--- title: "SMARTLY.IO Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SMARTLY.IO Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more." source_url: "https://www.capterra.com/p/160821/Smartly/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # SMARTLY.IO Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SMARTLY.IO ## What is SMARTLY.IO? Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. We enable Creative, Media and Data teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. With Smartly.io you can manage and run your social advertising in one central hub. ## What is SMARTLY.IO used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SMARTLY.IO?[Manage this product listing](https://www.g2.com/products/smartly-io-smartly-io/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SMARTLY.IO 4.5 (13) VS. [4.6 (6,132)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (13) Ease Of Use 4.5 (6,083) Value For Money 4.1 (10) Value For Money 4.3 (4,700) Customer Service 4.7 (12) Customer Service 4.4 (4,492) ## SMARTLY.IO alternatives [4.5 (1,160)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/160821/Smartly/alternatives/) ## FAQs about SMARTLY.IO Overview ### Which roles and teams benefit most from SMARTLY.IO? SMARTLY.IO is most used by paid social specialists, analysts, and digital marketing managers who plan, launch, and optimize campaigns across social ad channels. Brand managers and designers create and adapt ad creative, while marketing technology teams manage campaign workflows and performance data. Founders and sales teams can review campaign results to guide customer acquisition. Answer based on 13 reviews Overview ### What company size and industries is SMARTLY.IO built for? SMARTLY.IO is for brands, marketers, advertisers, and agencies, with small businesses comprising 42% of reviewers and retail the leading industry at 17%. It also serves enterprises (33%) and midsize businesses (25%), including apparel and fashion and design organizations at 8% each, primarily for social media marketing. Answer based on 13 reviews Features and Usability ### What are the key features of SMARTLY.IO? SMARTLY.IO offers ad optimization and personalization, along with A/B testing and AI/machine learning for campaign decisions. It also includes automated publishing and scheduling, campaign management and analytics, multi-account and multi-channel management, social advertising, and reporting tools such as real-time analytics, conversion tracking, and visual dashboards. Integrations ### Which third-party tools and platforms does SMARTLY.IO integrate with? SMARTLY.IO connects natively to 9 third-party tools and platforms, including analytics and ad channels such as Google Analytics 360, AppsFlyer, Adjust, Branch, Kochava, Singular, Meta for Business, Instagram, and Snapchat for Business. Getting Started and Support ### What training and onboarding options does SMARTLY.IO offer? SMARTLY.IO provides live online training sessions and documentation. Live online sessions can support guided setup and feature walkthroughs, while documentation offers written reference material for self-paced learning and later consultation. Getting Started and Support ### What customer support options does SMARTLY.IO offer? SMARTLY.IO provides Email/Help Desk, FAQ/Forum, Knowledge Base, 24/7 Live Rep, and Chat support. With no reviewer feedback available on support experience, no conclusions can be drawn about response times, helpfulness, or common frustrations from users. ## Features AI summary Based on 9,439 Social Media Marketing reviews Capterra data shows that buyers of social media marketing software rank the following features as their top priorities: - **Social Media Integration** (**51%** of reviewers rated this feature as critical) - **Social Promotion** (**43%**) - **Post Scheduling** (**44%**) SMARTLY.IO supports all three of the features reviewers value most: **Social Media Integration**, **Social Promotion**, and **Post Scheduling**. Together, these capabilities help businesses connect their social channels, run and manage promotional campaigns, and plan content in advance, allowing teams to maintain a consistent presence and coordinate marketing efforts more efficiently. Post Scheduling 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Automated Publishing 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels Multi-Account Management 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Reporting/Analytics 4.4 (5) 100.00% of 5 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Conversion Tracking 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Content Management 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving SMARTLY.IO 38 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Image Library: Store and manage images - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.5 (13) 4.5 Based on 13 reviews ## Pricing Value for money 4.1 (10) ### Starting price Free trial not available Value for money 4.1 (10) 4.1 Based on 10 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Branch](https://www.capterra.com/p/162029/Branch/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[ Adjust](https://www.capterra.com/p/156559/Adjust/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (12) 4.7 Based on 12 reviews ## User reviews Overall rating 4.5 Based on 13 reviews Filter by rating Counts reflect reviews available in this feed. 5(7) 4(5) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Joel O. Product Training Manager Used the software for: 1-3 years ### "Smartly.io Got Your Back Always" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 24, 2021 The ease with which we are able to create a shared dashboard is awesome thereby leaving the team with more creative and productive time to make individual submissions. Our facebook marketing has improved by over 30% since the introduction of smartly.io Pros Click For InstI like the customer care support is on another level compared to what is obtainable in the market. The response time and the service level agreement are the shortest i have seen so far. The interface is easy to get used to. Our facebook campaign success increased by 37% in the first 3 weeks of implementation. Cons The momentary delays caused by bugs should be looked into as it causes a bit of a delay in meeting up deadlines. