---
title: "OptimoRoute Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is OptimoRoute the right Route Planning solution for you? Explore 268 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/161579/OptimoRoute/reviews/"
page_type: "reviews"
language: "en"
---

OptimoRoute

4.6 (268)

[View alternatives](https://www.capterra.com/p/161579/OptimoRoute/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated August 26th, 2026

# Reviews of OptimoRoute

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

MR

Matej R

OwnerFarming, 2 - 10 employeesUsed the software for: More than 2 years.

“Tracking and monitoring features give us more control over the delivery day, which is especially important when delivering fresh produce where timing matters.“

May 8, 2026

AO

Alejandra O

Project ManagerWholesale, 11 - 50 employeesUsed the software for: 1-2 years.

“We can not delete any order on "live" (meaning the routes running in that same day), so we need to contact the driver and ask them to "reject" or "fail" the order, to avoid the cancelled orders to keep showing up in the route (impacting the distance and working hours).“

September 3, 2025

PN

Paul N

OwnerUtilities, Self-employedUsed the software for: Less than 6 months.

“I enjoy having the ability to re-order the route based on what I think it should be based on my route standards so having that flexibility is definitely my favorite.“

April 27, 2026

JH

Jasmine H

Office AssistantUtilities, 2 - 10 employeesUsed the software for: 1-2 years.

“The main issues we have is that the drivers do not have to use the program and can turn off the tracker on there side which led us to needing to purchase tracking devices for both our trucks.“

September 11, 2025

GH

Giles H

Sales DirectorFood & Beverages, 2 - 10 employeesUsed the software for: 1-2 years.

“We can track our drivers, deliveries (the pictures are great and have saved us a number of times) and look back at past trends by delivery date.“

December 29, 2025

FS

FORREST S

ManagerComputer Software, 2 - 10 employeesUsed the software for: More than 2 years.

“While OptimoRoute is a capable standalone product for dispatchers, it falls short as a developer platform.“

March 9, 2026

vt

vumani t

technical support engineerInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years.

“It significantly reduces planning time by automatically generating the most efficient routes, which helps save fuel, reduce travel time, and improve overall productivity.“

February 23, 2026

DT

DJ T

owner operatorConstruction, 2 - 10 employeesUsed the software for: More than 2 years.

“Lot's of options can make it difficult to learn, some parameters will keep you from being able to route orders with no clear reasoning why.“

February 4, 2026

## Showing most helpful reviews

Showing 1-25 of 268 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Maria Fernanda H.  
Operations Manager  
Food & Beverages  
Used the software for: 1-2 years

### "Excellent for Small business"

February 27, 2023

4.0

We are solving the expensive cost of gas because we can optimize the routes and plan better to avoid excess of gas expenses.

Pros

The OptimoRoute system is suitable for our small company and easy to use. It's a flexibility system with access to a mobile application. The customer service is excellent and since we began using Optimo Route, we have a considerable improvement in our deliveries of product.

Cons

Some times I can't plan the routes with all my drivers because it takes only 2 of them but is not a big deal. Maybe we have something to change in the profiles of the drivers.

Reason for choosing OptimoRoute

When I start working here they were using already the product.

Review Source

Response from OptimoRoute

March 21, 2023

Hi Maria - we know how much of an impact gas costs can have on a small business and it's great that OptimoRoute has been of help. Our engineering team works daily on making sure we give our customers the best and shortest routes. There is a way to use both your drivers! Simply select the "Balancing" option under Planning Settings when you click the Plan Routes tab. You can choose the option to "Balance routes and use all drivers", and make other adjustments if you like. If you're still having trouble, write to our support team at support@optimoroute.com and they will take care of everything!

FS

FORREST S.  
Manager  
Computer Software  
Used the software for: 2+ years

### "Great for dispatchers, frustrating for developers"

March 9, 2026

4.0

While OptimoRoute is a capable standalone product for dispatchers, it falls short as a developer platform. We are building a custom app around their routing engine, and the lack of administrative API endpoints forces us into clunky, manual workarounds for onboarding. It's great for basic route planning, but the API needs a major overhaul to support real scalability.

Pros

The actual route optimization engine is very powerful. Once you finally get your data and fleet configured in the system, it handles daily planning, order pushing, and live tracking reliably. It's a solid operational tool for day-to-day dispatch execution

Cons

The REST API is severely limited and not developer-friendly for administrative tasks. The biggest roadblock is that you cannot programmatically create or import new drivers or vehicles via the API. Even for a brand-new driver, you are forced to break out of your custom app and manually use their web dashboard or CSV upload to build their profile before the API can interact with them. It also lacks basic endpoints like bulk order retrieval by date, making custom integrations a hassle.

