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"Best for media monitoring"
Chandrakeerthan P. - studentMarch 15, 2023
STARTING PRICE
$0.01
per year
EASE OF USE
4.3/5
Based on Capterra user reviews
Signal AI, the Public Relations software, helps businesses make sense of the outside world. Using the Signal AI External Intelligence platform, organizations can spot critical signals in the external noise, allowing them to get ahead of risk and opportunity, and make confident decisions. Powered by Signal AI’s External Intelligence Graph, the platform crunches huge amounts of information from the world’s content, and provides timely insight on trends, patterns and unknown unknowns.
Provider
Signal AI
Located In
United Kingdom
Foundation
2013
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Training
Documentation, Live Online, In Person, Webinars, Videos
Support
Phone Support, Email/Help Desk, Chat, FAQs/Forum
Signal AI helps organizations of all sizes, including 40% of Fortune 500 companies, spot critical signals in the external noise.
Content Source: Signal AI
Green rating bars show the winning product based on the average rating and number of reviews.
Signal AI Reviews
Pros
Being able to set up alerts and monitor for the news I that I am looking for is an absolute game changer. Signal AI helps me stay in the know and as a result helps keep my clients happy.
Signal's reach and ability to flag up coverage is impressive.
Signal is easy to use and provides us with valuable data. Their customer support team is outstanding and always quickly helps with any problems we encounter.
It's real-time, which is crucial in the ever-evolving media field. It provides a great wealth of information and helps you stay up to date.
Cons
The biggest problem was that Signal AI couldn't filter out irrelevant coverage from other parts of the world.
There are sometimes glitches which I feel could be avoided - especially if another user is in the same data as you.
Certain relevant articles will be missed and certain irrelevant articles will be flagged. But considering Signal is scouring the whole internet, I'd say we can cut it some slack.
Some of the larger publication who I typically rely on for news are not included in the database, which I find a little odd.
"Best for media monitoring"
Overall: Signal is an excellent way of monitoring mentions in the press of our company, key stakeholders, the companies we invest in, and our competitors.
Pros: Excellent customer service that is available at all times and that follows up. Its ability to produce reports and deliver numerical findings is also essential to my activity. Signal is simple for me to utilise. I enjoy the format and the reports that are generated as a result.
Cons: Nothing as of yet; I haven't encountered any features I don't like. The main drawback, if any, is that you can only store 18 months' worth of coverage.
"A great tool for media monitoring and planning"
Overall: First of all the team is INCREDIBLE. My account manager is responsive, took the time to understand my business and needs, and is always pushing things my way. We continually have brainstorming sessions where they walk through features, but more importantly, how I can implement them to achieve my goals. The product is straightforward and packs a lot of punch. I am sure I am only scraping the surface on what it can do. Their ability to train the AI on your company, competitors or prospects is incredibly useful! Again, no complex Boolean strings and less chaff in the coverage results!
Pros: Simple and straightforward. I loved TrendKite and was going to go down that route but the AI capabilities to be able to cut through the noise easier with no long Boolean strings (I had a growing document with Boolean strings to cut through the noise for TK).
Cons: Definitely would LOVE to be able to drill down into coverage by individual journalist to be able to use data to better analyze who covers a certain topic or competitor. I've used this feature in another platform which helped prioritize outreach based on facts not just your gut or a bio.
"A very mid-tier product"
Overall: The biggest problem was that Signal AI couldn't filter out irrelevant coverage from other parts of the world.
Pros: We didn't specify our media monitoring properly. Signal AI didn't work for us but might for others.
Cons: A little 'busy' but otherwise functional.
"It has been a relief for our monitoring efforts."
Overall: It has been very helpful with our communications campaing for eToro.
Pros: Customer Services is incredibly good, always available and following-up. Also, its capacity of creating reports and providing quantitative results is key to my activity.
Cons: It needs to figure out how to get paywalled media content, it is highly important. Algo, programming can become an issue, it has a long learning process to set up all parameters.
"An easily customisable solution for real time media monitoring"
Pros: Signal provides me with the ability to monitor all mentions of my company in real time, which is key for a media relations professional in keeping on top of coverage in order to report to senior management and other stakeholders.
Cons: Ability to customise reports could be improved; although it's difficult to search by topics rather than key words, sometimes key word searches lead to too many false positives.
