# Contentsquare Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Contentsquare the right Customer Experience solution for you? Explore 116 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/161591/ContentSquare/reviews --- Contentsquare 4.8 (116) [View alternatives](https://www.capterra.com/p/161591/ContentSquare/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Contentsquare Ease of use 4.4 Customer Service 4.9 ## Pros and Cons in Reviews PM Perri M Associate Manager, Digital Analytics Restaurants, 10,001+ employeesUsed the software for: 1-2 years. “There are a lot of cool features in the tool such as session replay, zoning feature, customer journey mapping and the Chrome plug in for web makes it easy for people who aren't super close to the analytics tools to find the data they need for basic metrics“ October 4, 2022 SL Stephanie L Web ManagerNon-Profit Organization Management, 501 - 1,000 employeesUsed the software for: 6-12 months. “It's difficult to compare past snapshots (no way to label what iteration you're looking at).“ June 21, 2023 PA Prajjwal A Software Engineer-IIInformation Technology and Services, 201 - 500 employeesUsed the software for: More than 2 years. “We can analyze the massive amounts of data we produce daily with incredible speed and efficiency thanks to Contentsquare's platform, primarily because of the structure it has provided us with, thanks to the tools it has that end up providing a very versatile and flexible interface when creating custom panels.“ May 10, 2023 PM Perri M Associate Manager, Digital Analytics Restaurants, 10,001+ employeesUsed the software for: 1-2 years. “We experienced some difficulty when setting up the product and it took us a lot longer than expected, the mapping piece is confusing and right now we can only look at 3 months of data at time, I think that may be a contract limitation on our end though.“ October 4, 2022 AS Anjali S Senior Experience Specialist Telecommunications, 10,001+ employeesUsed the software for: 6-12 months. “With the gathered metrics that I am getting using the tool, I can make updates and execute the changes on site that will end benefit the customer.“ September 6, 2022 JK Joseph K Senior Experience SpecialistInformation Technology and Services, 10,001+ employeesUsed the software for: 6-12 months. “Sometimes the segment is not carried away properly and drilldown from impact or any other page , we need to select mapping /segment manually again.“ July 29, 2022 CA Carmen A E-commerce ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: Less than 6 months. “Also, Contentsquare has become my one-stop source for e-commerce, UI/UX, and commercial decisions, from big to small. Once you have passed the learning curve of the platform, it's so easy and quick to retrieve most essential information.“ May 8, 2023 CA Carmen A E-commerce ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: Less than 6 months. “Also, the session replay module does not seem to work quite as well as what I had experienced with Hotjar so far.“ May 8, 2023 ## Showing most helpful reviews Showing 1-25 of 116 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Simone N. CRO specialist Information Technology and Services Used the software for: Less than 6 months ### "Valuable user insights" August 28, 2020 5.0 ContentSquare helps me to dive further into the user behavior on a page. I mostly use it to pre-validate AB-test ideas, analyse AB-tests, discover bugs on our site and determine general improvements of the user flow. Pros ContentSquare has extensive features to analyse user behaviour on a page or on a set of pages. The different type of reports form a great set of tools to uncover more general and very specific insights. I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions. ContentSquare has integration with our customer feedback tools, Google Analytics and AB-testing software. ContentSquare is relatively fast as well, especially compared to our previous tool ClickTale. Cons We sometimes run into bugs. Luckily the Support Team is often quick to reply. Switched from [ClickTale](https://www.capterra.com/p/113270/ClickTale/) ClickTale turned into ContentSquare for us when they were acquired. Review Source AL Adrien L. VP of Digital Retail Used the software for: 1-2 years ### "Amazing tool" September 20, 2021 5.0 Pros Content square is an amazing tool, extremely detailed information about the user journey on your site, that helps you optimize your site day after day. The team at CS is extremely responsive and knowledgeable, they help you make the most out of the tool. Cons It takes a little bit to get used to the tool, but the team is really helpful in getting you up to speed Switched from [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Access to a lot more information and less impact on the website's performance. Review Source CK CJ K. Digital Testing & Optimization Associate Retail Used the software for: 6-12 months ### "Excellent features, with some issues" July 14, 2020 4.0 Pros Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well! Cons Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent. Review Source AG Amanda G. Head of Digital Building Materials Used the software for: 6-12 months ### "Great visualisation of website analytics" February 17, 2022 5.0 The customer support and onboarding was exceptional. They are dedicated to their customer being able to use the product. Pros Ease of use, exceptional customer support and great visualisation of website analytics. Simple presentation and analysis of complex information. Cons It does take some training to understand the program. It isn’t overly complex, but more that you need to unlearn how you might have done analytics before and simplify your approach. Think learning how to use a Mac after years of using a PC. