--- title: "BlueWinston Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about BlueWinston Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/161658/BlueWinston/" page_type: "product" language: "en" --- # BlueWinston Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) BlueWinston ## What is BlueWinston? According to a Google study, customers who see mutually both Product text ads and Shopping ads (PLAs) are 90% more prone to make a purchase on a retailers website! Create ads for your products in 5 minutes. Google AdWords automation tool for creating and optimizing product text ads from your XML product data feed. Target customers and sell all your products thanks to 5 campaign types which prevent low search volume. ## What is BlueWinston used for? [PPC](https://www.capterra.com/ppc-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 38 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price €39 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BlueWinston?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.bluewinston.com/&name=BlueWinston) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BlueWinston 4.9 (38) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price €39 Flat Rate, Per Month Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (38) Ease Of Use 4.3 (974) Value For Money 4.9 (35) Value For Money 4.3 (752) Customer Service 4.9 (37) Customer Service 4.7 (744) ## BlueWinston alternatives [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (62)](https://www.capterra.com/p/213461/TrueClicks/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.6 (6,086)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.0 (82)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 72% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/161658/BlueWinston/alternatives/) ## FAQs about BlueWinston Overview ### Which roles and teams benefit most from BlueWinston? BlueWinston is most used by executives, founders, and digital marketing teams managing ecommerce growth. CEOs, managing directors, and CMOs use it to oversee performance and revenue outcomes, while marketing managers, PPC specialists, and ecommerce leads rely on it to automate campaigns, optimize ads, and improve online sales efficiency. Answer based on 38 reviews Overview ### What company size and industries is BlueWinston built for? BlueWinston is built for small businesses, with 100% of reviewers from that segment, especially Marketing and Advertising at 37%. It is aimed at PPC agencies, PPC specialists, and e-shop owners, with additional reviewer representation in Retail at 16% and Computer Hardware at 5%, focused on automatically creating Google product ads. Answer based on 38 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of BlueWinston? BlueWinston offers API access, advertising management, bid management, and budget management for search marketing campaigns. It also includes campaign management, campaign analytics, conversion tracking, ROI tracking, keyword research tools, keyword tracking, segmentation, data import/export, and URL Builder for measuring and organizing campaign performance. Pricing ### How much does it cost and what fees or limitations are included? BlueWinston starts at €39 per month for the Quarterly plan, with Monthly at €59, L at €139, and XL at €189, all as flat rates tied to the number of products used for ad creation. A free trial is available, and the Quarterly plan includes up to 1,000 products. Answer based on 7 reviews Integrations ### Which third-party tools and platforms does BlueWinston integrate with? BlueWinston connects natively to Google Ads. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does BlueWinston offer? BlueWinston provides live online sessions, webinars, documentation, and videos for team training. Live online sessions and webinars support guided instruction, while documentation and videos offer written and visual reference materials for self-paced learning and feature review. Getting Started and Support ### What customer support options does BlueWinston offer? BlueWinston offers Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users describe the support team as helpful and quick to answer questions, with replies often arriving within a few hours and assistance that helps with setup and technical issues. Answer based on 8 reviews ## Features AI summary Based on 6,497 Marketing Automation reviews Capterra reviewers highlight these as the marketing automation features buyers care about most: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Engagement Tracking** (**45%**) BlueWinston includes other capabilities that reviewers also rate as important, such as **Data Import/Export** (**48%**) and **Campaign Analytics** (**46%**). Together, these features help businesses move customer and campaign data between systems, measure marketing performance more clearly, and make better decisions based on campaign results, giving teams a clearer view of what is working and where to adjust. Campaign Analytics 5.0 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results ROI Tracking 5.0 (6) 0.00% of 6 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Advertising Management 5.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Multi-Campaign 5.0 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Lead Management 5.