--- title: "Apex Loyalty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Apex Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/161685/Hero-Loyalty/" page_type: "product" language: "en" --- # Apex Loyalty Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Apex Loyalty ## What is Apex Loyalty? The Award-Winning B2B Customer Engagement & Loyalty Platform. Offering a range of innovative B2B marketing capabilities, Apex is transforming the way companies engage with their customers. With Apex’s innovative loyalty platform incentivizing and rewarding your customers for their actions, we not only enhance customer loyalty but significantly boost sales. Businesses experience a typical increase in sales of 15%. Let's connect to discuss what Apex can deliver to elevate your business. ## What is Apex Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Online Ordering](https://www.capterra.com/online-ordering-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €4990 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Apex Loyalty?[Manage this product listing](https://www.g2.com/products/360drc-marketing-technologies-inc-apex-loyalty/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Apex Loyalty 5.0 (6) VS. [4.4 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price €4990 Per User, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (6) Ease Of Use 4.0 (18,145) Value For Money 5.0 (5) Value For Money 4.0 (12,831) Customer Service 5.0 (6) Customer Service 4.1 (14,063) ## Apex Loyalty alternatives [4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars Highest Rated [4.7 (1,789)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (526)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) Starting price $8.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/135148/Agile-CRM/) ## FAQs about Apex Loyalty Overview ### What company size and specific industries is Apex Loyalty built for? Apex Loyalty is designed for companies in consumer packaged goods, fast-moving consumer goods, retail, pet care, consumer healthcare, manufacturing, and wholesale. The description does not specify a company size, but the product is aimed at businesses operating in these sectors. Features and Usability ### What are the key features of Apex Loyalty? Apex Loyalty offers loyalty program, rewards management, gamification, and customer segmentation for engagement campaigns. It includes CRM integration, marketing automation, and campaign management, plus analytics, reporting, and real-time notifications. Additional features include POS integration, SMS marketing, referral tracking, and customizable branding. Integrations ### Which third-party tools and platforms does Apex Loyalty integrate with? Apex Loyalty connects natively to Salesforce Platform for CRM and customer data workflows. This built-in integration supports linking loyalty activity with Salesforce records, giving teams a direct connection to a widely used enterprise platform. Getting Started and Support ### What training and onboarding options does Apex Loyalty offer? Apex Loyalty provides live online sessions, documentation, and videos for training and onboarding. Live online sessions support guided setup and direct instruction, documentation gives written reference material for checking steps, and videos offer self-paced walkthroughs for learning features. Getting Started and Support ### What customer support options does Apex Loyalty offer? Apex Loyalty provides Email/Help Desk, a Knowledge Base, and Phone Support. No reviewer feedback about support quality is available in the catalog data, so user experience details such as response times, helpfulness, or common frustrations are not described. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Apex Loyalty supports all three of the features reviewers value most: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase programs, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to deliver more consistent customer experiences and strengthen retention efforts. Loyalty Program 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Gift Card Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Communication Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Mobile Access 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Online Ordering 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tracks and processes online orders Apex Loyalty 119 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Analytics: Tools for the systematic analysis of various types of data or statistics - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Bulk Ordering: Accept and track orders with multiple items - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Channel Analytics: Analyze and track performance of channels - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CRM Integration: Integration with third-party CRM systems - Customer Accounts: Record customer information, purchase history, and other notes - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Management: Store and organize information about customers and previous interactions - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Delivery Estimate: A note of the expected delivery date and time - Delivery Management: Manage order deliveries until they are received by the customers - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For B2B: Serves B2B organizations - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans - Inventory Control: Monitor product stock levels - Inventory Management: Track and manage inventory levels to maintain proper supply - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Menu Builder: Create and edit a list of food/beverage items - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Online Ordering: Tracks and processes online orders - Online Payments: Accept and process online payment transactions - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Scheduling: Schedule an order online for a future time/date - Order Tracking: Track orders throughout the fulfillment process - Partner Management: Manage channel partners through a portal where they can access all product information - Partner Portal: Web-based portal that helps distributors, partners and other service providers access marketing and sales content - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Payment Processing: Accept, record, and reconcile financial transactions - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Point of Sale (POS) Integration: Integrates with point of sale (POS) systems - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - QR Codes: Matrix barcode that stores information - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reordering: Accept and track repeat orders - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Sales Reports: Reports specific to sales analysis for trends and strategies - Segmentation: Group leads or contacts based on their specific characteristics - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shipping Management: Manage and track orders being shipped to customers - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Task Management: Create, manage and track all task activities and progression - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Personalization: Customize website features - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.8 (6) 4.8 Based on 6 reviews ## Pricing Value for money 5.0 (5) Basic €4,990 Per User,Per Month Value for money 5.0 (5) 5.0 Based on 5 reviews ## Integrations [ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (6) 5.0 Based on 6 reviews ## User reviews Overall rating 5.0 Based on 6 reviews Filter by rating 5(6) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Nisa Nur K. CRM & Data Analytics Executive Food & Beverages ### "Flexible and Easy Tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 4, 2023 Pros They have a very flexible tool and agile team, so it is very easy to work with them. It is very easy to take action and put the solution in place with them. Cons Maybe there could be a hypercare process that we can make some additional developments during first a few months. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Mirace Eda H. Commercial Digitalization Manager Food & Beverages ### "Thank you APEX Team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2023 I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team. Customer experience, loyalty product experiences are extremely good. Pros They are very good at Loyalty campaign mechanics, gift catalog management and salesforce platform usage. The customer relations of the APEX team, which is always helpful and solution-oriented, are always dynamic and positive. Cons Communication in development agendas can be complex. In new demands, it is necessary to proceed by simplifying the subject as much as possible. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Burak C. AP Analyst Telecommunications ### "Rewarding Becomes Easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 8, 2021 Customer service is great, helping and solving problems fast. Pros Used by such big companies, although can be used by small companies too as it has the easiest way to rewarding employees. Furthermore, not only employees but also partners. Also being cloud based and having an app are the greatest features. Cons Reporting and some templates should have been customizable, or this needs to be given for users in future updates. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SA Seckin A. Customer Management Executive Tobacco ### "Best tool to become loyalty Guru!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2018 Pros It has lots of features to manage and engage your customers. Cluster based activities enables you to offer differentiated activities to your customers depending on your needs. User friendly admin panel is one of the key benefits. Seems like developed with lots of learnings; you have what you need to start your CRM without much effort. Cons Surprisingly, there is nothing to complain about the software. All you need is to try and see how useful it is. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EK Ezgi K. Project Manager ### "I believe this is one the most revolutionary channel loyalty software out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 7, 2018 Pros Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates. With Apex Loyalty you can also reward your channels for their sales transactions. While doing that, Apex makes it fun for the channels to be engaged in your loyalty program. Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry. Cons I can only speak about the challenges of starting a successful channel loyalty program mechanics. Figuring out the details of your loyalty program usually takes more time then you would think. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Mehmet E. Business Analyst Retail ### "It's the most useful and functioning loyalty software I've ever used. Great features!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 7, 2018 Continous communication, engagement & improved business relationship with our partners Pros \- They provide live demos on demand - Flexible gamification options - Segmented content offering - Rewards ready catalogue featuring digital gift cards - Very appealing web portal look & feel - Being able to incentivize Sales activities as well as brand engagement Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.