# Page 7 | OptimoRoute Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is OptimoRoute the right Route Planning solution for you? Explore 248 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/161579/OptimoRoute/reviews

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OptimoRoute

4.6 (248)

[View alternatives](https://www.capterra.com/p/161579/OptimoRoute/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 7 - Reviews of OptimoRoute

## Showing most helpful reviews

Showing 151-175 of 248 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

FS

Fernando S.  
Manager  
Medical Practice  
Used the software for: 1-2 years

### "Great Product "

February 27, 2023

5.0

Pros

I like how easy the system is to use and how easy it is for our staff to use as well. The ease of uploading excel sheets to make the process quicker and the ability to assign to multiple drives has been a game changer.

Cons

I don't really think there is something I don't like, I feel that there is always something to improve. I would like to see OptimoRoute become HIPAA compliant so we can add more member data to the platform.

Review Source

Response from OptimoRoute

March 21, 2023

Hi Fernando - thanks so much for the kind words, we love reading stuff like this and seeing our customers happy! Also glad to hear that you've been liking what our features do and that you find it easy and intuitive to use - that's what we strive for. As for HIPAA compliance, we definitely have our sights set on getting it, probably by the end of year, so stay tuned.

RH

R.W. H.  
Owner  
Farming  
Used the software for: 6-12 months

### "Making us look good!"

October 22, 2020

5.0

This has honestly been a great software platform for our business. We looked at many competitors and options but Optimo Route was the best. Had all the features and more and the cost we right in line for a start up business. We will recommend this platform to everyone and appreciate the experience we have had so far.

Pros

We appreciate that this software has a tracking option and communication protocol. In the farming and delivering business communication is key and we are able to communicate with our customers and differentiate us from our competitors. Easy to use and very robust for the amount of money we pay. A great value.

Cons

We are not aware of how to integrate Optimo Route with our Wix E-Commerce platform. Integration would really help us save time but we don't know how to do this. We would like to have a better HELP or Support option in Optimo Route.

Alternatives considered

[Route4Me](https://www.capterra.com/p/149633/Route4Me/)[Routific](https://www.capterra.com/p/142530/Routific/)

Reason for choosing OptimoRoute

More features and benefits for the price and we are able to customize in the future. Easy to add drivers and we got a great trial offer without having to buy it yet.

Review Source

VR

Verified Reviewer  
COO  
Food Production  
Used the software for: 6-12 months

### "does the job but could be a lot better"

March 15, 2019

3.0

Customer service is very good and fairly responsive, but the product itself is unimpressive.

Pros

It's the best we could find, and it does the job well enough.

Cons

There are a number of improvements that could be made to this software, too numerous to recount here. And while the entire industry suffers from this, the fact that it's not married to live traffic data makes the software basically useless in terms of tracking driver effectiveness. Essentially this software is slightly better than just doing it through a spreadsheet.

Review Source

Response from OptimoRoute

April 10, 2019

Companies see huge improvements over manual planning with our software. If you haven't seen similar gains, perhaps we can suggest a workflow which will get you great results automatically. What's different about OptimoRoute is we have many features like overnight, weekly and multi-day long haul planning, and many other features that other programs don't have. If you want to know more, please contact us at support@optimoroute.com.

CM

Claire M.  
Operations Manager  
Farming  
Used the software for: 6-12 months

### "We love OptimoRoute"

May 11, 2020

5.0

Optimo's customer service is incredible, their software does almost everything we could ever need, in an intuitive way, and we'd be lost without them!

Pros

This software has enabled our business to be 2X more efficient! It's great that we can track and analyze the data over time, and has been an incredible tool for our drivers while on the road.

Cons

There's a couple things here and there that would make this thing easier to use, but the team at Optimo is constantly upgrading and even within the last 6 months, it has become a more suitable product for us!

Alternatives considered

[Onfleet](https://www.capterra.com/p/142633/Onfleet/)[Powerfleet](https://www.capterra.com/p/266387/PowerFleet/)

Reason for choosing OptimoRoute

Customer service.

Review Source

Response from OptimoRoute

October 22, 2020

Hey Claire, guess what - new upgrades and features are on their way! We think you'll love them too. Stay tuned...

