# Aritic Pinpoint Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Aritic Pinpoint Software - reviews, pricing plans, popular comparisons to other Lead Management products and more.

Source: https://www.capterra.com/p/161540/Aritic/alternatives

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# 

 Aritic Pinpoint Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Aritic Pinpoint

## What is Aritic Pinpoint?

Aritic PinPoint is a full-stack marketing automation tool designed for enterprises and large corporates. Advanced automation features help businesses track and monitor anonymous visitors and convert them into leads with proper ad retargeting. Businesses can build a consistent brand image across multiple marketing channels like mobile, web, emails, landing pages, push notifications, and social media platforms. Aritic PinPoint, an independent product, is a part of the Aritic automation suite.

## What is Aritic Pinpoint used for?

[Lead Management](https://www.capterra.com/lead-management-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Transactional Email](https://www.capterra.com/transactional-email-software/)

Top alternative

Featured

Overall rating

Based on 17 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$79

Per Month

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Aritic Pinpoint

4.5 (17)

VS.

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$79

Per Month

Starting Price

$16

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (17)

Ease Of Use

4.6 (835)

Value For Money

4.5 (15)

Value For Money

4.5 (735)

Customer Service

4.6 (16)

Customer Service

4.6 (707)

## Aritic Pinpoint alternatives

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Activity Tracking

Track and document all activities across devices, networks, and other systems

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Autoresponders

Create and automatically send premade copy in response to customer messages

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Aritic Pinpoint 63 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Create and automatically send premade copy in response to customer messages

Track and manage schedules and meetings via an integrated calendar

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Create labels for products that contain required information such as colors, sizes, dates, etc.

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Track interaction history by documenting conversations for contacts

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Access software remotely via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Notifications that are delivered to users as soon as an event occurs

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Reports specific to sales analysis for trends and strategies

Track visibility and traffic from search engines

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Send messages via SMS

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Create, manage and track all task activities and progression

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Monitor activity of individuals who visit your website using cookies

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.6 (16)

4.6

Based on 16 reviews

## Pricing

Value for money

4.5 (15)

Free Trial

Free Version

Basic

$79.00

Per Month

Value for money

4.5 (15)

4.5

Based on 15 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (16)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (16)

4.6

Based on 16 reviews

## User reviews

Overall rating

4.5

Based on 17 reviews

Filter by rating

5(12)

4(4)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

Renee C.

Mobile developer

Marketing and Advertising

### "Great tool, but scope for improvement is still there"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 9, 2018

There are many bugs that often makes the tool slow. Otherwise a comprehensive tool.

Pros

It was hassle free migrating to Aritic PinPoint. The features it comes with are available at a great price. Marketing, CRM, and sales - Aritic PinPoint serves all these three major verticals really well. Additionally, their knowledge base is a great support.

Cons

I had a lot of trouble integrating my Salesforce account. It is such a long provess and their video tutorial was bad. I hope soon they release proper video tutorials because I think it is better to see and learn than read and learn.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Steve C.

Sales Manager

Marketing and Advertising

### "Suitable for medium sized enterprise and corporates"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 5, 2018

It took me sometime to learn about the features and how to use them. Once I crossed that stage, I had a great experience with the tool.

Pros

Here's what I liked about this tool. It has a free trial unlike few of its competitors. It has all the features in place, bridging the gaps created mostly by tools like Marketo or Hubspot. It is an integrated marketing automation platform. Keeping in mind the huge list of features it comes with, the pricing is at par with industry standards.

Cons

The learning curve is quite steep with this product.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Jessica R.

User interface specialist

Marketing and Advertising

### "Gets your job done in minutes. Loving it"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 30, 2018

Try Aritic PinPoint to double your existing conversion rates.

