Webmecanik

Mautic

4.5 / 5 14 reviews

Who Uses This Software?

Agencies and SMB. Webmecanik also offer services and a wide network of agencies to help get a grip on Marketing Automation!


Average Ratings

14 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 3.5 / 5
    Customer Service

Product Details

  • Starting Price
    $100.00/month
  • Pricing Details
    Based on #email records: starting at 400¿/month for 10.000 records
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Business Hours

Vendor Details

  • Webmecanik
  • www.webmecanik.com/en/#Accueil
  • Founded 2012
  • France

About Mautic

An automation solution that triggers actions, segments audience, adapts the message, & sends it through the most appropriate channels.


Mautic Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Mautic Reviews Recently Reviewed!

Good product with best support and service

Nov 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Has everything that I needed in a marketing automation software. Thier support team is always there to help with any issue.

Cons: It lacks live chat support. Secondly, a non-tech person can find it a little complex to use. Rest its good software I will always recommend it to other.

I found Mautic to be extremely useful and extendable. Out of the box it has great function.

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money

Pros: It is amazingly easy to get and use. I've been able to sync it with Google and Zoho. I like the geo targeting. Best features are automation and dynamic content serving.

Cons: The updates always crash my system. Also, built in crm is very weak. I use Zoho as main management tool.

Mautic is a powerhouse which you can use to automate 65% of your inbound marketing campaigns!

Aug 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mautic is a powerful tool that makes live of marketing teams so much easier. A few Pro's include:

1. Feature rich
2. Amazing drip campaigns
3. Works well with mailchimp, sendgrid and other providers
4. Well documented with videos
5. One-stop solution for so many web marketing tasks

Cons: The only con would be the easy of getting started. It does require a learning to get started and accustomed to the tool.

Overall: - Email automation
- Intelligent drip campaigns
- Creating smart web forms
- User profiling

Great software

Aug 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am using this tool for 8 months. It has great: Forms, Dynamic Content, Focus items, Progressive profiling. A lot of plugins. Powerfull tool.

Self-hosted it the bigest pros. Big community. For me the best. Great guide: https://www.mymautic.pl/

Cons: Still a lot of errors... I have had the problem to integration with Hubspot. Documentation does not have actualization.

Overall: No one. I am using this software and promote it in Poland.

Free open source product that is great when it works, but difficult too

Jul 18, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It is a free and open source and has much of the functionality of the largest players in marketing automation.

It has a decent interface for each component that works fairly well once you understand it.

The integrations with email providers is great once you get them configured.

Other plugins and integrations are very good.

Cons: Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured.

While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components.

It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it.

Concepts are difficult as it related to visitors to your site and emails.

Overall: It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.

Powerful Marketing Automation Tool

May 21, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Open Source: you can change what you want and install it on your servers.
Full of features: campaigns, forms, assetts, pages, workflow... everything you need.
Flessibility: easy to customize.

Cons: Not so easy to use: it's quite difficult to use so you need to understand its components before to make it productive.
Not allowing progressing profiling in forms

Vendor Response

by Webmecanik on May 22, 2017

Marco, thank you so much for review! We just wanted to follow up with you and let you know that we do have progressive profiling built into our workflow. Please see the documentation for more detail. We hope that helps, thanks again! https://mautic.org/docs/en/forms/progressive_profiling.html (link subject to change)

Most Frustrating Software that I have ever dealt with

Jan 11, 2017
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: That it can monitor the digital interactions of your prospects and deliver dynamic content to them based on those actions.

Cons: No real support and seems like you need more then an intermediate knowledge to get it up and running.

Overall: This looks like an AMAZING platform but honestly I wouldn't know... I have been struggling to get the platform to work for ~18 months. I am by no means a coding wizard or a novice, and my troubles have not been a consistent go at operating it. However I have tended to put it off over and over again because whenever I try and set it up I need to uninstall it and reinstall it. This review is more of a rant than anything I know that there are several people that have had great success. All in all I would say that if you think that you can get it up and running do it it looks great but to date I have not been able to and that is obviously sad and frustrating.

Recommendations to other buyers: Find someone that has used it before to set it up for you.

A great tool, but must hard to use

Nov 17, 2016
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Great campaign config.

Cons: No support.

Overall: It is a great tool that have future, but I think it can focus more on the user experience, to easy use... some times it take so much to do the simple..

