# Glew Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Glew the right Web Analytics solution for you? Explore 59 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/160516/Glew/reviews --- Glew 4.3 (59) [View alternatives](https://www.capterra.com/p/160516/Glew/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Glew Ease of use 4.2 Customer Service 4.0 ## Pros and Cons in Reviews SR Steve R Marketing ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years. “Really good reporting platform if you're on an e-commerce platform that doesn't have easy to use reporting included.“ July 12, 2024 PB Paul B ManagerRetail, Self-employedUsed the software for: 1-2 years. “Speed and customer support is not good enough.“ May 29, 2024 JA Jamela A CEOConsumer Goods, 2 - 10 employeesUsed the software for: 6-12 months. “Glew has been instrumental in helping us analyze our business in a quick and efficient way.“ March 1, 2021 AS Alexandra S FounderApparel & Fashion, 2 - 10 employeesUsed the software for: 6-12 months. “Also, Glew refused to provide us with an invoice that had a currency listed, and we had to argue with the \[SENSITIVE CONTENT\] to get one.“ February 8, 2022 Ariel W Ecommerce ManagerRetail, 11 - 50 employeesUsed the software for: I used a free trial. “As far as functionality it was a data dream for us as a multi platform retailer.“ January 27, 2021 AS Alexandra S FounderApparel & Fashion, 2 - 10 employeesUsed the software for: 6-12 months. “We were offered no compensation and paid for a year of services that we couldn't use.“ February 8, 2022 Ariel W Ecommerce ManagerRetail, 11 - 50 employeesUsed the software for: I used a free trial. “I loved all the functionality and the simplicity in set up.“ January 27, 2021 AS Aneisha S CEOConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months. “Two months on they had lost the information I have previously supplied had been lost and I had to rearrange a call to say it had been two months and nothing had happened.“ February 17, 2021 ## Showing most helpful reviews Showing 1-25 of 59 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jonathan J S. eCommerce Manager Sporting Goods Used the software for: 6-12 months ### "The best "SNAPSHOT" Solution to Understand your eCommerce Business!" October 16, 2019 5.0 Glew has been an absolute dream to work with. We started with our rep who later transitioned to our primary support contact as well. The team is clearly passionate about the product and it shows. Thier commitment to product development and consumer education is by far my favorite aspect. They host regular webinars, not just training on the product but on bigger industry trends in understanding attribution modeling, acquisition tactics and how to incorporate this data into your decision-making and marketing plans. This is a huge step plus and helps provide the knowledge and data for you and your team to grow your business. Pros Glew.io really excels at thing - putting easy to comprehend dashboards at your fingertips with actionable insights for managing your e-commerce business. Whether it's daily reports for you to act on, or delving into rich history of reports for trends forecasts, Glew thrives in merrying in all data from your connected platforms into an easy to understand and customize report. I can quickly see inventory velocity, conversion rate trends, channel marketing gains all coming in from analytics, marketing and CMS system playing together seamlessly. What's best, it's great to share and show snippets to stakeholders with ease, but quickly make custom reports or facet down on the data for your day-to-day to find actionable insights to grow your business. This is all on top a responsive staff and tech support team that has supported us growing from 1 site to 10 sites in less than a year. Cons Like all aggregator data platforms, not everything is supported or can provide all things to all users. That said, with 3 months on the platform - Glew surprised us by regular adding new integrations and debuting a new one for Salesforce that help complete the complete Stack for us. It's worth noting, Glew does not replace your analytics platforms such as GA, Adobe or built-in reporting with your CMS. It merely enhances them and make the data digestable and multi-faceted by merging all of these sources for new analysis. This does require you have your analytics set-up correctly. So make sure GOALs, KPIs and funnels are configured correctly on the primary system or they will just give you bad data once imported into Glew. Alternatives considered [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) Reason for choosing Glew Glew was just custom-tailored for eCommerce and did everything we asked for and at a reasonable price. Review Source Nihar K. VP Business Development & Strategy Computer Software Used the software for: 1-2 years ### "All in one eCommerce strategy planning machine" December 6, 2018 5.0 As an Shopify Plus Partner agency, our many merchants that are using our white labeled version of the platform (https://analytics.roswellstudios.com) provides a personal touch - which is awesome. We've dubbed it Roswell Analytics (powered by Glew Plus). It solves our merchants main problem: where should I spend my time and money to get