Pros

I am using Aritic PinPoint for various roles for over 8 months now. I mostly engage in managing our blog, manage campaigns, track campaign engagements, and do detailed report-digging to improve our campaigns. Also, my major focus lies in increasing the brand visibility across all marketing channels. Aritic PinPoint has been a great assistance in all these months. Starting with SEO monitoring and competitor analysis to proper content management, from multichannel marketing to detailed analytics and reports, Aritic PinPoint has everything placed at an easy access. I never had any navigation issues since the FAQs are nicely written, and the tool is otherwise quite organized. I love their segment filters which has helped us in creating numerous minute segmentations for our contact base. That in-turn has helped in doing relevant marketing. The fun part is, everything is easily understood and you can actually create and publish a complete automation campaign in a few minutes.

Cons

Not the right choice of tool if you have zero customers or have just started acquiring customers. I think it is important to check their starting customer number on their pricing page.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Nancy H.

Information architect

Marketing and Advertising

### "Top class features"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 30, 2018

Not for small companies. Best for large enterprises and mid-sized enterprises.

Pros

"1. SEO feature is great to maximize organic search results and for keyword research. 2. Email marketing (behavior-based, event-based) with bidirectional salesforce integration helped us a lot. 3. Easy to build and publish nice landing pages with dynamic content. 4. Progressive profiling helps in lead capturing, specially capturing marketing qualified leads. 5. Lead scoring and lead management enabled our sales and marketing team to convert a marketing qualified lead to a sales lead. 6. Improved overall team productivity. "

Cons

Aritic PinPoint is not a great tool for a lean startup although they have a small plan for such companies. If you are a small startup better check their other product which is specifically designed for small companies and mide-sized startups. However, if you have a lot of budget and steady inflow of customers, they you can use Aritic PinPoint's advanced features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Stephen K.

Business systems analyst

Architecture & Planning

### "An all-in-one marketing automation platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 23, 2018

Good product. Very comprehensive and an all-rounder. Highly recommended.

Pros

We use Aritic PinPoint for almost all our marketing activities and campaigns. Emails, landing pages, mobile marketing, video marketing, website tracking, lead scoring, contact segmenting, contact lists, email filters, etc. Everything is available in this tool, and it is super easy to navigate through the tool. We use Salesforce CRM, and we could integrate it very easily. The bidirectional CRM sync is a great advantage.

Cons

I think there is a lot of scope to incorporate more design features. The BEEFree editor and drag and drop editors are good, still I find lot of restrictions in aspects of design. Maybe more integration with other design platforms may help here.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VM

Vikrant M.

Host Manager

Real Estate

### "Pathetic, even valid email addresses are getting bounced"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

October 10, 2018

Never use this product. It was my bad decision that I left Constant Contact. Now, after loosing my business, I am moving again to CC and Mailchimp.

Pros

Setup and ease of use. During setup, they will respond you on every minute and your emails will be shown as delivered in your trial period. Once you upgraded on the paid service, then the real game begins.

Cons

Low level customer service. Their executives don't have any knowledge about the product. They will have a same response line (we are looking into this matter), wait time of 15-20 minutes. Even if you are raising a support ticket, they will answer after 4-5 days and with wrong information. Then they will send you an apology and it will marked as resolved. Means you are still looking for the solutions. Suppose, you sent an email to abc@xyz.com and it will marked as delivered in Aritic dashboard. Now, after that, all the emails you are sending start getting bounced. I am using gmail and in touch with same person from my gmail account but here all the emails are held and bounced. I asked them but they did not provide any solution. I lost my business as my emails were not delivered and when I tried to contact my customers, they told me that they never received any emails from my side. Then I decided to check their dashboard and surprisingly, my most of the emails were bouncing and they have no clue about that. I called their customer service number, use their chat system but no success.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SK

Sanjay K.

Admin & Support

Business Supplies and Equipment

### "Aritic PinPoint is really making targeted marketing advanced "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 12, 2018

Previously we are facing issues with Lead Management and Nurturing; Now, I can convert my anonymous visitors into potential leads and eventually nurture them to convert them into customers. With Aritic PinPoint, I have explored more avenues of content marketing, of doing content marketing better. With all the ready-made templates, drag and drop editors, and high-end behavior-based segmentation- I have achieved my marketing milestones pretty soon.