Alternatives considered

[Route4Me](https://www.capterra.com/p/149633/Route4Me/)[Zeo Route Planner](https://www.capterra.com/p/208151/Zeo-Route-Planner/)[Onfleet](https://www.capterra.com/p/142633/Onfleet/)[ServiceTitan](https://www.capterra.com/p/150053/ServiceTitan/)[Track-POD](https://www.capterra.com/p/178880/Track-POD/)

Reason for choosing OptimoRoute

Price was the major deciding factor. Full-suite platforms like ServiceTitan and Jobber were cost-prohibitive because we would be paying a premium for CRM and invoicing features we simply didn't need. OptimoRoute gave us a much better price-to-performance ratio by offering a powerful, standalone routing engine without the bloated software costs.

Review Source

CS

Clorisa S.  
NOW Program Director  
Food & Beverages  
Used the software for: 2+ years

### "Senior Delivery Program "

March 11, 2025

3.0

Good experience easy to use. Very few complaints, just want to be able to use the plan route feature for large apartment buildings as well.

Pros

Tracking my drivers live time status, knowing immediately if the delivery was successful or not.

Cons

Not able to organize large apartment buildings. The plan route function not being the same each time.

Review Source

Response from OptimoRoute

May 9, 2025

Thank you for your review! We’re glad to hear that live tracking and delivery status updates have been valuable for your Senior Delivery Program and that you’ve had a good overall experience with the platform. We appreciate your feedback about organizing large apartment buildings and the consistency of the plan route function—those are important insights, and we’ll definitely take them into account as we work to improve. Thanks for choosing OptimoRoute!

SK

Sean K.  
State operations manager  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Simple, efficient and user-friendly!"

May 17, 2026

5.0

Simple and efficient, using this software has improved not only our delivery efficiency, but my personal knowledge of route planning as I can see the patterns and sensibilities it follows with every route plan. We're getting more on the truck than ever before and delivering with clear proof and statistics that are easily reviewed.

Pros

User friendly ease of use, clever planning and simplifies any route planning. Simply to adjust plans by altering timeslots and delivery priorities.

Cons

The truck specific navigation still requires some work regarding the directions it provides drivers while en-route, specifically the lane selection when exiting freeway offramps with multiple lane options. Otherwise the program itself is great, I've been using it for 4 years and have never once thought to change.

Review Source

NH

Nancy H.  
Owner  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Loveing OptimoRoute"

February 6, 2026

5.0

I love optimoroute. It has made making my route and keeping track of my drivers progress so much easier. It does everything I need it to do. I haven't found another routing service that does a better job than OptimoRoute

Pros

This app has made my routing so much easier. I like how easy it is to route and how much it saves me time communicating changes to the route with my drivers. I always recomend Optimoroute to other mom&pop trash companies since it is so inexpensive and worth every feature.

Cons

I would like to see more on demand customer support even if it is an AI chat bot helping me figure out how to fix something. Theres so many features I haven't started working with since I am not 100% sure that I know how it will work.

Alternatives considered

[Trash Flow](https://www.capterra.com/p/116609/Trash-Flow/)

Reason for choosing OptimoRoute

Beacuse of the pictures that we can uptraload to the route. THis helps us so much when clients claim something was not done

Review Source

DT

DJ T.  
owner operator  
Construction  
Used the software for: 2+ years

### "Awesome product for the price."

February 4, 2026

4.0

I've been using the service for years, I use Jobber as my CRM but the routing and automatic communication is garbage. Optimoroute has been my go to service for years now. With lot's of different needs from overnight routing for weeks, across hundreds of locations, to day to day service use. There are so many parameters which is great, but sometimes can make it hard to use for someone new to the software. I've always had someone call me and help me with service although it usually took a couple days for them to get back to me. Without a computer it's nearly impossible to edit or change your routes, the mobile desktop version doesn't work and these changes can't be made from the app.

Pros

super quick and efficient to transfer data and best routing I've found especially for the price. customer support has been amazing when I needed assistance, although it usually took a couple days to talk to someone in person. love the automated texts for tracking and appointment time frames.

Cons

Lot's of options can make it difficult to learn, some parameters will keep you from being able to route orders with no clear reasoning why. takes some time and patience to figure this out.

