Who Uses This Software?

Mid-market and enterprise businesses trading in Europe, Asia and North America.


Average Ratings

37 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $24,000.00/year
  • Pricing Details
    For more information, please visit our website.
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Azalead
  • azalead.com/
  • Founded 2013
  • France

About Azelead

We've built the Hyper Aware platform for Account Based Marketing because B2B buyers have changed more in the last 5 years than anytime in history. Azalead is a leading international platform for Account-Based Marketing (ABM), powered by patent-pending account sensing technology and integrates with complementary sales and marketing software. Azalead senses company website visitors and engages target accounts through Website Personalization, IP Advertising and Retargeting.


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Azelead Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Azelead Reviews Recently Reviewed!

Insight and Intelligence that helps make sure you don't miss an opportunity.

Jan 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Comments: I've been using Azelead for a couple of years now. The App is excellent for checking basic info on the move, however, the desktop experience has improved remarkably. A tool I wouldn't be without.

Pros: Insight Analysis of visits Alerts when target account revisits

Recommendations to other buyers: Do it. Do it now.

Not working well for Canadian accounts

Dec 21, 2016
2/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money

Comments: I have been using Azalead but it never gives real account names. We do track leads and so far out of 100+ leads we received Azalead was not able to predict even a single account accurately. I think its just taking the IP address which is dynamic. Or whatever it is, it doesn't work.

Pros: Its easy to use though.

Cons: Tracking accuracy is very poor. We got lot of accounts in Canada so atleast for Canadian market its quite poor.

Recommendations to other buyers: Compare accuracy with your internal tracking and then only use it.

Review Azalead AMI

Jul 26, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
4 / 5
Value for Money

Comments: We are using Azalead to target what kind of companies are visiting our website. Then, we implement marketing and commercial measures according to the visits we had. Azalead is easy to use and effective. It would be a bit extra of power to have directly qualified contacts automatically.

Pros: Azalead allows us to have an effective follow-up and to know how evolves the prospect

Cons: Be able to obtain qualified contacts. Be able to know which member of the company is visiting our site.

Like it but unclear how navigate

Jul 26, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Extremely
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Comments: We are a software business of 50 people, 20 of those using Azalead. We use it to track website visitors and target followup. The new email discovery tool sounds good. Powerful product, but not the most intuitive

Pros: Ability to integrate with SFDC, tag accounts

Recommendations to other buyers: Get lots of training

An interesting tool for B2B prospection

Jul 19, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Azalead's technology is quite powerful and the interface makes it easier to make the most out of it. We were able to create highly customed reports for sals teams and our account manager is always very helpful.

Targeting of major accounts pro

Jun 29, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Help our sales team to reach their quantitative goals. This tool is optimal to look after the hot prospects before our competitors take the initiative to do it !

Pros: Ergonomic and intuitive platform. Our account is very available and reactive in case of problems and or questions.

Cons: Impossibility to extract reports on the tool. Sometimes the sources of the visits are mixed.

Recommendations to other buyers: Just top ! Try it.

Helpful tool!

Jun 28, 2016
3/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
3 / 5
Value for Money

Comments: We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our website. But unfortunately, we don't receive enough good information. We're currently trying the account-based marketing solution and will see how we can improve that!

Pros: The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.

Cons: The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.

The best way to get started with ABM

Jun 27, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: In my company, we use Azalead as a mean to track and increase qualified traffick to our website, as well as to better customize the content we send to our visitors.

Pros: - The quality of its B2B database - Very handy tools, such as an email address "getter" - Powerful reporting options - Great customer support - Beautiful, easy to use interface

Cons: The only flaw I can mention is the fact that for smaller companies, some info might be missing (contact name, email structure, etc.). Hopefully this will improve with time.

A very clever digital marketing tool - still in its "young age"

Jun 27, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
2 / 5
Value for Money

Comments: Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been focusing in the last year on growing B2B volumes of leads, and decided to test Azalead as a specific b2b tool. Our idea was to give the tool to our commercial people / distributors but the adoption for them is not easy. Not that the tool is difficult, but somehow they don't really believe in the "buying signals", being more used to traditional way of prospecting. Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.

Pros: A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels. Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.

Cons: - of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag on BTC and BTB pages can be provn inefficient because the btc navigation "pollutes" the BTB. - Database relevance: tool not always able to identify the right company name, sometimes not all IPSs as well. - you clearly need internal ressources, someone who will regularly use and tag. That's some minutes every day. - For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.

Great App, Amazing Customer Support !

Jun 21, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Precious informations for the management of the opportunities. The process ABM is easy, efficient, and the customer support is excellent. I can recommend !

Pros: Great Customer Support !

