--- title: "TELUS Trade Promotion Management Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TELUS Trade Promotion Management Software - reviews, pricing plans, popular comparisons to other Trade Promotion Management products and more." source_url: "https://www.capterra.com/p/161139/Exceedra/" page_type: "product" language: "en" --- # TELUS Trade Promotion Management Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) TELUS Trade Promotion Management ## What is TELUS Trade Promotion Management? TELUS Trade Promotion Management empowers CPG companies to master the full trade promotion lifecycle, significantly boosting forecast accuracy, optimizing planning/approval, streamlining execution, controlling finances, and simplifying contracts, claims, deductions, and analytics. Our platform features an AI Assistant for instant, plain-language insights and expert guidance, enhancing user adoption across the team. Advanced Analytics transforms complex data via seamlessly integrated dashboards and custom report builders, allowing for quick data exploration and tracking of ROI and performance metrics. Designed for global operations, TELUS TPM offers Enterprise Scalability with multi-channel support, ERP integration, and cloud-native architecture, ensuring operational Simplicity and consistent Synergy across both retail and foodservice channels, all backed by Role-Based Security for robust compliance. ## What is TELUS Trade Promotion Management used for? [Trade Promotion Management](https://www.capterra.com/trade-promotion-management-software/)[Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Data Visualization](https://www.capterra.com/data-visualization-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TELUS Trade Promotion Management?[Manage this product listing](https://www.g2.com/products/telus-trade-promotion-management/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TELUS Trade Promotion Management 4.3 (19) VS. [4.9 (17)](https://www.capterra.com/p/228548/Cresicor/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (19) Ease Of Use 4.9 (4) Value For Money 3.6 (14) Value For Money 4.9 (4) Customer Service 4.4 (15) Customer Service 4.9 (4) ## TELUS Trade Promotion Management alternatives Highest Rated [5.0 (1)](https://www.capterra.com/p/172082/Visualfabriq/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.6 (14)](https://www.capterra.com/p/210477/Promomash/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.7 (9)](https://www.capterra.com/p/192595/CPGvision/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.2 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars ## FAQs about TELUS Trade Promotion Management Overview ### Which roles and teams benefit most from TELUS Trade Promotion Management? TELUS Trade Promotion Management is most used by sales leaders, account and business development managers, trade analysts, and finance teams managing promotional planning and trade spend. Sales planning and regional teams use it to forecast promotions, track customer performance, and align execution, while IT and executives support integration, visibility, and decision-making. Answer based on 19 reviews Overview ### What company size and specific industries is TELUS Trade Promotion Management built for? TELUS Trade Promotion Management is designed for mid-market and enterprise organizations in consumer packaged goods, food and beverage, personal care and beauty, household goods, health and wellness, pet care, and foodservice manufacturing, as well as brokers and sales agencies operating across North America, EMEA, and APAC. Features and Usability ### What are the key features of TELUS Trade Promotion Management? TELUS Trade Promotion Management offers promotions management, promotion calendar, budgeting/forecasting, and approval workflow for trade planning. It also includes claims management, settlement management, trade agreement management, and discount management, plus reporting/analytics, ROI tracking, price optimization, role-based permissions, and third-party integrations. Getting Started and Support ### What training and onboarding options does TELUS Trade Promotion Management offer? TELUS Trade Promotion Management provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover grouped learning sessions, documentation offers written reference material, and videos provide self-paced guidance. Getting Started and Support ### What customer support options does TELUS Trade Promotion Management offer? TELUS Trade Promotion Management provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Phone Support. No reviewer feedback is available to describe response times, helpfulness, or common support frustrations, so the support experience cannot be assessed from user comments. ## Features Market Data Analysis 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Price Forecasting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Accounting Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. API Application programming interface that allows for integration with other systems/databases Approval Process Control Manage the process of evaluating documents or requests submitted for approval Approval Workflow Route documents and other data through one or more stakeholders for review and approval TELUS Trade Promotion Management 44 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Approval Workflow: Route documents and other data through one or more stakeholders for review and approval - Budgeting/Forecasting: Create budgets based on historical data and future projections - Claims Management: Process of submitting and following up on claims with insurance companies - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contract Drafting: Create, edit, and revise contracts/written agreements - Contract/License Management: Track, store, and access client contracts or licenses - CRM Integration: Integration with third-party CRM systems - Customer Management: Store and organize information about customers and previous interactions - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Demand Forecasting: Forecast customer demand using historical insights and simulations - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Management: Store, manage, and track all electronic documents in a centralized location - For Manufacturers: Intended to be used by manufacturers - For Retail: For Retail Stores - Forecasting: Form predictions based on past and present data/trends - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Multi-Currency: Manage and handle various international currencies - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price Optimization: Track factors that affect pricing and adjust prices accordingly to increase sales - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Promotion Calendar: Plan and schedule promotional campaigns for a specific calendar month or year - Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Data: Receive data and information in real time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Scenario Planning: Develop potential