--- title: "Synthesio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Synthesio Software - reviews, pricing plans, popular comparisons to other Social Media Monitoring products and more." source_url: "https://www.capterra.com/p/160240/Synthesio/" page_type: "product" language: "en" --- # Synthesio Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Synthesio ## What is Synthesio? Synthesio, an Ipsos company, is a global leader in AI-enabled Consumer Intelligence. Our hybrid offering provides companies, brands, and agencies with the most complete, accurate, and predictive picture of their markets and buyers. Our AICI platform, powered by the most advanced natural language understanding and AI algorithms, supports the broadest set of online and offline data sources and fully leverages Ipsos’ award-winning analytical frameworks. ## What is Synthesio used for? [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Market Research](https://www.capterra.com/market-research-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $0.01 Per User, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Synthesio?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.synthesio.com/&name=Synthesio) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Synthesio 4.6 (5) VS. [4.6 (6,093)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $0.01 Per User, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (5) Ease Of Use 4.5 (88) Value For Money 4.3 (4) Value For Money 4.3 (60) Customer Service 5.0 (5) Customer Service 4.4 (66) ## Synthesio alternatives Highest Rated [4.7 (255)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) [4.3 (91)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Infegy Atlas](https://www.capterra.com/p/124219/Infegy-Atlas/) [4.6 (83)](https://www.capterra.com/p/124219/Infegy-Atlas/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars ## FAQs about Synthesio Overview ### What company size and specific industries is Synthesio built for? Synthesio is designed for enterprise organizations, SMBs, and agencies across a range of sectors. It suits companies that need social listening and audience insights at different scales, from smaller teams to large businesses managing broader research, marketing, or client service needs. Features and Usability ### What are the key features of Synthesio? Synthesio offers social listening and social media monitoring, with sentiment analysis, trend analysis, and keyword filtering for tracking online conversations. It also includes dashboard reporting, reporting/analytics, audience targeting, customer segmentation, competitive analysis, influencer tracking, @mentions, multi-account management, API, and generative AI. Talk to an expert ### More questions? Ask our experts Getting Started and Support ### What training and onboarding options does Synthesio offer? Synthesio provides live online sessions and documentation to help teams get started. Live online sessions support guided setup and direct instruction, while documentation offers written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Synthesio offer? Synthesio provides Email/Help Desk, 24/7 Live Rep, and Chat support. No reviewer feedback about support quality is available here, so user experience insights such as response speed or helpfulness cannot be described. The listed channels indicate multiple ways for users to seek assistance when needed. ## Features AI summary Based on 2,509 Social Media Monitoring reviews Capterra reviewers highlight the following as the features buyers watch most closely when evaluating social media monitoring software: - **Social Media Integration** (**47%** of reviewers rated this feature as critical) - **Automated Publishing** (**52%**) - **Content Management** (**39%**) Synthesio focuses on other capabilities that reviewers also consider important, including **Social Listening** (**35%**). This feature helps businesses track brand mentions, monitor audience sentiment, and follow conversations across channels, providing teams with clearer insight into customer perception and emerging trends. Social Listening 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Monitor social media sites for specific keywords Sentiment Analysis 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Categorize emotions expressed and identify if they are positive, negative or neutral Competitive Analysis 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Trend Analysis 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases Synthesio 16 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Social Listening: Monitor social media sites for specific keywords - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 4.6 (5) 4.6 Based on 5 reviews ## Pricing Value for money 4.3 (4) Free Trial Basic $0.01 Per User,Per Year Value for money 4.3 (4) 4.3 Based on 4 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 4.6 Based on 5 reviews Filter by rating 5(3) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MD Melissa D. Senior Manager, Global Insights Excellence Consumer Goods ### "Advanced social listening platform with great customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 9, 2022 Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our customer success team at Synthesio acts as a true extension of our in-house team, and I feel comfortable having Synthesio work directly with my internal stakeholders across the business. Pros Synthesio offers an easy-to-understand user interface that has been accessible even for our new/novice users. Don't be fooled by the manageable front end - Synthesio also offers powerful AI/text analytics and a huge variety of data visualizations that meet the needs of advanced users. Cons Social listening sentiment has always been a challenge and although Synthesio has taken steps to address this issue through more advanced text analytics, sentiment accuracy could still be improved. Switched from [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reasons for choosing Synthesio We selected Synthesio over other social listening platforms because we believed it brought the best combination of tool/technological capability and customer support with a global footprint. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Saffron V. Analyst Marketing and Advertising ### "It’s a compromise " 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 1/10 July 27, 2021 The overall experience is fine but it’s not a key player in any area. Pros Quick flashdash feature doesn’t use mention limit, good coverage, great customer support. Insightful widgets Cons You have to constantly reapply the filters when ever you double click on a widget or change the view. You automatically see all the query’s at once so can’t share a view with clients. You have to clean the dashboard when it reaches a limit. Can’t just keep for on going tracking. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrey R. Marketing Business Development Manager Marketing and Advertising ### "Wonderful tool for following social mentions" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 29, 2019 Our team is using it to improve our social listening and social presence. Pros I like how complex is the reporting after the new feature BI-style reporting because this helps me when I meet and explain to the management board. There are many customization options which is something important for me. It helped me to figure out which verbal and visual messages appeal to our consumers. Cons Currently I don't dislike anything about this product because it has the all functionality I was looking for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ES Eli S. Senior Communications Associate Public Relations and Communications ### "Synthesio — Great monitoring tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 26, 2019 Great product that always keeps us ahead of the curve. Pros Always provides alerts before any other system, easy to use functionality Cons Display is a bit rudimentary and could use some better design on reporting Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Sr. Specialist, Digital Marketing Financial Services ### "Wonderful experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2018 social media customer service process, brand insights, campaign measurement, sentiment analysis and MORE! Pros The filtering options and ad-hoc searching feature are great. The customer support is really what stands out to me, as it is so much better than what I have ever gotten with any other social media tool. Cons It's a complex tool, so adoption can take time. It's not as intuitive and easy to learn as some of the other social listening tools I have used in the past. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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