---
title: "Talkwalker Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Talkwalker Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more."
source_url: "https://www.capterra.com/p/161487/Talkwalker/"
page_type: "product"
language: "en"
---

# 

 Talkwalker Software Review 2026: Features, Integrations, Pros & Cons

Last updated on February 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Talkwalker

## What is Talkwalker?

Talkwalker helps you navigate the dynamic world of social and consumer data. Drive loyalty, win new customers, and outplay your competitors with our leading social listening, media monitoring, and social benchmarking technology. To discover more about Talkwalker, please visit www.talkwalker.com.

## What is Talkwalker used for?

[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Listening Tools](https://www.capterra.com/social-listening-tools-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)

Top alternative

Featured

Overall rating

Based on 24 user reviews

Reviews sentiment

Positive

96%

Neutral

4%

Negative

0%

Starting price

$9600

Per Feature, Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Talkwalker?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.talkwalker.com&name=Talkwalker)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Talkwalker

4.4 (24)

VS.

[4.9 (120)](https://www.capterra.com/p/173036/YouScan/reviews/)

Starting Price

$9600

Per Feature, Per Year

Starting Price

$499

Other, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (24)

Ease Of Use

4.8 (120)

Value For Money

4.1 (18)

Value For Money

4.6 (113)

Customer Service

4.3 (19)

Customer Service

5.0 (118)

## Talkwalker alternatives

[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Infegy Atlas](https://www.capterra.com/p/124219/Infegy-Atlas/)

[4.6 (83)](https://www.capterra.com/p/124219/Infegy-Atlas/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

[4.4 (608)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/161487/Talkwalker/alternatives/)

## FAQs about Talkwalker

Overview

### Which roles and teams benefit most from Talkwalker?

Talkwalker is most used by marketing, social media, and communications teams that need to monitor brand conversations, measure campaign performance, and track audience sentiment. Analysts and digital specialists rely on it for research and reporting, while executives and consultants use its insights to guide strategy, reputation management, and competitive benchmarking.

Answer based on 23 reviews

Overview

### What company size and specific industries is Talkwalker built for?

Talkwalker is designed for enterprises, mid-market companies, small and medium-sized businesses, and agencies. It suits organizations of different sizes that need social listening and analytics support, including teams managing brand monitoring, customer insights, or campaign analysis across multiple channels.

Talk to an expert

### More questions?

Ask our experts

Features and Usability

### What are the key features of Talkwalker?

Talkwalker offers media monitoring, social listening, brand tracking, and review monitoring for tracking mentions across channels. It also includes sentiment analysis, AI/Machine Learning, Boolean search, keyword and hashtag tracking, real-time alerts, dashboards, reporting, and audience analytics for monitoring campaigns and performance.

Integrations

### Which third-party tools and platforms does Talkwalker integrate with?

Talkwalker integrates with 5 third-party platforms: Google Analytics 360, Hootsuite, Meta for Business, Tableau, and Twitter/X. These integrations cover analytics, social media management, business advertising, and data visualization, giving Talkwalker connections to core marketing and reporting tools.

Answer based on 1 reviews

Getting Started and Support

### What training and onboarding options does Talkwalker offer?

Talkwalker provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover topic-based learning, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review.

Answer based on 2 reviews

Getting Started and Support

### What customer support options does Talkwalker offer?

Talkwalker provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. With only one reviewer mentioning support, the feedback is limited, but it describes customer support as great and helpful. That makes the overall support experience look positive, though there is not enough evidence to judge consistency.

Answer based on 1 reviews

Features and Usability

### How easy is Talkwalker to learn and use?

Talkwalker feels approachable for daily monitoring and reporting, but the learning curve can rise for advanced analysis. Marketing teams often like the clear dashboards, filters, and visual insights, while first-time analytics users may need training, documentation, and Boolean query knowledge to handle setup, custom metrics, and deeper searches.

Answer based on 12 reviews

Features and Usability

### How good is Talkwalker's user interface?

Talkwalker offers a clean interface that makes dashboards, visualizations, and social listening data easy to scan quickly. Marketing and agency teams often like the layout, filtering, and analytics views, but some users find reporting screens clunky, graphics too static, and customization options limited when building client-ready presentations.