scenarios to identify risks and opportunities - Status Tracking: Track the status over time for a request, process, asset, or transaction - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.8 (19) 3.8 Based on 19 reviews ## Pricing Value for money 3.6 (14) Basic $0.00 Value for money 3.6 (14) 3.6 Based on 14 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (15) 4.4 Based on 15 reviews ## User reviews Overall rating 4.3 Based on 19 reviews Filter by rating 5(7) 4(11) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Broker Manager Consumer Goods ### "Has to be one of the cumbersome trade systems out there" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 December 17, 2021 It is very frustrating working in this system, it was rolled out to save time but find myself dedicating a majority of my day figuring out how to use the system. Pros There's not too much to like about this trade system. It does load quickly and is user friendly, once you know how to navigate the pages. Cons When changing volume/trade, the changes are not instant. Sometimes it takes over night to get a final view of any changes. Volume disappears from the trade analyst page. Switched from [TELUS Retail Execution](https://www.capterra.com/p/162233/AFS-Retail-Execution/) Better control trade spend. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Ryan B. Market Manager Wine and Spirits ### "9.27.21 Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 27, 2021 I mainly used it to help the team with correcting the price promotions by chain. It was helpful once the promotions by brand and by chain were corrected. Pros Being able to put in price case scenarios. Cons A little more manual than expected by having to update each brand by size. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User CIO/COO Food & Beverages ### "AFS Trade Promotion Management review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 29, 2020 Pros Feature rich Excellent integration capabilities Cons Cost is high Older technology Not as user friendly Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DR david R. Sales Food Production ### "Novice User Feedback" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 April 6, 2020 I like the potential. The challenge is becoming a power user when not using that often. Pros Once you get the hang of it (use it more frequently), it becomes more and more user friendly. (Not where I want to be but should be there with more practice. There is an enormous amount of data that can be used and parsed for analysis. I like the folder approach to guide you through all this data. The Sales and Volume Planning reports have been useful thus far. Mostly (In what I have used the software for), it does not take a long time to pull every query (except for the accrual folder; it spins for a while). Cons I would like to be able to download data/reports to excel (maybe there is a way, but I have not figured it out). The first few times you use, it can be pretty intimidating. It takes time to get the hang of it, but the more you use the easier it becomes. More use coupled with more training at different proficiency levels could accelerate user productivity. I have had "long spins" when I go into the accrual folder. When I launch, and every time I enter a new parameter (my name, Customer, etc.) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TB Thomas B. Customer Sales Manager Consumer Goods ### "TPro Easy Usage of System" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 6, 2020 Solid product w/useful outputs that drive profitable sales Pros Volume and spend functions are easy to pull and understand/modify as needed to attain profitable programs Cons Nothing, was an easy to use system that satisfied all my sales needs Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ES Emily S. Sales Planner Consumer Goods ### "TPRO Admin" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2020 Our planning and performance review efficiencies have improved every year thanks to TPRO! Pros My favorite TPRO Feature is the Master Calendar. User Friendly, Presentation Ready, and provides all important information for an account/product in one place. Cons I think there is still room for TPRO to optimize in reporting function. Right now the data is all there and easy to pull into Excel - it would be a nice add on to have pre built reports that aggregate data and compare versus prior year. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MH Maria H. Associate Business Developement Manager Consumer Goods ### "T Pro Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 6, 2020 Overall its been a positive experience with good pdf training documents to help with questions. Pros The ease of creating a promotion with the drop downs for performance, volume broken down by items and by weeks. Cons I haven't used it long enough to have any serious cons. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MT Mike T. Account Manager Consumer Goods ### "TPRO Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 6, 2020 Forecasting consumption while evaluating Profit and Loss per scenario. Pros After being explained how to use it, it provides a significant amount of Data and Analytics for the user. Cons Unless you take the training, it might be difficult to use based off the amount of options the software has. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TG Tim G. Director Sales Strategy & Planning Consumer Goods ### "T-Pro Optimum" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 April 6, 2020 The team that manages the program are great, they will help you along the way in any way you need, but you need to have the resources to get the full value of the system. If you do not, it will be an expensive bump chart that you could easily create in Excel with your own POS data. Pros The tool as designed is quite impressive. The capability to analyze your promotions and perform What If scenarios and load a full promotional calendar is great. Cons My biggest challenge with using this tool was the resources needed to load the POS data on a monthly basis and align the promotions to what was fed into T-PRO from your TPM system. The maintenance of new items and geography changes can be challenging too. If you have the time and resources to put against the program, it is strong, if you do not, it will not be full utilized. Reasons for choosing TELUS Trade Promotion Management No other programs considered for post promo analysis Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NK Nia K. Sr. Business Development Manager Consumer Goods ### "Very intuitive and insightful" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 6, 2020 Pros The ability to layer over consumption with shipments and pull reports. A lot of systems are data entry and unable to pull reports afterwards Cons N/A - not used it enough yet. Does seem like a multitude of pieces to enter so potentially easy to make an error or oversee something Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/161139/Exceedra/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.