the best ROI. Simply put - Glew provides the answer. Pros As an executive in the eCommerce ecosystem, I rarely give a platform 5 stars across the board. However when reps from the Glew platform approached me, he didn't try to sell me on the platform, he worked with me to help empower my merchants to understand how the holistic approach to analytics is the only way to strategically advance your KPIs. As a Shopify Plus Partner, Roswell Studios provides design, development AND strategy / consulting. The Glew platform has enabled us to provide a 4th dimension solution to the age old question - what is working, how and why? By connecting a dozen analytics dashboards in one central place, and combining the granular filtering, with profitability gauges (through the input of COGS) - our merchants can assess, with agility, whether to spend more on paid ads, social ads, email marketing, SEO etc. So - instead of having 7 tabs open - exporting to XLS, then using pivot tables and other madness to engage in quantitative analysis - Glew does it for you in a matter of a few clicks. Just connect your eComm platform, Google Analytics, email service provider, Ad Words, Bing Ads, Facebook, Subscription App, Shipping Platform, Rewards Platform etc. - and utilize the built in reports to get going. Custom reports are a cinch. And if our merchants need a more in depth analysis that isn't out of the box - we access MODE to engage in the BI tunnel to create super customized reports (does require development however). Cons All of the integrations can initially seem intimidating - and then understanding their attribution model (first order attribution: https://glew.io/making-sense-attribution-modeling/) - and making sense of it versus Google's attribution model (last click) when your merchants are married to GA presented some initial challenges. However, reading further into the science / understanding of the attribution models and educating our merchants proved to be difficult, but eventually rewarding. Review Source GM Gary M. CEO E-Learning Used the software for: 6-12 months ### "Scam Company With Bait & Switch Approach" February 21, 2020 3.0 One of the worst experiences I have ever had with a company. Buyer beware of bait and switch sales tactics with slimy contracts. Initially when looking at this software we were looking for deep analytics for our new subscription service hosted on Paywhirl. We also have a Shopify store for sales. In the sales calls I was very specific and showed all of the software we used. The sales person said our account manager would be able to set everything up because he couldn't show us what we were asking for. He just cared about getting a sale and passing us off to the account manager. After several months of trying to make the software work, they basically said that it doesn't but they "could make it work with another $4,000-$5,000 in custom development. \[SENSITIVE CONTENT HIDDEN\] specifically from Glew was one of the worst people I've ever dealt with. Promised to solve the solution, develop a solution for the issue, and would simply forget to call us back or follow up. So we were left with a piece of expensive software that did NOTHING for what was promised. And they insisted that we would have to continue to pay for the entire year despite the software not serving any function. Why would they want a company who's super unhappy with the products or services and find 0 value in this to continue to be forced to pay for a product or service that provides no value? Another company that over promises and under delivers. I wasn't going to write any review but since I called Amex and stopped all payments . Pros Didn't do anything we needed it for and what it was promised to do. Cons They wanted an additional $4,000-5,0000 to customize our app after setup because it didn't work with the SOFTWARE THAT THEY SAID IT WOULD WORK WITH. Reason for choosing Glew They promised it would do what we needed, it didn't. Review Source Response from Glew March 5, 2020 Hi there - this is Abby from Glew. I'm so sorry to hear you haven't had a positive experience with our product. It's our primary goal to make sure all of our clients see value in Glew, and it sounds like there was some miscommunication from the start with your subscription. We'd love to get on a call to figure out a solution. You can email me directly at abby.healy\[at\]glew.io and I'll make sure you're connected with the right person. - Abby Chase M. Business Strategist Mental Health Care Used the software for: 2+ years ### "Glew Brings It All Together" November 15, 2018 5.0 Pros Glew is an easy to implement data analytics tool for marketing teams that would like to begin utilizing their data in a meaningful way. Cons The report builder in the software could be a little better, but over all no real cons. Review Source Vincent W. Digital Marketing Analyst Marketing and Advertising Used the software for: 6-12 months ### "Great tool for our Agency" December 6, 2018 4.0 One of the key highlights is the customer service. There is support through chat and they are usually very responsive in resolving any issues that I have. Pros Most features are fairly standard on an analytics tool like this but the biggest value for us is the ease of customer