Ken M. Sales Clerk Retail Used the software for: 2+ years ### "Who Doesn't Appreciate All-in-One Digital Marketing Tools!" April 24, 2023 5.0 A responsive and helpful organization with easy-to-use digital marketing tools. We are seeing a positive ROI! Pros We moved over to TargetBay to feature customer reviews on our website and at the same time integrate email marketing, retargeting, abandoned cart, email signup forms, and more. Cons I wish that team management was self-service. Reason for choosing TargetBay Store owner selected TargetBay Review Source ZI Zenon I. President Sporting Goods Used the software for: 2+ years ### "Great functionality and Best in Class Customer Service" October 10, 2023 5.0 Pros Whenever I need to discuss my account or have questions I can get ahold of someone immediately. \[sensitive content hidden\] and his Team have been Managing our account for years now. In fact we have not touched based for over a year. Within a day I was able to schedule a meeting and it is refreshing to have the same people on our account after all this time. \[sensitive content hidden\] is always looking for ways to help and save us money!! Thank-you. Cons There is little to dislike. I have been with targetbay for over 2 years and everything is going great. Review Source HB Hector B. Marketing / Media Director Automotive Used the software for: 1-2 years ### "Worth the investment!" January 4, 2023 5.0 Targetbay has been an overall joy to work with. Incredible stability and accuracy with campaigning and automations. It easy to learn the navigation system and how to define details in all your communications with your customers. Very savvy. In addition, working with their knowledgeable staff has been a pleasure to work with as well. We recently have been working with \[SENSITIVE CONTENT\] and he is always alert and available for technical requests and even some marketing suggestions. It's like working with a partner instead of being just a customer. Kudos to the staff that make this app a genuine investment and keeps churn and analytics going. Pros This app is very easy to use and navigate to get your business moving with data and ensure automations are in place to pickup any and every opportunity that comes to your website. The support for Targetbay is fantastic! Cons There are some widgets that I would like to see pre-built so I can use them in newer templates that I create. For example a 3-column image text box. Simple enough to make, but having this pre built into the widget list would save time. A few smaller nit picky things but nothing that made me dislike using the product. Reason for choosing TargetBay not applicable Review Source MS Mike S. Owner Food & Beverages Used the software for: 2+ years ### "Great Service That Has Increases Year Over Year Sales " November 26, 2022 5.0 At first I was skeptical if this would be something that would benefit my eCommerce store. In the first month I realized how beneficial Target Bay services were to my company. Capturing emails, email campaigns, and reviews have added a tremendous amount of revenue to my company that would of otherwise been lost. I would highly recommend them to anyone looking for this type of service. Pros Love the analytics that show the results of any campaign we do. They also have great customer service if I ever need help!! Cons Some of the products are a little tricky to learn. But once you do it a few times it becomes pretty easy. Great things is you always have tech support that can walk you right through it. Review Source DC David C. Marketing/Ops Alternative Medicine Used the software for: 6-12 months ### "Alternative Health and Wellness reviews" May 22, 2023 4.0 We have had several instances where things just didn't make sense and the team so far has been responsive to our queries. Much better than large companies who offer SaaS products who do not seem to care much for the clients as long as they pay monthly. Pros The team did a quick turn on the set up and did everything in orienting us that was needed. Their platform is far more robust than some of the more affordable providers and it was not as expensive as others. It does the job as needed. Cons Some of the Javascript (calls) on the widgets are slow and cause some page delay Switched from [Oggvo](https://www.capterra.com/p/197208/Oggvo/) Much better results for less expense. Review Source AC Aldo C. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Support is stellar" November 29, 2022 5.0 I think it excels in the support department...its what makes it the white glove option. Easy to use and implement because support is so good. Pros The tech is very solid but the tech support is absolutely stellar. If you can get \[SENSITIVE CONTENT\] to help you'll be more than half way home. He's there when you need him and he knows his stuff cold. Cons No complaints. I'd buy it again any day of the week and sometimes Sunday! Reason for choosing TargetBay Overall offering Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Cost initially Review Source JF Jason F. CEO Consumer Goods Used the software for: 1-2 years ### "Great Cost, Great Value, Great Service " March 29, 2023 5.0 Our experience has been