# Page 3 | Contentsquare Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Contentsquare the right Customer Experience solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/161591/ContentSquare/reviews --- Contentsquare 4.8 (116) [View alternatives](https://www.capterra.com/p/161591/ContentSquare/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Contentsquare ## Showing most helpful reviews Showing 51-75 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Member of the Board of Directors Hospitality Used the software for: 1-2 years ### "A very good tool to understand how and why your customer behave the way they do on your website." January 23, 2018 5.0 Content Square helps us understand how and why are various customer segments behave the way they do on our digital ecosystem. Thanks to the insights we get from Content Square we can launch A/B testing campaigns or make directly some évolutions on our website to improve the Customer Experience and our conversion rate. For a company like ours that make billions euros per year in turnover on the web, we can make millions euros incremental revenus by leveraging this solution. Pros Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support. Cons Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap. Review Source EM Edward M. eCommerce Manager Retail Used the software for: 6-12 months ### "Brilliant!" June 24, 2022 5.0 Pros The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps! Cons Nothing major to call out, automatic snapshots of the site drop off after a month. Review Source Michelle M. Conversion Manager Internet Used the software for: 1-2 years ### "Great UX Analytics tool" May 20, 2021 5.0 Pros As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis. Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality. Cons The alerts module is not very customizable, and often I receive “false alarms”. Review Source Darshil S. Data Analyst Telecommunications Used the software for: 6-12 months ### "ContentSquare review" December 22, 2021 4.0 Pros \- Simple and Easy dashboard creation module - Unique features in order to track and analyze customer journeys - Customer success teams helps with monitoring and analysis major impacts and defects Cons \- Requested features are missing currently into the product Review Source ST Steve T. Senior UX Designer Retail Used the software for: 1-2 years ### "Continuously Improving Platform" July 23, 2020 5.0 ContentSquare has added another layer of detail to our view of the customer. It's been particularly useful for analysing a/b tests we run. Rather than just reporting on win/loss we are able to dig into the 'why' of a result. Pros ContentSquare makes working with experience metrics really easy. Everything is so visual it makes explaining user behaviour much more simple. Live zoning means you can show stakeholders the results of data-driven decisions right on their own computer. Cons ContentSquare has a great on-boarding team, and this is really necessary as the learning curve is reasonably steep, especially for users not from a traditional analytics background. Utilising the tool on a daily basis is really key to getting to grips with all the features. Review Source HJ Hayley J. CRO Project Manager Apparel & Fashion Used the software for: 6-12 months ### "Don't know how I ever did my job without it!" April 23, 2021 5.0 Pros Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work. Cons Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced. Review Source SA Stacy A. Marketing Analytics Operations Insurance Used the software for: 2+ years ### "Very valuable tool !!! " September 20, 2021 4.0 Very valuable tool !!! Contentsquare really assists with the data by exposing the user behavior on our sites during the customer journey. We have found the deep dives the Contentsquare analysts perform to be extremely helpful in getting granular insights and recommendations. Pros Integration was very easy and seamless. A ton of features that keep growing as the company grows and learns. Cons Product is difficult to use if you are not well versed in the different modules and use the tool often. Review Source KM Kate M. Product Retail Used the software for: 1-2 years ### "Content Square makes it simple to explore the customer journey" August 2, 2022 5.0 The team that we work with at Contentsquare is an extension of the Crocs team. We appreciate the partnership, as well as the team's willingness to assist our team - as the experts in the platform. Pros I find the page comparator and zoning analysis very helpful components of the software very helpful for uncovering valuable insights. As part of our contract we also have access to a very talented team at Content Square that helps us dig into insight even further. Cons The material available via CS University is very helpful. It could be helpful if some of the courses had more video components included. Review Source Julien D. Customer Performance Manager Information Technology and Services Used the software for: Less than 6 months ### "Very easy to use with a lot of insights on the user experience to get more customer satisaction" September 17, 2021 5.0 Pros ContentSquare is easy to setup, the enrolling process is great with a lot of support Insights are super useful to get more conversion by eliminating user frustrations CS Team is great, very likely to help, easly reachable and have great advice Cons ContentSquare can be quite costly but with a CRO process, it is worth it Review Source MS Melanie S. Digital Product Management Specialist Retail Used the software for: 6-12 months ### "Great Partnership with Crocs + Contentsquare" August 