segmentation to assist us in building out re-marketing and lookalikes. The lifetime value feature also helps us benchmark success targets for our clients. Cons Most of the reporting are not customizable to our personal needs, but we are acquiring access to BI Tunnel which will solve this issue. Review Source CJ Charlie J. CEO Marketing and Advertising Used the software for: 6-12 months ### "Great sales pitch, not so great in practice" July 16, 2021 3.0 Dissapointing :( Pros Very visually impressive analytics look great in the sales pitch Cons The software stopped working, and then we had to keep paying for software that didn't add value to our business and our clients. Customer support didn't budge and they just kept billing us. Alternatives considered [Metrilo](https://www.capterra.com/p/138370/Metrilo/) Reason for choosing Glew I chose Glew because of the flashy sales pitch. But now wish I'd gone with Metrilo. Review Source Robbie P. Co-Founder and Chief Marketing Officer Food & Beverages Used the software for: 1-2 years ### "Best Platform for Ecommerce Attribution" December 10, 2018 5.0 Glew is awesome! Pros In a world of clouded data and platforms competing for conversion attribution, Glew breaks down all your data so it can be easily interpreted and you can tell where sales are really coming from. Great monthly retention cohorts for subscription. Cons I wish Glew conversion rate calculation excluded subscription reoccuring orders. Review Source Sara G. CEO Computer Software Used the software for: 1-2 years ### "Love this software! " December 13, 2018 5.0 We launched our e-commerce store about 2 years ago and Glew has really helped us capture important data necessary for the growth of our business. Pros We love the ease of use of this software. It provides us with easy ability to see where our online sales are generated from. We use Glew mostly for the reporting and are able to learn buying patterns of our customers. The data that Glew provides us also allows us to send targeted emails out to customers based on what category they fall under. We have lot's of luck with sending out coupon codes to customers that haven't shopped in a specific amount of months. Cons I don't think that we have any cons to using this software. Review Source Rich P. Business Development Director Financial Services Used the software for: 1-2 years ### "I use Glew all day and it is awesome!" November 14, 2018 5.0 Glew became our reporting and analytics engine and we use it constantly to run our business. Pros It is so fast and the information is quick and easy to use. Integration was smooth and fast. The support has been excellent. Cons I do not have any cons and any small tweeks I have requested have been put in a later update. Review Source Alex C. Vice President Retail Used the software for: 6-12 months ### "Use Glew Daily" November 28, 2018 5.0 Use it daily and find it essential. Pros As a Shopify+ merchant I find that GLEW is far more accurate than Google Analytics and provides much more depth than Shopify reports. I love the daily reports sent via email each morning and that we have a simple easy to use place to analyze margin, costs, revenue, profit, sell through, inventory aging and much more. Cons I think the price is a bit steep, but it does add value to my business so it is what it is. Review Source GF Gene F. Solution Specialist Internet Used the software for: 2+ years ### "Advanced Analytics for eCommerce" January 28, 2020 5.0 Glew makes it easy to segment and target very specific customer demographics or cohorts, plugging in easily to your ESP. It enables customized reporting, combining data from all of your essential sources. Pros It aggregates data from many sources, giving you a centralized hub to understand your online business. It makes data visually appealing, easier to understand, easier to segment for marketing and customize for reporting. It is affordable for really any merchant and an essential tool for insights and growth. Cons I don't have any issues that are troublesome. Review Source PB Paul B. Manager Retail Used the software for: 1-2 years ### "So much potential but a let down " May 29, 2024 3.0 Pros Glew promises to be so much, its sleek design certainly is easy on the eye and its potential is huge, but it lets itself down on two fronts. 1. It's slow! It takes forever to load and often gets stuck, it's painful to use. 2. Support is slow and useless. Cons Speed and customer support is not good enough. Review Source Melissa P. Ecommerce Director Non-Profit Organization Management Used the software for: 1-2 years ### "Easy Data Visualization" February 23, 2021 5.0 Pros At a smaller company, it's so helpful to be able to see data at first glance and have both micro and macro levels of data depending on what you’re looking for, in one easy, visual dashboard. Cons Have experienced glitches sometimes when trying to load previous years reporting data, but always quickly solved by support. Review Source AL Ashley L. Director, Human Resources Non-Profit Organization Management Used the software for: 1-2 years ### "5 Star Customer Service!" November 29, 2018 5.0 Pros Great reporting and analytics that our key to business decisions on our E-Commerce platform. Customer service is always spot on, and