positive and we've worked with 4-5 different ecommerce sites using Target Bay and will continue to add more accounts. Pros The tools Target Bay provides are very easy to use and also the customer service is excellent. We can always get someone on the phone to review accounts, make updates and answer any questions we may have. Cons Had a couple bugs with formatting of the mobile emails, but they were fixed when we brought it up. Review Source JR Jon R. Vice President of Operations Sporting Goods Used the software for: Less than 6 months ### "Product Review Management at a Value" November 10, 2023 5.0 Pros I like the ease of use and simplicity of TargetBay. I'm able to quickly collect customer feedback on products and website usability. Additionally, my customer service rep, \[sensitive content hidden\] is great! He is quick to respond and available to give me top-notch support! Cons Not much to dislike. They are constantly making changes and making the service better. Switched from [REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/) I liked how the integration of email marketing with BayEngage and TargetBay work seamlessly together to utilize the reviews from our customers in eBlasts. Review Source JM John M. Owner Automotive Used the software for: 1-2 years ### "Great Platform" January 8, 2024 5.0 Pros Easy of Use Customer Support Shopify Integration Results Cons I have not real cons with TargetBay. It performs well for us. Review Source LB Lisa B. Director of Marketing and Brand Communications Consumer Goods Used the software for: 1-2 years ### "Customer Service" December 27, 2023 5.0 Pros The service of TargetBay is amazing. \[sensitive content hidden\] is fantastic. So much that we have moved all our brands to TargetBay due to \[sensitive content hidden\] superior customer service and TargetBay's services. Cons Building emails is slightly difficult. The column option is difficult. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing TargetBay Customer Service, Options, and Automations. Review Source Melody Cleopatra D. VP of Communications Used the software for: 1-2 years ### "Great marketing platform, easy to navigate, great support from Customer Service!" May 24, 2018 5.0 Pros The dashboard design is clean and you instantly get an overview of how all your marketing campaigns are performing. Easy to navigate, the customer segmentation/reports provide key insights regarding customers purchase behavior. Simple to import/export data. Cons After using several other marketing platforms, I feel TargetBay is a perfect fit for my business. I don't overpay for features I don't need and the on boarding process was easy. I don't have any complaints. Review Source LM Lane M. VP Business Services Construction Used the software for: 2+ years ### "Lots of features and great service" February 22, 2023 5.0 Pros The reviews are invaluable for my business. They also have a lot of other features such as coupon popups, SMS marketing and retargeting ads. The TargetBay team is very easy to work with and cares about customer satisfaction. Cons Some of the UI is a bit confusing, and there's not a comprehensive help center with instructions. But the support is very responsive and helpful. Review Source Kenneth Drew S. Digital Business Developer - Digital Strategist - Digtal Marketing Director - Website Developer Used the software for: 6-12 months ### "We have been using TargetBay for approximately 10 months and we are thrilled!" July 12, 2018 5.0 Increased ROI and better conversion rates from our existing client base. Well worth the money, and easy to use! Pros \* Live customer support provided by the entire team \* Clean interface that is easy to use, and easy to train others to use \* We are seeing GREAT ROI with this product. The multiple email triggers and behavioral pop-ups have worked really well for us. Cons \* The download speeds could be improved when exporting lists of targeted clients. \* A few more segmentation fields would be nice. Review Source PC Phillip C. Owner Construction Used the software for: 2+ years ### "On Point... Every Time!" February 22, 2023 5.0 Pros \[sensitive content hidden\] manages my email marketing beautifully! Every month she creates the most amazing email blasts to send to my list. She makes my life easier! Cons I don't have a negative comment about TargetBay's email marketing team. Review Source Nicholai J. CEO Used the software for: 6-12 months ### "A++ Software and Support Staff - Very Happy!" January 23, 2018 5.0 More reviews and the bottom line, more revenue...which is the goal for any software enhancements. Pros The most important part is the reviews are crawled by Google by DEFAULT!! Other review software like YOTPO doesn't! You have to ask for them to install that feature! What's the point of a software review if it's not crawled by search engines??? Incredible. Other features like the software was easy to install with their support staff. The software has all the bells and whistles...from abandon cart, pop-ups, win backs, special coupons, you name. They will also have Adroll and social media coupon retrieval implemented very soon. Very happy with the software and their team. Flew down to