Alternatives considered

[Jobber](https://www.capterra.com/p/127994/Jobber/)

Reason for choosing OptimoRoute

other routing services were as the crow flies, too much hands on to create routes.

Review Source

Response from OptimoRoute

February 18, 2026

Hi DJ, It’s great to hear the routing quality stands out, especially compared to other tools you’ve tried. Moving data quickly, building routes across hundreds of locations, and having automated texts keep customers in the loop… that’s real operational value. We’re also glad our support team has been there when you needed help. That follow-up matters, even if it sometimes took a little patience. We hear you on the learning curve and the number of parameters. There’s a lot of power under the hood, and that can feel heavy at first. And your point about editing on mobile is noted. Thanks again for sticking with us and for sharing such an honest review. Best OptimoRoute Team

LK

Leanne K.  
Owner  
Consumer Services  
Used the software for: 2+ years

### "GREAT APP TO USE FOR DELIVERIES/SERVICES"

December 20, 2025

4.0

Pros

LOVE the tracking and location on it, as I am the owner of a snow clearing company and we use it to show customers who are away that their property is being cleared. The tracking also allows customers to see when you are on the way and exactly where you are. The Data Management is great, because it allows you to go back and see the proof by way of pictures, but also helps when I do the monthly billing. This was also such an easy program to learn so there was no steep learning curve. Great value for your money!

Cons

Wish it could integrate an accounting program so it could be automatically set up to generate invoices based on time spent at properties.

Alternatives considered

[Jobber](https://www.capterra.com/p/127994/Jobber/)[Service Autopilot](https://www.capterra.com/p/122075/Service-Autopilot/)

Reason for choosing OptimoRoute

Tracking Links were not provided at the time at the other options

Review Source

Response from OptimoRoute

January 21, 2026

Hi Leanne, We love hearing how you’re using OptimoRoute out in the real world — especially for snow clearing, where timing and visibility matter so much. Being able to show customers their property is cleared, even when they’re away, is huge… and it’s great to know the live tracking gives them peace of mind while keeping your day running smoothly. It’s also great to hear the photos and data are pulling double duty for you, proof of service and easier monthly billing. That’s exactly how those tools are meant to work together. And we’re glad the setup felt intuitive right from the start. No steep learning curve makes a long season a lot easier. We hear you on the accounting integration, too. Automatically turning time-on-site into invoices would be a big win, and feedback like this helps guide where we go next. Thanks again for choosing OptimoRoute and for sharing such a thoughtful review. Best OptimoRoute Team

DJ

Darren J.  
Chief Operating Officer  
Building Materials  
Used the software for: 2+ years

### "Powerful Route Optimization Tool That Drives Real Operational Efficiency"

December 17, 2025

4.0

OptimoRoute has been a strong operational tool for scaling delivery and field operations. Once implemented, it consistently delivered measurable improvements in route efficiency, visibility, and accountability. Dispatchers gained better control of daily planning, drivers benefited from clearer routes and expectations, and leadership gained actionable insights through tracking and reporting. It’s a solid solution for organizations serious about operational efficiency and continuous improvement.

Pros

OptimoRoute significantly improved our route planning efficiency and daily execution. The optimization engine produces practical, real-world routes that account for time windows, driver capacity, and service durations. Real-time tracking and ETA updates improved communication with both customers and internal teams. The reporting and data visibility helped us quickly identify inefficiencies and make operational decisions with confidence. Overall, it reduced manual planning time and improved on-time performanc

Cons

There is a learning curve during initial setup, particularly when configuring rules, territories, and exceptions. To get the most value, you need clean data and some upfront time invested in configuration and training. Advanced reporting and integrations can require additional effort depending on your systems

Reason for choosing OptimoRoute

We chose Optimo due to ease of use and ease of implementation.

Review Source

Response from OptimoRoute

December 22, 2025

Hi Darren, It’s clear you’re looking at OptimoRoute not just as software, but as an operational lever — and we’re glad it’s delivered real, measurable gains for your team. Hearing that route efficiency, on-time performance, and day-to-day execution improved once OptimoRoute was in place is exactly what we hope for. You’re also absolutely right about the upfront learning curve. Getting rules, territories, and exceptions dialed in does take some intention and clean data — and that’s exactly where our support team comes in. They work closely with teams during setup to help make sense of those early decisions, so the system is set up to perform consistently once it becomes part of daily operations. It’s great to hear dispatchers, drivers, and leadership are all seeing benefits in different ways. Thanks for choosing OptimoRoute and for trusting us as part of your continuous improvement efforts. Best OptimoRoute Team

JS

Jennifer S.  
Field Agent  
Package/Freight Delivery  
Used the software for: 1-2 years

### "Best routing Service"

April 29, 2026

5.0

I feel it's the best service for routing out there. We have used several and this is the one we like the most

Pros

I have been using Optimo route for over 3 years for our small business. I absolutely love this program! The options for routing and the ability to send to our mobile devices is top notch. The ability to see your route on the mobile app even with no signal is invaluable!! Very worth the money for this service!