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reason for choosing Contentsquare Visualisation simplicity and integration with other tools such as AB Tasty. Review Source Rossella T. Digital Experience manager Retail Used the software for: 2+ years ### "Essential for understanding user behavior and improving conversions!" October 29, 2021 5.0 Thanks to Contentsquare's data, we can plan better the actions to improve the user experience and journey. We can also better understand the user and the points of friction. CS helps us formalize significant A / B tests and actions that prove to be successful. The benefit is an increase in conversions with less effort on all teams. Pros ContentSquare allows you to analyze the user's journey and to identify pain points within the page. Furthermore, thanks to the "Impact quantification" module, it is possible to evaluate the impact of certain user behaviors and plan actions based on the estimated revenue. Contentsquare allows us to improve web performance thanks to ux / ui micro-optimizations. The tool's usability is perfect, and the support is always timely and effective, made by extraordinary people, and I highly recommend it. Cons Nothing, I like everything about the tool, and I have no suggestions. Review Source Erin M. G. Adobe Target Project Manager Information Technology and Services Used the software for: 1-2 years ### "Fantastic Customer Insights From Behavioral Patterns To Conflicts On A Page" May 4, 2021 5.0 1\. Not being able to compare one device against another device side by side is a bit of a headache 2. Mapping is very difficult for an average user even with Admin access, it causes a lot of grief 3. Not being able to go back very far date wise since we are only mapped to May 2020 Pros So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've been able to show stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow. Cons 1\. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlink. 2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile. 3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields Switched from [ClickTale](https://www.capterra.com/p/113270/ClickTale/) Clicktale was sold product to Contentsquare. Review Source Clément T. Analytics & CRO Expert Apparel & Fashion Used the software for: 2+ years ### "A powerful tool to enable growth" September 17, 2021 5.0 Pros The possibility to answer "why" on so many questions we might have about our pages and journey Cons The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to Review Source Louise Z. Senior Content manager Apparel & Fashion Used the software for: 1-2 years ### "Exceptional platform teamed with an experienced/ involved customer account management." September 20, 2021 5.0 Pros The Content square platform has changed the way we approach almost all projects. It's helped us truly enforce data driven decisions versus the loudest opinion. The workspace of the tool has become a feature i use on daily basis to see an overview of metrics in one place. Cons There have been some minor functionality issues over the course of using the tool but the content square team are always open to feedback to improve. Things that were issues in the past have now been improved - the tool is constantly evolving. Review Source Lara B. Senior CRO Analyst Telecommunications Used the software for: 1-2 years ### "Excellent tool for analysis" October 13, 2022 5.0 Pros The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos. Cons Session replay could be improved, sometimes it doesn't load, setting up mappings can take time. Review Source Paul H. Digital Customer Experience Director Retail Used the software for: 2+ years ### "Great platform that helps you find pain points throughout your journey that you do not know exist!" September 6, 2022 5.0 I’ve partnered with ContentSquare at two separate companies now and have always found them to be a brilliant company to work with. They have great people and also a great platform that has consistently helped us identify and rectify pain points throughout our journey that we didn’t know we had, unlocking both customer and commercial value. Pros I love the visual and accessible nature in which ContentSquare displays insight. It does a far better job than most other platforms of eliciting actionable insight rather than simply displaying data, which is what it’s all about. Cons It’s a big platform and so takes