--- title: "Aritic Pinpoint Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Aritic Pinpoint Software - reviews, pricing plans, popular comparisons to other Lead Management products and more." source_url: "https://www.capterra.com/p/161540/Aritic/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Aritic Pinpoint Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Aritic Pinpoint ## What is Aritic Pinpoint? Aritic PinPoint is a full-stack marketing automation tool designed for enterprises and large corporates. Advanced automation features help businesses track and monitor anonymous visitors and convert them into leads with proper ad retargeting. Businesses can build a consistent brand image across multiple marketing channels like mobile, web, emails, landing pages, push notifications, and social media platforms. Aritic PinPoint, an independent product, is a part of the Aritic automation suite. ## What is Aritic Pinpoint used for? [Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $79 Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Aritic Pinpoint?[Manage this product listing](https://www.g2.com/products/aritic-pinpoint/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Aritic Pinpoint 4.5 (17) VS. [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $79 Per Month Starting Price $16 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (17) Ease Of Use 4.6 (512) Value For Money 4.5 (15) Value For Money 4.5 (450) Customer Service 4.6 (16) Customer Service 4.6 (451) ## Aritic Pinpoint alternatives [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (527)](https://www.capterra.com/p/153948/GetResponse/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153948/GetResponse/) ## FAQs about Aritic Pinpoint Overview ### Which roles and teams benefit most from Aritic Pinpoint? Aritic Pinpoint is most used by digital marketing managers, analysts, and sales managers for campaign automation, lead tracking, and audience engagement. Product managers, business systems analysts, and technical leads support integrations and reporting. Content, user experience, and customer-facing teams use it to organize communications, monitor engagement, and coordinate outreach. Answer based on 16 reviews Overview ### What company size and specific industries is Aritic Pinpoint built for? Aritic Pinpoint is designed for B2B and B2C companies that focus on digital channels for growth. It does not specify a particular company size, but it is suited to organizations in either business model that need to reach and engage customers through digital mediums. Features and Usability ### What are the key features of Aritic Pinpoint? Aritic Pinpoint offers marketing automation, email marketing, SMS messaging, lead nurturing, and campaign management. It also includes segmentation, A/B testing, landing pages/web forms, CRM, reporting/analytics, and workflow management, plus access controls/permissions, third-party integrations, and website visitor tracking for multichannel campaign execution. Integrations ### Which third-party tools and platforms does Aritic Pinpoint integrate with? Aritic Pinpoint integrates with over 80 third-party tools and platforms across commerce, marketing, CRM, and support. Key integrations include Adobe Commerce, Akamai Identity Cloud, Asana, BigCommerce, Calendly, Campaign Monitor by Marigold, Chargebee, Close, Constant Contact, Drupal, Eventbrite, FreshBooks, and Freshdesk. Getting Started and Support ### What training and onboarding options does Aritic Pinpoint offer? Aritic Pinpoint provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover grouped presentations, documentation offers written reference material, and videos provide self-paced learning resources. Getting Started and Support ### What customer support options does Aritic Pinpoint offer? Aritic Pinpoint provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. With no reviewer feedback on support available, the user experience cannot be assessed from reviews, so the support options can only be described as listed in the catalog. ## Features AI summary Based on 5,388 Lead Management reviews Capterra data shows that buyers of lead management software rank the following features as their top priorities: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **CRM** (**47%**) - **Lead Capture** (**42%**) Aritic Pinpoint supports all three features buyers value most: **Contact Management**, **CRM**, and **Lead Capture**. Together, these capabilities help businesses keep prospect information organized, track customer relationships more effectively, and collect new leads efficiently, allowing teams to manage follow-up and move opportunities through the pipeline with greater consistency. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Autoresponders Create and automatically send premade copy in response to customer messages Calendar Management Track and manage schedules and meetings via an integrated calendar Aritic Pinpoint 66 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Reports: Reports specific to sales analysis for trends and strategies - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SMS Messaging: Send messages via SMS - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (16) 4.6 Based on 16 reviews ## Pricing Value for money 4.5 (15) Free Trial Free Version Basic $79.00 Per Month Value for money 4.5 (15) 4.5 Based on 15 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Asana](https://www.capterra.com/p/184581/Asana-PM/)[ GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (16) 4.6 Based on 16 reviews ## User reviews Overall rating 4.5 Based on 17 reviews Filter by rating Counts reflect reviews available in this feed. 5(12) 4(4) 3(0) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful Uma, Director S. Director Integrated Talent Management Software Used the software for: Less than 1 year ### "The Customer Journey Analytics - Aritic" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 11, 2018 Being in SAAS industry for us digital medium is key source of leads and at the same time 1 to 1 engagement with all the incoming visitors and leads. We were having tough time to understand the acquired customer source, the journey of customer within digital medium