Cons

nothing notable. no complaints. It could be a little more affordable but still worth the monthly amount

Switched from

[Route4Me](https://www.capterra.com/p/149633/Route4Me/)

tedious and had to enter all stops individually

Review Source

Response from OptimoRoute

May 22, 2026

Hi Jennifer, Thank you for the amazing review and for being with us for over three years. We’re so glad OptimoRoute has become such an important part of your small business. Being able to send routes directly to mobile devices and still access them without signal can make a huge difference out in the field, so it’s great to hear those features have been so valuable for your team. And hearing that this is the routing service you like most after trying others really means a lot to us. We appreciate your note about pricing as well, and we’re happy to hear the value still feels worth it. Thanks again for the trust and for sharing your experience. Best OptimoRoute Team

rZ

rasa Z.  
Operations manager  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Powerful Route Planning with Some Real-World Limitations"

December 16, 2025

5.0

Overall, my experience with OptimoRoute has been very positive. It’s a strong planning tool that significantly reduces route-planning time and brings structure and consistency to complex delivery schedules. The optimisation engine is powerful and handles time windows, capacities, and service times well, which makes planning far more efficient than manual methods. That said, it works best when the data and constraints are well set up, and some real-world flexibility and local knowledge still need to be applied by the planner. Once configured properly, though, it’s a reliable system that supports better decision-making, improves visibility, and helps keep operations running smoothly.

Pros

What I liked most about OptimoRoute was how clearly and quickly it turns complex delivery schedules into practical, workable routes. In particular: Smart route optimisation that realistically accounts for time windows, service times, driver hours, and vehicle capacity Easy visibility of routes on the map, making it simple to spot inefficiencies or last-minute changes Reliable ETA calculations that help with planning and customer communication Flexibility to adjust jobs, priorities, or constraints without rebuilding everything from scratch

Cons

What I liked least about OptimoRoute was that, while it’s very powerful, it can sometimes feel too rigid for real-world logistics. In particular: Limited flexibility for on-the-day changes once routes are optimised Doesn’t always reflect local or driver-specific knowledge, which can lead to impractical sequencing Manual tweaking can be time-consuming when handling exceptions or last-minute jobs Learning curve for setting up constraints correctly to get truly accurate results It works best with clean, predictable data, but in fast-moving or highly variable operations it can feel restrictive.

Alternatives considered

[MSP Manager](https://www.capterra.com/p/242257/MSP-Manager/)

Reason for choosing OptimoRoute

Price was the key point we were exploring alternative products

Review Source

Response from OptimoRoute

December 22, 2025

Hi Rasa, Thank you for such a thoughtful, real-world review. It clearly comes from someone who’s spent a lot of time planning routes under real pressure, and we truly appreciate that perspective. We’re glad OptimoRoute is helping turn complex schedules with time windows, capacities, and driver hours into clear, workable routes. That visibility on the map and reliable ETAs can make a huge difference when you’re coordinating moving parts and keeping customers informed. You’re absolutely right that setup matters. When constraints are dialed in, OptimoRoute shines, and we’re glad it’s become a reliable planning backbone that saves time and brings structure to complex operations. Thanks again for choosing OptimoRoute. Best OptimoRoute Team

SS

Samantha S.  
Co-Founder  
Food & Beverages  
Used the software for: 2+ years

### "Happy customer has saved SO much time with Optimo Route."

March 11, 2025

5.0

We've been using OptimoRoute for 4 years now. It has saved so much time in routing and mapping. The ability to group stops and reorder routes is so helpful. Even simple things like being able to add a substitute driver and switch the route over same day has been a game changer. Speaking of, it makes it easier to hire new delivery drivers since the app makes their job that much easier and more direct.

Pros

OptimoRoute has saved us SOOOOO much time! That's my favorite part but it's also helped by being able to track delivery times and monitor our drivers. The algorithms that plan the routes are great!