2, 2022 5.0 It's a quality product but the partnership we have with CS is extremely valued. Pros We can gather way more information about our users and their behavior/journeys that allows us to figure out areas of focus, improvement, etc. We love working with our customer support team at ContentSquare. Cons It's a pretty massive platform so I need to be able to dedicate more time to the product in order to feel more comfortable. Our team at ContentSquare is willing to help teach us and provide hours for analysis for when we don't have time or expertise which is a huge help. Review Source AB Amelie B. Web Content Retail Used the software for: 2+ years ### "Great Tool" February 14, 2022 5.0 The training period was great. I have discovered this softwear with this period and it's simple to understand the using. I can back to support for check the slides and video for traning again if it's necessary. But at this date i don't have the possibility to use it but i think soon it's possible. Pros The softwar is nice and simle to used. We can check again the support for found solution. the team is nice. Cons I can not reply to this question at this day because i don't have start my analyses for the moment. Review Source MB Mathilde B. Chef de projet Insurance Used the software for: 6-12 months ### "Un outil puissant et facilitateur" May 21, 2021 5.0 Contentsquare, c'est mettre des chiffres sur ses intuitions et avoir une démarche UX 100% data driven. Malgré sa puissance, l'outil reste facile à utiliser et plus intuitif que d'autres solutions du même type. Deux autres points positifs : - la plateforme évolue et s'améliore en continue, - les équipes CS sont charmantes = expérience client au top ! Pros \- Un outil adapté aux marketeurs - Facilité d'accès à la data / d'analyse - Les nombreux insights tirés des analyses Cons Le seul inconvénient est la période d'analyse limitée à des requêtes de 3 mois Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing Contentsquare Plus puissant, plus de module d'analyse, support en français Review Source JP Josie P. UX Researcher Retail Used the software for: 1-2 years ### "Best tool I use at work" October 28, 2022 5.0 Unbelievable (in the best way) Pros It helps me understand every aspect of customer experiences and journeys online, I use it every day for so many different tasks. Implementation and support from CS is above anything I have ever experienced and recommend to everyone within the business Cons I haven't come across any issues, if there was anything I am stuck on the team are there to suppirt Review Source TS Tim S. Customer Experience Analyst Marketing and Advertising Used the software for: 6-12 months ### "Great Product for Insights into your Customers" July 13, 2020 4.0 I've had a really positive experience thus far with ContentSquare. The employees that I've dealt with are genuinely helpful and want to see you succeed. Everyone on the ContentSquare team seems to be knowledgeable and responsive. Pros ContentSquare provides the most in depth insight in user journey analysis on the market today. I use the tool daily to look at whats happening on our websites and better understand our consumers. It provides me insights that I can pass on to our clients to make better decisions and ultimately provide better ROI. Cons In the implementation phase, it was a bit daunting to understand the nuances between between each component like mapping, goals, and segments. However, once you do it once it becomes second nature and the skies the limit. Review Source AS Anjali S. Senior Experience Specialist Telecommunications Used the software for: 6-12 months ### "Great product for customers insight" September 6, 2022 5.0 It is just amazing.!! Pros I really loved the platform. It is user friendly and it guides me when I am eager to about the particular metrics. This software helps me to get the details efficiently and very quickly. With the gathered metrics that I am getting using the tool, I can make updates and execute the changes on site that will end benefit the customer. It also helps me to understand how to increase the sales with better customer experience. :) Cons Alert module sometimes share “false alarm” I guess that needs a fix. Review Source Rick V. Ecommerce Sales Manager Consumer Electronics Used the software for: 6-12 months ### "Fully understanding our customer behavior and steer conversion optimization on new unique insights" April 6, 2020 5.0 Pros ContentSquare is an easy to use tool available to anyone in our organisation to quickly gain relevant insights and to do in-depth analyses to make data driven strategic choices. Factual customer behavior is now the only truth for decision making in (re)design projects and website optimization. Furthermore, A/B test outcomes are no longer just statistical outcomes where we base our decisions on, but by iterating non conclusive test variations by analyzing behavior using ContentSquare we reach a much higher successful rate in our test sprints. Cons Setting up and maintaining mappings can be challenging, especially when the team using CS is growing. Review Source LB Lucie B. E-commerce Project Manager Apparel & Fashion Used the software for: 1-2 years ### "Perfect platform for user's experience analysis" February 14, 2022 4.0 Great experience with Content Square in our hand. The customer's journey is better understand and it allows us to analyse, optimize and test way better than before; Pros Easy understanding of the platform and its utilization and speed support if needed. Cons There is only 3 month of data history, which is not enough if you need to compare with the