--- title: "Adverity Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Adverity Software - reviews, pricing plans, popular comparisons to other Data Extraction products and more." source_url: "https://www.capterra.com/p/162524/DataTap/" page_type: "product" language: "en" --- # Adverity Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Adverity ## What is Adverity? Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance. Unify all of your data to create a single source of truth over business performance. • 600+ data connectors across marketing, advertising, sales and finance • Unrivaled data transformations • Automated data quality tools With smart automations and AI-powered tools, Adverity empowers data and marketing professionals to maximize the performance of their data. ## What is Adverity used for? [Data Extraction](https://www.capterra.com/data-extraction-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 26 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Adverity alternatives Highest Rated [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.7 (15)](https://www.capterra.com/p/178411/Inzata/reviews/) Starting price $30000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars ## FAQs about Adverity Overview ### Which roles and teams benefit most from Adverity? Adverity is most used by data analysts, data scientists, and data leaders who centralize marketing and performance data for reporting, modeling, and quality control. Digital marketing, media, and campaign teams use it to connect channels, automate dashboards, track ROI, and improve cross-channel performance for clients and internal stakeholders. Answer based on 25 reviews Overview ### What company size and specific industries is Adverity built for? Adverity is designed for enterprises, agencies, marketing departments, data analytics professionals, and C-suite executives. It fits larger organizations that need support for marketing and analytics work, along with leadership teams that rely on data for planning and decision-making. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Adverity? Adverity offers data integration and ETL features such as data connectors, data extraction, data transformation, and data cleansing. It also includes automated scheduling, real-time analytics, customizable dashboards, ad hoc reporting, and data visualization, plus access controls, data governance, and API-based data management. Integrations ### Which third-party tools and platforms does Adverity integrate with? Adverity integrates with Google Data Studio, Adobe Analytics, and Google Analytics 360 based on reviewer mentions. It also supports over 50 integrations across marketing, analytics, and productivity tools, including Google Ads, Google Drive, Google Docs, ActiveCampaign, and AdRoll. Answer based on 14 reviews Getting Started and Support ### What training and onboarding options does Adverity offer? Adverity provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, group learning, self-paced reference, and recorded walkthroughs for teams getting started with the platform. Answer based on 1 reviews Getting Started and Support ### What customer support options does Adverity offer? Adverity provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe the support team as helpful and technical, especially during onboarding and complex setup, though some report inconsistent replies, slower response times, and a learning curve that often leads to extra support contact. Answer based on 6 reviews ## Features AI summary Based on 2,672 Data Extraction reviews Capterra reviewers point to these as the top priorities when choosing data extraction software: - **Web Data Extraction** (**58%** of reviewers rated this feature as critical) - **Data Import/Export** (**48%**) - **Auto Extraction** (**40%**) Adverity supports all three features buyers rate most highly: **Web Data Extraction**, **Data Import/Export**, and **Auto Extraction**. Together, these capabilities help businesses collect data from online sources, move information between systems more easily, and automate recurring extraction tasks, allowing teams to save time and keep reporting more accurate. Web Data Extraction 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Extract data from any online source. Data Import/Export 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Multiple Data Sources 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Cleansing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Removes data that is incomplete, inaccurate, or irrelevant from a dataset Data Connectors 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Connect to big data sources Adverity 123 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Authentication: Verify the identity of users/devices to enable secure access - Auto Extraction: Automatically capture data from documents, records, or other online sources - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Behavior Analytics: Track and analyze user behavior within a system or network - Big Data Analytics: Examine large amounts of data to uncover hidden patterns, correlations, and other insights - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Commenting/Notes: Leave comments and notes on documents for others to view - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Aggregation and Publishing: Assemble data from multiple sources - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Cleansing: Removes data that is incomplete, inaccurate, or irrelevant from a dataset - Data Connectors: Connect to big data sources - Data Dictionary Management: Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Governance: Collection of processes, policies, and standards to manage the storage & usability of enterprise data - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Management: Ability to handle large datasets - Data Mapping: Track the management and flow of data throughout the organization - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Replication: Process of copying and storing data in more than one site or node - Data Security: Protect sensitive data for digital privacy - Data Source Connectors: Connect to big data sources - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Verification: Process of checking