Cons

Hmmm hard to think of anything bad. I will say I wish there was a quick shortcut to make last minute changes without having to deactivate/renumber a route.

Reason for choosing OptimoRoute

better pricing and best mobile app with good reviews

Switched from

[Google Maps](https://www.capterra.com/p/227511/Google-Maps/)

needed the brain power of the routing software to be able to handle a huge uptick in orders we received during the lockdown

Review Source

Response from OptimoRoute

May 9, 2025

Thank you for the amazing review! We’re thrilled to hear how much time OptimoRoute has saved you over the past four years and that features like route grouping, live tracking, and easy driver substitutions have made such a big impact on your operations. It’s especially rewarding to know that our platform helped support your growth during the lockdown and even made onboarding new drivers easier. We appreciate your feedback about making last-minute changes more streamlined—it's a great suggestion, and we’ll definitely keep it in mind as we continue improving the platform. Thanks for choosing OptimoRoute and for trusting us to power your delivery operations!

RM

Richard M.  
Analyst  
Medical Devices  
Used the software for: 2+ years

### "Reliable, Scalable Routing with Excellent Support"

April 8, 2026

5.0

Overall, our experience has been extremely positive. The platform has improved our routing efficiency, team coordination, and customer communication. The interface is intuitive, the tracking and notifications are reliable, and it scales well as our operation grows. Combined with strong customer support, it’s been a dependable tool that we use every day with confidence.

Pros

OptimoRoute has helped us stay organized like never before. We can start each day with a clear picture of what our growing crews’ schedules look like, which has been a game changer operationally. The delivery notifications are just as valuable, our customers and partners know exactly what to expect, which reduces confusion and improves communication across the board. It’s made our delivery management and visibility significantly more efficient.

Cons

It is a bit more expensive than some alternatives. That said, the cost becomes a non-issue when you actually need support. Their team is quick to respond, and more importantly, their responses are clear, helpful, and actionable. That level of support easily justifies the price.

Review Source

Response from OptimoRoute

April 27, 2026

Hi Richard, Thank you for such a thoughtful review. We’re really glad to hear how much clarity OptimoRoute has brought to your daily operations. Starting the day with a clear picture of your crews and schedules can change everything, especially as teams grow. And it’s great to know the delivery notifications are helping set the right expectations and keep communication smooth across the board. It’s also great to hear the platform is scaling well with your operation and supporting coordination day to day. That kind of reliability and visibility is exactly what we aim for. We appreciate your note on pricing as well, and we’re especially glad the support experience has made a difference when it matters. Thanks again for sharing your experience and for trusting OptimoRoute. Best OptimoRoute Team

PN

Paul N.  
Owner  
Utilities  
Used the software for: Less than 6 months

### "Optimoroute Review"

April 27, 2026

5.0

My overall experience using Optimoroute is 8/10. Somethings I don't quite understand how they work and the explanations can be sometimes vague. But for a Lite user with basic features it is definitely the best tool hands down.

Pros

Optimoroute has the best UI and easy-to-understand navigational menus. I enjoy having the ability to re-order the route based on what I think it should be based on my route standards so having that flexibility is definitely my favorite.

Cons

For a small business like myself with only 1 truck the price to get started is a little steep. I've tried other routing tools but for us Optimoroute is definitely the best thing there is.

Switched from

[Spoke Dispatch](https://www.capterra.com/p/210604/Spoke/)

Doesn't allow adjusting the route order.

Review Source

Response from OptimoRoute

May 22, 2026

Hi Paul, We’re really glad the flexibility and ease of use stand out for you. Being able to adjust routes to match your own standards is something many operators care deeply about, so it’s great to hear that control has made a difference in your day to day work. And hearing that OptimoRoute stood out after trying other tools means a lot. We also appreciate your feedback on pricing and explanations within the platform. That’s valuable insight, especially from a smaller operation using the Lite plan. Thanks again for sharing your experience and for choosing OptimoRoute. Best OptimoRoute Team

mS

mike S.  
Logistics Manager  
Food Production  
Used the software for: 2+ years

### "Reliable Route Optimization with Strong Efficiency Benefits"

February 14, 2026

5.0

Overall, my experience with OptimoRoute has been positive. It has helped streamline scheduling and route planning, reduced operational inefficiencies, and improved coordination. While there are minor areas for improvement, the benefits outweigh the drawbacks for organizations that depend on optimized routing.

Pros

The most valuable feature is the route optimization engine. It simplifies complex scheduling and improves overall workflow efficiency. The automation reduces manual errors and saves significant planning time.

