# WIREWAX Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about WIREWAX Software - reviews, pricing plans, popular comparisons to other Artificial Intelligence products and more. Source: https://www.capterra.com/p/160658/WIREWAX --- # WIREWAX Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) WIREWAX ## What is WIREWAX? WIREWAX is the multi-award-winning interactive video technology platform allowing brands, agencies, and publishers to expand content potential with experiences that drive 9x higher engagement and motivate users to spend 47% longer with your video. ## What is WIREWAX used for? [Video Making](https://www.capterra.com/video-making-software/)[Artificial Intelligence](https://www.capterra.com/artificial-intelligence-software/) Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WIREWAX?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wirewax.com/&name=WIREWAX) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WIREWAX 4.5 (15) VS. [### VideoExpress](https://www.capterra.com/p/10019949/VideoExpress/) [4.7 (6,066)](https://www.capterra.com/p/10019949/VideoExpress/reviews/) Starting Price Contact vendor Starting Price $49 Flat Rate, One Time Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (15) Ease Of Use 4.5 (6,068) Value For Money 3.8 (12) Value For Money 4.7 (5,966) Customer Service 4.9 (15) Customer Service 4.5 (5,765) ## WIREWAX alternatives Highest Rated [CloneVoice.ai](https://www.capterra.com/p/10036120/CloneVoice-ai/) [4.8 (519)](https://www.capterra.com/p/10036120/CloneVoice-ai/reviews/) Starting price $148.00 Per User, Per Month [Learn More](https://www.capterra.com/p/10036120/CloneVoice-ai/) [Anyword](https://www.capterra.com/p/229878/Anyword/) [4.8 (391)](https://www.capterra.com/p/229878/Anyword/reviews/) Starting price $39.00 Per User, Per Month [Learn More](https://www.capterra.com/p/229878/Anyword/) [MarketingBlocks](https://www.capterra.com/p/276473/MarketingBlocks/) [4.8 (277)](https://www.capterra.com/p/276473/MarketingBlocks/reviews/) Starting price $57.00 Per User, Per Month [Learn More](https://www.capterra.com/p/276473/MarketingBlocks/) [ChatGPT](https://www.capterra.com/p/10009334/ChatGPT/) [4.4 (335)](https://www.capterra.com/p/10009334/ChatGPT/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/10009334/ChatGPT/) [View all alternatives](https://www.capterra.com/p/160658/WIREWAX/alternatives/) ## Pricing Value for money 3.8 (12) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.8 (12) 3.8 Based on 12 reviews ## Support, customer service and training options Customer Service 4.9 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (15) 4.9 Based on 15 reviews ## User reviews Overall rating 4.5 Based on 15 reviews Filter by rating 5(10) 4(3) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent DT Danielle T. Senior Marketing Manager Apparel & Fashion ### "The studio tool is great" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 17, 2021 Wirewax is a fantastic tool for educational video content, where the viewer is there to learn. We had a great response from our customers who watched dour interactive digital tradeshow. Conversely, we didn't have as much engagement with our B2C content/ shoppable video experience Pros The studio is easy to use and the overall video output looks great. It feels like the functionality is improving over time, great to see your developers are invested in improving the tech! There were some issues/bugs we ran into that could be improved, I have listed these below Cons Video editor feedback: - positioning or repositioning hot spots is not intuitive. It also is difficult to make micro adjustments when trying to move hot spots small amounts - Had many instances where I tried to edit things and had hot spots accidentally dragged into other hot spot layers. - Would like an easier way to recreate hot spots including their position - Would like an easier way to have hot spots appear and disappear on screen vs create duplicate versions - Would like better naming and ordering in the layer panel (alphabetical or order they appear in video) - Sticky hot spots never worked well. Had to have the WW team implement the sticky hot spot and couldn't update it for a newer version of the video (different length) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JH John H. Videographer Computer Software ### "New creative possibilities" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 10, 2021 Very positive. Anything that can expand the creative options open to storytelling are highly valuable. Pros This is a great creative tool to expand our storytelling options. It's wonderful to be able to embed videos within videos to provide the type of drill down experience we've come to expect. Cons It isn't intuitive enough for me so I find myself having to call support often. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OH Olwen H. Video & Social Media Lead Marketing and Advertising ### "One-of-a-kind market leading tool, can be changable" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 June 9, 2021 We've been using WireWax for over four years now and it's really grown in terms of capabilities and versatility. While there are bugs and issues, they've clearly put a lot of investment into their customer support and setting up to quickly respond and resolve issues where possible, so it's reassuring when things don't act like they should that you can get someone looking to resolve it as quickly as possible. Overall, it allows you to make unique and really visually impressive/engaging content and I haven't seen an equivalent yet with quite so much flexibility and freedom. Pros WIREWAX is easy to use in order to make great looking content, and as a video editor it's amazing to be able to take valuable interview footage that would otherwise hit the cutting room floor due to being too long or too specific and be able to embed it as sneak peeks/behind the scenes moments at the heart of the video. It's great to be able to embed call-to-actions, extra information and more, not to mention creating