--- title: "Base Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Base Software - reviews, pricing plans, popular comparisons to other GIS products and more." source_url: "https://www.capterra.com/p/160546/Base/" page_type: "product" language: "en" --- # Base Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Base ## What is Base? If you can dream it, Base can map it! Base enables you to create a fully customizable store or product locator map in minutes. Our simple copy and paste integration works with all web platforms and instantly creates an incredible map experience for your users. Personalize colors, themes, location markers and map elements to create the custom look you want. Instantly add your locations anywhere in the world with just a few clicks. Try Base for free today and get your business found! ## What is Base used for? [GIS](https://www.capterra.com/gis-software/)[Store Locator](https://www.capterra.com/store-locator-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $19 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Base?[Manage this product listing](https://www.g2.com/products/base-intelligence-base/claim_requests/new?auto=true) ## Base Overview Updated September 2026 AI summary Base provides mapping and location analysis tools for businesses of all sizes, offering features such as color-coded icons, geocoding, map creation, and map sharing. With optional capabilities like internet mapping, labeling, and reporting or analytics, Base supports organizations needing GIS and store locator solutions, and is delivered as a cloud-based, web-accessible platform. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Base 4.3 (3) VS. [4.9 (23)](https://www.capterra.com/p/140183/MetaLocator/reviews/) Starting Price $19 Flat Rate, Per Month Starting Price $19 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3) Ease Of Use 4.6 (21) Value For Money 4.3 (3) Value For Money 5.0 (20) Customer Service 4.3 (3) Customer Service 4.8 (21) ## Base alternatives Highest Rated [5.0 (22)](https://www.capterra.com/p/150462/Storepoint-Store-Locator/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.8 (31)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Storemapper](https://www.capterra.com/p/140184/Storemapper/) [4.8 (53)](https://www.capterra.com/p/140184/Storemapper/reviews/) Starting price $69.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/140184/Storemapper/) [Woosmap](https://www.capterra.com/p/174343/woosmap/) [4.7 (34)](https://www.capterra.com/p/174343/woosmap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/174343/woosmap/) [View all alternatives](https://www.capterra.com/p/160546/Base/alternatives/) ## FAQs about Base Overview ### What company size and specific industries is Base built for? Base is designed for SMBs and sales teams in retail, eCommerce, CPG, real estate, service businesses, food trucks, mobile businesses, fleet management, and courier services. It also fits companies that need support for field operations and customer-facing work across these sectors. Features and Usability ### What are the key features of Base? Base offers mapping features including map creation, map sharing, geocoding, directions, and distance calculation. It also includes automatic location detection, search/filter, labeling, and color codes/icons for organizing map data, plus reporting/analytics, data synchronization, and white label options for branded event promotions and promotions management. Getting Started and Support ### What training and onboarding options does Base offer? Base provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct, face-to-face guidance, live online sessions allow remote instruction, webinars cover product topics in a group format, and documentation offers written reference material. Getting Started and Support ### What customer support options does Base offer? Base provides 24/7 live rep support for users who need help at any time. The catalog lists this as the only support channel, but no reviewer feedback is available to describe response speed, helpfulness, or common support frustrations. ## Features AI summary Based on 1,667 GIS reviews Capterra reviewers highlight these as the GIS features buyers care about most: - **Data Import/Export** (**52%** of reviewers rated this feature as critical) - **Geographic Maps** (**48%**) - **Route Optimization** (**43%**) Base includes other GIS capabilities that reviewers also rate as important, such as **Map Creation** (**39%**) and **Map Sharing** (**34%**). These features help teams build custom visualizations, distribute map-based insights across stakeholders, and keep location information accessible for planning, collaboration, and day-to-day decision-making. Automatic Location Detection Determining the physical location of a device in real-time Color Codes/Icons A way to visually represent data where different categories of items are marked with different colors Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Directions Instructions for reaching a destination Distance Calculation Calculate distance between different locations and coordinates Geocoding Converting human-readable addresses into geographic coordinates Base 14 features ### All Features - Automatic Location Detection: Determining the physical location of a device in real-time - Color Codes/Icons: A way to visually represent data where different categories of items are marked with different colors - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Directions: Instructions for reaching a destination - Distance Calculation: Calculate distance between different locations and coordinates - Geocoding: Converting human-readable addresses into geographic coordinates - Map Creation: Create custom maps - Map Sharing: Share maps with internal and external stakeholders - Mapping: View, create, and interact with maps and other geographic data - Product Search: The ability to discover a specific item the customer is looking to purchase - Publishing: Easily publish catalogs, embed on websites, and integrate with online ordering tools. - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - White Label: Ability that lets users rebrand the software to make it look like their own --- Get Advice We can help you find the software with the features you need. Features 4.3 (3) 4.3 Based on 3 reviews ## Pricing Value for money 4.3 (3) Free Trial Free Version Basic $19.00 Flat Rate,Per Month Value for money 4.3 (3) 4.3 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (3) 4.3 Based on 3 reviews ## User reviews Overall rating 4.3 Based on 3 reviews Filter by rating 5(1) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AC Antonio C. Mirthons Commercial Real Estate ### "Mirthons " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 August 6, 2021 Pros Todo en general Cabiaria el sistema de los pagos Q saliera número de albarán en la fra cuando se emite Cons Cuando grabo una forma de pago El número de cta cte en fra no aparece el del Clientes cuando emites una fra Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ZN Zach N. Associate ### "Great very easy and intuitive CRM system. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 May 4, 2018 Pros Many of the features integrate well with office 365. The webinars offered when you start using the product are also very helpful to get you up to speed and you feel like you are utilizing nearly all of the features immediately. Cons There is one feature that does not work on my computer because it is not compatible with Mac operating systems. The feature I am not able to use would be quite useful and save me a lot of time. Having reached out to see if there is a solution I am happy to have learned that they are working on making it compatible but until then will have to continue in putting new email contacts by hand. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ines P. Service Manager Telecommunications ### "very satisfactory " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2018 Pros My experience with Base has been very satisfactory because of the excellent quality of the services provided. It seems to me that there should be more companies with this type of policies to the client, for which I recommend it without any doubt, I have no complaints about their services. Very good 10/10 Cons I have no complaints about the site, everything has seemed excellent to me so far, I will continue to use the service for a long time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.