Cons

Pricing may be a consideration for smaller businesses. Additionally, the initial setup and learning process can take some time before users feel fully comfortable with all features.

Review Source

Response from OptimoRoute

April 27, 2026

Hi Mike, Thank you for such a clear and thoughtful review. We’re really glad to hear the optimization engine is making a difference. Taking complex scheduling and turning it into something manageable, while saving time and reducing errors can change the pace of the whole operation, especially in food production. It’s also great to hear it’s helping with coordination and keeping everything running more smoothly day to day. When planning becomes easier, everything downstream tends to fall into place. We appreciate your notes on pricing and the initial setup as well. Thanks again for sharing your experience and for trusting OptimoRoute. Best OptimoRoute Team

SA

Santiago A.  
CEO  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Grow Efficiently"

May 6, 2026

5.0

Excellent experience. It has helped me grow my business with efficiency and trust. Also is very affordable.

Pros

Flexibility about programming different routes with several instructions and having the delivery proof for the client

Cons

Sometimes it lags between central platform and driver app. Generating some mistakes on deiver route live

Review Source

Response from OptimoRoute

May 22, 2026

Hi Santiago, Thank you for the great review. We’re really glad OptimoRoute has helped you grow your business with more efficiency and trust. Being able to build flexible routes with detailed instructions while also giving clients clear proof of delivery can make a huge difference in logistics operations. We appreciate your note about occasional lag between the platform and driver app as well. That’s helpful feedback and we understand how important real time accuracy is in the field. Thanks again for sharing your experience. We’re proud to support your growth. Best OptimoRoute Team

SK

Sam K.  
Projects Manager  
Food & Beverages  
Used the software for: 2+ years

### "Simple but effective"

December 28, 2025

5.0

We have used it since the Covid pandemic and have not looked into other software which performs this same job. We have looked into alternate software in most other parts of the business so this is high praise.

Pros

It is easy to use and simple to teach others. It has had improvements since I first started using it. It has allowed us to know how many drivers a day we should be using and due to this has saved the company money.

Cons

After a while you get used to what it should do/ what your routes generally look like however If you have inputted data incorrectly it is hard to pinpoint what is throwing it off. I do not know how this could be improved though.

Review Source

Response from OptimoRoute

February 18, 2026

Hi Sam, “Simple but effective” is actually one of the best compliments we could get. When something’s easy to teach, easy to use, and quietly saving the company money in the background… that’s a win. It’s great to hear it’s helped you figure out the right number of drivers each day. That kind of visibility can really change the math of an operation, especially in food and beverage where margins matter. And the fact that you’ve stuck with us since the Covid days — while reviewing other tools across the business — honestly means a lot. You also raise a very real point about data inputs. When something small is off, it can be frustrating to track down what’s causing the route to look “wrong.” If you ever want a second set of eyes on a route that seems off, our support team is always happy to help dig in. Sometimes it’s just one tiny field causing a ripple effect. Thanks again for the trust — and for the high praise. We don’t take that lightly. Best OptimoRoute Team

iS

iaroslava S.  
Director  
Retail  
Used the software for: 2+ years

### "Reliable and efficient route planning tool for daily operations"

December 30, 2025

5.0

We have been using OptimoRoute for almost five years, and it has become a core tool in our daily operations. It is reliable, efficient, and consistently helps us optimize routes, improve delivery accuracy, and reduce manual work. Overall, we are very satisfied with the platform.

Pros

OptimoRoute offers excellent value for money and has significantly improved our operational efficiency. Route planning, tracking, and overall logistics setup are intuitive and reliable, which helps us save time daily and manage deliveries in a structured, predictable way.

Cons

The main drawback is the mobile version of the administration panel. While the driver app works well, the admin interface on mobile could be more user-friendly and optimized for quick changes and checks on the go.

Review Source

Response from OptimoRoute

February 18, 2026

Hi Iaroslava, Thank you for the kind words — and for being with us for nearly five years. We’re so glad OptimoRoute has become a core part of your daily operations and is helping you stay efficient and organized. We also appreciate the feedback about the mobile admin panel. That’s helpful insight, especially when quick changes on the go matter. We’ll definitely take that on board. Thanks again for your trust — we’re glad to support your team. Best OptimoRoute Team

VS

Valiant S.  
Director  
Primary/Secondary Education  
Used the software for: 2+ years

### "An essential business tool if you have random delivery patterns"

September 14, 2025

5.0

Optimoroute is an absolute essential for our business. We deliver all over the city to different places and we rarely go to the same place more than once per year. We used to type out everything for our drivers in excel, but that still meant they were reliant on their own ability to find places in Google maps. Optimoroute means we can employ people and send hem on their way without having to waste time.