previous year in the same period. Review Source TB Thibaut B. data strategist Telecommunications Used the software for: 1-2 years ### "Your visual marketing & UX analytics tool to use" December 14, 2021 4.0 Pros ease of use + real time visualisation build on top of live (+comparison of previous version) on the website Cons Data constancy, the tool is based on the HTML structure, which makes that the data requests some double checking before making analytics conclusions. Review Source JA Joe A. UX Designer Retail Used the software for: 1-2 years ### "Very powerful tool to understand more about user behaviour" August 1, 2022 4.0 Pros Contentsquare offers a very quick & relatively easy way to capture user behaviour insights. It's presented in a very easy to understand, visual way which is great to share with stakeholders who don't usually view analytics. The team at Contentsquare are always looking for ways to help us get the most out of the tool & they really care about the UX of their product with teams. Cons As it's such a powerful tool it can be challenging to learn how to use it to its full potential (although they do have great support team & a University to help learn how to use the tool which is very good quality). Review Source SB Steve B. Lead Digital Analyst Consumer Electronics Used the software for: 2+ years ### "Sense AI is helping take Contentsquare to the next level" February 9, 2026 5.0 Rather than using Contentquare just for zonings, the new Sense AI tool is allowing us to more easily link to other modules to give a more holistic view of the data. For example whereas previously we'd rarely use Session Replays, the AI summarisation is now allowing us to better use its insights too Pros Contentsquare has now incoporated Sense AI into its modules, which enables quicker speed to insight, as well as allowing you to quickly build mappings + summarise multiple video replays on-the-fly. Typing a series of questions is often easier than manually setting up/analysing the same thing step-by-step Cons When only dipping in and out of the product it can still be difficult to undertake some of the more intricate analysis setups, e.g. displaying the correct views, and correct metrics for an AB test for example. But that goes for most tools and repetition can help habitualise such analysis processes Review Source Response from ContentSquare February 18, 2026 Hey Steve, Thank you so much for sharing this thoughtful review. We are really glad to hear how Sense AI is helping you get to insights faster and unlock more value across modules, especially with mappings and session replay summaries. We also appreciate your honest feedback on more advanced analysis setups. Your input is incredibly helpful as we continue to improve usability and make complex workflows easier over time. Thanks again for taking the time to share your experience with us! Your team at Contentsquare SW Samuel W. Head of marketing Furniture Used the software for: 1-2 years ### "Great for knowing what's happening on your website" May 20, 2021 5.0 We are well accompanied. Owing to our small team size compared to other users, we need to be followed a lot by our customer success manager. We are satisfied regarding that point. Pros I like the ease of use, the sunburst diagram to instantly see what are your customers doing. The contextual right click button makes it super easy to dig deeper into understanding pain points. Cons We encountered several bugs, that are all fixed now. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[AB Tasty](https://www.capterra.com/p/141801/AB-Tasty/) Reason for choosing Contentsquare Contentsquare was provinding more insights, especially regarding customer journey. Google Analytics tends to analyse more static behavior and it can be hard to se what's happening between your pages. Review Source VR Verified Reviewer Ecom Merchandiser Consumer Goods Used the software for: 6-12 months ### "Amazing platform!" September 22, 2021 5.0 Amazing platform! Very useful tool, the layout is super easy to navigate and very user friendly. By using Content Square it backs up opinions made and we can see how the customers interact with our website. The team at CS are very helpful too. Pros The layout is super easy to navigate and very user friendly. Cons Nothing, it is very easy to use and I enjoy looking at the data. Review Source OB Octavia B. Head of Ecommerce Retail Used the software for: 2+ years ### "An essential tool!" August 1, 2022 5.0 Pros Amazing breadth of features that help generate actionable insights across different areas of Ecommerce Cons Requires investment in time to make sure the platform is optimised to be as useful as it can Review Source EM El M. Web Analyst Consumer Goods Used the software for: 2+ years ### "Great tool for insights into your consumers" August 1, 2022 4.0 Pros Useful features for behavioural analysis. Session Replays are a great way to pinpoint areas where users might be facing problems. Cons Mapping might be tricky at the beggining. Review Source ED Estelle D. Designer UI Automotive Used the software for: 6-12 months ### "A good experience" October 22, 2021 5.0 Very intuitive and easy to use. We are completely satisfied with ContentSquare. This tool allows us to have real indicators on the experience of our customers, to make strategic choices to optimize our customer journey & increase our performance Pros To be able to analyse the customer journey, identify irritants and blockers. To be able to quantify and make strategically profitable choices. Cons No inconvenience but we always think about evolution :) Review Source Similar Products Featured