A great inbound marketing tool with lots of potential.

Nov 11, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Mautic has a lot of potential and the pricing is great for small businesses.

Cons: The landing page builder is difficult to use and so is the form builder.
There is no customer support or tutorial to guide you on how to make the most of the features.

Overall: I came across Mautic while searching for a free alternative to Hubspot marketing tools, because $200 monthly while worth it wasn¿t in my client¿s budget. I went through their features with a smile on my face and nothing made me happier than knowing it was free.

For a free tool, Mautic is packed with lots of features and that is part of the problem, the other problem is that I no longer take tutorials or read software `manuals¿ (In my defense, the Mautic manual is way too long to hold my attention and is thus sleeping somewhere on my laptop)

I love being able to upload files to Mautic as an asset and then link them to landing pages for lead generation. The problem is that creating a landing page on Mautic is hell, it has been four months, I¿ve read the manual (The part on how to create landing pages), I¿ve gone through the Mautic blog hoping for an explanatory post, but nope.

I gave up because it was difficult to create a form with lots of details mostly drop down fields and radio select fields. Creating a form that I am pleased with has been tough but it¿s nothing compared to creating a landing page, where using a blank template or using one of the existing templates. It drove me back to Agile which in turn drove me to Privy.

Like AgileCRM, I still haven¿t completely given up on Mautic, I just hope they make their interface easy to use, include mini tutorials to make it less overwhelming and make the form creation/ landing page creating easier and smoother.

I haven¿t used the contacts feature as I never got past the lead generation tools.

Use is easy, installation is not

Nov 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Comments: Installing and configuring a new Mautic server is complicated. However, if you have someone host it for you - it's not too difficult to use. Since most marketing automation software will cost you over $300 per month, this is a great option. It's nice to have an open source option that allows for customization that complies with regional and national regulations.

Marketing Director

Aug 29, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use

Overall: This is a great and easy to use marketing automation software. The fact that it is an open source project make the software very powerful in terms on new features. Every month, you're glad to use a new, modern and extremely useful feature.
Using mautic is simple as a child's play.

Main features available, active community of developers, growing network of helpers

Aug 25, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The campaign builder is from far the most user friendly one on the market. The open source community is fairly active and growing

Cons: Difficulty to deploy, need to be backed up with technical profile

Overall: I've been using several marketing automation software on my own, Mautic covers the main features digital marketers are willing to automate (i.e. Email builder, landing page builder, very user-friendly campaign builder...)
The main difference with Mautic is that it is an open-source framework, and gathers a growing reliable community of developers. Improvement from version 3.4 to 2.1 are impressive, and has greatly reinforced my trust for this software.
On top of that, the community has developed several useful integration - not to mention the main CRM that are natively offered - I'm also thinking about Zapier, that allows users to quickly connect with other services such as emailing solutions and much more.
The improvement I'm looking for is the social media integration. Posting and tracking info on SM is available but shall allow more interaction depending on which social you want to post on.
Implementation is pretty difficult but very well documented. I would recommend the non-technical profile to require help for this aspect.

Recommendations to other buyers: They are more and more agencies and businesses offering support for Mautic users. Webmecanik (France), Brandsensation (Germany), Marktic (Spain) are some of this integrators that are facilitating the deployment and integration of this marketing automation tool.

The next big guy in Marketing Automation

Aug 08, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to Use
Lot of Features
Integration with CRMs
Multi-language.

Cons: Only Salesforce CRM have bi-directional sync

Overall: I have using Mautic since 2015 with a lot of instances working up today. Love the product and is the next big guy in marketing automation software.

I am using Mautic for 1 year for manage marketing campaigns

Jan 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Comparing with others AM tools

PROS:
1) you can choose other SMTP to send emails, like mandrill, sendgrid, amazon ses.
2) you can customize everything, if you have a local management system like ERP or a CRM built in house Mautic is perfect for you, you can set according your necessities
3) No limits for contacts and users
4) Perfect to agencies and consultants because you can sell services and not tools

CONS:
1) Don't have a phone support. Its not so good for companies that is not confortable with ticket system.
2)Only 3 themes for landing pages.
3)Dont have a funnel report to identify the marketing and sales steps, how many leads and customers per steps and per traffic source, rate conversion per step.