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Allison W. Senior Manager, Paid Social Used the software for: Less than 1 year ### "Smartly drives efficiency through scaled creative capabilities and easy reporting visualizations" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 7, 2021 Smartly allows our small but mighty team to act double the size by creating a space that allows us to manage, execute, report, and scale creative. It takes our team of 3 working at the level of a team of 10. The creative features are the most valuable. Pros Smartly is extremely valuable for teams that are strapped for time when producing paid social ads at scale by giving the ad buyers to create copy variations at scale. The reporting visualization capabilities save hours of time daily. Using Smartly is a no-brainer for global brands. Cons Ad scheduling is a huge pain point. Creating rules does not always seem reliable. The ability to very clearly schedule ads at the ad level even within feeds and within campaign management views would greatly benefit client brands. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "Powerful Product Potential" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 December 1, 2021 Great potential, great UI, but chat line help is terrible. Any time saved in using Smartly is quickly wasted on untrained help in the chat. I can not complain about this enough. The first year of support on the platform needs to get a whole lot better Pros Smartly has powerful potential to serve as a single UI for all social media. The UI is very intuitive and user friendly Cons The chat help feature is just 100% awful. Too time consuming, many times the person on the chat line knows less than I do. I have been on the chat for hours only to realize they did not pay attention to the campaign and placement I was referring to. It is a very huge negative when thinking about using or renewing the software. The first year of support on the platform needs to be vastly improved and the chat line professionals need much better training. I would say this is the single reason I would not recommend the product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketer Used the software for: Less than 1 year ### "Best on-top Platform Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 1, 2021 Excellent sales staff, excellent CSMs, excellent overall customer service experiences. Frustrations with bugs is overwhelmed by the time saved using Smartly. Pros Ad Rotations Predictive Budget Allocation Creation flow UI allows for faster campaign creation than Native Tools Best overall UI as compared to competitors and native platform Customer Service Cons Can be buggy Reverting to different accounts/ time periods when switching through reports, libraries, etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales representative Used the software for: Less than 1 year ### "Prevents frustration from happening and brings all assets and information needed." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 31, 2023 An excellent choice for managing all performances and innovativeness within one platform.It is highly recommend able. Pros Makes it easy to manage all performances Cons An increase on its previous price which was quite attractive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Paid Ads Specialist Used the software for: 1-3 years ### "An indispensable tool for social marketers" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 14, 2021 Pros We use Smartly to serve highly relevant content to our most valuable audiences. Smartly helps us extract the most performance possible from our campaigns. It is an indispensable tool for media buying, reporting, and automation. By far the best thing about the platform is the unparalleled level of support we receive both from our customer success managers and Smartly's real time support. Cons The platform's pricing model is based on % of total media spend for any connected ad accounts. This can pose a barrier for advertisers who have a high level of spend , but are only prepared to start off using a limited number of features. In these cases it would be great to have different tiers of service that would allow advertisers to get started on the platform at a lower price point. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Senior Paid Social Analyst Used the software for: 1-3 years ### "Best Ad Management Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2021 Pros Smartly is super easy to navigate across multiple accounts and platforms. It's nice to have everything housed under one interface where most features are transferrable across different channels. The best part about Smartly is the Ad Automation and additional optimization features like Budget Pools, PBA, and ad rotation. This in conjunction with what the individual platforms offer help get us the best performance! Cons The only cons are that some tools available on the FB/IG side are not yet available on other platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Associate Used the software for: Less than 1 year ### "Handle your campaign with more delicately " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 22, 2018 I am running various ad campaigns with this tool for my clients, and i am doing very quick and fast. It helps us my time for another work. Pros a) It makes your fb ad campaign more powerful, b) You can copy paste the campaign and make the changes according to you, So in that way you don't have to repeat the same steps which you have done in the previous campaign. c) Compare to fb ad manger it is easy to use. d) You can schedule the campaign timing with your own convenience. Cons a) The only think i don't like about the software is it takes time to open , it might be problem with the laptop. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer designer Used the software for: Less than 1 year ### "My experience with Smartly.io" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 19, 2022 I was satisfied. Pros Being able to automatically share a post or content is a useful feature. Cons In my opinion, there can be more tips and tutorials for beginners in social media. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Brand Manager - Open English Junior Used the software for: Less than 1 year ### "Great way to set up new campaigns and ads." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 1, 2018 Pros I like the ease of setting up new campaigns and ads. It has a good format and a great UX for new users in the industry. Cons It has quite a few bugs, thankfully you can easily contact the customer service team although their answers aren't always the best. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/160821/Smartly/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.