4.5 / 5
2 reviews

Who Uses This Software?

Apps, mid-market companies, and enterprise companies.

Average Ratings

2 Reviews

  • 4.5 / 5

  • 3 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Braze
  • Founded 2011
  • United States

About Braze

Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. Learn more at

Braze Features

  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

Braze Reviews Recently Reviewed!

Very powerful but confusing

Jul 23, 2018

2 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not

Pros: I have been using braze for about a year now, and have become quite a skilled user. We use this CRM tool for all of our digital B2C marketing and it's become a daily tool.

- Our Account manager is the best part of this software. We sometimes struggle with setting up campaigns directly and our account manager is always a quick email away.

- The canvas tool is also a great tool. It's made automation of our onboarding, and long term marketing campaign seamless.

- The ability to create A/B tests. Still haven't used this to the best of it's ability but very important in understanding what's working and what isn't working

- Currents implementation. The access to campaign data with our Amplitude account has given us a lot for freedom in manipulating data to understand what our user paths are.

Cons: - The analytics of braze in the canvas section is very confusing. It doesn't break down the information at each canvas step and makes understanding whether our lifecycles are effective or not very confusing.

- Editing templates can be glitchy. Spacing and font sizes become distorted if you dont work directly within the template guidelines.

- Connected content is difficult to edit if you don't have engineering support

Very robust product

Feb 09, 2017

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Comments: They have a lot of features and the ability to really target audiences. There also aren't that many different solutions that can compete in terms of features. You can do some pretty complex targeting once you get a good understanding of how to use AppBoy. They also do provide a good way to track key metrics in your app.