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process BlueWinston 18 features ### All Features - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Data Import/Export: Import and export data to and from software applications - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Multi-Campaign: Manage multiple campaigns in one system - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics --- Get Advice We can help you find the software with the features you need. Features 4.8 (38) 4.8 Based on 38 reviews ## Pricing Value for money 4.9 (35) Free Trial [View pricing plan details](https://www.capterra.com/p/161658/BlueWinston/pricing/) Quarterly €39.00 Flat Rate,Per Month It includes: - 24/7 Support in English and Slovak Language - Automation of Your Product Ads - Displaying Your Product Ads in Google - Google Display - Keyword Creation for Each Product - Network: Google Search - Smart Shopping Campaigns Creation - Text Product Campaigns Creation - Up to 1000 Products - Youtube and Gmail Monthly €59.00 Flat Rate,Per Month It includes: - 24/7 Support in English and Slovak Language - Automation of Your Product Ads - Displaying Your Product Ads in Google Network: - Google Display - Google Search - Keyword Creation for Each Product - Smart Shopping Campaigns Creation - Text Product Campaigns Creation - Youtube and Gmail L €139.00 Flat Rate,Per Month It includes: - 24/7 Support in English and Slovak Language - Automation of Your Product Ads - Displaying Your Product Ads in Google Network: Google Search - Google Display - Keyword Creation for Each Product - Smart Shopping Campaigns Creation - Text Product Campaigns Creation - Youtube and Gmail XL €189.00 Flat Rate,Per Month It includes: - 24/7 Support in English and Slovak Language - Automation of Your Product Ads - Displaying Your Product Ads in Google Network: Google Search - Google Display - Keyword Creation for Each Product - Smart Shopping Campaigns Creation - Text Product Campaigns Creation - Youtube and Gmail Value for money 4.9 (35) 4.9 Based on 35 reviews ## Integrations [ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (37) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (37) 4.9 Based on 37 reviews ## User reviews Overall rating 4.9 Based on 38 reviews Filter by rating 5(36) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent BK bruno K. CEO Sports ### "An efficient and cost-effective solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 4, 2024 Pros Bluewinston has enabled me to create and manage Google shopping campaigns for my e-commerce site efficiently and cost-effectively. I also benefit from responsive support! Cons For the moment, I can't think of any negative points Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mano S. CEO Sports ### "Awesome Tool for growing ROAS!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 24, 2023 Awesome guys are running the customer service who are ready to answer all your questions.:) Pros Very precise and useful tool to boost your Google Product Ads campaigns! Cons All things are awesome - and they are always developing! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DJ Dominik J. CEO Computer Hardware ### ""Must have" tool for google ads." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2023 Sophisticated marketing tool for google campaigns, which saves you time and money. Creating advertising campaigns has never been easier. In a moment you can create hundreds of campaigns for yours products. This tool really saves your time and money. I recommend to everyone. Pros Simplicity, clarity, efficiency,"demo" time to try the product, Cons I didn't find some negativity. From the beginning of using the product until now, everything is great. Support is top. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MV Miroslav V. CEO Wholesale ### "We found BlueWinston a necessary tool in our expansion to other countries." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2023 Pros We found BlueWinston a necessary tool in our expansion to other countries. Good pricing, professional support. 5 stars ... Cons Everhing is ok, I am satisfied with overall funcionality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Martin R. Marketing and Advertising Automotive ### "I appreciate the advanced features in BlueWinston" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2022 I am happy with BlueWinston because it brings us benefits that are not available in Google Ads. Pros Via PPC tool BlueWinston we advertise only chosen products and therefore we advertise more efficiently. It is a big help that BlueWinston has advanced fitlers (we use product type and price at the same time). Cons I have to learn how to use the tool, but it doesn't take a long time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PF Peter F. executive manager Arts and Crafts ### "Blue Winston" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 August 18, 2022 Pros Satisfaction, I especially want to highlight the willingness to provide technical support. Cons So that the system also provides problem solving. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AC Adam C. Online marketing specialist Retail ### "I would definitely recommend BlueWinston." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2022 Pros The tool allows us to increase the campaign coverage and makes our work easier. The people on support service are allways helpful. Cons Changes made at the google ads level will be remembered by the system, but on the Blue winston level are old data is displayed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Michal S. CEO Apparel & Fashion ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 17, 2022 It helps us daily with PPC ads and product ads. It has very good UX and customer service. Pros time saving, easy to use, great customer service Cons I dont see any cons. The product is great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MK Miroslav K. executive manager Electrical/Electronic Manufacturing ### "Great communication, good prices, willingness to help." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 17, 2022 Very good experience. Pros Clarity, user friendly, technical support 24/7. Cons I have nothing to complain about........ Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM Jan M. Marketing manager Computer Hardware ### "Automatization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 15, 2022 Pros Bluewinston hepled us automatize our campaigns and ads. It really can save your time. Cons Not suitable for all businesses/products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/161658/BlueWinston/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Ads vs BlueWinston](https://www.capterra.com/compare/161658-213339/BlueWinston-vs-Google-Ads)