# Apex Loyalty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Apex Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more. Source: https://www.capterra.com/p/161685/Hero-Loyalty/alternatives --- # Apex Loyalty Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Apex Loyalty ## What is Apex Loyalty? The Award-Winning B2B Customer Engagement & Loyalty Platform. Offering a range of innovative B2B marketing capabilities, Apex is transforming the way companies engage with their customers. With Apex’s innovative loyalty platform incentivizing and rewarding your customers for their actions, we not only enhance customer loyalty but significantly boost sales. Businesses experience a typical increase in sales of 15%. Let's connect to discuss what Apex can deliver to elevate your business. ## What is Apex Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Online Ordering](https://www.capterra.com/online-ordering-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €4990 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Apex Loyalty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.apexloyalty.com&name=Apex Loyalty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Apex Loyalty 5.0 (6) VS. [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price €4990 Per User, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (6) Ease Of Use 4.0 (18,101) Value For Money 5.0 (5) Value For Money 4.0 (12,790) Customer Service 5.0 (6) Customer Service 4.1 (14,022) ## Apex Loyalty alternatives [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.7 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Gift Card Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Program 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Communication Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Mobile Access 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Online Ordering 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tracks and processes online orders Apex Loyalty 115 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Track visitors'/audience's responses across web pages and other optimized content Accept and track orders with multiple items Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Create and manage digital catalog of products/services with their details, specifications, and price Analyze and track performance of channels Manage various distribution channels, build relations with channel partners, and track their performance Identify customers at risk of migration and activate strategies to retain them Private online space that lets businesses securely share documents and provide information access to clients Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Integration with third-party CRM systems Record customer information, purchase history, and other notes A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Store and organize information about customers and previous interactions Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency A note of the expected delivery date and time Manage order deliveries until they are received by the customers Track products that are for sale at a reduced price or part of coupon promotions Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Serves B2B organizations Games or game-like elements to track progress and reward accomplishments Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Manages incentive programs such as profit sharing, stock awards, and individual bonus plans Monitor product stock levels Track and manage inventory levels to maintain proper supply Automatically identify and save contact information of potential customers Store information about leads or contacts and track, manage and nurture them throughout the sales process Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Automate workflows and trigger campaigns based on customer actions Online gateway through which members can access/update personal information Database of members to track personal information of individuals and families Create and edit a list of food/beverage items Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Manage and support multiple locations Tracks and processes online orders Accept and process online payment transactions Track all opportunities for potential sales and convert them into recurring revenue Manage and track customer orders for goods, investments, or any other purchases Schedule an order online for a future time/date Track orders throughout the fulfillment process Manage channel partners through a portal where they can access all product information Web-based portal that helps distributors, partners and other service providers access marketing and sales content Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Accept, record, and reconcile financial transactions A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Integrates with point of sale (POS) systems Design, communicate, and distribute incentives to perform a specific action Matrix barcode that stores information Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Log and store the source of contacts/leads Accept and track repeat orders Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Reports specific to sales analysis for trends and strategies Group leads or contacts based on their specific characteristics Optimize and manage the search engine optimization efforts for a website or digital content Manage and track orders being shipped to customers Send promotional campaigns or transactional messages via text messages Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Interact with data visualization elements, such as charts and graphs, to drill down into data Customize website features Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.8 (6) 4.8 Based on 6 reviews ## Pricing Value for money 5.0 (5) Basic €4,990 Per User,Per Month Value for money 5.0 (5) 5.0 Based on 5 reviews ## Integrations [ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (6) 5.0 Based on 6 reviews ## User reviews Overall rating 5.0 Based on 6 reviews Filter by rating 5(6) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Nisa Nur K. CRM & Data Analytics Executive Food & Beverages ### "Flexible and Easy Tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 4, 2023 Pros They have a very flexible tool and agile team, so it is very easy to work with them. It is very easy to take action and put the solution in place with them. Cons Maybe there could be a hypercare process that we can make some additional developments during first a few months. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mirace Eda H. Commercial Digitalization Manager Food & Beverages ### "Thank you APEX Team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2023 I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team. Customer experience, loyalty product experiences are extremely good. Pros They are very good at Loyalty campaign mechanics, gift catalog management and salesforce platform usage. The customer relations of the APEX team, which is always helpful and solution-oriented, are always dynamic and positive. Cons Communication in development agendas can be complex. In new demands, it is necessary to proceed by simplifying the subject as much as possible. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Burak C. AP Analyst Telecommunications ### "Rewarding Becomes Easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 8, 2021 Customer service is great, helping and solving problems fast. Pros Used by such big companies, although can be used by small companies too as it has the easiest way to rewarding employees. Furthermore, not only employees but also partners. Also being cloud based and having an app are the greatest features. Cons Reporting and some templates should have been customizable, or this needs to be given for users in future updates. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SA Seckin A. Customer Management Executive Tobacco ### "Best tool to become loyalty Guru!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2018 Pros It has lots of features to manage and engage your customers. Cluster based activities enables you to offer differentiated activities to your customers depending on your needs. User friendly admin panel is one of the key benefits. Seems like developed with lots of learnings; you have what you need to start your CRM without much effort. Cons Surprisingly, there is nothing to complain about the software. All you need is to try and see how useful it is. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EK Ezgi K. Project Manager ### "I believe this is one the most revolutionary channel loyalty software out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 7, 2018 Pros Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates. With Apex Loyalty you can also reward your channels for their sales transactions. While doing that, Apex makes it fun for the channels to be engaged in your loyalty program. Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry. Cons I can only speak about the challenges of starting a successful channel loyalty program mechanics. Figuring out the details of your loyalty program usually takes more time then you would think. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Mehmet E. Business Analyst Retail ### "It's the most useful and functioning loyalty software I've ever used. Great features!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 7, 2018 Continous communication, engagement & improved business relationship with our partners Pros \- They provide live demos on demand - Flexible gamification options - Segmented content offering - Rewards ready catalogue featuring digital gift cards - Very appealing web portal look & feel - Being able to incentivize Sales activities as well as brand engagement Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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