# WIREWAX Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is WIREWAX the right Artificial Intelligence solution for you? Explore 15 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/160658/WIREWAX/reviews --- WIREWAX 4.5 (15) [View alternatives](https://www.capterra.com/p/160658/WIREWAX/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of WIREWAX Ease of use 4.3 Customer Service 4.9 ## Showing most helpful reviews Showing 1-15 of 15 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GV Grégory V. Creative director E-Learning Used the software for: 1-2 years ### "Best app for interactive video " February 5, 2021 5.0 Thanks to wirewax, we were able to create interactive videos for training. And branching function works very well and it's easy to create. Pros It is an easy-to-use, high-performance application.Support is perfect via the chatbot Cons Some functions are only accessible on request and may take time, such as offline Review Source Response from WIREWAX June 2, 2021 Thank you, Gregory. We're so pleased the chatbot support has been helpful and effective. We continue to strive for an optimized experience and we've recently streamlined our offline package creation. We appreciate your support! ZR Zachary R. Technology Lead Human Resources Used the software for: 2+ years ### "Best in class - WireWax" June 1, 2021 5.0 WireWax has been great. They are constantly enhancing the platform and releasing new updates. Also, \[SENSITIVE CONTENT HIDDEN\] and team are awesome with the customer support! Pros The customization aspect and the tools within the studio. You can really use these tools to create a great interactive product that is engaging and impactful to the end user quickly and efficiently. Cons Honestly, there really isn't anything off the top of my head that is a con.... that how great the platform as well as the employees of WireWax have been. Reason for choosing WIREWAX The advanced features for interactivity and the studio in order to have the correct tools to customize the video ourselves. Switched from [Kaltura Video Platform](https://www.capterra.com/p/121484/Kaltura-Video-Platform/) The support was by no means up to the standards we were looking for, as well as the compatibility of platform. A lot of bugs and glitches throughout with the interactivity portion. Review Source Response from WIREWAX June 2, 2021 Thanks for the review, Zach. It's been a pleasure working with you and the team at ROC! HB Hamza B. Production Manager Media Production Used the software for: 6-12 months ### "Overall great value " June 1, 2021 3.0 Overall I like Wirewax. It's allowing us to create something new and become one of the first companies to offer interactive videos. Pros It's more advanced in function than all other interactive video platforms that I have used. It's innovative Cons The platform can definitely be improved. Sometimes I run into bugs. Also it would be nice to be able to undo actions easily and brows the history of actions. It would be great to have multiple version autosave so I can restore the video if needed. The functions can definitely be improved and simplified. The processing time is long. If that can be speed up somehow, it would be nice. Reason for choosing WIREWAX More popular and better reviews online. Review Source Response from WIREWAX June 2, 2021 Thank you, Hamza. You are such an innovative company, we're honoured to have you on the Studio platform. JP Jenny P. CEO/Founder Entertainment Used the software for: 1-2 years ### "We Love Working With This Product & Team!" May 10, 2021 5.0 We have been able to take our How-To videos to the next level. Still very excited with the product after all this time, and are constantly looking for ways to incorporate more interactivity into our work- which WIREWAX makes possible. Pros The platform is entirely innovative, and allows for a lot more flexibility, interactivity and creativity within our streaming videos. Also, their customer service and tech teams are top notch. Anytime we have any type of problem, they are there right away to help solve. Cons The functionality gets better and better all the time, but it doesn't have quite the mobile functionality/ease of use as the big video social media platforms that it has to compete with in our world (short form entertainment). I would argue that their desktop performance is equivalent or better in some cases than those platforms. Alternatives considered [Brightcove](https://www.capterra.com/p/182078/Video-Marketing-Suite/) Reason for choosing WIREWAX We thought that their interface, API, and customer facing tech were much more user friendly and streamlined. Review Source Response from WIREWAX June 2, 2021 Thank you, Jenny & Intent Team. We're always excited to see the latest installment of 'Adulting with Jane' and how you continue to push the envelope of shoppable video content. OH Olwen H. Video & Social Media Lead Marketing and Advertising Used the software for: 2+ years ### "One-of-a-kind market leading tool, can be changable" June 9, 2021 4.0 We've been using WireWax for over four years now and it's really grown in terms of capabilities and versatility. While there are bugs and issues, they've clearly put a lot of investment into their customer support and setting up to quickly respond and resolve issues where possible, so it's reassuring when things don't act like they should that you can get someone looking to resolve it as quickly as possible. Overall, it allows you to make unique and really visually impressive/engaging content and I haven't seen an equivalent yet with quite so much flexibility and freedom. Pros WIREWAX is easy to use in order to make great looking content, and as a video editor it's amazing to be able to take valuable interview footage that would otherwise hit the cutting room floor due to being too long or too specific and be able to embed it as sneak peeks/behind the scenes moments at the heart of the video. It's great to be able to embed call-to-actions, extra information and more, not to mention creating choose your own path experiences that mean users can choose the info that's most relevant to them. Cons One of the issues of being on the cutting-edge is that how you leave an interactive video isn't always how you find it. There have been times where due to updates, you come back to a live published video and find it's no longer behaving like you expected in terms of hotspot behaviour or overlay text formatting, which can be embarrassing. Another issue is that interactive video performance is driven by the power of the user's PC/browser - this means that you may be showing it to someone and they have consistent bugs or issues that aren't visible from your computer, which takes a lot of time and effort as an editor to fix. Slowly through partnerships and working with platforms such as Twitter and Facebook more compatibility is becoming available to use it directly on those platforms