# Referral Maker CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Referral Maker CRM the right Real Estate CRM solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/161832/Referral-Maker-CRM/reviews --- Referral Maker CRM 4.3 (22) [View alternatives](https://www.capterra.com/p/161832/Referral-Maker-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Referral Maker CRM Ease of use 4.2 Customer Service 4.6 ## Pros and Cons in Reviews Benjamin K Lead RealtorReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “Campaigns were not reliable and for a realtor who wants to build and send their own content, this was not user friendly.“ December 31, 2021 Benjamin K Lead RealtorReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “Transaction management was not possible either, aside from how much money the agent made“ December 31, 2021 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kim D. Managing Broker Real Estate Used the software for: 2+ years ### "One of the best CRM's out there for Real Estate Agents" January 15, 2019 5.0 Fantastic experience. Would highly recommend this CRM for anyone in the Real Estate Sales industry. Pros Keeps you on track and focused on reaching your sales goals and on time with marketing to your database Cons There really isn't any cons to this CRM. It has everything built in and really easy to use even on your cellular device! Review Source AM Andrew M. Head Processor Real Estate Used the software for: 1-2 years ### "Balanced and Easy to use" May 17, 2022 5.0 Our overall experience has been very good. The set-up was handled very well and has been running well ever since. Pros The software is easy to use and helps with auomation Cons The main con is the amount of options that are available. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) Reason for choosing Referral Maker CRM Ease of use for the end user Review Source Benjamin K. Lead Realtor Real Estate Used the software for: 2+ years ### "Needing improvement " December 31, 2021 3.0 The final piece of the puzzle that made our team want to switch was the customer support. It was slow and often not very helpful. For a company who's \[SENSITIVE CONTENT\] preaches "taking care of current clients to get future business" we didn't feel we taken care of. Pros I like that this software was accompanied by a direct mailing feature. That is not normal and our customers liked it. Cons Campaigns were not reliable and for a realtor who wants to build and send their own content, this was not user friendly. Transaction management was not possible either, aside from how much money the agent made Review Source JL Jessica L. Realtor Real Estate Used the software for: 1-2 years ### "Referral Maker is a win for me " September 18, 2023 5.0 Pros I love how easy it is to keep up with my leads and referrals! I also love how inexpensive it is! Cons No cons really except I would love some more automated follow up features! Review Source Tracey M. Office Admin Real Estate Used the software for: 2+ years ### "REFERRAL MAKER IS FANTASTIC" February 15, 2019 5.0 I think it helps anyone is Real Estate! Pros I love that this software basically keeps track of your life! All transactions, notes, birthdays etc etc etc. Send mass emails, newsletters and much more! Cons I don't have much that I dislike other than maybe it could catch you when entering duplicate contacts. Review Source AF Andrew F. Sales Representative Real Estate Used the software for: 2+ years ### "Clear and easy to use" September 15, 2020 5.0 Being able to track my transactions easily along with my clients makes this program an easy decision. Pros I like how the software basically makes it all fool proof. If you do what it suggests, you’ll be just fine. Cons The only thing I don’t like is I couldn’t get it to sync to my google account so my contacts are on my phone. Switched from [IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/) Different options Review Source VR Verified Reviewer Realtor Real Estate Used the software for: 6-12 months ### "Couldn't succeed without this product " April 1, 2019 5.0 I like tracking my activity in a detailed manner. This CRM is so organized and very user friendly. It has made a huge difference in my daily activity! Pros I like that I can track every single activity with this software. I also like that I can set my own goals to motivate me to reach them! Cons My only dislike is with the APP version of this. I do not like that I can't edit the time when I log my activity. I like to log the exact date and time that I call someone. If I make 3 phone calls and then go to log them into the app I can not change the times. That is more of an OCD pet peeve. Review Source TERI-ANNEPATE P. ADMIN Real Estate Used the software for: 2+ years ### "REFERRAL MAKER" August 29, 2018 5.0 THANK YOU BUFFINI, THIS PROGRAM IS FANTASTIC! Pros THIS BUFFINI PRODUCT IS FANTASTIC! YOU CAN TRACK EVERYTHING ABOUT EACH CLIENT AND EVERYTHING YOU DO WITH THEM! NEVER FORGET A BIRTHDAY AGAIN! KEEP TRACK OF YOUR CALLS AND IT KEEPS YOU ON TRACK AND BUILDING MORE REFERRAL CLIENTS! Cons I HAVE THOROUGHLY ENJOYED BUFFINI AND ALL THE PRODUCTS. I DONT HAVE A BAD THING TO SAY ABOUT THIS PROGRAM. I USE IT DAILY IN THE OFFICE, AND I BELIEVE ALL AGENTS SHOULD USE THIS PROGRAM. I WOULD RECOMMEND THIS TO ANY AGENT FOR THEIR BUSINESS. Review Source SG Salvador G. Real Estate Agent Real Estate Used the software for: 2+ years ### "My #1 choice for CRM software " December 9, 2020 5.0 Pros With this com you have everything you need on the go, it tracks all the info you input and it keeps you on track. Cons I've been using it for sometime now and I don't have any con's. Review Source AC Alicia C. Realtor Real Estate Used the software for: 1-2 years ### "Too much money and not enough in return" October 3, 2017 2.0 Pros Website is easy to use. It tracks all of your activities. If you have any questions customer service they are friendly and get back to you fairly quick. Cons You do the same activities over and over. You are constantly asking for referrals from your clients. I feel like at times I am just bothering them. I am pretty sure they get it. If you already have a huge book of business then this is for you. If you are newer agent grow your database first by prospecting use the money on prospecting then maybe look into this. Not much in return. Review Source TS Tori S. Team Manager Used the software for: 2+ years ### "We love Referral Maker!!!" June 28, 2018 5.0 Pros I love the pop by map, the easy of use, mass emailing, the items of value, the birthday and anniversary reminders!! Cons It is great for the relationships, but