Cons: I don't see any right now, the app keep getting easier and easier to use !

Use case

Jun 20, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: ITS Integra decided to test Azalead's ABM solution very early in the company's development. Already at a beta-tester phase, we found the solution to be powerful and are very satisfied with all new additions made since. Our field sales team (hunter-profiles) use the application in their account targeting and approach strategy and do so very naturally. In parallel, Marketing constructs 360° web campaigns with Azalead at the heart of each campaign (retargeting + Java insert in campaign web pages). It is crucial for us to turn anonymous "window-lickers" into prospects and eventually customers.

Pros: Easy adoption Great customer follow-up with recurring reviews Good look & feel for both app and mail notifications Powerful retargeting

Cons: Maybe access to backoffice in order to be able to manage target lists ourselves.

A must have service

Jun 18, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: BtoB prospecting has changed and will still be changing. Our sales team will need to change the way theyr are acting. If not our company are at risk as prospects will make their choice without having to contact us. For all these reasons Azalead is a great access! Azalead has gathered a powerful bunch of technologies helping BtoB companies to improve their lead collection process. The best advice is to test it and to see by yourslefs what Azalead can do to get your business more efficient and to increase your sales performance!

Vendor Response

by Azalead on June 20, 2016

You are very wise to adapt to your prospects needs during the various stages of the buying cycle. We are pleased you've had so much success with Azalead. Thank you for your review!

REX Azalead

Jun 18, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
3 / 5
Value for Money

Comments: Bring a real value in precious information for the marketing generating opportunities. The process ABM is mastered well, and the customer support is excellent.

Vendor Response

by Azalead on June 20, 2016

5 out of 5! Boy oh boy! Thank you very much for this stellar review! If you have any comments about how we can improve, please don't hesitate to get in contact with us.

Review

Jun 16, 2016
3/5
Overall
2 / 5
Ease of Use
3 / 5
Customer Support
3 / 5
Value for Money

Comments: We use Azalead to generate new business and find out in-depth information about businesses so we can contact the correct people with-in the business at the right time.

Pros: Very clever piece of software to find out what we need

Cons: once you get used to the navigation its great, however takes a bit of getting used to.

Vendor Response

by Azalead on June 20, 2016

Account Based Marketing brings its own language and jargon. To ease the usage, we¿ve recently matched our menu and naming with the ABM Framework from the ABM Consortium to be as standard as possible. I am keen to know where you¿re struggling, so I can help, and we can improve our app ASAP for you and other users. Our Customer Success Team is available to chat via the in-app chat, Intercom on our website, or via email at customer-success@azalead.com. Speak soon!

Identify the audience

Jun 16, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Customer Support
5 / 5
Value for Money

Comments: We use this application to verify the type of audience of our Web site. Thanks to this application, we can better target our emailing.

Pros: Azalead facilitates us the follow-up of our customers

Cons: We would like to know more about the person who connects on our site.

Vendor Response

by Azalead on June 20, 2016

Legal compliance do not allow IP tracking solutions to disclose personal information to an IP address. Azalead is an Account Based Marketing solution, which means that we help our customers understand the behaviour of their target accounts at an account level. In B2B world today, there are at least 7 people involved in a purchasing decision, therefore it is important to widen the scope and not just focus on the few contacts you know. If you want to get more insights regarding contacts, we recommend you synchronize Azalead with you CRM and Marketing Automation platform. If your email marketing automation platform is connected to Azalead, you can get the address of the individual who opened your email or visited your website. While this is relevant, we are focusing more on roles and personas in future platform developments. Thanks so much for your feedback!

Very good tool

Jun 16, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Useful and easy Ideal tool of use for: - Prospecting - Closer files - Follow the frequency of the visits of a customer further to a discount of offer and bring an indication on the interest which it carries to the company and the offer

Pros: Easy of use Friendly Assistance for sales Assistance to the prospecting

Vendor Response

by Azalead on June 20, 2016

Pleased to hear you've enjoyed your Azalead experience thus far!

Key solution for our ABM strategy

Jun 16, 2016
5/5
Overall

Comments: We are using Azalead to monitor our target accounts and to find new one. We can follow their activity across our website and we now know when they are ready to buy. It allows us to focus on some account.

Pros: Efficient dashboard and alerts.

Vendor Response

by Azalead on June 20, 2016

Five stars! Thank you!

Very good product

Jun 16, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We were able, thanks to this application to follow closely our customer, prospect and to see what were their interests and also the good moment to call them. It allowed us to accelerate some sale and also of one to have a feedback in our offers.

Pros: The application is very easy to use, especially the fact of being able to build up itself its favorites with alerts which allows not to be lost in the mass of information.