VR

Verified Reviewer  
Business Owner  
Textiles  
Used the software for: 6-12 months

### "OptimoRoute allows you to start optimizing from day 1"

December 8, 2018

5.0

We have tried several others, but Optimo has the easiest UI and it is quick to customize for your data.

Pros

The software has consistently improved with beta tested results and excellent customer service.

Cons

Changing costs with preferred feature introductions.

Review Source

Response from OptimoRoute

January 10, 2019

Great to hear! We always aim to provide features that better serve our customers, while still staying budget-friendly. Here's hoping your improved efficiencies and route management make the monthly price, for all your desired features, a drop in the proverbial bucket.

RD

Rebecca D.  
VP  
Consumer Services  
Used the software for: 6-12 months

### "Groceries Delivered "

October 30, 2020

5.0

Overall we are very satisfied with the performance of the software.

Pros

Drivers save time using the software and it ensures customers that their groceries are on their way. The fact that it integrated easily in to apple phones is great. Also helpful that you can download reports, and the driving delivery schedule.

Cons

Sometimes it is hard to know where to go if you need to make unexpected changes in a hurry. For instance if a driver needs to switch their navigation app or if you need to edit some stops.

Reason for choosing OptimoRoute

The Optima-Route software was easily integrated and easy to learn. When we reached out to Locus there weren't any clear ideas as to how much it would cost. The people who did get back to us from Locus were vague and made it seem as though everything had to be customized and it seemed way out of our budget. We didn't have time to waste and OptimoRoute was found searching on the internet and so glad we found it.

Review Source

BR

Brianna R.  
Operations Manager  
Automotive  
Used the software for: Less than 6 months

### "Scheduling is a breeze"

October 30, 2020

5.0

We are solving our communication with customers and the real time of arrival versus best guesses. We are also able to monitor our drivers more closely and know if they are deviating from our planned day. Additionally, we used to overbook and now we can avoid that by seeing how long the routes are and if what we need done is even possible within the time frame given.

Pros

We love that it puts all our pick up and deliveries in the correct order and gives us times. The BEST feature though is the real time tracking! I can call our customers and give them up to date times throughout the day if we hit traffic or or ahead of schedule. It has completely changed the way we communicate with our drivers and our customers. It also helps us form the dreaded "over-scheduling".

Cons

It is not able to differentiate between the fact that our truck has to be empty of our deliveries before we can pick up but that is I think unique to our business. If not, that would be a great software upgrade!

Reason for choosing OptimoRoute

The fact that we could do a free trial for 60 days and the fact that it was comparatively less expensive (even though it is expensive to our bottom line) than any other product we saw that offered so much.

Review Source

CR

Curtis R.  
Owner  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Dependable"

March 4, 2023

5.0

Its been the best software I could find

Pros

Very easy to use and very fast at routing

Cons

I feel like the routes are planned longer than they actually take.

Review Source

Response from OptimoRoute

March 21, 2023

Hi Curtis - thanks for leaving a review! If you feel the routes are planned longer than they usually take, our support team could have a look and see how to optimize that for you, just send an email at support@optimoroute.com and someone will reach out to you ASAP.

TP

Thomas P.  
Director  
Food & Beverages  
Used the software for: 6-12 months

### "Business Changing Product!"

October 23, 2020

5.0

Great!

Pros

\- its accuracy (customers are raving that our drivers are turning up on the minute of their ETA) - the time saving it brings to the business - the best routes are far better than what I would be able to achieve with manual GPS input. - versatility (can send 1 driver to do 40 drops or split between 2 or more)

Cons

The only thing that could be improved for my business is to have another option when adding more deliveries to an already established delivery run. One that was "keep planned routes unchanged, add new orders to existing drivers"

Alternatives considered

[Onfleet](https://www.capterra.com/p/142633/Onfleet/)

Reason for choosing OptimoRoute

Preferred the cost per driver model.

Review Source

JS

Jennifer S.  
Trip Coordinator  
Security and Investigations  
Used the software for: 1-2 years

### "Trip Prep"

November 1, 2020

4.0

It has made my job easier and faster which is great.

