# Ruler Analytics Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Ruler Analytics Software - reviews, pricing plans, popular comparisons to other Call Tracking products and more.

Source: https://www.capterra.com/p/161093/Ruler-Analytics/pricing

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# 

 Ruler Analytics Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Ruler Analytics

## What is Ruler Analytics?

Ruler Analytics gives you the true picture of the impact of your marketing: call tracking, form tracking, CRM connections + more. It enables marketing teams to optimise their activities for more than form fills, create an lead-to-revenue reporting infrastructure and create better alignment with the sales team by passing data into their systems. Integrations with popular sales and marketing tools like AdWords, Salesforce, Google Analytics & more mean you can get started quick.

## What is Ruler Analytics used for?

[Web Analytics](https://www.capterra.com/web-analytics-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Call Tracking](https://www.capterra.com/call-tracking-software/)

Overall rating

Based on 3 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$149

Per Month

Free trial  
not available

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Do you work for Ruler Analytics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.ruleranalytics.com&name=Ruler Analytics)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Ruler Analytics

3.7 (3)

VS.

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting Price

$149

Per Month

Starting Price

$14.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (3)

Ease Of Use

4.5 (8,028)

Value For Money

3.7 (3)

Value For Money

4.7 (5,515)

Customer Service

4.5 (2)

Customer Service

4.8 (5,170)

## Ruler Analytics alternatives

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Highest Rated

[4.9 (50)](https://www.capterra.com/p/152001/WhatConverts/reviews/)

Starting price

$30.00

Per User, Per Month

[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/)

Starting price

Contact vendor for pricing

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

[4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/177042/Google-Analytics/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Conversion Tracking

2.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Time on Site Tracking

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track the amount of time users spend on websites

API

Application programming interface that allows for integration with other systems/databases

Caller ID

Identify the number and contact information of a caller before answering the phone

Call Recording

Record the audio of phone conversations for quality assurance purposes

Call Routing

Sends voice calls to a specific queue based on predetermined criteria

Ruler Analytics 21 features

Application programming interface that allows for integration with other systems/databases

Record the audio of phone conversations for quality assurance purposes

Sends voice calls to a specific queue based on predetermined criteria

Measure campaign influence through collection of keyword tracking and revenue sources

Identify the number and contact information of a caller before answering the phone

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Import and export data to and from software applications

Create and send email blasts/campaigns

Establish measurable goals and objectives and track their progress over a specific period of time

Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response

Track and monitor a specific set of keywords

Manage multiple campaigns in one system

Active reporting of data and metrics

Log and store the source of contacts/leads

Set up connections to third-party platforms to improve business processes

Track the amount of time users spend on websites

Review data from past periods to reveal recurring tendencies and predict future performance

Track visitors and purpose of visits

Get Advice

We can help you find the software with the features you need.

Features

4.0 (3)

4.0

Based on 3 reviews

## Pricing

Value for money

3.7 (3)

Basic

$149.00

Per Month

Value for money

3.7 (3)

3.7

Based on 3 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (2)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (2)

4.5

Based on 2 reviews

## User reviews

Overall rating

3.7

Based on 3 reviews

Filter by rating

5(2)

4(0)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

AD

Andrii D.

CEO

Retail

### "Verified customer: okay tool, too difficult to install and extract any value. Looked in 12 month contract, can't cancel"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

4.0

4.0

Likelihood to Recommend

0/10

April 20, 2025

not great, wouldn't recommend for anyone. more described in "Cons"

Pros

good concept that could potentially work with but poor execution and terms

Cons

Customer support is good but terms when you are locked in a 12 month contract is insane and the tech is hard to set up (tool almost 3 weeks). Everytime you change something in your CRM, Ruler will not work and you have to double check the data Value is not there. Super frustrated. Wasted money

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

needed more analytics around utms and ideally it should have been integrated with my Pipedrive CRM process

Alternatives considered

[Attributer](https://www.capterra.com/p/234891/Attributer/)

Reasons for choosing Ruler Analytics

I thought it was a more robust tool, which it is but it requires too much handholding and the contract terms killed the whole deal. I tried to talk to the company that I don't use the tool anymore and they refused to cancel my contract

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AB

Andrew B.

MD

### "Great kit for tracking calls and leads from your marketing channels. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

0/10

May 7, 2018

Pros

Great kit for tracking calls and leads from your marketing channels. Being able to demonstrate every enquiry to a client is essential and Ruler makes it easier.

Cons

More guides on installing the code into Wordpress would be beneficial but the team were very helpful in getting it resolved

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MC

Max C.

Head of Paid Media

### "More features, integrations and solutions. At a cheaper price. Good experience all round."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

March 3, 2018

Pros

Cost, Number of Integrations, Customer Support, Form and Online Chat Tracking is additionally valuable. Finally being able to match multiple clicks to forms AND calls leads is really valuable for me and my agency.

Cons

Maybe too many features, at first I was looking for cost effective call tracking but didn't realise they did this as well. Delighted to have moved solutions to Ruler now though, better product/better price.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

March 7, 2018

Thanks for your feedback, Max! Glad you're enjoying Ruler Analytics :)

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