I receive personal support with any reports that I need. Great product! Cons Great reporting and analytics that our key to business decisions on our E-Commerce platform. Customer service is always spot on, and I receive personal support with any reports that I need. Great product! Review Source VR Verified Reviewer Partner Success Manager Used the software for: Less than 6 months ### "great ecommerce analytics" March 8, 2018 5.0 Pros as an agency working with multiple ecommerce sites we needed a solution that bundled analytics and reporting. glew came through for us Cons very pricey, i would not recommend purchasing this as an end user. the native analytics provided by woo and shopify are comparable Review Source Response from Glew November 16, 2018 Hi there, Abby here - I¿m Director of Communications here at Glew. Thanks for your review of Glew! We do offer analytics for both agencies and individual ecommerce stories, with revenue-based pricing for ecommerce stores. We also offer multichannel analytics and reporting capabilities that are not available natively in most ecommerce platforms. We appreciate your feedback! MB Mark B. Digital Marketing Manager Internet Used the software for: 6-12 months ### "Great Product" December 6, 2018 5.0 We find this is a great tool for people who don't have a history working with BI tools Pros It comes configured out of the box so people don't have to waste time working out what reports they would like built Cons I think if you understand how the product is positioned in this market and you consider how much it costs, there really are no cons Review Source Collin J. Account Management Intern Marketing and Advertising Used the software for: Less than 6 months ### "Great for what I need" November 29, 2018 5.0 Overall it's a great program. I really enjoy being able to learn more and more about my target market. Pros The amount of information that is available. I am able to segment exactly who I want and deliver the correct message to the correct audience. Cons Sometimes it is a little confusing to find specific information, but a quick call/email to our rep solves all those problems. Review Source dC denetrias C. Co -founder Food & Beverages Used the software for: Less than 6 months ### "Great for a small but quickly growing ecommrce companyy" March 31, 2021 5.0 Pros Great to have a dashboard all in one spot. I dont have time to jump between social, email, google, shopify. The team there is also smart -- not just sales machines, they really help. Cons There are some features that are only on growht that would be helpful on the most basic plans. Review Source Robert Y. Solutions Architect Internet Used the software for: Less than 6 months ### "Great software!" April 24, 2019 5.0 Pros I love the ability to standardize analytics across web properties. Cons Integration can be complicated. Given history with analytics configuration can be complicated. Review Source CT Christopher T. Head of Customer Experience Food & Beverages Used the software for: Less than 6 months ### "Referred Glew to all of my friends and peers!" November 21, 2018 5.0 Pros The dashboard is intuitive and accessible. The customer service is excellent; they respond to inquries in minutes! Cons I wish there would be a report tht gives actionable items. Right now, I just ask one of the VP's and they are helpful in dishing out some potential action items. Review Source SR Steve R. Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Easy to use, Quick to Setup...just didn't use it much." July 12, 2024 5.0 Really good reporting platform if you're on an e-commerce platform that doesn't have easy to use reporting included. We switched to Shopify and no longer really needed it. I found its predictions for lapsed customers didn't really fit our customers buying habits. Pros The setup was incredibly quick and easy, very user friendly and gave us some great insights on Magento. Cons It wasn't great at giving us information on parent products, it was mainly variants but I think that was down to how they were set up in Magento. Review Source NB Nathan B. Director of Purchasing Retail Used the software for: 6-12 months ### "Exactly what we needed" February 14, 2020 4.0 For the first six months at my company, we quite literally couldn't export sales data \[that contained the SKUs\] from Magento. We tried everything. No stones were left unturned. Believe me, I know how crazy that sounds. I was completely dumbfounded and frustrated by this for a long time. Consider the wide array of limitations associated with being unable to export \*any\* historical sales data... Before I found Glew, I used Google Analytics and a custom purchasing dashboard in Magento. neither of which suited our needs very well. I have experienced a few issues with Glew and the data veracity and consistent accuracy thereof, but the support team is generally pretty responsive and helpful. Naturally, the more complex the problem, the longer it takes to resolve. The one pain point of Glew is the occasional instability and inaccuracy of data aggregation. Unless I notice sales data that's obviously wrong or new SKUs that are missing, it's highly likely it will fly under the radar, which concerns me. I wish an error code was thrown or a flag raised