Pros

Being into software myself, it obviously helped me when I could start tracking and retargeting my anonymous leads. Snce a huge chunk pf organic leads is anonymous, Aritic PinPoint helped me segment these leads, track their behaviour and source, and also retarget these with relevant ads. The features: anonymous lead tracking and ad synchronisation, have worked so well for my business. Add to this, I am now running multiple campaigns across multiple channels. I mostly require social networking, emails and push campaigns. Aritic PinPoint's integration with Zapier has benefitted me largely. Other integrations are also on-spot.

Cons

What do you dislike? I think Aritic Pinpoint is brushing up each and every feature really fast. I loved this software from the start. It has been an easy implementation and onboarding. Support team has been cooperative. Sometimes there are minor glitches in viewing reports of drip email campaigns. Otherwise it is great. Recommendations to others considering the product Aritic PinPoint is an amalgamation of inbound practices and marketing automation. It has a wide range of features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Uma ..

Director Integrated Talent Management Software

Computer Software

### "The Customer Journey Analytics - Aritic"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 10, 2018

Being in SAAS industry for us digital medium is key source of leads and at the same time 1 to 1 engagement with all the incoming visitors and leads. We were having tough time to understand the acquired customer source, the journey of customer within digital medium which includes external and internal. Aritic PinPoint captures complete journey of customer from anonymous visitors to converted customer, we are able to know the leads stage, and which campaign performing well to reduce the customer journey in within the funnel. Their customer journey exactly able to tell which source , which campaign, which segment performing and which one is converting my customer faster. The matrices and automated engagement helped 4 X more conversion with Aritic PinPoint.

Pros

Aritic PinPoint Conversion dashboard , Awareness Dashboard and Analytics report give me exact information and specially the customer journey graph and Pivot analytics gives the exact source and customer journey mapping. Aritic PinPoint Segmentation's filters are way ahead than any other provider and best part is detailed analytics report on segment with Marketing stage funnel view and related campaign performance at single place.

Cons

Some of the features which are available in Enterprise only and I need to ask them to enable it in my professional plan. It is a multiple negotiation to enable some of the features from Enterprise to Professional, but they helped me and it was done for me.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Prasanna H.

Digital Marketing Analyst

### "Comprehensive inbound and marketing automation tool for Lead Management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 23, 2018

We used to face a lot of problems with identifying the right prospects for our business. After implementing Aritic, multiple segmentation options has helped us send the right prospect to the sales team. This has also reduced the time period in the sales cycle.

Pros

What Marketing Automation solution do you use?I work for a digital Marketing agency, and I particularly liked the lead management feature in Aritic PinPoint. Since we started using this software, segmentation has become so easy and also it gives us the privilege of handling all our marketing assets, marketing analytics, Social media pages, and Email Marketing to name a few, under a single roof.

Cons

The current reports are good, but sometimes the graph pointers are not very clear, especially when I am trying to track anonymous visitors.I feel like application should develop in SEO reports so that Digital Marketing Agencies can make use of it effectively.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Tarasankar K.

Technical Lead

### "Out of Box - Integration support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 21, 2018

As we were only the integrator for bank so the benefits belongs to bank in communication to their members. The only benefit to us -- Now realtime data directly to bank so we were getting lesser query on ETLs.

Pros

I was involved in Banking system integration with Aritic PinPoint for one of the bank as we were the software vendor for Banking switch. The integration support and developer level support was just out of box.Their API documents and plugin module can integrate to any system as it was so easy for me connect with complex Banking system.

Cons

I just want highlighted about cons as they are having multiple modules and it seems, the experts of those modules sits in different timezones. So some of the time, I have to aligned my team as per that.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/161540/Aritic/reviews/)

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