Pros

When we have a large number of files to distribute to our agents Optimo can create trips quickly. Being able to see the routes of the files on the map.

Cons

Sometimes the trips are not evenly distributed between agents and cannot see why Optimo has plotted them so unevenly. We print out the map of the routes so would like the option to change the colour for each agent as some colours do not print well and make it hard to see. As this is an American product it can be frustrating when an address is not recognised in particular the RD (rural delivery) addresses are not recognised.

Review Source

JO

Jane O.  
Office Admin  
Religious Institutions  
Used the software for: I used a free trial

### "Free Trial"

February 10, 2024

5.0

I had an excellent experience using OptimoRoute and will use it again. I received a follow-up email with contact information and I called with a question. I was impressed with the support I was given.

Pros

Our small company had been searching for an easy way to deliver over 300 gifts at Christmas. We had volunteer drivers who made deliveries to a few homes after their work day. OptimoRoute, let me choose a small number clustered together for each driver.

Cons

I was totally satisfied with every aspect of the software used.

Review Source

Response from OptimoRoute

October 29, 2024

Dear Jane, Thank you for sharing your wonderful experience with us! We’re thrilled to hear that OptimoRoute helped your small company efficiently organize and deliver over 300 gifts during the holiday season. It’s great to know that the ability to cluster routes for your volunteer drivers made things easier and more manageable. We’re also delighted to hear that you were satisfied with every aspect of the software and that our support team was able to assist you effectively. We strive to provide not only a reliable product but also top-notch support, so your feedback truly means a lot to us. If there’s anything else we can do for you in the future, please don’t hesitate to reach out. We look forward to supporting your company again in the future! Best OptimoRoute Team

CM

Christopher M.  
Executive V.P.  
Consumer Services  
Used the software for: Less than 6 months

### "Plenty of features, some functions not as straight forward as I would like"

October 22, 2020

4.0

I appreciate the Live feature and routes. It's not as good at predicting the route as other programs I have used in the past but it's not bad.

Pros

I appreciate how easy it is to import my locations and custom fields into the web app.

Cons

Making changes to a plan already dispatched and replotting a new route based on those modifications don't seem straight forward. Also, some functions require repeated actions when it would be nice to consolidate. Example, If you select 4 locations and try to edit them all, if you unselect them from the edit screen, you can't do anything else. You have to go back to the edit screen after unselecting them from the route and then put them on another driver.

Alternatives considered

[RouteManager](https://www.capterra.com/p/185092/WorkWave-Route-Manager/)

Reason for choosing OptimoRoute

Cost and features.

Switched from

[RouteManager](https://www.capterra.com/p/185092/WorkWave-Route-Manager/)

Cost and features.

Review Source

RU

Regan U.  
Owner  
Consumer Goods  
Used the software for: 1-2 years

### "Basic Software"

October 22, 2020

4.0

Good basic product et themselves down with support - could be amazing if done right

Pros

Price and the range of features matched my needs

Cons

user interface, a lot of things are not intuitive and could be done a lot better Biggest issue is I had a huge surprise bill with texting, tried to get help from support and only got one reply and then after that no one replied to messages, the bill was way more than it should have been and it never got resolved (due to no response). My business I growing massively and I am actively searching for alternatives all due to lack of support when needed

Reason for choosing OptimoRoute

Price

Review Source

EF

ERICA F.  
Operations Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Wonderful Product and Easy to use!"

September 12, 2019

5.0

Wonderful! Very easy to use and track drivers!

Pros

easy to use for drivers. easy to add stops last minute and reroute!

Cons

when marking as failed, should have a choice of reasons or somewhere to type as to why delivery failed.

Reason for choosing OptimoRoute

easy to use, gave almost all options we needed to complete the daily task!

Review Source

Response from OptimoRoute

October 31, 2019

Hi Erica, We appreciate the feedback that you've left for OptimoRoute - thanks! Nice to see that you're finding our route optimization software easy to use and that you're getting the most out of its dynamic planning capabilities. Rest assured that the delivery feature you'd love to see is currently in development - stay tuned!

