# Ruler Analytics Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ruler Analytics Software - reviews, pricing plans, popular comparisons to other Call Tracking products and more. Source: https://www.capterra.com/p/161093/Ruler-Analytics --- # Ruler Analytics Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ruler Analytics ## What is Ruler Analytics? Ruler Analytics gives you the true picture of the impact of your marketing: call tracking, form tracking, CRM connections + more. It enables marketing teams to optimise their activities for more than form fills, create an lead-to-revenue reporting infrastructure and create better alignment with the sales team by passing data into their systems. Integrations with popular sales and marketing tools like AdWords, Salesforce, Google Analytics & more mean you can get started quick. ## What is Ruler Analytics used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Call Tracking](https://www.capterra.com/call-tracking-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $149 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ruler Analytics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.ruleranalytics.com&name=Ruler Analytics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ruler Analytics 3.7 (3) VS. [4.6 (2,321)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $149 Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (3) Ease Of Use 4.3 (8,035) Value For Money 3.7 (3) Value For Money 4.2 (5,521) Customer Service 4.5 (2) Customer Service 4.4 (5,176) ## Ruler Analytics alternatives Highest Rated [4.9 (50)](https://www.capterra.com/p/152001/WhatConverts/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,096)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) ## FAQs about Ruler Analytics Overview ### What company size and specific industries is Ruler Analytics built for? Ruler Analytics is designed for marketing agencies and professional services organizations of varying sizes, especially those that need to track and attribute leads from marketing activity. It is best suited to service-based businesses rather than product manufacturers or retail companies. Features and Usability ### What are the key features of Ruler Analytics? Ruler Analytics offers call tracking, call recording, call routing, and caller ID for managing phone leads. It also includes campaign analytics, conversion tracking, keyword tracking, and referral tracking, plus real-time reporting, visitor tracking, pageview tracking, and time on site tracking for measuring marketing performance. Integrations ### Which third-party tools and platforms does Ruler Analytics integrate with? Ruler Analytics connects natively to Google Analytics 360 and Zapier. These integrations cover analytics and automation workflows, giving teams a direct link between website tracking and other connected apps. Getting Started and Support ### What training and onboarding options does Ruler Analytics offer? Ruler Analytics provides in person training, live online sessions, and webinars to help teams get started. In person training supports face-to-face instruction, live online sessions offer guided remote setup, and webinars provide group learning and product walkthroughs. Getting Started and Support ### What customer support options does Ruler Analytics offer? Ruler Analytics provides Email/Help Desk, FAQ/Forum, Phone Support, 24/7 Live Rep, and Chat. Support coverage centers on direct contact and self-service options, giving users multiple ways to get help when issues come up. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Conversion Tracking 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Time on Site Tracking 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track the amount of time users spend on websites API Application programming interface that allows for integration with other systems/databases Caller ID Identify the number and contact information of a caller before answering the phone Call Recording Record the audio of phone conversations for quality assurance purposes Call Routing Sends voice calls to a specific queue based on predetermined criteria Ruler Analytics 21 features Application programming interface that allows for integration with other systems/databases Record the audio of phone conversations for quality assurance purposes Sends voice calls to a specific queue based on predetermined criteria Measure campaign influence through collection of keyword tracking and revenue sources Identify the number and contact information of a caller before answering the phone Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Import and export data to and from software applications Create and send email blasts/campaigns Establish measurable goals and objectives and track their progress over a specific period of time Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Track and monitor a specific set of keywords Manage multiple campaigns in one system Active reporting of data and metrics Log and store the source of contacts/leads Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Get Advice We can help you find the software with the features you need. Features 4.0 (3) 4.0 Based on 3 reviews ## Pricing Value for money 3.7 (3) Basic $149.00 Per Month Value for money 3.7 (3) 3.7 Based on 3 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (2) 4.5 Based on 2 reviews ## User reviews Overall rating 3.7 Based on 3 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent AD Andrii D. CEO Retail ### "Verified customer: okay tool, too difficult to install and extract any value. Looked in 12 month contract, can't cancel" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 April 20, 2025 not great, wouldn't recommend for anyone. more described in "Cons" Pros good concept that could potentially work with but poor execution and terms Cons Customer support is good but terms when you are locked in a 12 month contract is insane and the tech is hard to set up (tool almost 3 weeks). Everytime you change something in your CRM, Ruler will not work and you have to double check the data Value is not there. Super frustrated. Wasted money Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) needed more analytics around utms and ideally it should have been integrated with my Pipedrive CRM process Alternatives considered [Attributer](https://www.capterra.com/p/234891/Attributer/) Reasons for choosing Ruler Analytics I thought it was a more robust tool, which it is but it requires too much handholding and the contract terms killed the whole deal. I tried to talk to the company that I don't use the tool anymore and they refused to cancel my contract Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Andrew B. MD ### "Great kit for tracking calls and leads from your marketing channels. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 May 7, 2018 Pros Great kit for tracking calls and leads from your marketing channels. Being able to demonstrate every enquiry to a client is essential and Ruler makes it easier. Cons More guides on installing the code into Wordpress would be beneficial but the team were very helpful in getting it resolved Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Max C. Head of Paid Media ### "More features, integrations and solutions. At a cheaper price. Good experience all round." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 3, 2018 Pros Cost, Number of Integrations, Customer Support, Form and Online Chat Tracking is additionally valuable. Finally being able to match multiple clicks to forms AND calls leads is really valuable for me and my agency. Cons Maybe too many features, at first I was looking for cost effective call tracking but didn't realise they did this as well. Delighted to have moved solutions to Ruler now though, better product/better price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 7, 2018 Thanks for your feedback, Max! Glad you're enjoying Ruler Analytics :) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.