# SMARTLY.IO Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SMARTLY.IO the right Social Media Marketing solution for you? Explore 13 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/160821/Smartly/reviews --- SMARTLY.IO 4.5 (13) [View alternatives](https://www.capterra.com/p/160821/Smartly/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of SMARTLY.IO Ease of use 4.0 Customer Service 4.7 ## Showing most helpful reviews Showing 1-13 of 13 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Joel O. Product Training Manager Logistics and Supply Chain Used the software for: 1-2 years ### "Smartly.io Got Your Back Always" September 14, 2021 5.0 The ease with which we are able to create a shared dashboard is awesome thereby leaving the team with more creative and productive time to make individual submissions. Our facebook marketing has improved by over 30% since the introduction of smartly.io Pros Click For InstI like the customer care support is on another level compared to what is obtainable in the market. The response time and the service level agreement are the shortest i have seen so far. The interface is easy to get used to. Our facebook campaign success increased by 37% in the first 3 weeks of implementation. Cons The momentary delays caused by bugs should be looked into as it causes a bit of a delay in meeting up deadlines. Review Source AW Allison W. Senior Manager, Paid Social Health, Wellness and Fitness Used the software for: 6-12 months ### "Smartly drives efficiency through scaled creative capabilities and easy reporting visualizations" December 6, 2021 4.0 Smartly allows our small but mighty team to act double the size by creating a space that allows us to manage, execute, report, and scale creative. It takes our team of 3 working at the level of a team of 10. The creative features are the most valuable. Pros Smartly is extremely valuable for teams that are strapped for time when producing paid social ads at scale by giving the ad buyers to create copy variations at scale. The reporting visualization capabilities save hours of time daily. Using Smartly is a no-brainer for global brands. Cons Ad scheduling is a huge pain point. Creating rules does not always seem reliable. The ability to very clearly schedule ads at the ad level even within feeds and within campaign management views would greatly benefit client brands. Reason for choosing SMARTLY.IO Kenshoo is not a paid social first platform and does not have as many features as Smartly. Review Source CW Caroline W. Founder Marketing and Advertising Used the software for: 6-12 months ### "Powerful Product Potential" November 30, 2021 3.0 Great potential, great UI, but chat line help is terrible. Any time saved in using Smartly is quickly wasted on untrained help in the chat. I can not complain about this enough. The first year of support on the platform needs to get a whole lot better Pros Smartly has powerful potential to serve as a single UI for all social media. The UI is very intuitive and user friendly Cons The chat help feature is just 100% awful. Too time consuming, many times the person on the chat line knows less than I do. I have been on the chat for hours only to realize they did not pay attention to the campaign and placement I was referring to. It is a very huge negative when thinking about using or renewing the software. The first year of support on the platform needs to be vastly improved and the chat line professionals need much better training. I would say this is the single reason I would not recommend the product. Review Source DF David F. Marketer Financial Services Used the software for: Less than 6 months ### "Best on-top Platform Tool" November 30, 2021 4.0 Excellent sales staff, excellent CSMs, excellent overall customer service experiences. Frustrations with bugs is overwhelmed by the time saved using Smartly. Pros Ad Rotations Predictive Budget Allocation Creation flow UI allows for faster campaign creation than Native Tools Best overall UI as compared to competitors and native platform Customer Service Cons Can be buggy Reverting to different accounts/ time periods when switching through reports, libraries, etc. Alternatives considered [Nanigans](https://www.capterra.com/p/168372/Nanigans/)[Skai](https://www.capterra.com/p/138608/Kenshoo-Search/) Reason for choosing SMARTLY.IO UI, Features, Sales relationship and service. Review Source SB Samukele B. Sales representative Apparel & Fashion Used the software for: 6-12 months ### "Prevents frustration from happening and brings all assets and information needed." May 29, 2023 5.0 An excellent choice for managing all performances and innovativeness within one platform.It is highly recommend able. Pros Makes it easy to manage all performances Cons An increase on its previous price which was quite attractive. Review Source CK Chris K. Paid Ads Specialist Internet Used the software for: 1-2 years ### "An indispensable tool for social marketers" December 13, 2021 4.0 Pros We use Smartly to serve highly relevant content to our most valuable audiences. Smartly helps us extract the most performance possible from our campaigns. It is an indispensable tool for media buying, reporting, and automation. By far the best thing about the platform is the unparalleled level of support we receive both from our customer success managers and Smartly's real time support. Cons The platform's pricing model is based on % of total media spend for any connected ad accounts. This can pose a barrier for advertisers who have a high level of spend , but are only prepared to start off using a limited number of features. In these cases it would be great to have different tiers of service that would allow advertisers to get started on the platform at a lower price point. Review Source AG Adelyn G. Senior Paid Social Analyst Retail Used the software for: 1-2 years ### "Best Ad Management Tool" November 30, 2021 5.0 Pros Smartly is super easy to navigate across multiple accounts and platforms. It's nice to have everything housed under one interface where most features are transferrable across different channels. The best part about Smartly is the Ad Automation and additional optimization features like Budget Pools, PBA, and ad rotation. This in conjunction with what the individual platforms offer help get us the best performance! Cons The only cons are that some tools available on the FB/IG side are not yet available on other platforms. Review Source VR Verified Reviewer Associate Management Consulting Used the software for: 6-12 months ### "Handle your campaign with more delicately " October 21, 2018 5.0 I am running various ad campaigns with this tool for my clients, and i am doing very quick and fast. It helps us my time for another work. Pros a) It makes your fb ad campaign more powerful, b) You can copy paste the campaign and make the changes according to you, So in that way you don't have to repeat the same steps which you have done in the previous campaign. c) Compare to fb ad manger it is easy to use. d) You can schedule the campaign timing with your own convenience. Cons a) The only think i don't like about the software is it takes time to open , it might be problem with the laptop. Review Source VR Verified Reviewer designer Design Used the software for: Less than 6 months ### "My experience with Smartly.io" October 14, 2022 4.0 I was satisfied. Pros Being able to automatically share a post or content is a useful feature. Cons In my opinion, there can be more tips and tutorials for beginners in social media. Review Source VR Verified Reviewer Brand Manager - Open English Junior Used the software for: Less than 6 months ### "Great way to set up new campaigns and ads." April 30, 2018 5.0 Pros I like the ease of setting up new campaigns and ads. It has a good format and a great UX for new users in the industry. Cons It has quite a few bugs, thankfully you can easily contact the customer service team although their answers aren't always the best. Review Source KW Kevin W. Marketing Technology Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Excellent performance marketing tool" December 6, 2021 4.0 Pros Smartly is critical to our success as a performance marketing advertiser. Its multi-platform, creative, reporting and automation capabilities are key to achieving our business and marketing goals. Cons I think the learning curve is a bit steep. Review Source JE John E. Marketing Manager Real Estate Used the software for: 1-2 years ### "Flyhomes" December 7, 2021 5.0 Positive experience and support is very nice and helpful. Pros The ability to publish simultaneous ads from one digital format Cons Thin line to get campaigns started. I have to contact support at least once a week to understand why my ads were disapproved. Reason for choosing SMARTLY.IO Experience with smartly Review Source EC Eric C. Sr. Specialist DM Retail Used the software for: 1-2 years ### "Eric" December 6, 2021 5.0 Pros Easy to use. I can do everything on it that i need to. Cons Wish there was an easier way to set budgets for the next day. Review Source Similar Products Featured ## Related categories [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/)