BJ

Bryan J.  
Installation Manager  
Real Estate  
Used the software for: 1-2 years

### "Daily Routing Solution"

October 22, 2020

5.0

Pros

I create multiple routes daily for different locations - no routine stops at all. Optimo Route allows me to import waypoints, populate routes and distribute those routes to my drivers quickly and accurately.

Cons

I wish there was a way to create a Custom Excel Export - where I can define which columns of information I need exported and maybe even customize the format so I don't have to format the file for my unique application. I'm not saying what's available should have anticipated our specific needs, only that I wish this feature was available.

Review Source

CM

Cheryl M.  
Delivery Operations Manager  
Retail  
Used the software for: 6-12 months

### "Easy and Efficient to Use"

October 22, 2020

5.0

The program is a great option for what we were looking for. The routing program that comes with our online platform is not user friendly, so I am happy that I found this product.

Pros

It has some very user friendly features along with the ease of use and set up with the App.

Cons

Adding a adjusting routes after they start should not have to be manually adjusted. There are times that I have to add quite a few stops and it gets very time consuming.

Switched from

[Tookan](https://www.capterra.com/p/218952/Tookan/)

Even though Tookan is linked to our online shopping, the process of using it was terrible!!!

Review Source

TG

Teresa G.  
Founder/Owner  
Food & Beverages  
Used the software for: Less than 6 months

### "Review by The Produce Squad"

October 27, 2020

5.0

Overall, love the app. Very professional and reliable. Our drivers have had no to very little experience with the app crashing or not working for them. Great app!

Pros

I love the tracking notifications sent to customers. Very professional! Also, I love how I can import addresses from our orders on Shopify and then see the locations all at once on the map. The app is great and easy to use for the drivers as well.

Cons

We are a small company and for the amount of deliveries we perform at this time (less than 75 per week using the app twice a week) its expensive. However, we can scale with this app so its in our best interest to keep it. Also, I wish there was a function to notify all scheduled deliveries at once via text and email. For example, we delivery produce the same day it is delivered to us from the main distributor. If the main distributor is very late, we'd like to send a mass communication to only scheduled orders for the day about the delay. I realize the real time tracking adjusts the schedule, but we'd like to send a personal message about what is occurring and why.

Reason for choosing OptimoRoute

I can't remember the name but I needed an app where I could physically draw a boundary around the orders every time. Our drivers have a somewhat consistent area they cover but it does change so I needed the flexibility to see the deliveries all at once and then draw boundaries.

Review Source

DP

Dale P.  
General Manager  
Food & Beverages  
Used the software for: 6-12 months

### "Our Optimo Route experience"

February 18, 2023

4.0

Fuel and time optimization.

Pros

We emigrated and purchased an online organic food business and needed to plan routes in a large part of Queensland, Optimo Route was exactly what we needed.

Cons

The reverse routes option could be improved. When you ask for the route to be reversed, there is a time error.

Reason for choosing OptimoRoute

I preferred the planning and route delivery that Optimo Route gave us.

Review Source

Response from OptimoRoute

March 3, 2023

Hi Dale, thank you for sharing your experiences using OptimoRoute for your organic food business in Queensland. We're glad that you find the software to be easy to use and that you like the route options that OptimoRoute provides for you. We would like to understand more about the timing error to implement the right solution. Please reach out to us at support@optimoroute.com and we'll have a look.

FL

Francesco L.  
Chair & President  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "OptimiRoute not always optimum"

November 17, 2020

2.0

Routes are typically longer than stated and not always optimized.

Pros

The promise of the resolution of an ongoing logistics challenge .

Cons

The software regularly gives you optimized routes that go in circles rather than in a logical progression. Moreover the estimated travel time between locations is significantly shorter on the app than the actual stated in the navigation app.

Review Source

Response from OptimoRoute

December 14, 2020

Hi Francesco, Thanks for taking the time to write a review and thanks for letting us know about your concerns and issues. We're very sorry to hear that you've had a subpar experience using our software. We'd love it if you'd give us a chance to make it better. If you've got a minute, you can write to us at support@optimoroute.com so we can work out which solutions are best suited for your company. Hope that helps!