Pros

The ability to add notes to the delivery address so that the driver sees if there is any specific issues with the delivery. The ability to track drivers. The capacity to see how long individual deliveries take so we can optimise daily workflows.

Cons

Nothing really - Optimoroute gets better all the time. The click and drag functionality to allow you to move deliveries around was a big improvement when it came in.

Review Source

Response from OptimoRoute

November 11, 2025

Hi Valiant, It’s great to hear how essential OptimoRoute has become for your business — especially given the complexity of handling random delivery patterns across the city. We love that features like delivery notes, driver tracking, and timing insights are helping you streamline workflows and make smarter scheduling decisions. Your story about moving from Excel to OptimoRoute really captures what we aim for: saving time, simplifying logistics, and making your team’s day smoother. It’s also wonderful to hear that the click-and-drag updates have made things easier for you — we’re always working to make planning more intuitive and efficient. Best Optimoroute Team

YS

Yvonne S.  
Food Bank Outreach Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Super Helpful!"

October 3, 2025

5.0

Overall experience with OptimoRoute has been amazing. We have been users for 4+ years now and I could not imagine how much harder my job would be if I had to do my job without this program!

Pros

OptimoRoute helps our Non-Profit serve clients in our community much easier. It's a fairly cheap program that is easy to use, keeps our clients information safe and secure, and helps us be as efficient as possible when planning delivery routes along our town. It also helps keep track of successful vs unsuccessful deliveries so we can follow-up accordingly. All the set-up and import of data is easy to do!

Cons

Nothing, It's covered all our bases! There's many options I know I'm not using so I'm sure it offers way more than what I am currently using!

Review Source

Response from OptimoRoute

December 22, 2025

Hi Yvonne, This really means a lot to us. Knowing OptimoRoute helps your non-profit serve people in your community more easily. When routes run smoothly, follow-ups don’t slip through the cracks, and client information stays safe, it frees you up to focus on the work that actually matters — helping people. We also love your honesty about not using every feature yet. That’s completely normal. Think of OptimoRoute like a well-stocked toolbox — you don’t need every tool every day, just the ones that make your job easier right now. And if you ever want to explore more, we’re always happy to help. Four-plus years with us is huge, and hearing that you can’t imagine doing your job without it… that’s incredibly humbling. Thank you for the trust and for the work you do in your community. We’re really glad to be part of it. All the best. OptimoRoute Team

nA

neil A.  
Director  
Individual & Family Services  
Used the software for: 2+ years

### "Great overall user friendly and great optimization "

February 4, 2026

5.0

Pros

Easy of input and great route calculations for lawn care treatments routes. Hopefully as business expands it will become more useful

Cons

The price is a little too high for a single user and jumped considerably a couple of years back. Would be better to have a lower tier single user with maybe less features that are not required.

Review Source

Response from OptimoRoute

February 18, 2026

Hi Neil, Thank you — we’re really glad OptimoRoute is helping with your lawn care routes. When input is simple and the route calculations just work, it takes a lot of stress out of planning the day. And as you grow, having that solid foundation in place can make expansion feel a lot more manageable. We also appreciate you sharing your thoughts on pricing. Thanks again for taking the time to share your experience — we’re glad to be part of your growth. Best OptimoRoute Team

SV

Stijn V.  
CEO  
Food Production  
Used the software for: 2+ years

### "Must have app for deliveries"

January 2, 2026

5.0

Time saving app. A must have for anyone who does deliveries. The customer service is very fast and effective in their responces.

Pros

Very effective route planning. Our drivers are mostly exact on schedule. Our custumers appreciate that very much.

Cons

The system has no knowledge of roadworks, wich disrupts the scheduling. That is often necessary to draw up an effective schedule.

Review Source

Response from OptimoRoute

February 18, 2026

Hi Stijn, Thank you — “must have” truly means a lot. We’re especially glad to hear your drivers are staying on schedule and that your customers appreciate it. In food production, being on time builds real trust, and it’s great to know OptimoRoute is helping you deliver that consistency. We’re also happy our support team has been quick and effective when needed. We understand your note about roadworks and appreciate you pointing it out. Thanks again for the trust — we’re proud to support your deliveries. Best OptimoRoute Team

RM

Ryan M.  
Field service rep  
Telecommunications  
Used the software for: 1-2 years

### "Long time user satisfied user."

April 24, 2026

5.0

The route planning feature is very user friendly. It helps streamline schedules and makes planning much easier.