Cons: Account not necessarily ideally qualified, no visibility on the end user who is navigating the site.

Vendor Response

by Azalead on June 20, 2016

Legal compliance do not allow IP tracking solutions to disclose personal information to an IP address. Azalead is an Account Based Marketing solution, which means that we help our customers understand the behaviour of their target accounts at an account level. In B2B world today, there are at least 7 people involved in a purchasing decision, therefore it is important to widen the scope and not just focus on the few contacts you know. If you want to get more insights regarding contacts, we recommend you synchronize Azalead with you CRM and Marketing Automation platform. If your email marketing automation platform is connected to Azalead, you can get the address of the individual who opened your email or visited your website.

A tool which follow the business development of the company

Jun 16, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Value for Money

Comments: Azalead is very useful in my activity of business development. It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors. This application also allows to follow the emailing campaign and to follow the efficiency of each marketing actions.

Pros: Convenient Simplicity of use Constant customer support via a chat

Cons: Certain accounts are not correctly qualified (e-mails, functions, names)

Vendor Response

by Azalead on June 20, 2016

In order to make easier to reach out to the right person, Azalead gives our users the opportunity to synchronize with the CRM they are currently using. That is a great advantage because you have access to your own contacts, phone numbers and email addresses. We appreciate your feedback! Any more questions? Please contact us at customer-success@azalead.com.

Azalead - Account- Based Marketing Software

Jun 16, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support
4 / 5
Value for Money

Comments: We are using Azalead to identify and monitor our target accounts to track their activity across our website, landing pages and emails. We then are able to provide targeted

Pros: Easy to navigate dashboard One-click CRM connection Alerts to notify sales/account managers of target account activity Valuable Account Insights including, contacts, locations, firmographics and recent account news

Cons: As a company targeting US companies it would be nice to have city, state and country included in the location.

Vendor Response

by Azalead on June 20, 2016

Indeed. This is a great point! We have taken this idea into account for future product developments. Thanks!

Early stage feedback

Jun 16, 2016
3/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
3 / 5
Value for Money

Comments: I use the software in the frame of alliances management worldwide. This is a new method we're trying in my company in addition of linkedin sales navigator.

Pros: - the UI is very nice - the introduction step towards the tech are very convenient - the support from Azalead in the early stages is very well organized + the time to dedicate to Azalead team to get started is well balanced

Cons: the format of the notification via email is a little too poor in information

Vendor Response

by Azalead on June 20, 2016

We¿ve design our buying signals to highlight the most valuable information, such as company name, interaction channel, location and score. There is also a ¿Reach Out Now¿ button, which will directly take you to the company page in the Azalead Platform. Here you¿ll get all the account details (buyer journey, key contacts ¿). In addition, there is a .csv file attached to all email alerts where you can find additional key information. We have certainly taken this idea into account for future product developments. Thanks for your review :)

Identify and reach your key accounts

Jun 16, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: For our company, Azaleads provides the ability to build and/or retain awareness with key accounts for acquisition or retention and helps to align the Sales and Marketing team together by feeding qualified leads with better insight.

Pros: ease of use, customer support is great, many prospect companies have been identified, Good tool to measure marketing ROI, Azalead's Email tag lets you track which individuals at a company has engaged with your email campaigns.

Cons: None per say but would like to see the number of cookies placed on each account to measure how many individuals have engaged with us.

Vendor Response

by Azalead on June 20, 2016

That is a very good point. We are currently working on an Account Based Retargeting Dashboard. You should be able to get this information then. Sit tight!

You said opportunities ?

Jun 20, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: In our company, archipelia , Azalead already gave us many business opportunities. Besides that, while integrating Azalead , it provided an opportunity to improve our sales processes : better methods, story-telling and more digital marketing. Now we are really more efficient!

Pros: Effective, clear and quick: many business opportunities have been identified for our ERP with Azalead.

Cons: Still need some functional improvements, but the team are always working hard to improve the app. Nothing really boring.

Vendor Response

by Azalead on June 20, 2016

Thanks for your feedback! Our Customer Success and Product Teams would be happy to discuss with you further if you have specific improvements in mind. You can reach out customer-success@azalead.com or product@azalead.com.

Dec 12, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Oct 09, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Extremely
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Sep 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Sep 01, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
Likely

Aug 23, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Extremely
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Jul 19, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Jul 11, 2016
5/5
Overall
4 / 5
Customer Support
4 / 5
Value for Money

Jun 16, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Jun 16, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Jun 16, 2016
3/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
2 / 5
Value for Money

Jun 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Jun 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Jun 15, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Customer Support
2 / 5
Value for Money

Jun 09, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support