JP

Joseph P.  
Field services manager  
Legal Services  
Used the software for: 1-2 years

### "Optimoroute"

December 18, 2018

5.0

Optimoroute performs the role of allocating 50-150 destinations for a driver in a day in a simple and easy way for the person allocating the route and then sending to the driver.

Pros

Program is direct and does not include unnecessary functions for our use. Able to calculate the route at a high speed.

Cons

Would love that when you send an email of the route to the driver it would attach a picture/graphic of the route that is to be driven. So they can refer back to the email just to see a snapshot of the following stops.

Review Source

Response from OptimoRoute

January 9, 2019

Thanks, Joseph! Have you checked out our mobile app? It works similarly to email (though direct to the drivers phone) and gives them a complete map overview. At any point during their route, they can refer to that map to see what direction they are going, which orders are done, and which are left.

CM

Caddie M.  
director  
Food & Beverages  
Used the software for: 1-2 years

### "Please develop a H5 page for the management website! "

February 18, 2023

5.0

Pros

Very flexible and so far really accurate

Cons

We need a mobile h5 page for the management page. It’s really hard to access the website on phone

Review Source

Response from OptimoRoute

March 3, 2023

Thank you for taking the time to review us, Caddie! We have shared your feedback about improving the mobile experience for our web application with our product team. Please check out the "What's new" section under our Support menu to learn about the latest product releases.

KT

Kam T.  
director  
Retail  
Used the software for: 6-12 months

### "Game Changer"

September 6, 2019

5.0

Pros

The best part about this software is that it works. It does exactly what we need it to do, very happy with this tool.

Cons

Waiting on features like sms to client notification, and customer signatures.

Alternatives considered

[Onfleet](https://www.capterra.com/p/142633/Onfleet/)

Reason for choosing OptimoRoute

Price, demo, customer service, prompt response

Review Source

Response from OptimoRoute

October 31, 2019

Hello Kam, Thanks for leaving us this review - we appreciate the feedback. Glad to hear that OptimoRoute is a game-changing tool for your business. Just a little more waiting though, because we're working on SMS Realtime Order Tracking and signature capture - stay tuned!

Richard B.  
Office Manager  
Construction  
Used the software for: Less than 6 months

### "OptimoRoute: Star choice for route software"

December 11, 2018

5.0

This software has made our routes at least twice as efficient as manual routing, and so much faster. It has made on the route changes quick and easy. Overall it was some of the best software I've used for routing.

Pros

I liked it's flexible price structure, and it's speed of calculating routes. It's a fraction of the time it took for other options.

Cons

Hard to say, but if I had to choose, it would be it's inability to make custom excel templates for printing. My drivers don't use the app, so I need to spend alot of time nightly formatting.

Review Source

Response from OptimoRoute

January 9, 2019

Thanks for your feedback, Richard. We are always looking to improve the ease of use of the software, and customizable exports are coming soon.

GR

Glenn R.  
Home Inspector  
Real Estate  
Used the software for: 1-2 years

### "The best route planning software I have ever used!"

March 12, 2019

5.0

I am able to quickly and efficiently route dozens of work locations for the day. I can specify a time window for individual stops if I want to. I can start and stop at the same location, different locations, whatever I need to do. I spend far less time route planning now than before I used Optimoroute.

Pros

Learning curve is very short. I simply import my list of stops for the day and the software does the rest.

Cons

So far the only problems I have encountered were of my own making.

Review Source

Response from OptimoRoute

March 19, 2019

This is great news Glenn! We hope less time working means more time playing!! :D

AW

Anne W.  
Owner  
Environmental Services  
Used the software for: 6-12 months

### "Great software for my business"

February 23, 2023

5.0

I've found it really helpful and couldn't work without it

Pros

Efficient routing is vital to my small business and OptimoRoute's essential to it.

Cons

It's a little expensive for a two-truck shop like mine.

Review Source

Response from OptimoRoute

March 21, 2023

Hi Anne - thanks for leaving a review! Our job is to set our customers up for success and we are super excited to hear that you've had that experience and that it's vital to your business. We are constantly also working on updates and new features so expect even more for the same cost!

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