Pros

Super easy to use from start to finish. Everything was clear, smooth, and saved a lot of time throughout the process when I first started.

Cons

I mainly use the route planning, but I’m still charged for features I don’t use, which feels unnecessary. Despite putting in the coordinates, sometime routes are not mapped correctly.

Review Source

Response from OptimoRoute

May 22, 2026

Hi Ryan, Thank you for being a long time user and for sharing your experience. We’re really glad the route planning has been easy to use from the start and has helped simplify your scheduling. When a tool saves time without adding complexity, that’s exactly how it should feel. We also appreciate your honest feedback about pricing and route mapping. Thanks again for sticking with us over the years and for taking the time to leave a review. Best OptimoRoute Team

JP

JAMES P.  
parts manger  
Construction  
Used the software for: 2+ years

### "WALDORF / ALEX PARTS MANGER "

September 12, 2025

5.0

ITS BEEN GREAT WE STARTED WITH 2 DRIVERS A FEW YEARS BACK AND NOW HAVE IT RUNNING ON 7 STORES. WE LOOK FORWARD TO SPREADING THIS TO ALL 60 STORES OVER TIME

Pros

HOW GREAT IT IS ON WHEN IT COMES TO THE ROUTING AND MAPS. IT DOES GREAT WHEN FIXING THE RIGHT ROUTE AROUND THE CITY

Cons

WHEN ASSINGING DRIVERS THEN RUNNING ROUTES, IT SOMETIMES UN CHECKS THE DRIVER WE PUT IN. WE CAN MANUAL OVER RIDE IT SO THIS MIGHT BE SOMEHTING WE ARE DOING WRONG AND NOT PROGRAM

Review Source

Response from OptimoRoute

November 11, 2025

Thank you, James, for the fantastic review! We're thrilled to hear how well OptimoRoute has been working for your routing and mapping needs, and it’s great to see how your use of the platform has grown from just two drivers to seven stores — that’s amazing progress! We appreciate you pointing out the driver assignment issue. It does sound like something our team can help you fine-tune, and we’d be happy to take a closer look to make sure everything runs smoothly as you continue expanding to more locations. It’s exciting to hear your plans to roll out OptimoRoute across all 60 stores — we’re proud to be part of your growth journey and look forward to supporting you every step of the way! Best OptimoRoute Team

JS

James S.  
Owner  
Logistics and Supply Chain  
Used the software for: 1-2 years

### "Optimo Route Review"

September 29, 2025

5.0

My overall experience with Optimo route was very, very, very excellent. I highly recommend this program

Pros

What I like the most about Optimo Route isI love the ease of arranging routes for all the drivers in my crew

Cons

The thing I liked the least about Optimo route is it's A little pricey but not to bad and a little bit affordable

Review Source

Response from OptimoRoute

November 11, 2025

Hi James, thanks for taking the time to share your experience! We’re really happy to hear how much OptimoRoute has helped simplify route planning for your crew — that’s exactly the kind of impact we aim for. We understand your thoughts on pricing, and it’s great to know you still find it affordable and worthwhile for what it delivers. Best OptimoRoute Team

NM

Nikita M.  
Sr. Mgr.  
Food & Beverages  
Used the software for: 2+ years

### "Great tracking software, easy to use for both us, driver and customers"

March 25, 2025

5.0

Detailed delivery tracking software, we run a cloud kitchen and Optimoroute helps us and driver to prepare cost efficient routes, and ease of use for our customers to track and leave feedback

Pros

Super easy to use software, and addresses majority of our business cases related to delivery notifications and tracking.

Cons

There are instances where we need to run additional drivers on certain days and the system currently does not support to add ad-hoc drivers, you need to purchase min. a full month of membership for the same.

Review Source

Response from OptimoRoute

May 9, 2025

We're glad to hear that OptimoRoute has been a great fit for your cloud kitchen operations, helping create cost-efficient routes and delivering a smooth experience for both your team and your customers. It’s great to know the tracking and delivery notifications are addressing your business needs. We appreciate your feedback on adding ad-hoc drivers—we understand how important flexibility is for dynamic operations, and we'll take this into consideration as we explore ways to make the platform even more adaptable. Thanks for choosing OptimoRoute and for sharing your experience!

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