Atlanta, GA to meet the team...they want you to succeed. Review Source Shannon P. Manager Used the software for: Less than 6 months ### "Better than Yotpo" June 27, 2018 5.0 We saved so much money switching over from Yotpo to Target Bay. And we have higher conversions! Target Bay has better customer service and more functions. It is more than just a review software. There are awesome opt-ins and pop ups that are easy to set up and increase you conversion rate. It is also an abandon shopping cart solution. So, three different marketing add ins for the price of one. Target Bay is awesome. Pros \-Intuitive user interface -Pre-made templates -Robust functionality -Great customer support -Awesome Pop -ups and opt ins -Great customized emails -Easy to work with -Amazing Value Cons \-It is almost too robust. I can not believe how much this software offers. -There is a lot of competition now in review systems. This one is much better than Yotpo I can tell you as I have used both systems. Review Source JT Joey T. Specialist Cosmetics Used the software for: Less than 6 months ### "Caring Support with Excellent Features" March 27, 2023 5.0 Beyond automating emails, we are also able to send SMS and email campaigns, track our emails and campaign revenue easily. We've also had wonderful customer support from TargetBay with everything that we ask for. There have been occasional times when we had to wait an extra day or two, but it's not a long turnaround time. Pros We are able to automate common emails that we need to send to our customers, which frees up our time for other tasks in our small business. It also has an easy to use interface that does take a little getting used to, but it's not a steep learning curve. Cons There are occasional features that we ask about (adding mp4s in popups, for example) that aren't possible. However, they are minor features that are easily worked around. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We were looking for something that was just as easy to use and with similar features, but also provided automations and SMS possibilities. Review Source RF Ross F. President Apparel & Fashion Used the software for: 2+ years ### "Very Good Resulets" December 12, 2022 5.0 I have received excellent support from Senthil. Whenever anything is required, he is very quick to reply and issue resolved in a timely manner. Pros Ease of use and value for money. The Reviews feature is amazing Cons Some of the templates need to be revised to a more modern look and feel Review Source DK David K. CTO Consumer Goods Used the software for: Less than 6 months ### "Solid feature set. Approachable interface but reasonable control over details. Excellent onboarding" May 13, 2021 5.0 Very solid experience from first contact, to demo/sales cycle, to onboarding. The team genuinely wants to help and is skilled at doing so. Pros Having used other (better known) review platforms, I can say that this product is easy to configure and packaged to deliver full functionality without pricing tier games. Cons Not enough experience to say yet. Ironically, not having a lower priced entry point was my initial friction, but after getting burned with low end plan on Yotpo, I put a price on my time and sanity. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Larger player I dealt with triaged me down to a small account and delivered uninformed sales, zero onboarding and poor tech support. Product consistently hit errors and each time I would escalate, they would fix something on the back end and say, It's working now! The third time this happened I shut down my account and moved on. Review Source MF Matthew F. Operations Manager Retail Used the software for: 2+ years ### "Very Satisfied" October 18, 2023 5.0 Pros We've used multiple review platforms in the past, TargetBay gives us everything they did and more. The Q&A section they provide has helped customers answer their own questions before reaching out to our sales team saving us time and effort. Cons None that I can think of at this time, as I said I've been very satisfied with their service. Review Source SG Scott G. President Wholesale Used the software for: 2+ years ### "Danielle is AWESOME!" October 19, 2022 5.0 Very positive. Pros It ties in seamlessly with Magento 2X and it allows us to email customers, track metrics and the newer SMS feature is a nice addition. Cons A little bit of a learning curve but not that bad. Danielle does our newsletters and we collaborate to get them out to customers. A little expensive for our small business but it pays for itself. Review Source AB Abe B. business owner Arts and Crafts Used the software for: 1-2 years ### "TargetBay offers a lot" November 7, 2022 5.0 Pros I first purchased TargetBay for the review management. I didn't realize that they offer so much more. recently I started SMS campaign and email campaign. very easy to design and implement. I had a rep walking me through the processes of designing and publishing a campaign and I realized that it's not too difficult. I would certainly recommend TargetBay to any eCommerce store Cons I couldn't find any cons. so far the product is very good for my business Review Source Similar Products Featured