without a workaround - this has been an area of difficulty previously. Review Source DT Danielle T. Senior Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "The studio tool is great" June 17, 2021 5.0 Wirewax is a fantastic tool for educational video content, where the viewer is there to learn. We had a great response from our customers who watched dour interactive digital tradeshow. Conversely, we didn't have as much engagement with our B2C content/ shoppable video experience Pros The studio is easy to use and the overall video output looks great. It feels like the functionality is improving over time, great to see your developers are invested in improving the tech! There were some issues/bugs we ran into that could be improved, I have listed these below Cons Video editor feedback: - positioning or repositioning hot spots is not intuitive. It also is difficult to make micro adjustments when trying to move hot spots small amounts - Had many instances where I tried to edit things and had hot spots accidentally dragged into other hot spot layers. - Would like an easier way to recreate hot spots including their position - Would like an easier way to have hot spots appear and disappear on screen vs create duplicate versions - Would like better naming and ordering in the layer panel (alphabetical or order they appear in video) - Sticky hot spots never worked well. Had to have the WW team implement the sticky hot spot and couldn't update it for a newer version of the video (different length) Review Source CC Caitlin C. Communications Consultant E-Learning Used the software for: 2+ years ### "Animation User" June 1, 2021 5.0 Overall, Wirewax has been phenomenal with their customer service and really listen to their customers about enhancements for their product. Pros Ease of use; Customer Service is excellent; Implementation of custom features Cons Tighter analytics - some of them are unnecessary, while others you want a more in-depth review of them Review Source Response from WIREWAX June 2, 2021 Thanks, Caitlin. We value our partnership and are thrilled to continue innovating with your team. MB Michael B. Head of Technology Online Media Used the software for: 2+ years ### "A flexible easy to use web tool" June 4, 2021 4.0 Pros Its a well built professional tool which has improved over time, easy to use for fairly non technical users. Feature set is good for a web based application. Cons The licensing cost is not very transparent and can vary wildly from year to year. Would be good to have a better way of accessing completed projects for self-hosting. Reason for choosing WIREWAX Wirewax the company is very approachable and good to deal with on a day to day basis. Review Source AC Adam C. Sales Team Manager Marketing and Advertising Used the software for: 1-2 years ### "Great Software with fantastic results" June 8, 2021 5.0 Pros We have been creating interactive videos for our clients for a number of years now and would not use any other software than Wirewax. Implementation is great and it provides everything our clients need. Interactive is something clients are requesting more and more now and I feel will be a main stay for years to come. Cons The back end data whilst good could offer more. Wirewax allows a more general overview of how the video is performing it would be great for the data to be a bit more granular. Review Source MW Mark W. Sr Dir Global Digital Mktg Retail Used the software for: 6-12 months ### "Create you own adventer!" June 1, 2021 5.0 We loved the creative sides of this product and it allowed us to do things we couldn't do anywhere else. Pros We were looking for a great way for our users to experience our new products so we created a virtual home, whereby they could visit each room and experience the new products with all of the accompanying education and information. This solution worked great for us. Cons It took a while to create this experience and there was a small learning curve but with the help of Wirewax, we were able to really make it rock in the end. Reason for choosing WIREWAX Because it was so customizable and help us drive our desired CTA and create some strong sales. Review Source JH John H. Videographer Computer Software Used the software for: 1-2 years ### "New creative possibilities" June 10, 2021 5.0 Very positive. Anything that can expand the creative options open to storytelling are highly valuable. Pros This is a great creative tool to expand our storytelling options. It's wonderful to be able to embed videos within videos to provide the type of drill down experience we've come to expect. Cons It isn't intuitive enough for me so I find myself having to call support often. Review Source DA David A. Multimedia Specialist Computer Software Used the software for: 1-2 years ### "Good experience" May 28, 2021 4.0 All of ours videos that should have a call to action is putted on here, very cool thing. Pros It is good in the way it’s doing exactly the kind of work we expected, we wanted to integrated CTAs into our videos and that’s what we received. Cons Sometimes is not so easy to use, if you are a editor or something it’s very simple an intuitive, but when I have the opportunity to teach it was difficult to show this for a regular user, they just find this very hard to use. Review Source Response from WIREWAX June 2, 2021 We appreciate the review, David. It's been incredible to witness the creative effectiveness of the videos the SAP team has created using the WIREWAX Studio. (We know you want to repeat your victories for the WIREWAX Awards 2021 :) ) RR Riley R. Software Developer Financial Services Used the software for: 2+ years ### "Good customer service" June 2, 2021 3.0 Pros Analytics reporting for videos. Attentive customer service. Cons Confusion regarding analytics documentation Review Source DN Dorel N. Creative director Events Services Used the software for: Less than 6 months ### "Mindscape Studio" March 12, 2021 5.0 Pros WIREWAX is a very intuitive and flexible platform to work with. Cons I would wish that the platform support longer video files. I see interesting possibilities for interactive virtual events. Review Source Response from WIREWAX June 2, 2021 Thank you for the review, Dorel. The team at Mindscape has been an absolute delight to work with and witnessing the creation of a whole new category of virtual interactive events has been nothing short of spectacular. JD John D. Programmatic Account Manager Marketing and Advertising Used the software for: 6-12 months ### "TKF Agency on behalf of UNICEF" June 4, 2021 5.0 Really positive, most problems or issues we've had have been troubleshooted by the chat support team who are extremely knowledgeable of the platform. Pros The ability to build seamless interactive videos that enhance a user's experience on our client's site Cons Load times and some usability features in the Overlay builder Review Source Similar Products Featured