different types of data for accuracy to avoid errors or inconsistencies - Data Visualization: Graphical representation of data - Data Warehouse: Data vault where data is aggregated for later distribution to applications. - Database Support: Supports common databases such as MySQL and Oracle - Document Extraction: Extract documents and document data from data sources - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - ETL: Process of extracting, transforming, and loading data - ETL - Extract Transfer Load: Process of extracting and moving data from multiple sources to a single and unified database - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Functions/Calculations: Perform various mathematical calculations using the data - Historical Reporting: Information, data and reports that are being tracked over time - Integration Management: Identify which applications need to exchange data and enable these data connections - Integrations Management: Identify which applications need to exchange data and enable these data connections - Job Scheduling: Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Capture: Automatically identify and save contact information of potential customers - Marketing Reports: Reports specific to marketing and associated campaigns - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Metadata Management: Collect and maintain structured information that describes data or content - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Private Dashboards: Share dashboard screen within private user groups - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Public Dashboards: Publish dashboard publicly on various platforms - Publishing/Sharing: Share pre-configured sets of data organized and presented in a specific manner with the organization - Query Builder: Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Scalability: Manage a growing amount of work to meet increased demand without compromising performance - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Self-service Analytics: Generate reports on your own without IT involvement - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Single Page View: Display aggregated data points on one page for a bird's eye view assessment - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Status Tracking: Track the status over time for a request, process, asset, or transaction - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Discovery: Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. - Visualization: Graphical representation of data or processes - Web Data Extraction: Extract data from any online source. - Web Services: Allows the integration of data between different web services - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.4 (25) 4.4 Based on 25 reviews ## Pricing Value for money 4.2 (22) [View all Pricing Plans](https://www.capterra.com/p/162524/DataTap/pricing/) Value for money 4.2 (22) 4.2 Based on 22 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Box](https://www.capterra.com/p/148766/Box/)[ Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (23) 4.5 Based on 23 reviews ## User reviews Overall rating 4.5 Based on 26 reviews Filter by rating 5(14) 4(11) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Content Creator Retail ### "Adverity, una plataforma de datos que te hace la vida más fácil… a veces" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 15, 2023 Pros Lo que más me ha gustado de Adverity es la capacidad de conectar, enriquecer y enviar los datos a cualquier destino con una sola plataforma. También me ha gustado la opción de explorar los datos directamente en Adverity, crear paneles y aprovechar las funciones de análisis inteligente. Cons Alto coste y la baja fiabilidad de la plataforma. El precio es muy elevado para lo que ofrece, y no se ajusta a las necesidades y los requisitos de cada cliente. El soporte al cliente es mejorable, tardan bastante en responder y no resuelven las dudas ni los problemas. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 1, 2023 Hello, we appreciate your feedback! I'm glad to hear that you find value in our data connection, transformation, and exploration tools. We have plenty of exciting new features coming up in the next few months, especially on the data quality side, that I hope you will enjoy! While we strive to resolve support tickets quickly and effectively, I apologize that this was not your experience. Your Account Manager is always available as a resource to either work through platform questions, or escalate support tickets submitted by your team. We are also in the process of expanding our educational video content and in-app product tours, which I believe can be helpful for your team moving forward Thank you, Michelle LK Laura K. Director of Digital Media Marketing and Advertising ### "All in one tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 14, 2022 Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization. Pros The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support. Cons The data connectors can be finicky at times which causes us to troubleshoot. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Our team did not have the manpower to build customized dashboards from Tableau. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reasons for choosing Adverity Adverity offered more solutions and support for our team. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 19, 2022 Hi Laura, Thank you for your feedback, we really appreciate it! We are delighted to work with GS&F closely, ensuring that our solutions provide value and support for all your data needs. I have passed on your compliments to our customer support team. From all of us at Adverity, wishing you and your team a wonderful festive session! Regards, Samia from Adverity GB George B. Digital Marketing and Advertising ### "Great Data Integration tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 16, 2022 Pros Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio Cons Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few Switched from [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) Alternatives considered [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) Reasons for choosing Adverity Value for money, more data connection points available Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 17, 2022 Hi George, Thank you for taking the time to review us, we really appreciate it! We consistently add and update our APIs to ensure customers maintain a smooth and consistent experience, helping them to get the most out of their data. I have passed on your compliments to our internal teams. We run regular Customer Focus Clinics, which keep our customers updated on our solutions and they are an opportunity to connect directly with our experts. If you would like to be invited, please reach out to your account manager. All the best! Samia from Adverity AN Anonymous User Digital Marketing Manager Retail ### "An excellent low-code ETL tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 8, 2022 Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software. Pros Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors. Cons The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve. Switched from [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 21, 2022 Hello, We appreciate your feedback! Pleased to know that you find our growing list of Connectors easy to implement within your team and the data you gain is instrumental for your client reporting. Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team. As you have experienced, our account managers work diligently with customers to understand their unique business requirements. We would encourage you to reach out to your account manager regarding sharing your experiences with Adverity in the form of a case study, that can help other customers in their Adverity journey. Many thanks, Samia from Adverity Matthew B. Matthew Baldock Internet ### ""The best platform to extract Data and Benefits at a good Price"" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 9, 2022 As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy. Pros With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope. Cons When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 26, 2022 Hi Matthew, Thank you for your detailed feedback, we really appreciate it! Pleased to know that you have found our solution easy to implement and the data you gain is instrumental in your daily activities, especially for streamlining your social media strategy. Many of our customers have benefited from customisations and our experts are consistently working on new features that will help refine daily processes. I have passed on your compliments and feedback to the Product Team. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers keep up to date on Adverity's solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Many thanks, Samia from Adverity FS Franco S. Head of Data Sports ### "Works everyday!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 3, 2020 Pros You dont have to worry about anything. It does the job in the background Cons Learning curve could be smoother. There are some options that are a bit confusing and might need help to set initially Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 17, 2020 Hi there, Thank you for this great review and constructive feedback on our product. Best, Your Adverity team GD Gunther D. Digital Manager Marketing and Advertising ### "Complex data streams, displayed clear" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 December 5, 2019 Overall it's a helpful tool which can save you a lot time when it's set up & working correctly. Pros I like the UI, the modularity + the simplicity of changing/editing things. Cons What I don't like is that there are often problems with data actuality. But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor December 9, 2019 Hi there, Thank you for this great review and constructive feedback on our product. Best, Your Adverity team CB Calin B. Data Manager Marketing and Advertising ### "Fantastic product " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 2, 2019 With adverity we do not to spend a lot of hours on coding but we can use their premade solutions. Pros I enjoy using adverity for it\`s big variety of API. It makes it so easy and sales a lot of development time. Cons I would like to have more guides and handbooks. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor December 9, 2019 Hi Calin, Thank you for this excellent review! Best, Your Adverity team NS Nick S. Data Science Architect Marketing and Advertising ### "Great product for media agencies" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 25, 2019 Overall experience has been very positive. They have provided solid support, adding in API functionality with quick turn-around. Other media agencies I spoke to also provided positive feedback. It's a growing platform, and does it job well. Pros Clean layout, good functionality and the largest number of native Marketing data connectors out of all competitors. Cons The documentation could use some clean up and additional pages. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 26, 2019 Hi Nick, Thank you very much for your kind words. We appreciate your honest feedback on our product. Cheers, Your Adverity team AN Anonymous User Principal Marketing Platforms Manager E-Learning ### "Extremely customizable and powerful tool for marketing data automation, with a steep learning curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 22, 2019 Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools. Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well. Pros 1\. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits. 2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time. 3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool. Cons Learning curve is substantial - understanding the logic of the product takes time and some technical skills. Some error messages are not explanatory and, again, require some experience with the product and technical knowledge. Documentation is still in development, and extra communication with support team is inevitable. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 25, 2019 Thank you for taking the time to write us this great review! Cheers, Your Adverity team [View all Reviews](https://www.capterra.com/p/162524/DataTap/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Funnel vs Adverity](https://www.capterra.com/compare/156756-162524/Funnel-vs-DataTap)