some time to navigate and master, which can be further complicated depending on how well you set up your mappings etc. That said, the ContentSquare University platform is an excellent way to self learn and self serve. I’d also like some of the Find & Fix capability to be bundled within the core product and cost as it’s brilliant, but costly. Review Source PM Perri M. Associate Manager, Digital Analytics Restaurants Used the software for: 1-2 years ### "Great tool for analyzing the customer journey on our website and app!" October 4, 2022 5.0 Contentsquare has been super helpful and supportive, our client manager Gillian has been amazing to work with. The team puts together helpful analyses for us and is very helpful in training our team how to use the tool Pros There are a lot of cool features in the tool such as session replay, zoning feature, customer journey mapping and the Chrome plug in for web makes it easy for people who aren't super close to the analytics tools to find the data they need for basic metrics Cons We experienced some difficulty when setting up the product and it took us a lot longer than expected, the mapping piece is confusing and right now we can only look at 3 months of data at time, I think that may be a contract limitation on our end though. Review Source JK Joseph K. Senior Experience Specialist Information Technology and Services Used the software for: 6-12 months ### "Great tool understanding Customer painpoints" July 29, 2022 5.0 It is really a great tool !! Would be happy to see if it handle Mobile application session replays and more real time monitoring !!! Pros \* Zoning Analysis (Feel like some unique feature compared to other tools) \* Session Replay (Helps in identifying customer experience directly by playing sessions) \* Error Analysis (helps identifying customer issues) Cons \* Workspace creation can be improved a lot with lot of URL splitting options \* Sometimes the segment is not carried away properly and drilldown from impact or any other page , we need to select mapping /segment manually again. Review Source AD Amelia D. Junior Product Manager Cosmetics Used the software for: 1-2 years ### "Couldn't do my job without it! " July 8, 2020 5.0 I use content square to gather customer insights and provide the basis and hypothesis for the majority of our testing ideas. The insights I am able to gather from CS enable me to formulate ideas, pain points and areas of opportunity to investigate further. Pros The tool is insanely easy to navigate and provides customer insights so effortlessly. The tool really allows you to choose how granular you want to go with your research and use a mix of different tools to understand all sorts of user segments. With useful integrations we can also use Content Square with our testing platform returning insights that can't be seen through testing alone and through other analytics tools. Cons Although the tool is constantly improving and getting easier to use, we have found it quite difficult to complete the set up with our PWA version of the site. Reason for choosing Contentsquare I wasn't initially involved in this decision so I am not sure. We were using and still are using Google Analytics, and before also Coremetrics. Review Source AC Agnès C. E-merchandising manaer Automotive Used the software for: 2+ years ### "An essential tool in my user journey analyses." February 14, 2022 5.0 Pros Mostly navigation routes of different pages that allow me to make some update, for example to add some texts to increase the comprehension of the offer Cons no data before 3 months, so you can't analyse and compare 1 year ago for example and you have to take some screenshots if you have an update of your website. Review Source EM Edward M. eCommerce Manager Retail Used the software for: 6-12 months ### "Brilliant!" June 24, 2022 5.0 Pros The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps! Cons Nothing major to call out, automatic snapshots of the site drop off after a month. Review Source HJ Hayley J. CRO Project Manager Apparel & Fashion Used the software for: 6-12 months ### "Don't know how I ever did my job without it!" April 23, 2021 5.0 Pros Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work. Cons Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced. Review Source JS Jamie S. Owner Hospitality Used the software for: 6-12 months ### "Contentsquare for the win!" February 12, 2024 5.0 Overall, my experience was great. I had no trouble with the software, and it was very helpful in my day-to-day business needs. Pros The ease of access and the ability to navigate features as a first-time user was what made this my go to. It has also helped me to grow more as an independent business owner, and i would highly recommend it to any of my colleagues. Cons None, the program is easy to use and great for beginners. Review Source AB Anthony B. Sr. Digital Analyst Retail Used the software for: 1-2 years ### "Powerful and feature-packed behavioral analytics tool!" October 14, 2021 5.0 I have been amazed at the type of insights we are able to gather from ContentSquare. This is a great