which includes external and internal. Aritic PinPoint captures complete journey of customer from anonymous visitors to converted customer, we are able to know the leads stage, and which campaign performing well to reduce the customer journey in within the funnel. Their customer journey exactly able to tell which source , which campaign, which segment performing and which one is converting my customer faster. The matrices and automated engagement helped 4 X more conversion with Aritic PinPoint. Pros Aritic PinPoint Conversion dashboard , Awareness Dashboard and Analytics report give me exact information and specially the customer journey graph and Pivot analytics gives the exact source and customer journey mapping. Aritic PinPoint Segmentation's filters are way ahead than any other provider and best part is detailed analytics report on segment with Marketing stage funnel view and related campaign performance at single place. Cons Some of the features which are available in Enterprise only and I need to ask them to enable it in my professional plan. It is a multiple negotiation to enable some of the features from Enterprise to Professional, but they helped me and it was done for me. Kajal M. Dietitian Used the software for: Less than 1 year ### "Nice features and very good support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 15, 2018 We have purchased and using this product for increasing traffic, covert those traffic to leads and also to increase visibility in Social platforms. We are so happy to see that the traffic is increasing in last few months, once we started using this product. Also by using lead scoring, we are able to do segmentation of leads with ease and efficiently. Pros The main purpose of this product is to automate the marketing activities and with that increase the business in a systemic manner. Also they have a very supportive team. They have supported us whenever we were stacked. There are some beautiful features this product is having which we are using the most. Like lead scoring, on-site widget, form action definition, Social drip. Cons Their Social media automation needs to be improved. But they have said they have improved and implemented some new things in Social media, which will come in the upcoming release. HM Host Manager Host Manager Used the software for: Less than 1 year ### "Pathetic, even valid email addresses are getting bounced" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 11, 2018 Never use this product. It was my bad decision that I left Constant Contact. Now, after loosing my business, I am moving again to CC and Mailchimp. Pros Setup and ease of use. During setup, they will respond you on every minute and your emails will be shown as delivered in your trial period. Once you upgraded on the paid service, then the real game begins. Cons Low level customer service. Their executives don't have any knowledge about the product. They will have a same response line (we are looking into this matter), wait time of 15-20 minutes. Even if you are raising a support ticket, they will answer after 4-5 days and with wrong information. Then they will send you an apology and it will marked as resolved. Means you are still looking for the solutions. Suppose, you sent an email to abc@xyz.com and it will marked as delivered in Aritic dashboard. Now, after that, all the emails you are sending start getting bounced. I am using gmail and in touch with same person from my gmail account but here all the emails are held and bounced. I asked them but they did not provide any solution. I lost my business as my emails were not delivered and when I tried to contact my customers, they told me that they never received any emails from my side. Then I decided to check their dashboard and surprisingly, my most of the emails were bouncing and they have no clue about that. I called their customer service number, use their chat system but no success. Moazzam A. Area Business Manager Used the software for: Less than 1 year ### "The Identical leads feature and post sales training has not comparison" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 7, 2018 We have a huge sales team as due to pharmaceuticals domain with respect to marketing team.We need an application, which can increase the productivity of marketing team to match the sales team. The application's identical leads feature and integration of CRM helped a lot. The application's lead score based trigger reduce their time. Now marketing team focus on creative and communication managed by the automation feature and among those - Automation drip campaign and Automation social campaign. The sales ready leads coming to sales got increase by 40% and this is very great for us. Pros The Identical leads feature always report us about the lead which can get closed and we have seen the sudden jump of 40% more closure by team as they work only on the leads which can be get closed faster. The application webhook and Lead score triggers, it is something like marketing team always on work. The approach of the team after sales is very good, we are completely new in marketing automation and the team of Aritic PinPoint has taken us from basics. We have taken a lot of time and they never given-up on same. Cons The huge list of application feature and we are not able to use till now. So need third party implementer to help us. If it can be done internally would be great. Navodit R. Senior Digital Marketing Manager Used the software for: Less than 1 year ### "Aritic PinPoint is indeed an operating system for the advanced Marketers! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 21, 2018 One of the crucial problem Aritic PinPoint helped us combat issues related to Qualified Lead Generation and Lead Nurturing practices. Another excellent benefit is that it paves the way for a legitimate form of the business practices - you got it right! We've adopted Inbound Marketing via Aritic PinPoint Pros ritic PinPoint is one of a permissive Marketing Automation Tool I have used! It has a simple and smooth user interface. I loved the advanced segmentation feature that allows me to segment the leads with their behavior pattern and associate suitable trigger pointers on them (Lead Scoring). Cons Honestly, I hate nothing about Aritic PinPoint. There's room for an improvement in the integrations part with other software solutions, and the Reporting section needs a little more visual detailing in the arrangement of the data. SK Sanjay K. Admin & Support Used the software for: Less than 1 year ### "Aritic PinPoint is really making targeted marketing advanced " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2018 Previously we are facing issues with Lead Management and Nurturing; Now, I can convert my anonymous visitors into potential leads and eventually nurture them to convert them into customers. With Aritic PinPoint, I have explored more avenues of content marketing, of doing content marketing better. With all the ready-made templates, drag and drop editors, and high-end behavior-based segmentation- I have achieved my marketing milestones pretty soon. Pros Being into software myself, it obviously helped me when I could start tracking and retargeting my anonymous leads. Snce a huge chunk pf organic leads is anonymous, Aritic PinPoint helped me segment these leads, track their behaviour and source, and also retarget these with relevant ads. The features: anonymous lead tracking and ad synchronisation, have worked so well for my business. Add to this, I am now running multiple campaigns across multiple channels. I mostly require social networking, emails and push campaigns. Aritic PinPoint's integration with Zapier has benefitted me largely. Other integrations are also on-spot. Cons What do you dislike? I think Aritic Pinpoint is brushing up each and every feature really fast. I loved this software from the start. It has been an easy implementation and onboarding. Support team has been cooperative. Sometimes there are minor glitches in viewing reports of drip email campaigns. Otherwise it is great. Recommendations to others considering the product Aritic PinPoint is an amalgamation of inbound practices and marketing automation. It has a wide range of features. Jessica R. User interface specialist Used the software for: Less than 1 year ### "Gets your job done in minutes. Loving it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 1, 2018 Try Aritic PinPoint to double your existing conversion rates. Pros I am using Aritic PinPoint for various roles for over 8 months now. I mostly engage in managing our blog, manage campaigns, track campaign engagements, and do detailed report-digging to improve our campaigns. Also, my major focus lies in increasing the brand visibility across all marketing channels. Aritic PinPoint has been a great assistance in all these months. Starting with SEO monitoring and competitor analysis to proper content management, from multichannel marketing to detailed analytics and reports, Aritic PinPoint has everything placed at an easy access. I never had any navigation issues since the FAQs are nicely written, and the tool is otherwise quite organized. I love their segment filters which has helped us in creating numerous minute segmentations for our contact base. That in-turn has helped in doing relevant marketing. The fun part is, everything is easily understood and you can actually create and publish a complete automation campaign in a few minutes. Cons Not the right choice of tool if you have zero customers or have just started acquiring customers. I think it is important to check their starting customer number on their pricing page. Prasanna H. Digital Marketing Analyst Used the software for: Less than 1 year ### "Comprehensive inbound and marketing automation tool for Lead Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2018 We used to face a lot of problems with identifying the right prospects for our business. After implementing Aritic, multiple segmentation options has helped us send the right prospect to the sales team. This has also reduced the time period in the sales cycle. Pros What Marketing Automation solution do you use?I work for a digital Marketing agency, and I particularly liked the lead management feature in Aritic PinPoint. Since we started using this software, segmentation has become so easy and also it gives us the privilege of handling all our marketing assets, marketing analytics, Social media pages, and Email Marketing to name a few, under a single roof. Cons The current reports are good, but sometimes the graph pointers are not very clear, especially when I am trying to track anonymous visitors.I feel like application should develop in SEO reports so that Digital Marketing Agencies can make use of it effectively. Debashish K. Journalist Used the software for: 3-5 years ### "Now saving a lot time with organized marketing system" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 30, 2017 Saving a lot of time and investing the same on good customers to build healthy relationship. Pros Aritic Pinoint has got me almost all the features which can be used for digital marketing team in an environment where we keep on organizing all the marketing related tasks on google docs and sheets. So, having integrated webinar feature is helping our marketing team deliver smooth webinar to the target customer group. Cons Little bit slow sometimes; but I could see the team has improved the application a lot in last 2 years. Tarasankar K. Technical Lead Used the software for: Less than 1 year ### "Out of Box - Integration support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 26, 2018 As we were only the integrator for bank so the benefits belongs to bank in communication to their members. The only benefit to us -- Now realtime data directly to bank so we were getting lesser query on ETLs. Pros I was involved in Banking system integration with Aritic PinPoint for one of the bank as we were the software vendor for Banking switch. The integration support and developer level support was just out of box.Their API documents and plugin module can integrate to any system as it was so easy for me connect with complex Banking system. Cons I just want highlighted about cons as they are having multiple modules and it seems, the experts of those modules sits in different timezones. So some of the time, I have to aligned my team as per that. 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