if data is not aggregating correctly. Glew was exactly what our company needed and alleviated a few high priority pain points. Everyone in our company receives the daily snapshot, which is an awesome feature. When it comes to sales and purchasing, I cannot think of one question that arose and was unable to be answered by Glew or exportable data from Glew. I, quite literally, use Glew multiple times every single day. Couldn't live without Pros \- Glew provides much of the data that we were unable to export from Magento in an easily accessible way. - Even people with little or no Glew experience can navigate and utilize for simple tasks, but the capabilities are vast and the features are robust which opens the door to great insights. - Bespoke reports can be set to be delivered to your inbox at a specific time. - The vast majority of data is exportable in CSV format, so even if Glew doesn't have the report you need, you can export the data and make it yourself. Cons \- every time we create new products, they are not automatically included in the next import. I typically have to generate a ticket for the Glew team. - it is occasionally prone to data aggregation errors . There have been instances where I have noticed sales data is incorrect. With the help of the support team, we always get to the bottom of it, but I wish it was more consistently accurate. Review Source VR Verified Reviewer Head of Analytics Marketing and Advertising Used the software for: 1-2 years ### "Top Notch Customer Service and Product" December 11, 2018 5.0 We have some very specific needs on the enterprise side. The team at Glew is always there for us no matter how big or how small the request. Our needs are unique as we use Glew's analytics for all our clients and the Glew team has become an extension of our company. There have been several calls where their team has provided invaluable insights and expertise that has lead to numerous clients of ours being very satisfied. Working with their team has been a pleasure as they always come prepared and with solutions to our challenges. Highly recommend their service and their team. What ever you need done they find a way to do it. Pros I come from companies who use very sophisticated systems to gather and analyze data and Glew's prebuilt data sets are very useful because they help you to think of ways to analyze you data in areas you may have not thought about before. I love the way it looks and how I am able to with their team customize it based on what our clients needs are. Cons We have a unique design that we have worked with the Glew team to put together. They have done everything we have asked of them. Review Source SW Stuart W. Digital Marketing Manager Cosmetics Used the software for: 1-2 years ### "Data made simple. Easy to use and always improving." March 1, 2019 5.0 Responsive support, always improving the software, informative and hosting webinars that educate its users - there's a lot that I like about Glew. Their communication by email is always on point (precise and to the point) keeping you in the loop with improvements, new features, software/data changes, and upcoming features. You always are left feeling that your money is well spent with Glew improving the software and bringing out new integrations. So many more e-commerce app and software providers could learn a thing or two here about not resting on their laurels and not updating their software to keep ahead of the curve. Pros Due to the data and reports that Glew provides and brings to the surface I have quicker access to reviewing our e-commerce practices. Insights to LTV and campaigns now mean I can see what is making money long-term a hell of a lot easier and adjust our focus to those channels that are providing greater LTV per customer or better net profit margins - this also extends into brands and categories on the website. Such a report previously as a small company was time consuming and meant a job list being negatively impacted. Glew cuts that time down to just mere minutes. Cons Not that it's Glew's fault, but the fact that I'm having to pay for this software in the first place when Bigcommerce shopping cart has the data, offers 'analytics' but is not focused on the stats we need unlike Glew. Review Source NW Noah W. VP Finance & Operations Apparel & Fashion Used the software for: 2+ years ### "Excellent out-of-box analytics & turn-key integrations for ecommerce" February 26, 2020 5.0 Overall, this is an excellent product to quickly integrate multiple data sources critical to your eCommerce environment and get actionable insights. The GLEW team is constantly rolling out new integrations and expanding the out-of-box analytics for added value. Pros The deployment is minimal effort due to the out-of-box integrations and robust reporting included. The standard integrations with Magento, Google Analytics, and Facebook with the baseline product are easy to setup. The insights GLEW provides to our team have proven to be valuable and actionable in many ways. Cons You can't do deep customization on the reports without upgrading to the Pro version which is much more expensive - but that is to be expected to get that level of enterprise capabilities. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.