compliment to our current web analytics tool that we use to help round out the story. Additionally, I can get to insights sometimes faster and in a more impactful way with the visual nature of this product with data overlayed on top. Whenever I've had questions, ContentSquare has been quick to respond and work with you until your issues are resolved. Pros Seeing heatmaps in multiple ways Multitude of metrics Ability to segment to different audiences, pages, actions, etc. Cons Little learning curve to create the various mappings of your websites sections, but good once they are set up. Could improve the organization of the zonings that are created (like the creation of folders). Review Source SI Shawn I. Tag Analyst / Lead Internet Used the software for: 6-12 months ### "Great Platform for Additional Insights" February 1, 2023 5.0 Pros The heatmap feature is the most used feature so far, along with the chrome extension. Cons The limit to the session replay recording time should be extended indefinitely. Review Source RC Reece C. Product Owner Leisure, Travel & Tourism Used the software for: 6-12 months ### "Great addition to our product workflow" July 8, 2020 5.0 A fantastic tool thats helped our team to look into data and analyse users on our site at any point. Now employees can use the tool to find out their own information without a bottleneck. Contentsquare has allowed us to find out things about our customers that we didn't know before Pros \- Journey analysis to help see viewers journey across the site from high level - AI Alerts to keep on top of any issues or uplifts in conversion metrics Cons \- Enhanced session replay with ability to see custom variables at different points of the journey Review Source VV Victoria V. Analyst Retail Used the software for: 1-2 years ### "ContentSquare - easy for the whole team to adopt" November 30, 2021 4.0 Pros The Live Zoning feature is quick and easy to use - and is broadly used across the wider team for data driven decisions. I also value the Journey Analysis. This visual is a great way to digest movement across our sites; and provides a great addition to the insights we gain from our Web Analytics tool. Cons I find the Session Replay incredibly valuable but time consuming. Having used similar features on other platforms I know this sort of analysis does take time; but I find this section of ContentSquare a bit slower and more cumbersome than competitors (to both load and jump ahead in the recordings; and to identify valuable snippets). Review Source JL Julien L. Head of UX/UI, Merchandising, SEO and Webdesign Internet Used the software for: 1-2 years ### "Content Square is the best UX analytics tools I know." June 22, 2017 5.0 Improved UX. High ROI. Improved team efficiency Pros As a big marketplace with millions of monthly users we have tones of data, many differents journeys and potential issues to solve. Content Square allows us to very quickly understand our customer journeys and identify our main pain points. We use it to drive our roadmaps and to use data as a key elements when defining our wireframes. Its very user friendly interface make it almost fun to use. Cons It is not yet available on Apps but we are part of their beta program for apps. For now we only collect the App data but do not have a nice user interface to access it. We hope to have it soon Review Source SP Sevag P. Sr. Customer Research Analyst Retail Used the software for: 6-12 months ### "Great Tool for Customer Journey and Customer Behavior Insights" August 20, 2020 4.0 Overall, it continues to provide our team valuable insights that we couldn't find anywhere else. It's an exciting that I'm sure will get better over time. Pros Heat maps and session replays are key features not found in typical analytic tools. It helps provide great insights into what our customers are doing on any given page. Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly. Cons Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day. Review Source VR Verified Reviewer Marketing Specialist Chemicals Used the software for: 6-12 months ### "Valuable tool!" December 9, 2021 5.0 An amazing and very complete experience. Pros Very useful platform that assists with the data by exposing the user’s behaviors on our site during their journeys. Zoning analysis is a 5-star and very valuable tool! It takes analytics to another level. Cons As I'm learning day by day the tool, I haven't found any concerns about the tool. Review Source ML Matt L. SEO and Digital Analytics Manager Banking Used the software for: 1-2 years ### "Simple and effective" December 11, 2023 5.0 Pros It's a simple toolset to learn and provides an additional layer of insight into customer behavior. Their customer service is also exceptional. Cons It's expensive, and modules that you'd think would be included as standard, like the error detection package are optional add-ons. Review Source Similar Products Featured ## Related categories [Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[User Experience (UX)](https://www.capterra.com/ux-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.