choose your own path experiences that mean users can choose the info that's most relevant to them. Cons One of the issues of being on the cutting-edge is that how you leave an interactive video isn't always how you find it. There have been times where due to updates, you come back to a live published video and find it's no longer behaving like you expected in terms of hotspot behaviour or overlay text formatting, which can be embarrassing. Another issue is that interactive video performance is driven by the power of the user's PC/browser - this means that you may be showing it to someone and they have consistent bugs or issues that aren't visible from your computer, which takes a lot of time and effort as an editor to fix. Slowly through partnerships and working with platforms such as Twitter and Facebook more compatibility is becoming available to use it directly on those platforms without a workaround - this has been an area of difficulty previously. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Adam C. Sales Team Manager Marketing and Advertising ### "Great Software with fantastic results" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 8, 2021 Pros We have been creating interactive videos for our clients for a number of years now and would not use any other software than Wirewax. Implementation is great and it provides everything our clients need. Interactive is something clients are requesting more and more now and I feel will be a main stay for years to come. Cons The back end data whilst good could offer more. Wirewax allows a more general overview of how the video is performing it would be great for the data to be a bit more granular. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JD John D. Programmatic Account Manager Marketing and Advertising ### "TKF Agency on behalf of UNICEF" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 4, 2021 Really positive, most problems or issues we've had have been troubleshooted by the chat support team who are extremely knowledgeable of the platform. Pros The ability to build seamless interactive videos that enhance a user's experience on our client's site Cons Load times and some usability features in the Overlay builder Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MB Michael B. Head of Technology Online Media ### "A flexible easy to use web tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 4, 2021 Pros Its a well built professional tool which has improved over time, easy to use for fairly non technical users. Feature set is good for a web based application. Cons The licensing cost is not very transparent and can vary wildly from year to year. Would be good to have a better way of accessing completed projects for self-hosting. Reasons for choosing WIREWAX Wirewax the company is very approachable and good to deal with on a day to day basis. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Riley R. Software Developer Financial Services ### "Good customer service" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 June 2, 2021 Pros Analytics reporting for videos. Attentive customer service. Cons Confusion regarding analytics documentation Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MW Mark W. Sr Dir Global Digital Mktg Retail ### "Create you own adventer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 1, 2021 We loved the creative sides of this product and it allowed us to do things we couldn't do anywhere else. Pros We were looking for a great way for our users to experience our new products so we created a virtual home, whereby they could visit each room and experience the new products with all of the accompanying education and information. This solution worked great for us. Cons It took a while to create this experience and there was a small learning curve but with the help of Wirewax, we were able to really make it rock in the end. Reasons for choosing WIREWAX Because it was so customizable and help us drive our desired CTA and create some strong sales. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CC Caitlin C. Communications Consultant E-Learning ### "Animation User" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 1, 2021 Overall, Wirewax has been phenomenal with their customer service and really listen to their customers about enhancements for their product. Pros Ease of use; Customer Service is excellent; Implementation of custom features Cons Tighter analytics - some of them are unnecessary, while others you want a more in-depth review of them Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 2, 2021 Thanks, Caitlin. We value our partnership and are thrilled to continue innovating with your team. ZR Zachary R. Technology Lead Human Resources ### "Best in class - WireWax" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 1, 2021 WireWax has been great. They are constantly enhancing the platform and releasing new updates. Also, \[SENSITIVE CONTENT HIDDEN\] and team are awesome with the customer support! Pros The customization aspect and the tools within the studio. You can really use these tools to create a great interactive product that is engaging and impactful to the end user quickly and efficiently. Cons Honestly, there really isn't anything off the top of my head that is a con.... that how great the platform as well as the employees of WireWax have been. Switched from [Kaltura Video Platform](https://www.capterra.com/p/121484/Kaltura-Video-Platform/) The support was by no means up to the standards we were looking for, as well as the compatibility of platform. A lot of bugs and glitches throughout with the interactivity portion. Reasons for choosing WIREWAX The advanced features for interactivity and the studio in order to have the correct tools to customize the video ourselves. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 2, 2021 Thanks for the review, Zach. It's been a pleasure working with you and the team at ROC! [View all Reviews](https://www.capterra.com/p/160658/WIREWAX/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)