it is not ideal for transactions at all. We have had to switch our primary CRM due to this. Review Source CS Cynthi S. Broker Real Estate Used the software for: 1-2 years ### "Great if your business is based on referrals" September 6, 2018 4.0 I have used this CRM, tried others and now I'm back for good. They keep all your contacts in the cloud so you don't have to re enter. Pros Goal tracking and letting me know each day where I am. IF I'm on track to meet or exceed my goals. I really like seeing the history of each contact. Cons Not interfaced with my website or Facebook pages. No texting ap. I would like the leads from my website to link to this CRM automatically. Review Source PS Patty S. Realtor Real Estate Used the software for: 6-12 months ### "Great CRM for Buffini Users" August 15, 2018 4.0 I think it should come with some beginners training when you first purchase the product. Other than that it works great and it's always available. Pros It is set up to help keep track of my sphere and how many times I touch them throughout the year. It gives me tools to e-mail them items of value and a database to keep up with my sphere. Cons It is a little confusing at first without getting help in using the product. I ordered it and got no support to learn how to do it. I kind of figured it out by myself. I still am not sure if I'm using everything that it has to offer. Review Source Rebecca K. Executive Assistant Real Estate Used the software for: Less than 6 months ### "Referral Maker is the Best CRM for New Real Estate Agents" August 1, 2019 5.0 Pros Referral Maker CRM allows you to capture information to help generate business with potential future clients. It also allows you to send emails/marketing correspondence through their platform, keeping you top of mind. Cons The program feels a bit dated. I would recommend a more modern look. Review Source EP Emily P. Relator Real Estate Used the software for: 6-12 months ### "Very user-friendly" September 14, 2019 5.0 My overall experience was favorable. It helped me keep track of all my activities. Pros I really liked the Buffini program and found that it was easy to use. I only used it during the free trial with my class. Cons I couldn't figure out how to send mass emails or drip campaigns without spending more money on the CRM program. Review Source VS Vanessa S. Re Estate Agent Real Estate Used the software for: 1-2 years ### "Could Be Better" November 4, 2019 4.0 Pros I liked that the CRM was included in my training course. Cons It didn't track commissions in an accurate manner. The prediction of activity to close a sale was grossly inaccurate, for me anyway. Switched from [RealtyJuggler](https://www.capterra.com/p/152177/RealtyJuggler/) RealtyJuggler has an outdated look. It seems like your in a 20 year old software. Review Source BD Bette D. Broker Real Estate Used the software for: Less than 6 months ### "Great Tool for Business" September 14, 2019 4.0 It is helping me to solve day to day tasks such as keeping up with clients in various ways, set and track goals. Pros It can be loaded on phone device as well as desktop or tablet use. Right at your fingertips for quick use. Cons At this time, I have not found anything I do not like about the software. It seems to be designed for most related business functions. Review Source TD Terry D. Team Dawson, CEO Real Estate Used the software for: Less than 6 months ### "Touchdown Team Dawson scores a big one - 40% increase year over year AMAZING STUFF " October 13, 2016 5.0 We love this CRM - we are in our second year of usage - all we need is a contract to close checklist and all other real estate software can go away! This is a no brainer - follow the process - with or without a coach - JUST DO IT! TD Pros Ease of use -Database tracking - database ratings - simple usage - 5th grade simple - easy to export to use in other programs - like Excel Solid program - easy tracking of results - fill in the blank simple! Cons NOTHING AT ALL would like to see a contract to close checklist for buyers also a prelisting to listing checklist to stay on task for high service levels during the listing! Review Source MC Marcus C. Broker/Owner Real Estate Used the software for: 6-12 months ### "Good CRM" July 15, 2020 4.0 Overall a good CRM, but there are better out there. Pros Great at notifying you when to contact you and tracking business pipeline. Cons Lacks drip campaigns to stay in front of people. Switched from [LionDesk](https://www.capterra.com/p/151891/LionDesk/) Liondesk was not a good product. Review Source AG Amanda G. Assistant to Realtor Real Estate Used the software for: Less than 6 months ### "Very Pleased With Ease Of Use and Functionality" September 27, 2018 4.0 Pros My favorite features are being able to combine clients into groups and contact clients based on the group they're placed in. It's nice to leave notes where I left off with each client and to add the "closing dates" in general notes for easy reference. It was simple to add important dates such as birthdays and anniversaries which has helped me keep up to date with sending cards or making calls to stay current with my clients. Cons I had issues with getting the "general comments" to populate after saving. My boss was able to see the comments but I wasn't. Customer service said they had never heard of this issue so they suggested clearing my browsing history and when I re-freshed it worked. So it's not really a "con" considering customer service helped me out pretty quickly. Review Source MS Michelle S. Real Estate Used the software for: 1-2 years ### "Realtor, in one-to-one coaching and have been using this since it was " February 26, 2015 5.0 Pros I like the many different features that make it very easy to stay in touch with my clients through lead generation! Cons The new feature of adding a spouse is what I like least. I think it is a bit cumbersome and like the old way better. Review Source DH Del H. Sales Associate Real Estate Used the software for: Less than 6 months ### "Not intuitive, can't add leads, can't scroll thru contacts" April 14, 2015 1.5 Pros It's all based around Brian Buffini’s methodology. However, I don't believe it fits a normal, small real estate agent's routines. Cons Difficult to use unless you get coached or go through a bunch of videos...not intuitive. Expensive. Ignores contacts by email or text. Letter writing and emails are not formatted with the proper edges required by some printers. Have to postpone contacts at the top of lists to see beyond the top 5. Fits Brian's way of doing prospecting. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.