Answer based on 11 reviews

## Features

AI summary

Based on 2,181 Social Media Analytics Tools reviews

Capterra reviewers highlight these as the features buyers value most when choosing social media analytics tools:

-   **Calendar Management** (**51%** of reviewers rated this feature as critical)
-   **Social Media Integration** (**54%**)
-   **Content Management** (**42%**)

Talkwalker supports **Social Media Integration**, which gives teams a direct way to connect social channels and monitor activity across platforms. However, it does not include **Calendar Management** or **Content Management**. Instead, it offers other important capabilities that reviewers also rate highly, including **Reporting/Analytics** (**42%**) and **Engagement Tracking** (**38%**). These features help businesses measure campaign results, follow audience interactions, and make better content and channel decisions over time.

Reporting/Analytics

4.6 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Engagement Tracking

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Competitor Monitoring

4.4 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Track activity of your competitors

Performance Metrics

4.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Customizable Reports

4.7 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Alter the layout and content of reports

Multi-Channel Data Collection

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Collect information from multiple sources

Talkwalker 77 features

### All Features
- @mentions: An @mention is a way to tag or notify a specific person about a message/post
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Ad hoc Reporting: Generate one-off reports that meet information requirements
- AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Audience Analytics: Track and analyze various metrics such as demographics, psychographics, behavior and other insights
- Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Benchmarking: Compare key metrics for the business against prominent players in the industry
- Boolean Search: Capability to use a search engine via operators like AND, NOT, and OR
- Brand Tracking: Monitor social media posts or web that mention a particular brand
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Campaign Tracking: Track the performance of marketing campaigns across multiple channels.
- Click Tracking: Track the amount of clicks on individual products to measure campaign results
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience
- Competitor Monitoring: Track activity of your competitors
- Content Discovery: Automated identification of relevant content for future sharing and reposting
- Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content
- Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Reports: Alter the layout and content of reports
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Dashboard Creation: Creation and customization of dashboards
- Data Import/Export: Import and export data to and from software applications
- Data Source Connectors: Connect to big data sources
- Data Visualization: Graphical representation of data
- Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Filtering: Find & retrieve relevant data or documents
- Hashtag Tracking: Track the usage of certain hashtags
- Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.
- Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
- Keyword Filtering: Monitor and collect information from social media based on specific keywords
- Keyword Tracking: Track and monitor a specific set of keywords
- KPI Monitoring: Tracking the status of previously identified performance measurements
- Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.
- Mobile Alerts: Notifications via mobile devices
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Data Collection: Collect information from multiple sources
- Multi-Language: Manage and support multiple languages
- Natural Language Processing: Process and analyze human language in text or audio form
- Negative Feedback Management: Identify, track, and respond to negative feedback
- Optical Character Recognition: Ability to recognize printed or written text within digital images or scanned documents
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Predictive Analytics: Predict future data based on historical data sets
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Monitoring: Active monitoring of systems, applications, or networks
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Reputation Management: Monitor and manage customers' perceptions about a business, product, or service
- Review Monitoring: Automatically monitor and receive alerts for any new online reviews
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral
- Social Advertising: Create and manage advertising campaigns on social media networks
- Social Listening: Monitor social media sites for specific keywords
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc.
- Social Mentions Tracking: Track social media posts that reference a specific brand, business, name, etc.
- Social Promotion: Market event via social media tools
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Third-Party Integration: Addition of necessary external data, applications, tools, or features
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Website Analytics: Track and analyze information regarding website visitors
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Get Advice

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Features

4.3 (24)

4.3

Based on 24 reviews

## Pricing

Value for money

4.1 (18)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/161487/Talkwalker/pricing/)

Basic

$9,600

Per Feature,Per Year

Value for money

4.1 (18)

4.1

Based on 18 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Tableau](https://www.capterra.com/p/208764/Tableau/)[

Twitter/X](https://www.capterra.com/p/214056/Twitter/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (19)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (19)

4.3

Based on 19 reviews

## User reviews

Overall rating

4.4

Based on 24 reviews

Filter by rating

5(10)

4(13)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

KR

Karan R.

Manager Social Listening

Market Research

### "Transforming Social Listening Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

February 3, 2025

Pros

Talkwalker is an amazing Social Listening tool, the conversations analytic that the tool provides is outstanding. The quick search feature is good, it helps us do an audit for any brand or topic quickly. and gives us the overall mentions, sentiment analysis and topic bifurcation.

Cons

The pricing module, seems expensive. there are competitive tools in the market who provide less amount pacakge

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Research Analyst

Market Research

### "Talkwalker Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

July 1, 2022

Have used Talkwalker to inform reporting for many clients, the tool allows them to see what is driving conversations online, and see how this info changes over time.

Pros

An extremely impressive, powerful, and easy to use piece of software that allows for granular analysis down to region, language, device, among others.

Cons

Can be a steep learning curve at first to use.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ES

Emirhan S.

Music

Music

### "Talkwalker is good one."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 19, 2022

Pros

Social media is very helpful in my work. Its content and interface will do your job

Cons

I do not think that enough analytical data is presented.

Switched from

[Mention](https://www.capterra.com/p/149705/Mention/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EY

Enes Y.

Information Technology

Information Technology and Services

### "Talkwalker Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

June 10, 2022

Pros

The very comprehensive app is great and gorgeous in every way. These are my favorite features.

Cons

It's a very expensive app. Unfortunately, it is not a suitable application for those who do not have a budget.

Switched from

[BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MF

Mustafa F.

Managing Partner

Management Consulting

### "It makes most of the work for you"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 18, 2022

This is a professionally prepared program and it helped us a lot. I would recommend it to anyone who has a business dealing with social media.

Pros

All the data are collected, statistics are prepared and reports almost got ready and even the timely reports that you prepared their drafts are sent by this app. We worked on an election process for an African country. We traced all social media, got feedback after our candidate's any moves and we could foresee the political issues before they happened by using talkwalker.

Cons

It is really difficult to learn all the specifications and you really need to have a course about the usage. Of course they help you learn to use the program but it takes time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Digital Analyst

Marketing and Advertising

### "Talkwalker - a fast & easy to use social media monitoring tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 5, 2022

It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i dont regret it

Pros

Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool

Cons

its limitation that it can only be used as a social media listening tool & that its not a unified solution which can have not just sentiment but advertising spends & content management included as well

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LK

Leo K.

CEO

Think Tanks

### "eine sehr intelligente Allzweckwaffe"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 31, 2022

Ein System für alle Formen der digitalen Business-Intelligence: Marken-Beurteilungen, Trend-Analysen, Issue Management, Early Warnings, Innovations-Analysen, Influencer-Coaching etc.

Pros

das System kann für sehr unterschiedliche Fragestellungen verwendet und somit für fast alle Kundenbedürfnisse eingesetzt werden - Support und online Handbuch sind sehr gute Unterstützungstools. Der Export aller Daten und Graphiken erlaubt es, sehr gute kundenspezifische Präsentationen zu generieren - das Command Center generiert beste Top Management Attention

Cons

wir haben bisher wirklich keine Schwachstelle gefunden, die beim übernächsten Release nicht korrigiert worden wäre

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Grace H.

Senior Data Analyst at

Information Technology and Services

### "Excellent product for the analysis and monitoring of social networks"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 3, 2021

This software provides us with all the data and indicators we need, it allows us to have a better perspective, it also offers me a very complete review on multiple topics, it has been very useful for our team when receiving information about our brand, now we have the possibility to access to different results and queries, it offers us faster reaction times, helps us in many useful ideas.

Pros

It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed.

Cons

It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Head of Digital Marketing

Political Organization

### "Set it and forget brand monitoring tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

February 16, 2021

This tool saves time because now I do not have to manually search the web for mentions of my company. TalkWalker does it for me.

Pros

I like that once I set up the keywords to track, I get daily digest emails of keyword mentions in social media and across the web.

Cons

There's nothing I would change about it. It is extremely inexpensive and simple to use. Very straightforward.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Guido N.

Digital Media Manager

Marketing and Advertising

### "Web listening made simple (but with limits)"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

December 5, 2020

We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products.

Pros

I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest.

Cons

Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs.

Reasons for choosing Talkwalker

Talkwalker had most of the features we were interested in and it was half as expensive, though KPI6 offered also other very interesting features that could be worth the price

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/161487/Talkwalker/reviews/)

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Popular comparisons

[Brandwatch vs Talkwalker](https://www.capterra.com/compare/161487-277011/Talkwalker-vs-Brandwatch)